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CTA	
  Bu'ons	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
What	
  It	
  Is	
  
Without	
  clickability	
  or	
  e-­‐commerce,	
  Instagram	
  ads	
  have	
  primarily	
  been	
  focused	
  
towards	
  brand	
  awareness.	
  The	
  pla>orm	
  has	
  finally	
  amped	
  up	
  it’s	
  adverAsing	
  tool	
  by	
  
adding	
  call-­‐to-­‐acAon	
  buBons,	
  including	
  “Shop	
  Now”,	
  “Install	
  Now”,	
  “Sign	
  Up”	
  and	
  
“Learn	
  More”.	
  To	
  increase	
  a	
  posiAve	
  user	
  experience,	
  clicking	
  one	
  of	
  the	
  call-­‐to-­‐acAon	
  
buBons	
  will	
  direct	
  users	
  to	
  a	
  mini	
  browser	
  within	
  the	
  pla>orm	
  where	
  they	
  can	
  
complete	
  the	
  acAon.	
  Once	
  complete,	
  users	
  will	
  be	
  returned	
  back	
  to	
  their	
  Instagram	
  
feeds.	
  
	
  
Brand	
  Applica1on	
  	
  
With	
  it’s	
  previously	
  limited	
  capabiliAes,	
  it	
  has	
  been	
  hard	
  for	
  brands	
  to	
  prove	
  any	
  type	
  
of	
  ROI	
  from	
  Instagram	
  ads	
  -­‐-­‐	
  call-­‐to-­‐acAon	
  buBons	
  were	
  the	
  missing	
  piece	
  of	
  the	
  
puzzle.	
  Now,	
  brands	
  will	
  be	
  able	
  to	
  drive	
  conversions	
  with	
  a	
  more	
  sculpted	
  audience.	
  
AddiAonally,	
  these	
  updates	
  show	
  the	
  pla>orm	
  is	
  ready	
  to	
  begin	
  releasing	
  ads	
  to	
  a	
  
larger	
  porAon	
  of	
  brands,	
  both	
  big	
  and	
  small,	
  in	
  the	
  near	
  future.	
  
What’s	
  Happening	
  on	
  Instagram…	
  	
  
Marquee	
  Ads	
  
	
  	
  	
  
What	
  It	
  Is	
  
The	
  pla>orm	
  will	
  be	
  releasing	
  a	
  new	
  ad	
  product,	
  Marquee	
  ads,	
  this	
  September.	
  The	
  
new	
  high-­‐impact	
  ad	
  guarantees	
  visibility	
  as	
  one	
  of	
  the	
  first	
  five	
  posts	
  show	
  in	
  a	
  
session,	
  inserted	
  up	
  to	
  3	
  Ames	
  daily.	
  This	
  single-­‐day	
  campaign	
  guarantees	
  that	
  an	
  ad	
  
will	
  be	
  at	
  the	
  center	
  of	
  your	
  audience’s	
  Instagram	
  experience,	
  tremendously	
  
increasing	
  brand	
  awareness.	
  	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
The	
  Marquee	
  ad	
  can	
  be	
  created	
  as	
  an	
  image,	
  carousel,	
  video,	
  link	
  or	
  mobile	
  install.	
  
While	
  brands	
  will	
  not	
  begin	
  to	
  test	
  this	
  ad	
  type	
  unAl	
  September	
  2015,	
  once	
  open	
  to	
  
Instagram’s	
  soon-­‐to-­‐be	
  public	
  self-­‐serve	
  ad	
  pla>orm,	
  there	
  will	
  be	
  no	
  minimum	
  spend	
  
required	
  for	
  brands.	
  	
