The document discusses strategies for building meaningful online engagement beyond just focusing on popular superficial content. It emphasizes the difficulty of gaining and sustaining an audience online, and provides tips for setting realistic goals, leveraging existing audiences, optimizing for search and pain points, building relationships with users through various engagement techniques, incentivizing sharing and deeper participation, and maintaining consistency across multiple communication channels. Case studies from the founder's experience growing the civic engagement site GovLoop demonstrate how to provide varied content that meets users' evolving needs while promoting where potential members already spend time online.
Colorado Behavioral Healthcare Council Conference 2013
Join in this workshop to learn the purpose and value of social media to better serve your mission and stakeholders. Participants will learn social media strategy, planning, and policy fundamentals to serve organizational goals. You will leave with critical building blocks for using social media including how HIPAA impacts implementation and policies.
Beyond the First Click: How today’s volunteers build power for movements and ...MobLab
If movements and organizations invest in and cultivate supporters who are doing substantial and meaningful work, then does their reach, impact and odds of success increase?
That’s the question we set out to explore.
We wanted to look under the hood of organizations doing a great job engaging top-tier supporters and volunteer leaders. These organizations are creating opportunities for supporters and volunteers to make decisions and act on behalf of the organisation.
We sought to uncover insights, patterns and best practices that we could share with our colleagues in the nonprofit sector.
We interviewed 35 organizations and experts in eight countries. Beyond the First Click is a project of Capulet, Change.org and the Mobilisation Lab at Greenpeace.
A strong grants program can be the key to a sustainable nonprofit organization. Grants are the funding of many organization's operating expenses and special programs, allowing donors to donate to funds that are critical to the expansion of your mission. So how does your organization find, and keep, these types of grants? Cindy Adams, CEO of GrantStation.com joins Jeffrey Sobers, Senior Product Marketing Manager for Blackbaud's Financial Solutions to discuss how you can create a strong grants program at your nonprofit. This discussion will include recent trends from GrantStation's State of Grantseeking Survey, tips to writing award winning proposals, and how to leverage GrantStation and The Financial Edge to develop a strong grants program.
When you combine the concept of outsourcing with the power of Internet-connected individuals, you have Crowd Sourcing. Companies are using crowd sourcing to raise funds for a start-ups, get product ideas for the next line of merchandise, and to solve problems that seem too big for the organization.
How can your company utilize crowd sourcing? In this workshop we will explore the following “crowd” topics and discuss how you can take advantage of this new technology-enabled workforce:
• Crowd Funding and Capital Raising
• Crowd Creativity and Idea/Content Generation
• Crowd Wisdom, Problem-solving and Decision-making
• Crowd Work
We’ll also discuss how to get your organization “crowd sourcing ready” so that when you find the right problem for this solution, you can jump right in with confidence.
Learning Objectives
What is CrowdSourcing and how can it apply to your business
How to use the “crowd” to get new ideas and designs for your organization
How CrowdFunding can be used to raise capital for research and development
Colorado Behavioral Healthcare Council Conference 2013
Join in this workshop to learn the purpose and value of social media to better serve your mission and stakeholders. Participants will learn social media strategy, planning, and policy fundamentals to serve organizational goals. You will leave with critical building blocks for using social media including how HIPAA impacts implementation and policies.
Beyond the First Click: How today’s volunteers build power for movements and ...MobLab
If movements and organizations invest in and cultivate supporters who are doing substantial and meaningful work, then does their reach, impact and odds of success increase?
That’s the question we set out to explore.
We wanted to look under the hood of organizations doing a great job engaging top-tier supporters and volunteer leaders. These organizations are creating opportunities for supporters and volunteers to make decisions and act on behalf of the organisation.
We sought to uncover insights, patterns and best practices that we could share with our colleagues in the nonprofit sector.
We interviewed 35 organizations and experts in eight countries. Beyond the First Click is a project of Capulet, Change.org and the Mobilisation Lab at Greenpeace.
