This is the deck I presented at MaRS GrowCamp 2017. The presentation provides a framework for driving growth through employee and customer advocacy. Hope you enjoy it!
50 Sales Lessons from 3 Years in B2B SaaSEvan Lewis
This deck highlights the top 50 lessons learned from my startup sales career thus far. Lessons are broken down by:
- Deal Cycles & Closing
- Sales Management
- Sales Operations
- Sales & CS Alignment
I hope you find it valuable! Thanks in advance for reading - please share your favourite soundbytes and send me any feedback you have :)
Sales development is not new, but has exploded in the last few years due to the advancements in technology. This boom has lead to new rules, new roles and new resources.
-----------
by Brandon Redlinger
Brandon.Redlinger@gmail.com
Twitter.com/Brandon_Lee_09
LinkedIn.com/in/BrandonRedlinger
SlideShare.net/BrandonRedlinger
The Key to Sales Success - Effective Follow-upPaul Kirch, PRC
Paul Kirch, CEO of Actus Sales Intelligence, and host and founder of BOSS Academy Radio, shares follow-up strategies that work to drive more sales and provide more success to the sales person or any other professional leveraging them. This is a slide presentation of the Webinar hosted by the Southwest Marketing Research Assocation (SWMRA.org). To watch the replay, visit: https://youtu.be/y5rReL-DSfk.
4 Critical Factors to Sales Follow Up Campaign SuccessBrandon Redlinger
There's no one magic formula for outbound sales success, but there are 4 key factors that will dramatically increase your chances of getting replies.
Take each into consideration when crafting your outbound sales campaign and track your results.
Use our proven email templates for even better results.
Good luck, and happy closing!
-----------
This presentation was brought to you by PersistIQ
Our software empowers sales reps to easily create personalized outbound campaigns at scale.
Move faster and sell smarter than ever before.
Try PersistIQ for free at www.PersistIQ.com
How VPs of Sales Should Measure the Effectiveness of Cold Calling in 2018Sales Hacker
What You'll Learn:
- How to build a scalable, prospect-centric approach to cold calling
- Why no silver bullet exists and how to optimize your approach according to your psychographic profile
- How to build and iterate on cold calling scripts for your team
- How to measure, A/B test and improve your call effectiveness
- A ton of tips about cold-calling techniques and methods
50 Sales Lessons from 3 Years in B2B SaaSEvan Lewis
This deck highlights the top 50 lessons learned from my startup sales career thus far. Lessons are broken down by:
- Deal Cycles & Closing
- Sales Management
- Sales Operations
- Sales & CS Alignment
I hope you find it valuable! Thanks in advance for reading - please share your favourite soundbytes and send me any feedback you have :)
Sales development is not new, but has exploded in the last few years due to the advancements in technology. This boom has lead to new rules, new roles and new resources.
-----------
by Brandon Redlinger
Brandon.Redlinger@gmail.com
Twitter.com/Brandon_Lee_09
LinkedIn.com/in/BrandonRedlinger
SlideShare.net/BrandonRedlinger
The Key to Sales Success - Effective Follow-upPaul Kirch, PRC
Paul Kirch, CEO of Actus Sales Intelligence, and host and founder of BOSS Academy Radio, shares follow-up strategies that work to drive more sales and provide more success to the sales person or any other professional leveraging them. This is a slide presentation of the Webinar hosted by the Southwest Marketing Research Assocation (SWMRA.org). To watch the replay, visit: https://youtu.be/y5rReL-DSfk.
4 Critical Factors to Sales Follow Up Campaign SuccessBrandon Redlinger
There's no one magic formula for outbound sales success, but there are 4 key factors that will dramatically increase your chances of getting replies.
Take each into consideration when crafting your outbound sales campaign and track your results.
Use our proven email templates for even better results.
Good luck, and happy closing!
-----------
This presentation was brought to you by PersistIQ
Our software empowers sales reps to easily create personalized outbound campaigns at scale.
Move faster and sell smarter than ever before.
