Swiggy Business Models
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1.Swiggy 2.product line and target 3. Business models 4. Delivery options 5. Promotions 6.Logistics 7. Salary of delivery boy 8.Customer Relationship Management 9.Competitors 10. Market position
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Swiggy
Swiggy was founded in 2014 in Bengaluru by Nandan Reddy, Sriharsha Majety, and Rahul Jaimini. It began with 6 delivery executives and 25 restaurants, and has since expanded to over 6,000 delivery executives serving 8 cities across India. Swiggy operates an online food delivery platform and competes with companies like Zomato, Foodpanda, and UberEats. It generates most of its revenue from commissions charged to restaurants for order generation and delivery services. Swiggy has raised $465 million in funding from investors including Bessemer Venture Partners and Accel Partners, valuing the company at $1.3 billion.
Swiggy .. case study
1. Swiggy is an Indian food ordering and delivery startup based in Bengaluru that was founded in 2014.
2. It started with 6 delivery executives and 25 restaurants, but has since expanded to over 6,000 delivery executives across 8 cities in India.
3. Swiggy has raised a total of $464 million in funding from investors including Bessemer Venture Partners, Norwest Venture, Accel Partners, and SAIF Partners.
Swiggy presentation
Swiggy is an online food delivery service based in Bengaluru, India that was founded in 2014. It was started by Nandan Reddy, Sriharsha Majety, and Rahul Jaimini to provide an end-to-end food delivery service. Swiggy operates in 25 Indian cities and uses its own fleet of delivery personnel and a smartphone app to allow customers to order from restaurants. It has grown rapidly due to not having minimum order amounts or delivery fees. Swiggy differentiates itself from competitors through reliable and fast delivery along with neat packaging.
Swiggy
Swiggy is an Indian food delivery startup founded in 2014. It began with 25 restaurants and 6 delivery executives in Bangalore and has since expanded to over 35,000 restaurants and 6,000 delivery executives across 8 major Indian cities. Swiggy's business model connects customers to restaurants through its mobile app and website, providing delivery services. It has raised over $465 million in funding from investors. Swiggy competes with other food delivery apps like Zomato and Foodpanda and differentiates itself through its own fleet of delivery personnel and lack of minimum order policies.
How swiggy works ppt
Swiggy is an Indian food delivery startup based in Bangalore. It was founded in 2014 by Nandan Reddy, Rahul Jaimini, and Sriharsha Majety. The platform connects customers to restaurants and allows them to order food for delivery or takeaway online or through a mobile app. When a customer places an order, Swiggy's algorithm assigns a delivery executive and calculates the best route based on real-time factors like traffic and restaurant wait times. The food is then delivered to the customer, with Swiggy charging a delivery fee on some orders. The company aims to become the leading food delivery marketplace in India by expanding its service and increasing its market share and brand awareness.
Swiggy
Swiggy was founded in 2014 in Bengaluru and has since expanded to become India's largest food delivery platform. It operates an online food ordering and delivery service, connecting customers to restaurants. Swiggy uses a commission-based business model, earning revenue primarily from fees charged to restaurant partners. It has raised $465 million from investors like Naspers and DST Global, achieving a valuation of $1.3 billion. Swiggy competes against other food delivery platforms like Zomato, Foodpanda, and UberEats and utilizes marketing strategies such as social media campaigns, influencer marketing, and ads to promote its brand and platform.
Swiggy-marketing and business model
Swiggy is an Indian food delivery company based in Bangalore that offers delivery from restaurants with no minimum order amount. It has its own fleet of delivery personnel who carry one order at a time to ensure fast and reliable deliveries. Swiggy was founded to provide a complete food ordering and delivery solution for customers from local restaurants.
Swiggy Market Analysis
Swiggy Market Analysis keeping Digital Marketing as area of focus. SWOT analysis, company profile, Digital Progress, Marketing analysis, Market growth, competition analysis are all covered under this presentation.
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Swiggy
Swiggy was founded in 2014 in Bengaluru by Nandan Reddy, Sriharsha Majety, and Rahul Jaimini. It began with 6 delivery executives and 25 restaurants, and has since expanded to over 6,000 delivery executives serving 8 cities across India. Swiggy operates an online food delivery platform and competes with companies like Zomato, Foodpanda, and UberEats. It generates most of its revenue from commissions charged to restaurants for order generation and delivery services. Swiggy has raised $465 million in funding from investors including Bessemer Venture Partners and Accel Partners, valuing the company at $1.3 billion.