A strong grants program can be the key to a sustainable nonprofit organization. Grants are the funding of many organization's operating expenses and special programs, allowing donors to donate to funds that are critical to the expansion of your mission. So how does your organization find, and keep, these types of grants? Cindy Adams, CEO of GrantStation.com joins Jeffrey Sobers, Senior Product Marketing Manager for Blackbaud's Financial Solutions to discuss how you can create a strong grants program at your nonprofit. This discussion will include recent trends from GrantStation's State of Grantseeking Survey, tips to writing award winning proposals, and how to leverage GrantStation and The Financial Edge to develop a strong grants program.
When you combine the concept of outsourcing with the power of Internet-connected individuals, you have Crowd Sourcing. Companies are using crowd sourcing to raise funds for a start-ups, get product ideas for the next line of merchandise, and to solve problems that seem too big for the organization.
How can your company utilize crowd sourcing? In this workshop we will explore the following “crowd” topics and discuss how you can take advantage of this new technology-enabled workforce:
• Crowd Funding and Capital Raising
• Crowd Creativity and Idea/Content Generation
• Crowd Wisdom, Problem-solving and Decision-making
• Crowd Work
We’ll also discuss how to get your organization “crowd sourcing ready” so that when you find the right problem for this solution, you can jump right in with confidence.
Learning Objectives
What is CrowdSourcing and how can it apply to your business
How to use the “crowd” to get new ideas and designs for your organization
How CrowdFunding can be used to raise capital for research and development
Mobilisation Lab: Grassroots Led Campaigns: Lessons from the new frontier of ...MobLab
Suddenly, people-led campaign platforms are everywhere. Ever since the spectacular growth of Change.org in 2011, people are starting petitions and running their own campaigns like never before -- saving hospitals, stopping industrial dumping, creating real change in their communities.
What is the real impact of all these campaigns? What does it mean for the future of social change? What lessons can we learn about how to be successful? We asked the minds behind the biggest people-led campaign platforms these questions, and more.
The answers are contained in our new report, "People-led Campaigns: Lessons from the new frontier of people-powered campaigning," authored by veteran progressive digital strategist Colin Holtz, and drawing upon interviews with Change.org, MoveOn.org, Avaaz.org, 38 Degrees CampaignsByYou, CREDO Mobilize, GetUp! CommunityRun, and more.
Online Trends In Communications Impact / Kurt Voelker, Forum One CommunicationsForum One
This presentation explores, at a high level, 4 key trends we're seeing online that affect communications. The presentation was prepared for a large group of Communications Directors from the progressive sector. Contact: Kurt Voelker / kvoelker@ForumOne.com . http://www.ForumOne.com .
Beyond Vanity Metrics: Toward better measurement of member engagementMobLab
We all want to know if the work we do is making a difference. But while "vanity metrics" such as list size or pageviews sound big and impressive, they can be misleading. Ultimately, they can lead to flawed decisions that doom membership-driven organizations.
What are the pitfalls of “vanity metrics”? Why do we rely on them? What are some alternatives? In short, are there better ways to measure how engaged members are with your organization?
These are just a handful of the questions tackled in the new report, “Beyond Vanity Metrics: Toward a Better Measurement of Member Engagement,” presented by Citizen Engagement Lab and the Mobilisation Lab at Greenpeace.
http://www.mobilisationlab.org/mobilisation-tools/beyond-vanity-metrics/
Getting Your Board on Board – Feeling anxious about telling your Board you need a Twitter strategy? Is your Board skeptical of the value and return on investment social media can provide? Or, do they have unrealistic expectations that you’re going to sign up on Facebook today and raise $1 million tomorrow? Either way, get the information you need to manage your Board’s expectations around social media. Find out the best ways to present the value and tangible benefits of social media to get your Board on-side.
Social Good: Social Media for the Non-Profit WorldKerry Rego
Kerry Rego presented to the Association of Fundraising Professionals in Santa Rosa, CA on January 25, 2012. Providing the definition of social media, current statistics, categories of use, basic strategy, statistics specific for non profits and fundraising, obstacles, and case studies. - Kerry Rego Consulting. See blog for links http://kerryregoconsulting.com/2012/01/28/social-good-social-media-for-the-non-profit-world-slideshow/
In a webinar to IEDC members, DCI president Andy Levine presented with Orlando Economic Development Commission's Jennifer Wakefield ways economic development professionals could capitalize on the changing media landscape.
