This document provides tips and strategies for smart social media marketing in 15 minutes per day or less. It discusses setting up a social media plan by building a content bank and scheduling posts, and how to schedule posts in advance. The final section allows for questions and answers.
How to Write a 90 Day Marketing Strategy in 90 MinutesKieran Wilson
Developing a marketing strategy can be a large undertaking that requires careful consideration and extensive planning. A good marketing strategy must be well thought out, actionable, and measurable, with clearly defined goals that ladder up to overall business objectives. Most importantly, it should be scalable because scalability is what will enable you to swiftly set your strategy so you can start executing while staying agile.
Why 90 days? You can pick any time frame but planning in 90-day increments gives you an actionable time frame and the flexibility needed for testing and learning. If you’re not testing, you’re not learning, and you have no opportunity for optimization. Successful marketing is agile.
The development of a marketing strategy involves the isolation of a target market segment, a set of clear-cut goals, a fair amount of consumer research, and the implementation of initiatives aimed at getting the word out.
Whenever something different or beyond imagination things happen you can create hype on social media platforms such as Facebook, Instagram and send out invites to media channels for air time.
A Marketing Consultant to Focus on Your BusinessdiannaGreford
Marketing Consultant : My purpose is simple sharing marketing expertise to develop strategies that will make your business stand out from the crowd, engage more clients and increase profitability. Together we will achieve clarity, an integrated strategy and consistent action.
How to Write a 90 Day Marketing Strategy in 90 MinutesKieran Wilson
Developing a marketing strategy can be a large undertaking that requires careful consideration and extensive planning. A good marketing strategy must be well thought out, actionable, and measurable, with clearly defined goals that ladder up to overall business objectives. Most importantly, it should be scalable because scalability is what will enable you to swiftly set your strategy so you can start executing while staying agile.
Why 90 days? You can pick any time frame but planning in 90-day increments gives you an actionable time frame and the flexibility needed for testing and learning. If you’re not testing, you’re not learning, and you have no opportunity for optimization. Successful marketing is agile.
The development of a marketing strategy involves the isolation of a target market segment, a set of clear-cut goals, a fair amount of consumer research, and the implementation of initiatives aimed at getting the word out.
Whenever something different or beyond imagination things happen you can create hype on social media platforms such as Facebook, Instagram and send out invites to media channels for air time.
A Marketing Consultant to Focus on Your BusinessdiannaGreford
Marketing Consultant : My purpose is simple sharing marketing expertise to develop strategies that will make your business stand out from the crowd, engage more clients and increase profitability. Together we will achieve clarity, an integrated strategy and consistent action.
Revenue Event Marketing: Accelerating Pipeline and Driving Revenue Through Ev...Attend, Inc
In an increasingly digital world, face-to-face still matters. In-person events are ranked as one of the most effective marketing tactics and companies are spending the majority of their marketing budgets on them.
But for events to stay effective, strategies need to change. To follow in the footsteps of Account-based Marketing, B2B events have to shift focus away from broad lead generation toward targeted pipeline creation and acceleration.
Revenue Event Marketing is a new approach that focuses on helping businesses build and accelerate pipeline to drive revenue through in-person events.
The first step to any strategy is to understand what you want out of your efforts. Social media marketing isn’t about flipping a switch and calling it a day. Instead, social media planning should be looked at like cooking your favorite dish.
For More Information Call Us at 973-13678999 or Visit Our Website http://www.5ps-mc.com/
Digital marketing 101 Lessons from a Game of CricketIsha Doshi
Surprisingly India's favourite sport and the emerging fetish with social media tools share quite a few common traits! In this slide deck find out how a game of cricket can teach some valuable lessons to ace the game of social media marketing!
Drive New Business with Social Media
Length: 1-2 hours | Audience: Beginner
Social media has changed the marketing game for small businesses and nonprofits. From everything to understanding the different platforms to choosing what to say and where to say it, this seminar gives you the keys to the most effective social media marketing for you.
To book Sweet Spot Academy & Constant Contact Digital Marketing Workshop visit: http://bit.ly/DigitalMarketingWorkshops
Expect the best
We are experts in search and social engagement.
Let us ensure your efforts are getting the best possible results. We can look at the bigger picture and create a social and search strategy that seamlessly integrates with your broader marketing strategies in a way that is cohesive and effective.
We understand that maximising return is a key interest for you. That’s why we use insightful data and analysis to optimise engagement. We will always measure our results and provide you with detailed information on your campaigns and social activities.
