This document discusses using Facebook and Google ads to promote restaurants. It provides examples of campaigns for several restaurants that successfully generated leads and sales. Facebook ad campaigns targeted potential customers based on location, interests, and past engagement with the restaurant. Google ad campaigns ran across search, display, and YouTube to reach audiences most likely to take action. The case studies showed ad campaigns increasing brand awareness, reservations, and engagement for restaurants.

1. Restaurant
Case Study
www.leadsdubai.com

2. Facebook Ads are a popular advertising platform. You can run ads and get results from
various placements.
● News Feed
● Stories
● Reels
● Marketplace
● Messenger Ads
● In-stream Videos
ARE FACEBOOK ADS NECESSARY?
ABSOLUTE YES!

3. You pay to show ads not clicks. Facebook & Instagram Lead Ads will get you leads
at AED 100 - 150 per lead with 10 - 20% good quality in UAE.
We show your ads only to those who are most likely to take action.
A restaurant Ad would be shown to people who love trying out new places.
A similar behaviour is studied and we get a hold of all those who would be
your next customer.
FACEBOOK ADS
HOW DOES SOCIAL MEDIA MARKETING WORK?

4. We’ve shown ads on Facebook and Instagram!
Show sponsored ads to your potential customers today.
With irresistible designs and content, we make sure your
customers feel special.
We suggested engagement ads -
they give amazing exposure to any business.
Who will see your ads?
We target locations nearby, people who’ve engaged with
your posts before, people who love going trying out new
restaurants. Only to those who are most likely to visit your
restaurant.
ATELIER :

5. Simply Sufi wanted to promote their stall at Gulfood 2019.
We take up a lead generation campaign where your
customers can directly contact you!
With this project, we’ve seen many people engage with
this ad, and the powerful Call - To - Action seems to be
high in demand.
Our strategy - showing these ads to the people who go
to such events and are most likely to attend a food stall.
SIMPLY SUFI :

6. Yansoon Gourmet is yet another client we had fun
making ads with. We suggested them to show their best
dishes to the audience and create captions that would
have their mouths water & instantly crave for your meal.
What’s our strategy?
We aim to set the most detailed targeting audience,
along with custom audience. This means, we will show
your ads to those who have engaged with your page eg.
liked a post, visited your website, or seen your video even
for 15 seconds! This audience is most likely to make an
action on your ad. Our creatives and content will be
high - class. We appeal to the audience in such a way
that they would have no choice but to stay interested.
Results?
Your ads will be shown to around 500K to 900K people! It
is estimated that weekly there is a possibility of getting
around 20 leads!
YANSOON GOURMET

7. The Oberoi Group, founded in 1934, operates 32 hotels, Nile Cruisers and a Motor Vessel in the backwaters of Kerala.
The Group has presence in seven countries under the luxury 'Oberoi' and five-star 'Trident' brand. The Group is also
engaged in flight catering, airport restaurants, travel and tour services, car rentals, project management and
corporate air charters.
HOSPITALITY CLIENT :
THE OBEROI – DUBAI
CHALLENGES
◆ To reach out South Indians residing in nearby
Business bay via Promotional Emails.
◆ To increase the awareness and sales of new
customers.
◆ To grow the number of new purchases.
◆ To arrange the database as per the requirement
and segregation.

8. REPORT &
ANALYSIS
RESULTS
◆ We developed a strategy, which consisted of sending 2 bulk
emails per day on Different set of Databases which we
segregated with different Subject Line. They were divided into
two types: selling and informing.
◆ We suggested them to put Chef Name, Date, day Timing,
cost and for reservation we advise them to put the
number and email.
This campaign delivered:
◆ A 12.5% Open Rate
◆ A 4.5% Click-Through Rate (well above industry averages as per
Promotional email campaign)
◆ A 80 Bookings done on promotional Email.
Objective : Target Audience: South Indians, mainly
Keralites, with the income of 20,000.

9. AED 10 - 15 is the cost per click.
So AED 10,000 monthly budget will give you 1000 clicks to landing page with 1 - 2 %
leads (10-20) 60-70% good quality in UAE.
Google Ads is a popular PPC advertising platform. You can run ads and get results from:
ARE GOOGLE ADS NECESSARY?
OF COURSE IT IS!
YOUTUBE
ADS
REMARKETING
ADS
GOOGLE
SEARCH
DISPLAY
BANNERS

10. Google ads. We’re proud to create ads for this beautiful
restaurant. Ads like this would lead a person to
immediately take action on your restaurant. Customers
directly booked a table as these ads are the most
reliable ones.
About Atelier Robuchon - They’re a French Restaurant
based in Dubai. Their main aim was for more people to
visit their restaurant and getting more engagement on
their social media platforms.
What we can do :
Set up ads as per the audience targeting interest. We
target people who are more likely to click on these ads
and take the right action.
On regular basis, we adjust bids to hold first page
position. As we want you to be on the first page!
Negative keywords optimization is also one of the
ongoing activities we perform. So only the right
audience would reach out to you.
ATELIER ROBUCHON :

11. They wanted ads that would grab the customer’s attention and eventually lead to them being a loyal customer. So
we created ads in such a way that the audience would have no choice but to engage with it. The buttons that
indicate instant action made customers book a table instantly!
ATELIER ROBUCHON :

12. THANK YOU
+971 50 304 7470
www.leadsdubai.com
Main Office : UG001, Building A5, Dubai Digital Park, Dtec,
Dubai Silicon Oasis, Dubai, UAE. PO Box no: 242962