Swiggy .. case study
1. Swiggy is an Indian food ordering and delivery startup based in Bengaluru that was founded in 2014.
2. It started with 6 delivery executives and 25 restaurants, but has since expanded to over 6,000 delivery executives across 8 cities in India.
3. Swiggy has raised a total of $464 million in funding from investors including Bessemer Venture Partners, Norwest Venture, Accel Partners, and SAIF Partners.
Swiggy presentation
Swiggy is an online food delivery service based in Bengaluru, India that was founded in 2014. It was started by Nandan Reddy, Sriharsha Majety, and Rahul Jaimini to provide an end-to-end food delivery service. Swiggy operates in 25 Indian cities and uses its own fleet of delivery personnel and a smartphone app to allow customers to order from restaurants. It has grown rapidly due to not having minimum order amounts or delivery fees. Swiggy differentiates itself from competitors through reliable and fast delivery along with neat packaging.
Swiggy
Swiggy is an Indian food delivery startup founded in 2014. It began with 25 restaurants and 6 delivery executives in Bangalore and has since expanded to over 35,000 restaurants and 6,000 delivery executives across 8 major Indian cities. Swiggy's business model connects customers to restaurants through its mobile app and website, providing delivery services. It has raised over $465 million in funding from investors. Swiggy competes with other food delivery apps like Zomato and Foodpanda and differentiates itself through its own fleet of delivery personnel and lack of minimum order policies.
How swiggy works ppt
Swiggy is an Indian food delivery startup based in Bangalore. It was founded in 2014 by Nandan Reddy, Rahul Jaimini, and Sriharsha Majety. The platform connects customers to restaurants and allows them to order food for delivery or takeaway online or through a mobile app. When a customer places an order, Swiggy's algorithm assigns a delivery executive and calculates the best route based on real-time factors like traffic and restaurant wait times. The food is then delivered to the customer, with Swiggy charging a delivery fee on some orders. The company aims to become the leading food delivery marketplace in India by expanding its service and increasing its market share and brand awareness.
Swiggy
Swiggy was founded in 2014 in Bengaluru and has since expanded to become India's largest food delivery platform. It operates an online food ordering and delivery service, connecting customers to restaurants. Swiggy uses a commission-based business model, earning revenue primarily from fees charged to restaurant partners. It has raised $465 million from investors like Naspers and DST Global, achieving a valuation of $1.3 billion. Swiggy competes against other food delivery platforms like Zomato, Foodpanda, and UberEats and utilizes marketing strategies such as social media campaigns, influencer marketing, and ads to promote its brand and platform.
Swiggy-marketing and business model
Swiggy is an Indian food delivery company based in Bangalore that offers delivery from restaurants with no minimum order amount. It has its own fleet of delivery personnel who carry one order at a time to ensure fast and reliable deliveries. Swiggy was founded to provide a complete food ordering and delivery solution for customers from local restaurants.
Swiggy Market Analysis
Swiggy Market Analysis keeping Digital Marketing as area of focus. SWOT analysis, company profile, Digital Progress, Marketing analysis, Market growth, competition analysis are all covered under this presentation.
PPT ON SWIGGY
This document discusses Swiggy's operations strategies. It provides details about Swiggy's founding, services offered, logo, key business units, and competitive priorities. Swiggy aims to provide best door-to-door food delivery service. Its main strategies are to change how India eats through expansion and offering deals. It focuses on generating more revenue through commissions, faster serving times with trained personnel, and greater marketing through social media campaigns and influencer marketing.
Swiggy, An Indian food delivery servicing company.
This presentation here describes a lot about Swiggy's working, history, services, acquisitions etc.
Have a look to this complete presentation.
Swiggy Marketing strategy
Swiggy is an online food delivery platform headquartered in Bangalore, India. It was founded in 2014 and connects customers to restaurants through its platform and fleet of delivery personnel. Swiggy generates revenue through commissions from partner restaurants and delivery charges paid by customers. It competes with companies like Zomato, Foodpanda, UberEats and Innerchef. Swiggy aims to provide faster and more reliable delivery compared to competitors through its trained workforce and no minimum order policies.