Call our Digital Marketing Manager, Chantal Young Dresner today.
Tel: 01273 487 800
Email: chantal@sansfrontiere.co.uk
Content Marketing World 2015: Insights from day oneKing Content
It’s day one of Content Marketing World (CMW) and the who’s who of content marketing from all over the globe have descended on Cleveland.
There’s no LeBron in sight, but Joe Pulizzi is the celebrity of the week. This year’s CMW is the fifth annual and by far the largest – the touted 5000-strong crowd is a testament to the enormous growth in content marketing.
To kick off the first day of the conference, we begin with a round of workshops. You know it’s a good conference when there are too many great options on the schedule to easily decide which to attend.
We opt for our friends at NewsCred’s session, led by head of strategy Michael Brenner, workshopping “Developing a documented content marketing strategy”. We at King Content are enormous proponents of a documented content strategy.
Here is a SlideShare with all the key insights from a workshop session from day one at CMW 2015:
Optimising content for search vs socialKing Content
A look at content optimisation and why fantastic content can struggle to find its audience.
The difference between search and social content:
- A search audience intends to find your brand
- A social audience is more likely to happen upon your content.
Check out the key insights from a King Content masterclass.
How to Write a 90 Day Marketing Strategy in 90 MinutesAutomated Insights
Developing a marketing strategy can be a large undertaking that requires careful consideration and extensive planning. A good marketing strategy must be well thought out, actionable, and measurable, with clearly defined goals that ladder up to overall business objectives. Most importantly, it should be scalable because scalability is what will enable you to swiftly set your strategy so you can start executing while staying agile.
Why 90 days? You can pick any time frame but planning in 90-day increments gives you an actionable time frame and the flexibility needed for testing and learning. If you’re not testing, you’re not learning, and you have no opportunity for optimization. Successful marketing is agile.
Running a successful online business starts with your drive, passion and determination to succeed. While most people do possess these qualities, there are certain aspects that will separate those who succeed from those who never quite make it.
You created a Facebook Page instead of a personal profile for at least one good reason: Facebook Insights is something a Page has that a profile does not. Let's learn how to read Insights and use them to your advantage, even to toot your own horn!
Revenue Event Marketing: Accelerating Pipeline and Driving Revenue Through Ev...Attend, Inc
In an increasingly digital world, face-to-face still matters. In-person events are ranked as one of the most effective marketing tactics and companies are spending the majority of their marketing budgets on them.
But for events to stay effective, strategies need to change. To follow in the footsteps of Account-based Marketing, B2B events have to shift focus away from broad lead generation toward targeted pipeline creation and acceleration.
Revenue Event Marketing is a new approach that focuses on helping businesses build and accelerate pipeline to drive revenue through in-person events.
The first step to any strategy is to understand what you want out of your efforts. Social media marketing isn’t about flipping a switch and calling it a day. Instead, social media planning should be looked at like cooking your favorite dish.
For More Information Call Us at 973-13678999 or Visit Our Website http://www.5ps-mc.com/
Digital marketing 101 Lessons from a Game of CricketIsha Doshi
Surprisingly India's favourite sport and the emerging fetish with social media tools share quite a few common traits! In this slide deck find out how a game of cricket can teach some valuable lessons to ace the game of social media marketing!
Drive New Business with Social Media
Length: 1-2 hours | Audience: Beginner
Social media has changed the marketing game for small businesses and nonprofits. From everything to understanding the different platforms to choosing what to say and where to say it, this seminar gives you the keys to the most effective social media marketing for you.
To book Sweet Spot Academy & Constant Contact Digital Marketing Workshop visit: http://bit.ly/DigitalMarketingWorkshops
Expect the best
We are experts in search and social engagement.
Let us ensure your efforts are getting the best possible results. We can look at the bigger picture and create a social and search strategy that seamlessly integrates with your broader marketing strategies in a way that is cohesive and effective.
We understand that maximising return is a key interest for you. That’s why we use insightful data and analysis to optimise engagement. We will always measure our results and provide you with detailed information on your campaigns and social activities.
Call our Digital Marketing Manager, Chantal Young Dresner today.
Tel: 01273 487 800
Email: chantal@sansfrontiere.co.uk
Content Marketing World 2015: Insights from day oneKing Content
It’s day one of Content Marketing World (CMW) and the who’s who of content marketing from all over the globe have descended on Cleveland.
There’s no LeBron in sight, but Joe Pulizzi is the celebrity of the week. This year’s CMW is the fifth annual and by far the largest – the touted 5000-strong crowd is a testament to the enormous growth in content marketing.
