How to create compelling online content
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This is the presentation from Pete Matthew's How-to session from the Monday afternoon of the IFP's annual conference 2012
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The document provides guidance on starting and maintaining a successful blog. It recommends choosing a niche and focusing content on that topic. Key elements of blog posts are identified as the title, lead paragraph, subheadings, illustrations, quotes, and bullet lists. The document also emphasizes the importance of original, well-organized content and engaging with other bloggers in your niche. Regular posting and promoting blog content on social media can help build an audience over time.
Nonfiction blogging 2011
This document discusses using nonfiction blogging in an English classroom. It provides reasons for blogging such as developing critical thinking skills and exercising writing abilities. It outlines different types of blogging assignments students could complete, including assessing magazines and generating their own blog posts. Requirements for student-generated blog posts are specified. The document also discusses commenting on blogs, podcasts, assessing student work, and teacher modeling.
Microsoft Office PowerPoint 2007 - Lesson 8
This document provides tips for creating and giving PowerPoint presentations. It recommends including a title, subtitle, name, job title and organization on the title slide. Presentations should have an overview slide describing what will be covered. Slides should have 10-20 word sentences, limited text, and graphics matching the content. Presenters should practice their timing, speak naturally without reading slides, keep eye contact with the audience, and leave time for questions. Handouts can reinforce the presentation content.
How to use a blog for publishing scientific research: A training guide part 1
The African Commons Project ran a two-day training workshop with the Academy of Science of South Africa in August 2009. We set up a basic Wordpress blog for them, and then led through intensive training on how to use the platform and the basics of blogging: from content to marketing.
Making a Digital Storytelling Project in iMovie '11
The presentation guides you through the process of creating a digital storytelling project in iMovie '11.
For more info, such as links to playable versions of sample stories as well as other versions of the presentation (including one that has over 20,000 views!), see:
http://digitalwriting101.net/content/presentations-on-digital-storytelling/
This post is on my DigitalWriting101.net help site, which features resources to help students and faculty compose in digital media (including separate tutorials on each step of using iMovie). Feel free to share the site with students and colleagues!
Getting Connected - Ideas for Educators
The document discusses technology tools that can be used for education. It provides an overview of tools for note-taking (Evernote), social networking (Twitter), polling and surveys (Poll Everywhere, Survey Monkey), multimedia presentations (VoiceThread), flipping the classroom, screen capturing (Jing, Screencast-O-Matic), and online collaboration (Wikispaces, Google Drive). It emphasizes that technology can enhance learning when used appropriately and encourages trying new tools to benefit students.
How To Blog by Geoff Livingston at WeAreMedia
The document provides guidance on effective blogging practices. It recommends establishing an editorial mission to guide topic selection and developing personality in posts through commentary and removed first-person language. Posts should be 3-10 paragraphs and fully researched concepts can be broken into multiple posts. Links, images, categories, and regular posting help with promotion and engagement. Comments should be moderated and negative comments addressed selectively.
Content and creativity online
The document provides guidance on finding and editing content for online publishing. It discusses scoping content by considering how users might want to navigate the story and what additional information they might need. It also addresses making product out of process by adding multimedia content like user comments. The document emphasizes optimizing content for search engines and social media by using keywords, links, frequent updates and multimedia tagging. The overall message is to tell the story across multiple formats and media while focusing on the user experience.
Back to Basics: Writing Across Media
This presentation for the Fort Worth Chapter of the International Association of Business Communicators highlights the basics of writing and how that effectively translates to writing across media in today's multimedia environment.
Wordpress workshop slides
This document provides an overview and agenda for a WordPress workshop being held on February 22nd-23rd 2013. It introduces WordPress and blogging, discusses what social media is, and walks through how to create a WordPress account and dashboard. It then covers how to add and edit posts and pages, insert links, upload media, choose a theme, organize menus, add widgets, use tags and categories, comment on posts, and consider other tools. It emphasizes listening in conversations and pursuing relationships. Tips are provided on growing a WordPress community and measuring success through engagement rather than just numbers. Questions from participants are welcomed.