Try PersistIQ for free at www.PersistIQ.com
How VPs of Sales Should Measure the Effectiveness of Cold Calling in 2018Sales Hacker
What You'll Learn:
- How to build a scalable, prospect-centric approach to cold calling
- Why no silver bullet exists and how to optimize your approach according to your psychographic profile
- How to build and iterate on cold calling scripts for your team
- How to measure, A/B test and improve your call effectiveness
- A ton of tips about cold-calling techniques and methods
The Feedback Loop: How to Create a Culture of Feedback
Giving, receiving, asking for, and acting on feedback well are some of the most-valued – yet difficult to master – skills for any manager. After years of research across hundreds of companies in 25+ countries, Claire Lew, CEO of Know Your Team, shares the playbook for how the most effective managers create a culture of feedback within their teams.
Outbound Masterclass: How to Cold Call, Email, and Social Sell like a proAndy Culligan
It seems like inbound sales has stolen a lot of the limelight from outbound sales over the last few years.
Set up your inbound marketing strategy and leads will be delivered straight to your sales team. Why bother outbound sales and cold outreach. Right?
Wrong. Outbound sales empowers you to source your own leads, focus on value, and fill your pipeline. But there are challenges. Biggest of all — how do you first approach prospects for cold outreach and build meaningful relationships that will result in sales?
In this masterclass, we’re bringing together two industry experts to discuss successful outbound sales methods across Email Outreach, Cold Calling, and Social Selling.
Sticky Stories Building memorable, shareable brand-building contentMythology LLC
How do you break through the clutter in a world where each of us receives 3,000 to 5,000 commercial messages a day? Our brains are wired for paying attention to and remembering stories. So how do you build sticky brand stories around your organization, product or service?
How to Create Viral Content on LinkedIn and Drive Massive Inbound LeadsSales Hacker
What You'll Learn:
- How reps can create daily content that keeps them top of mind with their prospects
- Why you should be writing status updates instead of LinkedIn articles
- How to craft an opening sentence that captures attention and results in massive engagement
- The #1 thing you need to do immediately after publishing content on LinkedIn
The Most Popular Influencer Is Almost Never the One You Really NeedDaiana Damacus
This deck, presented at BrightonSEO April 2019, focuses on a few tips to help social media marketers refine their influencer marketing research to make sure they find the right people for their brand.
The Power of Case Studies: How to build credibility, trust, and influenceDeborah Monfette
Proving the success of your B2B products and services is the typical goal and focus of a case study. It’s been used for decades. But times have changed as B2B buyers self-educate and self-select. They anticipate case studies can help them get the information they need to make purchasing decisions. These tips from Deb Monfette and 10 marketing experts on LinkedIn will help you give buyers what they expect and build more credibility, trust, and influence with your case studies, even if you’re limited in what you can tell.
Should You Hire Us? Six Questions for MarketersMythology LLC
In response to our own blog post re: Six Questions Every Marketer Must Answer for Customers, we decided to ask the questions of ourselves to help you decide - should you hire us?
There are some practical reasons why sales people are weak in follow ups. Whether you believe or not, my request with you is that you rub across yourself with these few questions listed here. There after lets's evaluate the situation of follow up strategy.
When SEO and UX practices are combined, the results can be extraordinary. Rand walks through how the practices have evolved to have far more combined value than tensions and tradeoffs, and some ways for each to learn from the other.
Twitter gives B2B marketers a powerful opportunity to access broad networks of brands, companies and decision makers on Twitter. Supported by the latest research, we demonstrate why Twitter is not optional and why private and publicly listed brands are missing out on a solid opportunity if they do not incorporate Twitter into their marketing mix.
We demonstrate that Twitter is not optional for brands engaged with B2B marketing. We include the most recent data from multiple leading sources, including The Social Media Examiner, Inc.; Twitter, Inc.; Regalix, Inc. and others.
Twitter provides private and publicly-listed brands an opportunity to engage with broad networks of other brands, firms and key decision makers that also use Twitter. We note that Twitter's active user base is comprised of 250 million plus users and is growing.