To kick off the first day of the conference, we begin with a round of workshops. You know it’s a good conference when there are too many great options on the schedule to easily decide which to attend.
We opt for our friends at NewsCred’s session, led by head of strategy Michael Brenner, workshopping “Developing a documented content marketing strategy”. We at King Content are enormous proponents of a documented content strategy.
Here is a SlideShare with all the key insights from a workshop session from day one at CMW 2015:
Optimising content for search vs socialKing Content
A look at content optimisation and why fantastic content can struggle to find its audience.
The difference between search and social content:
- A search audience intends to find your brand
- A social audience is more likely to happen upon your content.
Check out the key insights from a King Content masterclass.
How to Write a 90 Day Marketing Strategy in 90 MinutesAutomated Insights
Developing a marketing strategy can be a large undertaking that requires careful consideration and extensive planning. A good marketing strategy must be well thought out, actionable, and measurable, with clearly defined goals that ladder up to overall business objectives. Most importantly, it should be scalable because scalability is what will enable you to swiftly set your strategy so you can start executing while staying agile.
Why 90 days? You can pick any time frame but planning in 90-day increments gives you an actionable time frame and the flexibility needed for testing and learning. If you’re not testing, you’re not learning, and you have no opportunity for optimization. Successful marketing is agile.
Running a successful online business starts with your drive, passion and determination to succeed. While most people do possess these qualities, there are certain aspects that will separate those who succeed from those who never quite make it.
You created a Facebook Page instead of a personal profile for at least one good reason: Facebook Insights is something a Page has that a profile does not. Let's learn how to read Insights and use them to your advantage, even to toot your own horn!
Facebook is a major player in social media marketing. Let's explore its interface and best practices for social media marketing within the popular social networking site.
Planning of creating a facebook page? Here are few slides on how you can create and manage your own facebook page.
Visit www.easyimarketing.com for more internet tools and resources.
Add a little heat to your fresh fruit with the spicy watermelon salad. A spicy twist on a springtime favorite. Check out more recipes from The Paleo Diet.
Ready to sharpen your #copywriting skills? Here are 125 quick tips organized in 14 chapters—from veteran copywriter, creative director, and SlideShare keynote author Barry Feldman.
THE SCIENCE BEHIND EFFECTIVE FACEBOOK AD CAMPAIGNSunfunnel
http://unfunnel.com/facebook-ads-guide
A successful Facebook Ad is made of 2 components: a great design, targeted to the right audience. By analyzing over 100,000 real world ads we’ll show you what’s trending right now.
We not only provide you with the science and data behind a successful Facebook ad, but we also give you actionable best practices and highlight examples of companies doing it right.
Download this guide from Adspresso and HubSpot to learn how to create perfect Facebook ads based on real data on headlines, popular words, numbers and sentiments, and more!
Measuring Success on Facebook, Twitter & LinkedInBrian Honigman
Third session of my NYU class on Social Media Analytics discussing the framework for measuring any social channel as well as the specifics for approaching Facebook, Twitter and LinkedIn.
Grow Your Business with Successful Steps of Content Marketing.pptxVikasha Consulting
Traditional marketing is evolving and diverging into newer branches-one of the most effective and newest being happy marketing. Content marketing is an approach that strategically focuses on creating and dispersing applicable, trendy and unique content to attract and produce a followership. This is done to drive some profitable client action for the business. Toronto Web Design Company
Pitching your services and products directly might not attract as numerous consumers as telling them results to their problems can. Presenting results in a way that creates and highlights a need for your services is what content marketing is each about.
social media marketing is a crucial aspect of any business today, and a well-planned strategy can help you achieve your marketing goals. Sometimes creating a social media strategy is a difficult task for many businesses. By following these steps, you can develop a strategy tailored to your business, designed to achieve your specific marketing goals.
The Ultimate Guide To The Best Digital Marketing Tools in 2023Socially Savvy
Today’s dynamic market requires leveraging the best digital marketing tactics which is pivotal for growth and success. Whether you're a novice or a seasoned entrepreneur, navigating the ever-evolving landscape of social media marketing and digital strategies can be both thrilling and challenging.
NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading & best Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide. Our Curriculum/ Courses Are Designed with Practical knowledge are Fully For Job Orientation Bases. We have the best curriculum, trainers and unlimited practical hours on live project.
