Decoding the process of building your personal brand 1) Identify your core value 2) Define a code of conduct 3) Risk assessment for both core value and code of conduct 4) Define "what you stand for?" 5) Reflect your Aura - Personal brand

1. The opinions expressed in the presentation are my personal views
and is intended for educational purpose only - Genesh Kuriakose
How to build your
personal brand?
Values
Code of
Conduct
What you
stand for?

2. Personal
Branding

3. Benefits of
Personal Branding
Happiness
Peacefulness
Satisfaction
Reason - The people communicating
with you know your personality
even before they speak

4. Process of
personal branding
Identification of core value
Risk assessment of core value
Integrating the core value in your
daily process (code of conduct)
Identify “what you stand for”
Reflection of “You” among
the audiences

5. More about Core Value
Living by your values is the most effective
way to build confidence and authenticity.

6. Values and Virtues
are different
Virtues are more like laws
Christianity 10 commandments - Virtue
Virtue 1 - Stay with one partner
for life (Value - loyalty)
Virtue 2 - Sacrificing your enjoyment
to satisfy your family
(Value - respect)
Virtue 3 - Don't talk half-truth or
false (Value - honesty)

7. Value and Goals are different
Goals are achievements that could be a result of following
a value. You can finish a goal, but you cannot
finish a value in a normal lifetime.
Goal 1 - To become financially secure (Value - Peace)
Goal 2 - To become physically attractive (Value - Caring)
Goal 3 - To become socially popular and accepted (Value - Leadership)

8. Criteria of a Core Value - No. 1
You could theoretically live by the
value in any physical situation.
Even if you are locked in a prison
or tied to a chair. You can practice
honest value in any restrictive
situation, but you couldn’t choose
to be athletic. So, honesty could
be a value but physical fitness
cannot be.

9. Living by the value does not require
approval or participation from anyone
else. The whole world could turn on
you; but you would still be able to
live by your values.
For example - you can be courageous
without anyone’s permission, but you
can’t be popular without social approval.
Hence courage can be value
but popularity cannot be a value
Criteria of a
Core Value - No. 2

10. Criteria of a Core Value - No. 3
You must be able to apply the value both internally and
externally simultaneously without making a sacrifice.
For example - Innovation can be a value only if you are
happy to accept instability or challenges with a smile

11. Basic interest of humans
Accessibility
Accomplishment
Accountability
Accuracy
Adventure
Affection
Affluence
Altruism
Ambition
Assertiveness
Balance
Bravery
Calmness
Celebrity
Challenge
Charity
Comfort
Commitment
Compassion
Completion
Contentment
Control
Creativity
Curiosity
Dependability
Determination
Directness
Discipline
Diversity
Efficiency
Empathy
Enthusiasm
Excellence
Experience
Expertise
Fairness
Fame
Family
Fidelity
Flexibility
Fun
Generosity
Grace
Health
Honesty
Humor
Imagination
Impact
Independence
Integrity
Intelligence
Justice
Kindness
Knowledge
Leadership
Learning
Love
Mindfulness
Optimism
Originality
Passion
Peace
Perfection
Power
Punctuality
Recognition
Relaxation
Reliability
Resourcefulness
Respect
Security
Sensitivity
Significance
Sincerity
Speed
Spirituality
Spontaneity
Stability
Success
Sympathy
Teamwork
Understanding
Vision
Wealth
Winning
Courage Growth Prosperity
(includes Values, Goals and Virtues - Need to classify based on the individual)

12. Identification for your
core value - Step 1
Pen down your three greatest accomplishments?
Pen down your three greatest moments of efficiency?
Pen down the common values that you can
identify in the above 2 situation?

13. Identification for your
core value - Step 2
Pen down your three greatest failures?
Pen down your three greatest moments of inefficiency?
Pen down the common values that you can
identify in the above 2 situation?

14. Identification for your
core value - Step 3
Pen down 3 or 4 brief sentences of advice you
would give to yourself based on the identified values.

15. Identification for your
core value - Step 4
Try to reduce the advices into a few words
Example - I need a healthy and charming body; to
achieve this I need to control my food intake
Control food intake (Value - moderation),
Daily workout (Value - determination),
(Together Value - Caring)

16. Identification for your
core value - Step 5
Risk assessment
Test the value by thinking a situation
where following your value hurts you;
rather than helps you.

17. Identify - What you
stand for?
Write a statement not more than
3 words that reflects “what you stand for”

18. Core values - Customer success,
Trust, Passion, Change, Performance
Code of conduct - Quality policy, Safety policy,
Environment policy, Health and safety policy and
Responsible sourcing
Volvo stands for - Safety
An Example

19. Nutshell
Identify your values
Define the code of conduct
Values + Code of conduct = What you stand for?
Risk assessment for “values” and “what you stand for”

20. Your beliefs become your thoughts;
Your thoughts become your words;
Your words become your actions;
Your actions become your habits;
Your habits become your values;
Your values become your destiny.
- Mahatma Gandhi

21. More information on
https://www.linkedin.com/in/genesh/
https://www.facebook.com/genesh.kuriakose
https://www.facebook.com/Genesh81