When used effectively and in combination with communication strategy and tools, Twitter represents the optimal platform for deploying ongoing messaging. When viewed as a communications hub, Twitter is unrivaled through its ability to integrate other channels and information sources and to coordinate their priority and emphasis. Twitter is effective at relaying information on channels that include Websites, Press releases, Instragram, Facebook, Snapchat, URLs, and any other linkable source of information, and driving traffic to these same sources.
We note that press releases and awareness in general can be difficult for some brands and companies to generate but that Twitter is a proven solution.
Sky Alphabet is a social media marketing agency that utilizes Twitter to achieve growth, awareness and sales objectives through integrated forms of traditional and digital communications driven by Twitter. We understand that Twitter is "not easy" because of its unrelenting requirement for fresh and relevant content, but it is this same requirement that makes Twitter the ideal platform for brands, companies, people and products that are prepared to express themselves through such an advanced channel.
Author: Steve Yanor Aug 2016. @skyalphabet
Research sources: Regalix, Inc. Twitter, Inc. Social Media Examiner, Inc.
The Feedback Loop: How to Create a Culture of Feedback
Giving, receiving, asking for, and acting on feedback well are some of the most-valued – yet difficult to master – skills for any manager. After years of research across hundreds of companies in 25+ countries, Claire Lew, CEO of Know Your Team, shares the playbook for how the most effective managers create a culture of feedback within their teams.
Outbound Masterclass: How to Cold Call, Email, and Social Sell like a proAndy Culligan
It seems like inbound sales has stolen a lot of the limelight from outbound sales over the last few years.
Set up your inbound marketing strategy and leads will be delivered straight to your sales team. Why bother outbound sales and cold outreach. Right?
Wrong. Outbound sales empowers you to source your own leads, focus on value, and fill your pipeline. But there are challenges. Biggest of all — how do you first approach prospects for cold outreach and build meaningful relationships that will result in sales?
In this masterclass, we’re bringing together two industry experts to discuss successful outbound sales methods across Email Outreach, Cold Calling, and Social Selling.
Sticky Stories Building memorable, shareable brand-building contentMythology LLC
How do you break through the clutter in a world where each of us receives 3,000 to 5,000 commercial messages a day? Our brains are wired for paying attention to and remembering stories. So how do you build sticky brand stories around your organization, product or service?
How to Create Viral Content on LinkedIn and Drive Massive Inbound LeadsSales Hacker
What You'll Learn:
- How reps can create daily content that keeps them top of mind with their prospects
- Why you should be writing status updates instead of LinkedIn articles
- How to craft an opening sentence that captures attention and results in massive engagement
- The #1 thing you need to do immediately after publishing content on LinkedIn
The Most Popular Influencer Is Almost Never the One You Really NeedDaiana Damacus
This deck, presented at BrightonSEO April 2019, focuses on a few tips to help social media marketers refine their influencer marketing research to make sure they find the right people for their brand.
The Power of Case Studies: How to build credibility, trust, and influenceDeborah Monfette
Proving the success of your B2B products and services is the typical goal and focus of a case study. It’s been used for decades. But times have changed as B2B buyers self-educate and self-select. They anticipate case studies can help them get the information they need to make purchasing decisions. These tips from Deb Monfette and 10 marketing experts on LinkedIn will help you give buyers what they expect and build more credibility, trust, and influence with your case studies, even if you’re limited in what you can tell.
Should You Hire Us? Six Questions for MarketersMythology LLC
In response to our own blog post re: Six Questions Every Marketer Must Answer for Customers, we decided to ask the questions of ourselves to help you decide - should you hire us?
There are some practical reasons why sales people are weak in follow ups. Whether you believe or not, my request with you is that you rub across yourself with these few questions listed here. There after lets's evaluate the situation of follow up strategy.
When SEO and UX practices are combined, the results can be extraordinary. Rand walks through how the practices have evolved to have far more combined value than tensions and tradeoffs, and some ways for each to learn from the other.
Twitter gives B2B marketers a powerful opportunity to access broad networks of brands, companies and decision makers on Twitter. Supported by the latest research, we demonstrate why Twitter is not optional and why private and publicly listed brands are missing out on a solid opportunity if they do not incorporate Twitter into their marketing mix.
