Blogging Boot Camp Workshop
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Blogging Boot Camp: How to Create and Develop a Successful Blog - 4-hour workshop presented on November 16, 2008 at the AMA Symposium for the Marketing of Higher Education
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Blogging Boot Camp Workshop
- 1. Blogging Boot Camp: How to Start and Develop a Successful Blog Karine Joly ~ www.collegewebeditor.com www.higheredexperts.com
- 4. Feb. 2005
- 5. Nov. 2008 8,000 visitors / month 2,000 subscribers (RSS/email) Launched in April 2007 ~ 1600 members + 1,100 webinars taken Since February 2006 ~ 20 published articles
- 15. Blogs in Plain English - Video
- 26. 1 6
- 28. The Challenge
- 30. The Challenge
- 33. How much time do you spend on blogging per week?
- 34. How do you measure success?
- 58. Make your blog reader-friendly in… 12 steps!
- 59. © 2007 Higher Ed Experts Get Strategic: Topic, Audience & Goals 1
- 61. © 2007 Higher Ed Experts “ Work is underway for the relaunch of Ball State University Web site. To help you follow the process, University Marketing and Communications has created this blog to discuss developments.”
- 63. © 2007 Higher Ed Experts Get Tactical: Tone, Frequency & Length 2
- 67. © 2007 Higher Ed Experts Select Your Blogging Platform Wisely 3
- 69. © 2007 Higher Ed Experts Blogger
- 70. © 2007 Higher Ed Experts TypePad/Movable Type
- 71. © 2007 Higher Ed Experts WordPress
- 72. How to set up a blog on Blogger.com © 2007 Higher Ed Experts
- 73. How to set up a blog on WordPress.com © 2007 Higher Ed Experts
- 75. © 2007 Higher Ed Experts Help Your Readers Find Your Posts Easily 4
- 77. © 2007 Higher Ed Experts Make Sure Your Readers Can Engage With Your Blog Content 5
- 79. “ A few days ago, "Musical_Alum" (more about pseudonyms in a later post) asked: Could you include a blog entry explaining why this must be done so quickly? And: Have any marketing consultants provided their services? I'll try to address both questions with this post. It's a bit long-winded. I hope you'll bear with me.”
- 80. © 2007 Higher Ed Experts Help Your Readers Come Back Often 6
- 83. © 2007 Higher Ed Experts
- 84. © 2007 Higher Ed Experts Start Conversations, Not Monologues 7
- 86. © 2007 Higher Ed Experts Plan Carefully The Online Coming-Out Party of Your Blog 8
- 88. © 2007 Higher Ed Experts Promotion? Think Outside The… Blog 9
- 90. © 2007 Higher Ed Experts Check Your Blog’s Vitals… Often 10
- 92. © 2007 Higher Ed Experts Listen To And Take Part In Conversations 11
- 94. © 2007 Higher Ed Experts Keep (It) Up 12
Editor's Notes
- Higher Ed Experts www.higheredexperts.com