Swiggy Business Models

Swiggy, founded in 2014 in Bangalore, India, is a prominent food ordering and delivery service operating in over 12 cities with a fleet of over 20,000 delivery personnel. The company showcases a variety of cuisines and targets a tech-savvy audience aged 20-40 while employing a scalable business model. Swiggy's marketing approach includes engaging social media campaigns and strategic partnerships to enhance visibility, and it maintains a strong customer relationship management system with a quick response rate.