We demonstrate that Twitter is not optional for brands engaged with B2B marketing. We include the most recent data from multiple leading sources, including The Social Media Examiner, Inc.; Twitter, Inc.; Regalix, Inc. and others.
Twitter provides private and publicly-listed brands an opportunity to engage with broad networks of other brands, firms and key decision makers that also use Twitter. We note that Twitter's active user base is comprised of 250 million plus users and is growing.
When used effectively and in combination with communication strategy and tools, Twitter represents the optimal platform for deploying ongoing messaging. When viewed as a communications hub, Twitter is unrivaled through its ability to integrate other channels and information sources and to coordinate their priority and emphasis. Twitter is effective at relaying information on channels that include Websites, Press releases, Instragram, Facebook, Snapchat, URLs, and any other linkable source of information, and driving traffic to these same sources.
We note that press releases and awareness in general can be difficult for some brands and companies to generate but that Twitter is a proven solution.
Sky Alphabet is a social media marketing agency that utilizes Twitter to achieve growth, awareness and sales objectives through integrated forms of traditional and digital communications driven by Twitter. We understand that Twitter is "not easy" because of its unrelenting requirement for fresh and relevant content, but it is this same requirement that makes Twitter the ideal platform for brands, companies, people and products that are prepared to express themselves through such an advanced channel.
Author: Steve Yanor Aug 2016. @skyalphabet
Research sources: Regalix, Inc. Twitter, Inc. Social Media Examiner, Inc.
The Be-All, End-All List of Small Business Tax DeductionsWagepoint
Read the full article with even more details at https://blog.wagepoint.com/h/i/289427271-the-comprehensive-list-of-small-business-tax-deductions/185037
A slideshow presentation by Doug Albers all about GreatLife KC, and the perks and amenities that come along with being a member! If you golf or are looking for fitness facilities in the Kansas City area, this is your next stop!
Anyone can copy your product - no one can copy your culture.
This presentation shows you how Gugin work with you to create a strong, sustainable corporate culture that supports your organisation's goals and aspirations
Advanced GeoServer Security with GeoFenceGeoSolutions
This presentation will provide an introduction to GeoFence, an open source tool to configure and use complex authorization rules to protect data served by GeoServer OGC services.
Publicize, promote and market your book with little or no marketing budgetTom Corson-Knowles
Most authors are so exhausted by the time they’ve finished their books – and often so strapped for cash – that they don’t know where to start a publicity and marketing campaign, especially with little or no budget. You don’t need a $20,000 publicist. Or a $5,000 assistant. If you have more time than money, you can do most of the publicity and marketing work yourself like a professional if you know what to do.
Brand differentiation is CRITICAL in today's ever-commoditizing marketplace. In their book Overthrow, Adam Morgan and Mark Holden identify the 10 different challenger stories. Every brand MUST be a challenger brand for success. Which one are you?
Gaursons is coming up with their commercial project Gaur City Centre with Sadar Bazar on First Floor and Wholesale Bazar on Second Floor at Gaur Chowk road Greater Noida West.
view more:- http://bit.ly/2l45EjF
The Role of Transparency & Authenticity in Building a Trusted Brandahadden
Presented at the Brand Strategy Innovation Summit | Sept 11 | Los Angeles
by Alison Hadden, Head of Brand Strategy at Glassdoor
If a brand is defined by the place it holds in the heart, mind, and wallet of its customers, trust is the currency exchanged at the core of this relationship. Gain trust with your customers and brand loyalty is yours. Lose it and you’re forced into a transactional relationship that turns your brand into yet another commodity.
Now, new digital technologies and the emergence of the sharing economy have brought transparency and authenticity to the forefront of the conversation around brand health and the development of a trusted brand.
Learn how legacy and newcomer brands are quickly establishing trust with consumers and its impact on brand health, awareness, and business performance.
43 Stats: How Personal Branding Helps Sales, Marketing, and HRKredible
How does employee personal branding drive Sales, Marketing and HR results? Your employees’ social media connections include former colleagues, classmates, and other friends who overlap in skill sets, industries, or professional interests. These are the people who are most likely to become your next clients, leads, and new hires. Check out our compilation of statistics and learn how building your team's online presence can help build your business!