Swiggy
Swiggy is a food delivery company based in Bangalore that aims to provide a complete food ordering and delivery solution from local restaurants. It has its own fleet of delivery personnel, allowing it to offer services like no minimum order amounts. The company currently operates in 11 neighborhoods in Bangalore and delivers over 1000 orders per day from its network of more than 300 partner restaurants.
Marketing strategy of zomato
Zomato is a restaurant search and discovery service founded in 2008 by Deepinder Goyal and Pankaj Chaddah. It currently operates in 23 countries, including India, Australia and the United States.[3] It features restaurant information such as scanned menus and photos sourced by local street teams, as well as user reviews and ratings. The company also provides cashless payment, online ordering, white-label apps, table reservation, and point-of-sale systems
Swiggy campaigns 2019
Swiggy launched several creative marketing campaigns during the 2019 IPL cricket season to increase food orders. One campaign offered 60% off food orders placed within 6 minutes of an IPL six being hit. Dubbed "Swiggy Sixes", it drove a 30% increase in orders during matches compared to non-match days. Swiggy also ran a social media challenge called "#SwiggyVoiceofHunger" where people recreated the shape of foods using voice notes, garnering over 150,000 entries and helping Swiggy gain 30,000 new social media followers. The campaigns successfully boosted Swiggy's food delivery orders and brand awareness during a key period.
Zomato
This document provides an overview of Zomato, an Indian startup that operates a restaurant search and discovery service. It discusses how Zomato was founded in 2008 and has since expanded to operate in 23 countries. The document outlines Zomato's history, services, employees, users, competitors and strategies for growth. Key points include that Zomato acquired over 1 million restaurant listings across 500 cities in 22 countries and sees over 19 million monthly visits on average. It also discusses the challenges Zomato faces in its online food delivery business and reasons for its success, such as its first mover advantage and strong social platform.
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Swiggy is an Indian food delivery startup headquartered in Bengaluru that was founded in 2014. It operates an online food ordering and delivery platform that connects customers to restaurants and allows them to order meals for delivery. Swiggy has received over $155 million in funding from investors. While it competes with other food delivery apps, Swiggy differentiates itself through features like no minimum order amounts and faster delivery times. The company has expanded to serve over 13 Indian cities and works with over 80,000 restaurants.
All about Zomato
Zomato is an Indian company that started in 2008 as Foodiebay, providing restaurant information and user reviews. It expanded globally in 2012 by acquiring similar companies. The company offers features like menus, photos, ratings and reviews, online ordering and payments. Deepinder Goyal co-founded Zomato after seeing demand for menus at his job, and has overseen its growth into over 40 countries, including major acquisitions of companies in the US, Australia, and others. While facing competitors like Foodpanda, Just Eat, and Burrp, Zomato continues expanding its business and adapting its strategies.
Zomato
Zomato is an online restaurant guide and food delivery platform founded in 2008 in Delhi, India. It provides information on and reviews of restaurants, including menu images. Zomato's mission is to ensure nobody has a bad meal by helping people discover great places to eat and enabling restaurants to provide better experiences. While Zomato is present in over 23 countries, its vision is to help users find a great place to eat anywhere in the world. The company generates revenue through restaurant advertising on its platform and food delivery services.
A Presentation on Swiggy.pptx
Swiggy is an Indian online food ordering and delivery platform founded in 2014. It was started by Nandan Reddy, Sriharsha Majety, and Rahul Jaimini to build an online hyperlocal logistics company connecting restaurants to customers. Swiggy's business model allows restaurants to access more customers than possible through traditional dine-in, while charging restaurants lower commissions than their costs of serving dine-in customers. Swiggy targets customers aged 20-30, including college students and working professionals. It uses its own fleet of delivery workers and does not have minimum order amounts, aiming to provide fast, reliable delivery with neat packaging. Swiggy has become a leading food delivery platform in India after
From Zero to Zomato
Zomato was founded in 2008 as Foodiebay by Deepinder Goyal and Pankaj Chaddah. It began as a restaurant discovery service and was later renamed Zomato in 2010. The document outlines Zomato's business model, services, marketing strategy and competition. It finds that social media marketing has been very successful for Zomato and there is a growing trend of people spending more on dining out. However, it also finds room for improvement in Zomato's billing processes and delivery services to better compete with other food delivery platforms like Foodpanda.
