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How to Create a Comprehensive Financial Model
1. W E B I NA R # 3
J U N E 2 7, 2 01 3
How to Create a Comprehensive
Financial Model
2. What is a Financial Model?
A quantitative representation of financial
information, from e.g. a
business, organization or branch of
government
It is used by the financial analyst and may be
constructed for many purposes including:
valuation of a security
forecasting future raw material need
determining benefits of a takeover or merger.
3. What is a Financial Model?
A financial model is designed to represent in
mathematical terms the relationships
among the variables of a financial problem
so that it can be used to answer "what if"
questions or make projections.
4. What is a Financial Model?
A model is a simplified representation of a
situation or problem and modeling is the
process of building, refining and analyzing
that representation for greater insight and
improved decision making.
(Source: Mastering Financial Modeling – Financial Times series)
5. Why Create a Model?
A tool to assist you to forecast when you will
start to generate revenue and how much you
will need to spend to get there.
Allows you to predict and continuously
modify the assumptions (with a great deal of
flexibility) underpinning the financial
performance of your business.
6. Why Create a Model?
To present your business to potential
investors or other partners - reasonably
identify how much the company will need to
spend in the early phases to achieve a level of
income in excess of expenditure.
The financial model can also be used to try
out new ideas and even test other business
models.
7. Tools necessary for forecasting
Decide on software – Excel, VBA, Customized
or “off the shelf” programmes
Cash Flow Projections
Sales / Income
Expenditure
Variable Costs
Operating Expenses
Net Income
Integrate with Business Plan / Business Model
8. Steps in Creating the Model
First Step:
Define and Structure the proposal
Define why the model is needed and determine questions
that need to be answered
Determine how accurate or realistic outputs will need to
be
Quantify relationships among variables
9. Steps in Creating the Model
Second Step:
Define the input and output variables
List all inputs and identify who will provide them
You may use reasonable assumptions based on precedent
or established practices but avoid arbitrary guesswork
Compile list of tabular, graphical or other outputs the
model will need to generate
10. Steps in Creating the Model
Third Step:
Determine who will use the model and frequency of
usage
Consideration for level of detail
User interface requirements
11. Cash Flow Projections
Enter monthly revenue
Enter monthly expenditure
Variable costs
Operating costs
Debt servicing
Calculate net income
12. Completing the process
Risks
Identify possible risks & show how mitigated
Cash flow projections – (3 years)
Income statement
Balance sheet
Opening statement or personal financial statement
Projected balance sheet
Funding Requirements
State amount & type – debt or equity
13. Applications
Basis for sound business activities
Financial negotiations
Grant funding
Investment promotion
Feasibility studies
Due diligence analysis
Management reports
14. Benefits for Business
(Used in conjunction with Business Plan)
Identify possible weaknesses in project concept and develop
improvements to mitigate effects of such weaknesses
Optimize level of profitability / returns on project
Identify and evaluate possible associated risks and their
quantitative impact
Develop strategy to mitigate above risks
Time saving in preparation of project documentation to
ensure compliance with evaluation criteria and process
15. Benefits for Business Owners
Understand how personal and business strategies can work
together
Explore liquidation opportunities and financial alternatives
before implementing change
Explore options and alternatives that can add significant future
value
Consolidate financial information for decision making
Evaluate personal investments, estate planning and even
retirement strategies
Examine possible exit strategies
16. Benefits for Professionals
Maximize retirement benefit options
Explore possible financial alternatives before implementing
change
Gain better understanding of your financial circumstances
and direction
Explore options and alternatives that may add future value
Consolidate financial information to better enable timely and
well informed decisions
Integrate executive compensation strategies with personal
investment, insurance, estate planning and retirement
planning