Professional Portfolios: Putting Your Best Foot Forward
The document discusses how to create an effective professional portfolio. It recommends determining your goals for the portfolio, choosing an appropriate format like print, web, or social media. Key projects that demonstrate skills and experience should be selected and optimized for the chosen platform. The portfolio should be organized clearly and highlight the best work to showcase qualifications for potential employers or opportunities. Maintaining and updating the portfolio is important to keep skills and work relevant.
6+1 traits of writing
The document outlines the 6+1 Traits of Writing model which identifies six traits of effective writing - Ideas, Organization, Voice, Word Choice, Sentence Fluency, and Conventions - as well as Presentation. For each trait, key aspects are defined such as selecting a narrowed topic, using an introduction and conclusion, employing transition words, varying sentence structures, and ensuring proper spelling and grammar. Presentation involves making writing neat, legible, and potentially enhanced with fonts, images or tables.
10 Steps to Writing a Research Paper
The document outlines the 11 steps for writing a research paper, which include selecting a topic, narrowing the topic, searching for sources, taking notes, creating an outline, writing a rough draft, adding in-text citations, creating a reference page, revising and rewriting the draft, and writing and proofing the final draft. Some key tips include brainstorming interesting topics, ensuring the topic addresses core questions, using topic-specific search engines to find credible sources, taking detailed notes, structuring the paper with an outline, adding citations for quotes and paraphrased information, and thoroughly proofreading the final draft.
Foshay Social Media Basics
The document provides guidance on creating an effective social media presence for an organization. It discusses choosing the right social media tools like Twitter, Facebook, and blogs and using them to build relationships, add value to conversations, and promote the organization. It emphasizes regularly contributing engaging content and participating in discussions to build trust and gain referrals while avoiding overt self-promotion. Specific tips covered include choosing appropriate hashtags, links, and a consistent voice for different platforms.
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How to create compelling online content
- 1. How To create compelling online content with Pete Matthew Creator of Occasional blogger at Managing Director of
- 4. Decide on your medium Written Blog Podcast Video
- 5. Decide on your audience Clients / Prospects Professionals Niche (e.g. Doctors)
- 6. Decide on your subject Choose your passion Need expertise Stay focused
- 8. 50 topics?
- 9. Get started
- 10. Setting up your platform Blogs / CMS Wordpress, Blogger, Squarespace Tumblr, Posterous
- 11. Setting up your platform Design Domain Bells & Whistles
- 13. If writing, use a template Intro / Lead paragraph Relevant image Personal experience Main body Discussion question
- 14. Keep posts short 500 words approx Short sentences Short paragraphs Use subheadings (H2/H3) Use numbers / bullets
- 15. Maintain a list of post ideas Tell a personal story Describe a historical event Book / movie / software review Comment on a quotation Comment on a news story
- 16. Maintain a list of post ideas Report an interesting conversation Create a step-by-step guide Provide a list of resources Answer a reader’s question Make an complex task seem simple
- 17. Maintain a list of post ideas Explain rationale behind a decision Write a guide to something popular
- 18. Avoid these common mistakes Not posting often enough Posting too often Posts are too long You don’t invite engagement You don’t engage in the conversation
- 19. Avoid these common mistakes Your content isn’t accessible You create poor headlines Your posts are off-message You have a weak first paragraph Your post is about you
- 20. Spread the word Twitter Facebook LinkedIn Google+ Pinterest
- 21. Spread the word These are embassies Engage with people there Bring them back to your home base Brand them consistently
- 22. Tools If writing, use an offline editor Windows - Live Writer Mac - MarsEdit
- 23. Tools For images: iStockPhoto.com Flickr – CC License search
- 24. Great resources Michael Hyatt.com Copyblogger.com PodcastAnswerMan.com Codepotato.co.uk
- 25. The Best Book on the subject
- 26. Thank You More on Wednesday Morning Session 1 – Track 2