Social media has completely changed how companies promote their goods and services. It has grown to be an indispensable tool for businesses of all kinds to reach their target audience, thanks to the millions of users on sites like Facebook, Twitter, and Instagram.
Read More:- https://www.squaretablemarketing.com
Elevate Your Online Presence with Expert Social Media Management Services in ...Digital Magic Touch
Unlock the full potential of your brand with our top-notch Social Media Management Services in Canada. From strategic content creation to engagement tracking, we've got you covered. Boost your brand awareness, drive traffic, and foster meaningful connections. Let us handle the social media game while you focus on what you do best.
visit website now: https://www.digitalmagictouch.com/social-media-optimization-smo-services/
Your 2015 Digital Marketing Essential Planning GuideTiffani Allen
Q4 is one of the most hectic, anxiety-ridden times of the year for the marketing department. Not only are we dealing with wrapping up our initiatives from 2014, including getting rid of our ‘use it or lose it’ budgets, but we’re simultaneously trying to plan for an even better 2015. It’s hard to keep all of that information straight!
Because we hear these concerns from clients and friends frequently, we’ve decided to pull together this guide to examine the top 25 must-haves for your 2015 digital marketing strategy. No matter what you do next year, you’re going to want to consider each of the following components to create a holistic and complete digital strategy. With that in mind — here is Your Essential 2015 Digital Marketing Planning Guide!
NIDM - Was Founded By Shri M.S.Kumar, India's Top Digital Marketing Faculty In the year 2011 with a vision to create Successful Careers in The Digital Marketing Industry, With his expertise and guidance we have trained more than 30,000+ Students, 2500+ Batches, Students from 20+ Countries, Trainees got placed in Top MNC companies in India and guided over 100+ Startups.
Maximizing Your Social Media Impact 5 Hacks For Small Businesses | Digital m...Willson Harvey
In conclusion, optimizing your social media impact is crucial for small businesses looking to grow their customer base and increase sales. By following the tips outlined in this blog, small businesses can take advantage of the many tools and tactics available to create a successful social media strategy.
DIGITAL MARKETING COURSES WITH PLACEMENTS IN BANGALORESevanthiMuthannna
NIDM - Was Founded By Shri M.S.Kumar, India's Top Digital Marketing Faculty In the year 2011 with a vision to create Successful Careers in The Digital Marketing Industry, With his expertise and guidance we have trained more than 30,000+ Students, 2500+ Batches, Students from 20+ Countries, Trainees got placed in Top MNC companies in India and guided over 100+ Startups.
Effective SMO Strategy 2016 to outdo your Social Media Marketing GoalsAbhijit Kumar Roy
Want increased brand recognition. full-growth brand loyalty? Then, enhance fanbase across social channels for your brand, what is a real challenge given a tight competitive marketplace. For better branding performance on social space, you've to hire experienced SMO ninjas who can draw line on how to market your brand across various social channels this year of 2016 ahead. http://www.citytechcorp.com/services/search-engine-marketing/
Effective Tips To Improve A Social Media StrategyMorris Edwards
A solid social media plan is a crucial aspect of marketing. You can better achieve your marketing goals by communicating with your audience and gathering their thoughts on your brand offerings. If you require experienced assistance, you can hire a Social Media Marketing Agency and speed up the outcomes.
Building Marketing, Public Relations and Social Media Strategies for Your Bus...KCD Public Relations Inc
When developing a marketing plan for your business, it’s critical to include strategies for marketing, public relations and social media. We'll tell why each component is necessary and how to effectively implement them into your marketing plan.
Successful technology and logistics firms often have too few resources to achieve their marketing goals. Often, not everyone on the team has the strategic vision to meet those objectives.
For More Information Visit : https://www.greenstreetads.com/marketing-planning/
2. Smart
Social Media
Marketing
15
Tips & Tricks
Social media management
Minutes
Designed with the busy business owner
in mind, you’ll learn tips, tricks and
strategies to reach your people and
manage your social media accounts in
less than 15 minutes per day.
5. Smart
Social Media
Marketing
Set up Social Media Plan
01What you
will leave
with
today
Build a Content Bank and Schedule
02
How to Schedule your Posts
03
One Capable Human
04
Agenda
9. Smart
Social Media
Marketing
Content Marketing
WHAT IT IS
Content marketing is a strategic
marketing approach focused on
creating and distributing valuable,
relevant, and consistent content to
attract and retain a clearly-defined
audience — and, ultimately, to drive
profitable customer action.
