From Social Media through to Artificial intelligence...and more. In this presentation I covered the trends that we're currently seeing in Medical Affairs - those trends which are important now, those trends which will impact Medical Affairs in the future, and the skills required to be successful. To read the LinkedIn article here’s the link: https://www.linkedin.com/pulse/trends-medical-affairs-presented-appa-march-14-2018-glenn-carter/ For further discussion phone us on: Sydney (02) 8877 8777 Melbourne (03) 9938 7100 Or for additional insights go to one of our specialised websites: Healthcare Professionals Group (https://www.hpgconnect.com/) Health & Aged Care Professionals (https://www.hacpconnect.com/) Pharmaceutical & Medical Professionals (https://www.pmpconnect.com/) Rural & Remote Healthcare Professionals (https://www.rrhpconnect.com/)

1. Trends in
Medical Affairs
2018 and
beyond…

2. Medical Affairs Trend 10
SOCIAL MEDIA

3. Multiple
Platforms
There are multiple platforms and
these provide many opportunities
to communicate and engage with
healthcare professionals and
Enormous
Potential
There’s enormous potential for
Medical Affairs to use Social Media,
however it’s generally under-
utilized.
Social Media is
widely used in
healthcare

4. 88%
Doctors
Use Social Media to research new
products and treatments
60%
Doctors
Say that Social Media improves the
quality of care delivered to patients
Interesting Facts
T r e n d 1 0 : S o c i a l M e d i a
Social Media is widely used in healthcare
https://getreferralmd.com/2017/01/30-facts-statistics-on-social-media-and-healthcare/
http://www.adweek.com/digital/pius-boachie-guest-post-3-ways-social-media-revolutionized-
medical-care/

5. Skills for
Success
S O C I A L M E D I A
Strategy & Execution
Understanding how to plan and
execute social media campaigns
Multi-Platform Engagement
Understanding how different
platforms can engage with different
groups
Analysis
Understanding how to assess Social
Media effectiveness eg A/B testing,
click through, landing page
engagement

6. Medical Affairs Trend 9
BLOCKCHAIN

7. Linked
Data Records
Blockchain is a secure,
interconnected, distributed
computing system. It comprises lists
of linked data records, called blocks
Highly
Secure
This highly secure technology will
improve the integrity of medical
data
Blockchain is a new
way of thinking
about data storage

8. 1,000
IBM Employees
Dedicated to Blockchain-powered
projects
$20 billion
2024
Value of the global Blockchain
market
Interesting Facts
T r e n d 9 : B l o c k c h a i n
Blockchain is shaping the future
delivery of healthcare
https://www.forbes.com/sites/bernardmarr/2017/09/21/14-things-everyone-should-know-about-
blockchains/#49b0c97c252a

9. Skills for
Success
B L O C K C H A I N
Potential Applications
Understanding that Blockchain is
transformative technology which
has many potential healthcare
applications
Data Integrity & Security
Understanding how Blockchain
technology can improve medical
data integrity and security
Leadership
Understanding how to lead
discussions within the emerging
Blockchain medical environment

10. Medical Affairs Trend 8
PRECISION
MEDICINE

11. Patient
Focused
Precision Medicine focuses on the
right treatment for the right patient
at the right time
Data
Driven
This requires analyzing huge and
complex datasets for insight.
Precision Medicine is
resulting in new and
more effective
treatment options

12. $39 billion
2015
Value of the global precision
medicine market
$88 billion
2022
Value of the global precision
medicine market
Interesting Facts
T r e n d 8 : P r e c i s i o n M e d i c i n e
Precision Medicine is growing rapidly
https://www.marketresearchfuture.com/reports/precision-medicine-market-925

13. Skills for
Success
P R E C I S I O N M E D I C I N E
Data
Management
Ability to analyse, manage and
communicate the increasing
amounts of complex data
Biomarkers
Ability to have discussions with
collaborators about the role of
genetic biomarkers in the
development of targeted therapies
Knowledge
Ability to stay abreast of changing
clinical guidelines in complex
disease states

14. 77Medical Affairs Trend 7
3D BIO-PRINTING

15. Many
Advances
There are many advances, including
bone reconstruction, polypills and
structures for surgical rehearsal
Organ
Printing
The future will involve tissue
engineering and organ printing
3D Bio-Printing is
developing at a
rapid pace

16. 19%
Annual Growth
2017-2021 for the global 3D
Bioprinting market
$1.3 billion
2020 value
Of the global 3D healthcare printing
market
Interesting Facts
T r e n d 7 : 3 D B i o - P r i n t i n g
3D Bio-Printing is changing personalized
medicine
https://factsweek.com/tag/3d-bioprinting-market-drivers/ https://www.netscribes.com/future-3d-printing-in-healthcare/

17. Skills for
Success
3 D B i o - P r i n t i n g
Manufacturing Process
Understanding how custom-made
patient-specific technology can be
manufactured
Innovation Management
Skills in managing creativity and
innovation and bringing new
products to market
Therapeutics
Understanding the future role that
stem cells and biofabrication will
play in therapeutics

18. Medical Affairs Trend 6
CYBERSECURITY

19. Stolen
Data
Sensitive data and health records
can be stolen
Supply
Compromised
The supply of life-saving drugs can
be compromised
Cyberattacks are on
the rise and the
results can
devastating

20. $5 billion
Global cost
Ransomware attacks
400%
Increase
From 2016
Interesting Facts
T r e n d 6 : C y b e r s e c u r i t y
Cybersecurity is a healthcare priority
http://www.aon.com.au/australia/insights/cyber-risk/2018/2018-predictions-trends-in-cybersecurity.jsp