These slides were used in a webinar presentation for the National Center for Media Engagement by Amy Sample Ward in June 2011. For more information, visit: http://amysampleward.org
Congressman beyer's women's economic conference using social networking for...Dagny Evans
As of January 2014, 74% of online adults use social networking sites. As of September 2014, 71% of online adults are using Facebook, with only 28% using LinkedIn. Is this the optimal mix for the advancement of your career? Are you presenting your best image for potential business partners or recruiters?
In the social networking & your career session, we will
review social media trends as it relates to business;
review what it means to use social media to develop & promote your brand; and review the Dos and Don’ts of leveraging social media for career development
Soliciting contributions from large crowds has been proven to deliver better results than from experts alone, and has also saved time and money for businesses. Learn why crowdsourcing is so valuable to businesses, the various types of crowdsourcing, who is doing it right and what these businesses have in common. Full webinar at:
How to leverage social media data for crowdsourcing business insights
Mobilisation Lab: Grassroots Led Campaigns: Lessons from the new frontier of ...MobLab
Suddenly, people-led campaign platforms are everywhere. Ever since the spectacular growth of Change.org in 2011, people are starting petitions and running their own campaigns like never before -- saving hospitals, stopping industrial dumping, creating real change in their communities.
What is the real impact of all these campaigns? What does it mean for the future of social change? What lessons can we learn about how to be successful? We asked the minds behind the biggest people-led campaign platforms these questions, and more.
The answers are contained in our new report, "People-led Campaigns: Lessons from the new frontier of people-powered campaigning," authored by veteran progressive digital strategist Colin Holtz, and drawing upon interviews with Change.org, MoveOn.org, Avaaz.org, 38 Degrees CampaignsByYou, CREDO Mobilize, GetUp! CommunityRun, and more.
Online Trends In Communications Impact / Kurt Voelker, Forum One CommunicationsForum One
This presentation explores, at a high level, 4 key trends we're seeing online that affect communications. The presentation was prepared for a large group of Communications Directors from the progressive sector. Contact: Kurt Voelker / kvoelker@ForumOne.com . http://www.ForumOne.com .
Beyond Vanity Metrics: Toward better measurement of member engagementMobLab
We all want to know if the work we do is making a difference. But while "vanity metrics" such as list size or pageviews sound big and impressive, they can be misleading. Ultimately, they can lead to flawed decisions that doom membership-driven organizations.
What are the pitfalls of “vanity metrics”? Why do we rely on them? What are some alternatives? In short, are there better ways to measure how engaged members are with your organization?
These are just a handful of the questions tackled in the new report, “Beyond Vanity Metrics: Toward a Better Measurement of Member Engagement,” presented by Citizen Engagement Lab and the Mobilisation Lab at Greenpeace.
http://www.mobilisationlab.org/mobilisation-tools/beyond-vanity-metrics/
Getting Your Board on Board – Feeling anxious about telling your Board you need a Twitter strategy? Is your Board skeptical of the value and return on investment social media can provide? Or, do they have unrealistic expectations that you’re going to sign up on Facebook today and raise $1 million tomorrow? Either way, get the information you need to manage your Board’s expectations around social media. Find out the best ways to present the value and tangible benefits of social media to get your Board on-side.
Social Good: Social Media for the Non-Profit WorldKerry Rego
Kerry Rego presented to the Association of Fundraising Professionals in Santa Rosa, CA on January 25, 2012. Providing the definition of social media, current statistics, categories of use, basic strategy, statistics specific for non profits and fundraising, obstacles, and case studies. - Kerry Rego Consulting. See blog for links http://kerryregoconsulting.com/2012/01/28/social-good-social-media-for-the-non-profit-world-slideshow/
In a webinar to IEDC members, DCI president Andy Levine presented with Orlando Economic Development Commission's Jennifer Wakefield ways economic development professionals could capitalize on the changing media landscape.