Delighting your advocates can become a sustainable competitive advantage—if you’ve got the skills to make it happen. Bring your swim trunks, because we’ll be diving into how to motivate your advocates to help you: Increase your brand’s reach and market presence, fill your pipeline with warm leads and close deals faster, and boost customer engagement, retention and account growth.
LinkedIn Sales Navigator combines LinkedIn's network data, relevant news sources, and your accounts, leads, and preferences to help you identify key contacts and reach out with customized recommendations and insights.
Here's everything you need to know about:
-Customer Lifecycle Management
-Building Relationships with Customers
-Optimizing Experiences Across the Lifecycle
Courtesy : CleverTap
LinkedIn Sales Navigator combines LinkedIn's network data, relevant news sources, and your accounts, leads, and preferences to help you identify key contacts and reach out with customized recommendations and insights.
Gain, Maintain, and Retain: Why the future of your brand is powered by trustTrustpilot
While optimizing your overall strategy to remain on digital marketing trend is smart, the unwavering fact remains - acquiring and maintaining customers is based on trust. A simple concept that is by no means easy to achieve.
Please join us for our upcoming webinar with Wpromote, to explore how your brand can gain, maintain and retain trust throughout the customer lifecycle. Attendees at this session will learn:
-The connection among trust, brand advocacy and loyalty
-Examples of customer success stories
-Actionable insights and best practice
Secrets to King Content's Content Strategy methodologyKing Content
If you’re a marketer struggling to make content drive meaningful engagement and ROI in your organisation then this Boot Camp is an ideal place to kick-start your content marketing efforts.
#nxsyd has partnered with content marketing agency King Content, who are globally recognised for creating award-winning end-to-end content marketing strategies.
Learn the secrets to viral content, how to develop an effective content strategy for your brand and what the most-effective formats and distribution tactics are to get your content noticed.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
16. O N B O A R D I N G G O A L S E T T I N G C O M M U N I C AT I O N
D AY 1
Map Your Employee Lifecycle
D e t a i l s m a t t e r
17. T E A M B U I L D I N G T E C H N O L O G Y P R O G R E S S I O N
Map Your Employee Lifecycle
D e t a i l s m a t t e r
C O M P E N S AT I O N
18. Getting to Employee Advocacy
Prioritize
Communication
Employee
Advocacy
Foster
Engagement
19. Content shared by
employees receives 8X
more engagement than
content shared by
brand channels
Source: Nielsen
8x
Of consumers are more
likely to buy from a
company when they
hear about it from
someone they trust
Source: Nielson
77%
Employees
collectively have an
audience 10x larger
than brand channels
Source: Cisco
10x
Employee Advocacy: Impact
22. I N T R O
Map Your Customer Journey
F r o m s t a r t t o f i n i s h
D I S C OV E RY S T R AT E G Y P R O P O S A LD E M O
23. I N T R O
Map Your Customer Journey
F r o m s t a r t t o f i n i s h
D I S C OV E RY S T R AT E G Y P R O P O S A LD E M O
Questions to Consider
• What content are you sharing before, after and during your customer interactions?
• How well do you know your ideal customer profile – challenges, goals, buying cycles, etc
• How do they buy? What is their process, and how can you be helpful to them?
24. Getting to Customer Advocacy
Mar ket
& Sell
Customer
Advocacy
Deliver &
Delight
27. Nail the experience, advocacy comes naturally. It keeps you accountable.
Be thoughtful – details matter.
Self-awareness is key.
Track results, iterate often.
Build up your people. Invest in their personal brands.
Key Takeaways
S o u n d b y t e s t o r e m e m b e r
28. Tom Tunguz – Redpoint Ventures
SaaStr Podcast
Harvard Business Review
Altimeter Group Reports
The Alliance by Reid Hoffman
Be So Good They Can’t Ignore You by Cal Newport
Recommended Reading
R e s o u r c e s t o c h e c k o u t
29. Thank You.
Let’s Keep In Touch!
Tweet @evanlewis_
Add me on LinkedIn
Email evan@postbeyond.com