This document discusses management concepts and their importance and application to Fernando Flowers. It covers the functions of management including planning, organizing, leading, and controlling. It also discusses management challenges like lack of funds and innovation. Leadership is discussed as inspiring employees and making tough decisions. A PEST analysis identifies political, economic, social and technological factors for Fernando Flowers. A SWOT analysis identifies strengths, weaknesses, opportunities and threats. Porter's five forces model is also explained including threat of entry, bargaining power of buyers and suppliers, rivalry, and threat of substitutes.

3. • An act of getting people
together to accomplish
desired goals and objectives
using available resources
efficiently and effectively
What is Management?
Functions of Management
Planning
Organizing
Leading
Controlling

4. Importance of Management in
Fernando Flowers
To achieve main business objective
Properly utilizing resources available
Future development of business
Delivering better quality output
Innovation of products (Technology)
Increasing profit
Minimize the risk factor

5. Current Management Challenges/ problems
 Lack of Funds and knowledge of finance management.
 Change
 Lack of Innovation
 Employee satisfaction and retention

6. What is Leadership
According to the Jack Welch, A good leader or high
performance leader is someone who has Energy, can
clear a vision and inspire others to perform
(Energizes), makes the tough decisions (Edge), has the
skill to deliver (Executes), and never fails to deliver
the financials.

7. Importance of Leadership to FF
 Identifying the capability of Employee & Treat Employees
first
 Team work building
 Inspiring Employees
 To increase Confidence, Optimism and commitment

8. PEST ANALYSIS
PEST analysis refers to all the macro-environmental factors that are necessary
for Management. It is an analytical tool which considers external factors and helps
you to think their impacts. That is used to identified and analyze the overall picture
in a business
Political
Economic
Social
Technological

9. Application of PEST Analysis to FF
Political Factors
Tax policy
Employment laws
Environmental regulations
Trade restrictions and tariffs
Economic Factors
Economic growth
Interest rates
Exchange rates
Inflation rate
Social Factors
health consciousness
population growth rate
age distribution
career attitudes
emphasis on safety
Technological Factors
R&D activity
Automation
Rate of technological change

10. S W
TO
 Strength
 Weaknesses
 Opportunities
 Threats

11. Applying SWOT Analysis to Fernando Flowers
Strength
 Location
 Customer Service
 Wide range of flowers
Weakness
 New to Business
 Financial stability
 Proper Shop
 Knowledge of management
Opportunity
 Product range
 Customer Range
 Technology Use
Threats
 No. Of competitors
 Price war
 Technology Improvement

12. PORTER’S FIVE FORCES
Porter's Five Forces model,
named after Michael E. Porter,
identifies and analyzes five
competitive forces that shape
every industry, and helps
determine an industry's
weaknesses and strengths

13. Threat of entry
 If the competition in an industry will be the higher; it is
easier for other companies to enter to this industry. In flower
planting and selling business competition is high.
Bargaining power of buyers
The bargaining power of customers determines how much
customers can impose pressure on margins and volumes.
Rivalry
 This force describes the intensity of competition between
existing companies in an industry
Bargaining power of suppliers
 Supplier bargaining power is likely to be high when the
market is dominated by a few large suppliers
Threat of Substitute
 A threat from substitutes exists if there are alternative
products with lower prices of better performance parameters
for the same purpose