13. Smart
Social Media
MarketingConsiderations
• Audience descriptions & behaviours
• Key messages, keywords & phrase
• Key messages for target customers
• Possible messaging for both audiences
• Possible relevant hashtags
• Keywords to consider in campaigns,
SEO and across social media
• Online brand persona & voice
• Influencers & community
• Strategy for each type of social
media account
• Measurement & reporting results
14. Editorial calendar
Unique Value Proposition
Influencers
Competitors
Assets
Paid advertising
Content Bank
KPIs
Reach
Engagement
Leads to website
Customers
Campaigns
Third Party
Events
Analytics
17. Smart
Social Media
Marketing
Set up Social Media Plan
01
Build a Content Bank and Schedule
02
How to Schedule your Posts
03
One Capable Human
04
Smart
Social Media
Marketing
Key Strategies
WELCOME to small business week and Smart Social Strategies!
BDC Small Business WeekTM is an annual celebration of entrepreneurship that the Business Development Bank of Canada (BDC) has organized for almost 40 years. Each year, more than 10,000 business people come together at hundreds of events across Canada to celebrate entrepreneurship, learn and network with other entrepreneurs. Great things happen when entrepreneurs get together. Share ideas, find business opportunities and enjoy yourself at this BDC Small Business WeekTM event.
You know social media is critical for growing your brand and reaching your key business goals.
A strong social media plan will bring new customers to your website and deliver hundreds of potential customers to your virtual door.
Everything you do in social media should consider your audience needs, address your target audience and ladder up to your business goals.
Give SMB owners back the time to run their businesses by managing their content marketing needs for them; blogs, website content, and social media. Social Media and Events (BM, TEDx, Conversation Café)
We get to know your business from the first handshake through to every comment, like, share and retweet. We work closely with our clients, essentially become an extension of them, to help them achieve their business goals in the digital space. Let us tell your story through social media.
Success – personae delievr the content to them
Do you feel overwhelmed with blogging, website content, updating Facebook with content and videos, Google plus, Twitter, LinkedIn, Instagram, Pinterest, Vine?
One big part of becoming a great entrepreneur is prioritizing stuff.
In order to spend 15 minutes a day, you have to do some planning first. You need a social media plan, a content bank (to draw ideas from), a scheduling tool and one capable human.
18 months to start to see results from content marketing
Tell you a STORY
Baldy Mountain Resort
Social Media
Start a conversation. Networking. Be helpful. Social bro. Social listening is the process of monitoring digital conversations to understand what customers are saying about a brand and industry online. Cut the noise. Be consistent. No ad hoc posting. Engage. Interact with your followers. Educate. Entertain. YouTube receives over 4 million daily views Live video on Facebook ideal length. 72 percent of businesses who use video say it has increased website conversion rates. Content with relevant images gets 94% more views than content without relevant images.
Use printed copy
Kyla
1. Hootsuite is a social media management platform, and as such it lets you manage your social media channels; you can also use it to delegate tasks with other users, making it a great option for a team platform;
2. Buffer is a content publishing platform, letting you publish and schedule content to social networks.
3. Trello Trello is a web-based project management application
4. Falcon Social You can define the KPIs that matter to you brand or campaign, then track and adjust your social strategy to achieve the optimal results.
5. CoSchedule Plan, organize, and execute every content marketing project in one place with CoSchedule, an all-in-one content marketing editorial calendar solution.
6. Mav Social Organize all your consistent approved visual content and analytics
8. Sprout Social Sprout Social makes social media management, advocacy and analytics software for businesses. Sprout helps brands communicate with customers on social channels, collaborate across teams and measure the effectiveness of their efforts
9. Edgar Like Hootsuite, Edgar allows you to schedule posts to be shared on social media (with support currently for Twitter; Facebook profiles and pages; and LinkedIn profiles and company pages). Edgar, however, has several major differences from Hootsuite. Edgar stores all of your updates online in a category-based library, where they remain even after they’ve been posted once. Edgar allows you to create as many update categories as you’d like in order to organize your library of posts, allowing you to customize your schedule based on when you’d like to share different types of content.
10. Talk Walker Benchmark the performance of key social channels against competing brands and use these insights to optimize your social marketing strategy. $$$$$
11. Social Bro Gain rich and actionable social insights which allow you to create and analyze audiences based on what they say, who they are, how they think and engage.
12. Tweetdeck is a social media dashboard application for management of Twitter accounts. Like other Twitter applications it interfaces with the Twitter API to allow users to send and receive tweets and view profiles.
13. Others?