21. Skills for
Success
C Y B E R S E C U R I T Y
Risk Management
Understanding IT-centered risk
management
Knowledge
Understanding how to defend and
protect against malicious cyber-
attacks
Crisis Management
Ability to manage crisis
communications during and after a
cyberattack

22. Medical Affairs Trend 5
AUGMENTED
REALITY

23. Enhanced
Experiences
AR lets users see the real world and
projects digital information onto the
existing environment
Medical
Education
AR has the potential to present
relevant data onto an AR screen for
doctors to make quicker decisions
Augmented Reality
is a new information
exchange platform

24. 1000
AR based apps
Have been created so far
1261
AR Start-ups
As at Nov 2017
Interesting Facts
T r e n d 5 : A u g m e n t e d R e a l i t y
Augmented Reality in healthcare will
be revolutionary
http://adsreality.com/6-augmented-reality-fact/

25. Skills for
Success
A U G M E N T E D R E A L I T Y
Medical
Education
Understanding how AR technology
can be used in medical education to
engage with users and enhance
their experience
User Experience
Understanding the importance of
UX to engage with users
Commercial Acumen
Understanding how to align AR
projects to commercial objectives

26. Medical Affairs Trend 4
INTERNET OF
MEDICALTHINGS
(IoMT)

27. Web-enabled
platforms
IoMT are platforms of web-enabled
devices that collect, send, analyse
and manage data using sensors,
processors, software and hardware.
Identifying
Issues
IoMT devices can monitor and
provide healthcare providers with
data to identify isssues before they
become critical or to allow for
earlier intervention
Interconnected
digital systems are
transforming
medicine

28. $117 billion
2020
Market value of health related IoMT
technology
80 million
Wearable sensors
In use in the healthcare market in
2017
Interesting Facts
T r e n d 4 : I o M T
The Internet of Medical Things is
transforming the healthcare sector
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4981575/ https://www.slideshare.net/arancaresearch/the-internet-of-medical-things-iomt-
75704352

29. Skills for
Success
I n t e r n e t o f M e d i c a l
T h i n g s
Digital Literacy
Be digitally literate and have a
practical understanding of
interconnected digital systems
Innovation Management
Understanding how to manage the
digital innovation process
Data Insight
Understanding how data from the
technologies can be collected and
analysed and turned into insight.

30. Medical Affairs Trend 3
DIGICEUTICALS

31. Improve
Outcomes
They gather data, provide real-time
guidance to patients and improve
outcomes
Compete or
Augment
Digiceuticals will either compete
with existing drugs or augment
current therapeutic practice
Digital therapeutic
products represent a
new era in
healthcare

32. 150
Companies
Developing Digiceuticals
$9 billion
2025
Value of digital therapeutics market
Interesting Facts
T r e n d 3 : D i g i c e u t i c a l s
Digiceuticals will disrupt existing
business models
https://worldofdtcmarketing.com/digiceuticals-could-replace-prescription-drugs/as-i-see-it/
http://www.mobihealthnews.com/content/digital-therapeutics-startups-band-together-form-new-industry-group

33. Skills for
Success
D I G I C E U T I C A L S
Clinical Practice
Understanding the impact that
digital therapeutic solutions will
have on clinical practice
Real World Evidence
Understand real-world evidence
and use this for product
enhancement
Strategic Planning
Strategic planning skills to manage
the creation of new products and
services, and the creation of new
markets and new networks

34. Medical Affairs Trend 2
ARTIFICIAL
INTELLIGENCE

35. Multi-layered
Networks
Artificial Intelligence mimics the
brain’s activity using multi-layered
networks.
Valuable
Insight
AI can identify valuable connections
and insight across millions of pages
of text and data – from
pharmaceutical discovery to patient
treatment pathways
Artificial Intelligence
has the ability to
analyse large and
complex datasets.

36. $600 million
2014
Health AI market
$6 billion
2021
Healthcare AI market
Interesting Facts
T r e n d 2 : A r t i f i c i a l
I n t e l l i g e n c e
Artificial Intelligence will promote better
patient outcomes
https://ww2.frost.com/news/press-releases/600-m-6-billion-artificial-intelligence-systems-poised-dramatic-
market-expansion-healthcare

37. Skills for
Success
A r t i f i c i a l I n t e l l i g e n c e
Large Data Management
Understanding how large, complex
healthcare datasets can be collected
and managed
Execution
Understanding Big Data, Deep
Learning and Cognitive computing
Computer Science
Appreciating computer science –
statistics, probability, logic

38. Medical Affairs Trend 1
INFORMED
PATIENTS

39. Knowledgeable &
Networked
Today’s patient is knowledgeable
and networked. They use
technology to research and to make
decisions
Empowered
Patients
Patients are empowered and are
demanding innovations to meet
their needs
Patients have never
been more informed

40. 83%
Internet users
Look for health information on the
internet
50%
Of these searches
Were on behalf of someone else
Interesting Facts
T r e n d 1 : I n f o r m e d P a t i e n t s
Informed patients are driving change
https://trialfacts.com/do-patients-search-for-online-health-information/ http://www.pewinternet.org/files/old-
media/Files/Reports/2003/PIP_Health_Report_July_2003.pdf.pdf

41. Skills for
Success
I N F O R M E D P A T I E N T S
Understanding patients
Where they are, how they think,
what motivates them, who
influences them, what are their
information sources, what’s
important, what’s valued?
Patient-centric programs
Have the ability to deliver patient-
centric programs that focus on
engagement
Rapidly changing environment
Requires agile thinking skills, critical
thinking skills and creative thinking
skills