These slides were used in a webinar presentation for the National Center for Media Engagement by Amy Sample Ward in June 2011. For more information, visit: http://amysampleward.org
Congressman beyer's women's economic conference using social networking for...Dagny Evans
As of January 2014, 74% of online adults use social networking sites. As of September 2014, 71% of online adults are using Facebook, with only 28% using LinkedIn. Is this the optimal mix for the advancement of your career? Are you presenting your best image for potential business partners or recruiters?
In the social networking & your career session, we will
review social media trends as it relates to business;
review what it means to use social media to develop & promote your brand; and review the Dos and Don’ts of leveraging social media for career development
Soliciting contributions from large crowds has been proven to deliver better results than from experts alone, and has also saved time and money for businesses. Learn why crowdsourcing is so valuable to businesses, the various types of crowdsourcing, who is doing it right and what these businesses have in common. Full webinar at:
How to leverage social media data for crowdsourcing business insights
Tips to Enhance Your Business Through Social Media - Overview: The Basics of Social Media, Communities vs Audiences, The L.E.A.R.N method, Leveraging Social Media for growth and cost reduction, and helpful tools
Practical Social Media Applications for BusinessLeslie Poston
Presentation on practical implementation of social media for businesses
Note: In 2010 we changed our company name from Uptown Uncorked to Magnitude Media to better reflect the variety of clients we serve.
UValue is project-in-progress worked in Venture Lab.
The aim is to propose :
1- Infos & Action that fit your values
2- A match to your profile according your actual needs
3- To build your local awareness
4- To share with your peers and improve the brands you like
हम आग्रह करते हैं कि जो भी सत्ता में आए, वह संविधान का पालन करे, उसकी रक्षा करे और उसे बनाए रखे।" प्रस्ताव में कुल तीन प्रमुख हस्तक्षेप और उनके तंत्र भी प्रस्तुत किए गए। पहला हस्तक्षेप स्वतंत्र मीडिया को प्रोत्साहित करके, वास्तविकता पर आधारित काउंटर नैरेटिव का निर्माण करके और सत्तारूढ़ सरकार द्वारा नियोजित मनोवैज्ञानिक हेरफेर की रणनीति का मुकाबला करके लोगों द्वारा निर्धारित कथा को बनाए रखना और उस पर कार्यकरना था।
In a May 9, 2024 paper, Juri Opitz from the University of Zurich, along with Shira Wein and Nathan Schneider form Georgetown University, discussed the importance of linguistic expertise in natural language processing (NLP) in an era dominated by large language models (LLMs).
The authors explained that while machine translation (MT) previously relied heavily on linguists, the landscape has shifted. “Linguistics is no longer front and center in the way we build NLP systems,” they said. With the emergence of LLMs, which can generate fluent text without the need for specialized modules to handle grammar or semantic coherence, the need for linguistic expertise in NLP is being questioned.
role of women and girls in various terror groupssadiakorobi2
Women have three distinct types of involvement: direct involvement in terrorist acts; enabling of others to commit such acts; and facilitating the disengagement of others from violent or extremist groups.
‘वोटर्स विल मस्ट प्रीवेल’ (मतदाताओं को जीतना होगा) अभियान द्वारा जारी हेल्पलाइन नंबर, 4 जून को सुबह 7 बजे से दोपहर 12 बजे तक मतगणना प्रक्रिया में कहीं भी किसी भी तरह के उल्लंघन की रिपोर्ट करने के लिए खुला रहेगा।
03062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
01062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
31052024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
2024 is the point of certainty. Forecast of UIF experts
Beyond Cats & Kardashians - Building Meaningful Online Engagement
1. Beyond
Cats
&
Kardashians
How
to
Build
Meaningful
Online
Engagement
2. What’s
Popular
on
the
Internet?
• Kardashains
• Cats
• Buzzfeed
/
Huffpost
3. What
are
you
serving?
• Buffet
of
ice
cream,
you
are
serving
broccoli
• How
do
you
get
people
to
eat
healthy?