Marketing Stratego of Zomato
The PPT contains all the marketing strategies, marketing mix, positioning, promotional events, situational analysis of Zomato
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Zomato is an Indian restaurant discovery and food delivery startup founded in 2008. It operates a mobile app that provides information about restaurants such as menus, photos and locations to help users discover new places to eat. Zomato aims to ensure no one has a bad meal by building experiences around dining and enabling restaurants. While it faces threats from competition and regulations, Zomato sees opportunities from expanding globally and increasing smartphone and internet users. Currently operating in over 10,000 cities across 23 countries, Zomato's vision is to help users find great places to eat anywhere in the world.
Zomato Presentation for Strategic Management
This document provides information about Group 5's project on the consumer services industry. It discusses the origin of the industry when division of labor became commonplace. It then summarizes key events in the history of consumer services such as the telephone's invention and the rise of online help desks. The document also gives an overview of Zomato, including its origin and evolution, product portfolio, and PESTEL analysis of the online food industry and of Zomato. It analyzes Zomato's growth, profitability, business affiliations, strategies, and performance over time.
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I have made my ppt on zomato- startup by India.
if you found my ppt interesting then don't forget to like my PowerPoint presentation. I guarantee you this includes all current information on the topic .thank you
Zomato revenue analysis
Zomato is an online restaurant discovery and food ordering service founded in 2008 by IIT Delhi graduates Deepinder Goyal and Pankaj Chaddah. It operates in over 23 countries providing information on over 42,000 restaurants. Restaurant advertising makes up 72% of Zomato's revenue, while its losses have increased 262% as it invests in online food delivery. Zomato has made several acquisitions to expand its services and acquired companies include Urbanspoon and NexTable.
zomato
Zomato is an Indian restaurant aggregator and food delivery startup founded in 2008. It operates a mobile app that provides information about restaurants such as menus, photos and user reviews. Zomato targets young urban customers who enjoy ordering food online rather than cooking. It has established a strong brand through social media marketing campaigns. The company has expanded to over 24 countries with over 9,000 employees serving 1.5 million restaurants and 120 million users per month.
THE ATTRIBUTES BEHIND THE GLORY OF DELIVERY KING SWIGGY
INTRODUCTION
Swiggy is a food delivery application. It allows the users to access their application from Android, IOS, and website, to order food from nearby restaurants, delivering at an estimated time of 30 minutes at the doorstep. They partner with restaurants, have delivery services, and provide ratings that help the customer in picking eateries accordingly. At the time delivery of an order, a customer is entitled to give feedback, rate the food and the delivery services, which help the application, give the customer the best experience by gathering all data.
The company recently started with the tagline, ‘No order too small’, that is no minimum order for delivery, and faster delivery became the USP of the company. The company’s target audience is people who use smartphones regularly, 18-35 demographic. The tagline of Swiggy is, ‘Swiggy karo, phir jo chahe karo!’ which appears in the advertisements of Swiggy.
THE INCEPTION OF SWIGGY
In the year 2013, Sriharsha and Nandan came together to build a product that would connect courier companies across the country, called Bundl. Bundl was not such a huge success and these two co-founders wanted to focus on the food industry. They met Rahul who helped build the software. Hence, Swiggy was born in August 2014.
When Swiggy came to the market, the food delivery sector already had applications like Foodpanda, Tinyowl, and Ola Café. Foodpanda and Tinyowl were later acquired by Ola Cabs and Zomato respectively and Ola café later got closed. While all these companies were struggling, Swiggy already had around 100 restaurants on board, with around 70,000 orders monthly. They also received a cheque of $2 million from Accel and SAIF Partners in the year 2015. This is how the company began with a kick start.
Swiggy started in the year 2014, as a food delivery app. Eventually, Swiggy expanded in size and is working in 100 cities in India at present. In 2019, Swiggy also started its business in delivering packages to businesses and clients, with the application called, Swiggy Go.
