What You'll Learn: - Personal branding, getting into a social selling rhythm, building a voice. - LinkedIn Growth Strategies – status updates, content curation, and connecting with prospects. - Quora Tactics – answering the best threads with the best answers. - Cracking Medium – what’s the best way for B2B companies to use this? - Simple techniques for starting & advancing your sales conversions.

1. How To Create Viral Content
On LinkedIn And Drive
Massive Inbound Leads
SALES HACKER WEBINAR
@saleshacker

2. Personal branding, getting into a social selling rhythm, building a voice.
LinkedIn Growth Strategies – status updates, content curation, and
connecting with prospects.
Quora Tactics – answering the best threads with the best answers.
Cracking Medium – what’s the best way for B2B companies to use this?
Simple techniques for starting & advancing your sales conversions.
Agenda
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3. Do sales reps really have
marketing responsibilities
in 2018?

4. • Stepping out of your comfort zone.
• Where should I start?
• Commitment to doing one marketing activity per week.
• Examples of salespeople doing this.
• Who else can salespeople learn from?
Getting Into The Marketing Mindset

5. • What do you want to be known for? Who do you want to connect with?
• Do “Thought Leaders” Earn More Leads Organically? How?
• I Don’t Have Time To Build a Personal Brand, What Should I do?
• My Colleagues Are Speaking at Conferences, How Do I Do That?
• How Can a Strong Personal Brand Help Me Get More Sales?
Personal Branding

6. LinkedIn Growth
Strategies

7. LinkedIn Growth Strategies
o Storytelling, writing status updates.
o Search your brand name on LinkedIn, find
conversations about your product.
o Videos – lessons learned from daily experiences.
o Engage like crazy. Follow up thoughtfully.
o Follow key stakeholders on your target accounts list.
Find highly engaged threads to prospect on!
2

8. Keep it about the THEM - Don’t delve straight into your services and
what you have to offer.
Be a HUMAN – Don’t come off generic, aggressive, or salesy.
Keep it SHORT & SWEET - Respect the recipient’s time. Get to the point
right away, preferably within the first 1-2 sentences.
Don’t ask for too much - Asking for too much of a commitment at the
beginning will instantly break down trust.
Following Up Tips

9. Quick Tip – Disable “People Also
Viewed”

10. How does the algorithm
work?

14. Quora Tactics

15. Quora Tactics That Work For Lead Gen
o Optimize your profile for credibility and connection.
o Answer questions on Quora and summarize it in a
status update.
o Use your own company’s content from the blog and
summarize it on Quora threads.
o Send Quora answers to re-connect with prospects
who have gone dark, or use it for PR!
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20. Leveraging Medium

21. How Companies Can Best Use Medium
o Content syndication, remaining top of mind,
embedding “content upgrades” into your posts.
o Guest posting on popular publications that are
relevant to prospects.
o Following up for 1:1 conversations with folks that
share and comment on your stories.
o Connect your medium account to your company blog
and Twitter / LinkedIn to cross promote and get
more amplification.
4

24. How To Create Weekly
Content That Resonates

27. Questions To Consider During Content Ideation:
- What problems are happening in your industry that you can
shed light on?
- What skills are crucial to succeed in your role or industry?
- What does the future of your industry look like?
- What advice would you give your 21 year old self?
- What advice would you give college grads looking to get in your
field?
- What cutting edge tools can you provide insight on?

28. Content types and styles
that are most likely to go
viral in your feed.

32. Viral content types recap
o Storytelling with emotional hook.
o Unique research or data driven post.
o Intriguing, Question-based content.
o Bold, Thought Provoking, Controversial.
o Downloadable templates, checklists, or
special opportunities.

33. How to get relevant
conversations started

34. Simple techniques for starting &
advancing your sales conversions
o Connect with new prospects who engage
immediately.
o Keep the conversation going, DO NOT go for the
hard sell.
o Play the long game, ask to collaborate.
o Comment on other popular threads diligently
and intelligently.
o Share hot threads with existing prospects who
may have gone dark to spark discussion.

35. marketing@saleshacker.com @saleshacker