4. Hardest
thing
on
internet
• Gaining
audience
/
geIng
people
to
care
• Billion
dollar
skill
• #1
reason
civic
engagement
(or
any
consumer
internet
site)
dies
is
lack
of
audience
5. What is
Find
and
contribute
best
practices
Research
the
latest
trends
Solve
government
?
problems
Learn
about
the
latest
Connect
with
peers
solutions
MISSION: “Connect Government to Improve Government”
6.
7. 2 Questions I Think About
• How to Grow GovLoop – Reach & Engage
– Reach More People (More Active Members)
– Increase Engagement (More Activity)
– Solve more problems every day
8. My
Last
Year
of
Research
Studied How Others Increased Audience &
Engagement
• For-profit communities (Dogster, ITToolbox, Sermo,
change.org)
• For-profit vendors (GroupOn, Hubspot, Priceline,)
• Non-profit campaigns (Causes, Charity: Water,
NeighborsForNeighbors)
• Political sector (Presidential and local elections)
• Government (Federal, State, Local)
9. What
I’ve
Learned
• It’s REALLY REALLY Hard
• There’s a talent/skill
• There’s a methodology and rigor
• Difference between Doing it and
Doing it Well
• Lots of optimization opportunities
• Hard to be consistent
11. What
are
your
goals?
• Who
is
your
target
audience
realisRcally?
• How
large
is
your
realisRc
target
audience?
• Where
is
your
audience
online?
• Where
are
they
offline?
Online
to
offline
• Who
are
the
experts/partners
in
space?
• What
media
outlets
cover
the
space?
12. What
is
realisRc?
• What
is
the
size
of
current
groups
on
topic?
• What
is
the
demand
for
informaRon
on
topic?
• What
have
past
similar
projects
yielded?
• What
does
success
look
like?
• 90-‐9-‐1
rule
• NASA
always
wins
–
some
issues
more
catchy
13. Key
mistakes
• UnderesRmate
resources
it
takes
to
community
manage
• Failure
to
simplify
the
ask
• Too
opRmisRc
of
people’s
desires
18. Is
their
Audience
You
Can
Leverage
ExisRng
email
lists
One-‐Rme
use
of
email
lists
Big
accounts
in
social
media
to
use
PR
Campaigns
Other
associaRons
People
that
have
incenRve
to
parRcipate
(students,
pracRRoner
in
that
field,
etc)
21. Cross-‐Promote
where
Audience
INDUSTRY
INDUSTRY:
GOVERNMENT:
McDonalds:
Amazon:
Your
agency:
“Do
you
want
“Customers
who
“You
may
also
be
fries
with
that?”
bought
this
item
interested
in
informaRon
also
bought…”
from
these
agencies…”
44. Regular
Frequency
Across
MulRple
Channels
• Facebook
–
1
to
4X
a
day
• Twiger
–
3
to
10X
a
day
• Email
–
Range
from
daily,
weekly
**Key
is
consistency
–
actual
numbers
vary
by
agency
and
type
of
content**
45. Lessons
from
GovLoop
• Consistency
is
key
–
takes
Rme
• Search
key
• Levels
of
content
–
broccoli
to
candy
• Focus
on
what
people
want
–
knowledge
network,
guides,
webinars,
etc
• Needs
evolve
over
Rme
–
cohort
effects
• Promote
where
people
are
&
traffic
is
–
network
referral
46. What’s
popular
in
gov’t
sites?
• Crime
• Jobs
• EducaRon
• Weather/snow
• DMV,
licenses,
permits
• Transit
• Items
that
affects
people
individually
47. Civic
Sites
that
get
lots
of
traffic
• MySociety
&
Google
• Potholes
• DMV.org
• Greatschools
48. Ways
to
Engage
w/
GovLoop
Always looking for stories to highlight
Free guides & trainings
Ask questions, write a blog
Always willing to help w/ strategy, development, execution
Have students? Have GovLoop fellows
49. Reach out
Steve
Ressler
Founder,
GovLoop
steve@GovLoop.com
@GovLoop