  
	
  
Brand	
  Applica1on	
  	
  
60%	
  of	
  young	
  millennials	
  in	
  the	
  US	
  use	
  Instagram	
  mulAple	
  Ames	
  daily.	
  The	
  pla>orm	
  
believes	
  that	
  Marquee	
  ads	
  will	
  increase	
  frequency	
  by	
  2	
  Ames	
  and	
  extend	
  campaign	
  
reach	
  between	
  10-­‐20%.	
  Marquee	
  ads	
  will	
  drive	
  mass	
  awareness	
  to	
  a	
  broad	
  audience,	
  
driving	
  maximum	
  reach,	
  frequency	
  and	
  exclusivity.	
  With	
  the	
  pla>orm	
  soon	
  releasing	
  
adverAsing	
  to	
  the	
  public,	
  this	
  ad	
  type	
  will	
  be	
  an	
  effecAve	
  way	
  to	
  have	
  your	
  campaign	
  
stand	
  out	
  from	
  the	
  cluBer.	
  	
  
	
  
	
  
Enhanced	
  Targe5ng	
  Capabili5es	
  	
  
	
  
What	
  It	
  Is	
  
Instagram	
  has	
  announced	
  addiAonal	
  targeAng	
  features	
  that	
  will	
  eventually	
  mimic	
  that	
  
of	
  Facebook’s.	
  

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Cake & Socialyse Instagram POV July 2015

  • 1. CTA  Bu'ons                             What  It  Is   Without  clickability  or  e-­‐commerce,  Instagram  ads  have  primarily  been  focused   towards  brand  awareness.  The  pla>orm  has  finally  amped  up  it’s  adverAsing  tool  by   adding  call-­‐to-­‐acAon  buBons,  including  “Shop  Now”,  “Install  Now”,  “Sign  Up”  and   “Learn  More”.  To  increase  a  posiAve  user  experience,  clicking  one  of  the  call-­‐to-­‐acAon   buBons  will  direct  users  to  a  mini  browser  within  the  pla>orm  where  they  can   complete  the  acAon.  Once  complete,  users  will  be  returned  back  to  their  Instagram   feeds.     Brand  Applica1on     With  it’s  previously  limited  capabiliAes,  it  has  been  hard  for  brands  to  prove  any  type   of  ROI  from  Instagram  ads  -­‐-­‐  call-­‐to-­‐acAon  buBons  were  the  missing  piece  of  the   puzzle.  Now,  brands  will  be  able  to  drive  conversions  with  a  more  sculpted  audience.   AddiAonally,  these  updates  show  the  pla>orm  is  ready  to  begin  releasing  ads  to  a   larger  porAon  of  brands,  both  big  and  small,  in  the  near  future.   What’s  Happening  on  Instagram…    
  • 2. Marquee  Ads         What  It  Is   The  pla>orm  will  be  releasing  a  new  ad  product,  Marquee  ads,  this  September.  The   new  high-­‐impact  ad  guarantees  visibility  as  one  of  the  first  five  posts  show  in  a   session,  inserted  up  to  3  Ames  daily.  This  single-­‐day  campaign  guarantees  that  an  ad   will  be  at  the  center  of  your  audience’s  Instagram  experience,  tremendously   increasing  brand  awareness.                       The  Marquee  ad  can  be  created  as  an  image,  carousel,  video,  link  or  mobile  install.   While  brands  will  not  begin  to  test  this  ad  type  unAl  September  2015,  once  open  to   Instagram’s  soon-­‐to-­‐be  public  self-­‐serve  ad  pla>orm,  there  will  be  no  minimum  spend   required  for  brands.       Brand  Applica1on     60%  of  young  millennials  in  the  US  use  Instagram  mulAple  Ames  daily.  The  pla>orm   believes  that  Marquee  ads  will  increase  frequency  by  2  Ames  and  extend  campaign   reach  between  10-­‐20%.  Marquee  ads  will  drive  mass  awareness  to  a  broad  audience,   driving  maximum  reach,  frequency  and  exclusivity.  With  the  pla>orm  soon  releasing   adverAsing  to  the  public,  this  ad  type  will  be  an  effecAve  way  to  have  your  campaign   stand  out  from  the  cluBer.         Enhanced  Targe5ng  Capabili5es       What  It  Is   Instagram  has  announced  addiAonal  targeAng  features  that  will  eventually  mimic  that   of  Facebook’s.