This document provides guidance on describing an innovation and setting goals for its implementation. It advises creating a mission statement and goals for the innovation that align with the agency's strategic goals and are written accessibly and measurably. The document also stresses writing an innovation description that clearly states the benefits for the target audience and is accessible to all. Setting goals is important so the innovation's purpose is clear and its implementation is worth the effort required.

1. Accelerating Innovation Implementation
Week 2: Describing
the Innovation and
Setting Goals

2. Accelerating Innovation Implementation
You Will Be Able to…
• Create goals
and a mission
statement
for your
innovation.
C-2

3. Accelerating Innovation Implementation
Why Establish Goals?
“The agency never did
explain how this
innovation would help
me do my job better
or how it would help
us meet our goals.
Doesn’t seem worth
the trouble.”
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4. Accelerating Innovation Implementation
Goal Writing Guidelines
• Implementation goals should align with
agency’s strategic goals.
• Goals are written in language
accessible to everyone.
• Goals are measurable.
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5. Accelerating Innovation Implementation
Description Writing Guidelines
• Description written in language
accessible to everyone.
• Innovation benefits to target audience
is clearly stated.
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