1. GENERATE SPONSORSHIP REVENUE, BRAND ENGAGEMENT AND DATA CAPTURE THROUGH SOCIAL GAMES
ENGAGING FANS
with game-based marketing
2. We offer a new way to engage/extend your fan base,
and generate revenue through a truly social game
FANTOM – digital collections
We turn your squad and match day digital images into a collecting game
You gain a new revenue stream (sponsored messaging, in game purchases)
We capture data including 1000’s of email marketing permissions
You increase brand-to-fan Facebook engagement x 5 times
3. CORE VALUE TO YOU..
New sponsor revenue
Ticket and merch sales
Full season fan interaction
• In-programme rewards
• Fan packs for completers
• Big match ticket prizes
• Capture marketing emails
• Revenue from
merchandise and tickets
4. CORE VALUE TO SPONSOR
Their brand on the game
Qualified database for
marketing
Audience growth
• Menus
• Covers
• Stickers
• Emails
• Facebook shares
• Twitter Posts
9. “The Fantom app is a fantastic marketing tool; it is flexible, reactive, captures data and it offers us a brand
engagement solution for Facebook as well as a vector for our ticket sales.”
Claire Surratt
Marketing Co-ordinator
Impact Wrestling
CASE STUDIES: Impact Wrestling
30,000 fans playing it
Over 500,000 interactions between fans
50% of fans logged in 10 days in a row
10. CASE STUDIES: Wolves
Average user logged in 13 times to play.
Average fan interacted with 25 other Wolves fans
Increased Wolves’ Facebook engagement
with fans by 10 times
“Fantom provided us with a fantastic social media engagement tool… that seemed to re-ignite fans passion
for the Club by reminding them of past events and achievements.”
Laura Price
Marketing Manager
Wolverhampton Wanderers
11. CASE STUDIES: QPR
42% of QPR fans that engaged played 7 days
in a row
Average QPR fan logged in 13 times to play
“I couldn’t speak more highly of Fantom and the digital sticker album they created for us this season. The
engagement rates have exceeded all expectations and the feedback we’ve had, particularly from our
younger fans, has been superb. It has been a pleasure working with the team at Fantom, their work is
highly recommended by everyone at QPR.”
Jon Davies
CRM & Digital Marketing Manager
12. HOW IT WORKS
You attract a sponsor
We build it
We host it
You promote it on your facebook and website
We keep it updated together
We report monthly
We give you the database at the end of season
13. MAKE YOUR BRAND STICK
paul.healy@fantom.ie
(+353) 1 645 3002 - (+353) 87 205 4405
Contact
Paul Healy