THE INITIAL HI-CUPS FACED BY SWIGGY
Swiggy has both technical and non-technical issues that arise regularly. It is a challenge for Swiggy to calculate an estimate for each order made and making sure it gets delivered at the said time. The app also has a feature of rating for both the delivery services and the food served by restaurants; they gather this data and ensure to give the best experience to the customers.
THE BUSINESS AND REVENUE MODEL OF SWIGGY
The application works on the business model of hyper-local on-demand food delivery. Swiggy gets restaurants as partners that supply food to the customers. It has several delivery partners who aim at delivering food in less than 30 minutes. The revenue collected by Swiggy at the year ending March 2019 was Rs. 1, 128 crore.
Digital marketing q paper model 3
The document contains a sample question paper for a digital marketing exam. It includes 3 sections - the first with 5 short questions, the second with 3 long-form questions, and the third being a case study on the company Swiggy. The case study details Swiggy's origins, business model, use of digital marketing including social media, and competition in the Indian food delivery market. It concludes with 3 discussion questions about Swiggy's digital marketing strategy and how it can create a successful future business model.
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PPT ON SWIGGY
This document discusses Swiggy's operations strategies. It provides details about Swiggy's founding, services offered, logo, key business units, and competitive priorities. Swiggy aims to provide best door-to-door food delivery service. Its main strategies are to change how India eats through expansion and offering deals. It focuses on generating more revenue through commissions, faster serving times with trained personnel, and greater marketing through social media campaigns and influencer marketing.
Swiggy, An Indian food delivery servicing company.
This presentation here describes a lot about Swiggy's working, history, services, acquisitions etc.
Have a look to this complete presentation.
Swiggy Marketing strategy
Swiggy is an online food delivery platform headquartered in Bangalore, India. It was founded in 2014 and connects customers to restaurants through its platform and fleet of delivery personnel. Swiggy generates revenue through commissions from partner restaurants and delivery charges paid by customers. It competes with companies like Zomato, Foodpanda, UberEats and Innerchef. Swiggy aims to provide faster and more reliable delivery compared to competitors through its trained workforce and no minimum order policies.
Swiggy
Swiggy is a food delivery company based in Bangalore that aims to provide a complete food ordering and delivery solution from local restaurants. It has its own fleet of delivery personnel, allowing it to offer services like no minimum order amounts. The company currently operates in 11 neighborhoods in Bangalore and delivers over 1000 orders per day from its network of more than 300 partner restaurants.
Marketing strategy of zomato
Zomato is a restaurant search and discovery service founded in 2008 by Deepinder Goyal and Pankaj Chaddah. It currently operates in 23 countries, including India, Australia and the United States.[3] It features restaurant information such as scanned menus and photos sourced by local street teams, as well as user reviews and ratings. The company also provides cashless payment, online ordering, white-label apps, table reservation, and point-of-sale systems
Swiggy campaigns 2019
Swiggy launched several creative marketing campaigns during the 2019 IPL cricket season to increase food orders. One campaign offered 60% off food orders placed within 6 minutes of an IPL six being hit. Dubbed "Swiggy Sixes", it drove a 30% increase in orders during matches compared to non-match days. Swiggy also ran a social media challenge called "#SwiggyVoiceofHunger" where people recreated the shape of foods using voice notes, garnering over 150,000 entries and helping Swiggy gain 30,000 new social media followers. The campaigns successfully boosted Swiggy's food delivery orders and brand awareness during a key period.
Zomato
This document provides an overview of Zomato, an Indian startup that operates a restaurant search and discovery service. It discusses how Zomato was founded in 2008 and has since expanded to operate in 23 countries. The document outlines Zomato's history, services, employees, users, competitors and strategies for growth. Key points include that Zomato acquired over 1 million restaurant listings across 500 cities in 22 countries and sees over 19 million monthly visits on average. It also discusses the challenges Zomato faces in its online food delivery business and reasons for its success, such as its first mover advantage and strong social platform.
Swiggy _MBA Marketing Assignment
This is an MBA Marketing Survey Assignment report on Swiggy online food delivery app. That has a different kind of data and analysis.
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A short presentation presented by me and 5 of my friends as a final project, on the business policies, marketing strategies, and functioning of Zomato.
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Swiggy is an Indian food delivery startup headquartered in Bengaluru that was founded in 2014. It operates an online food ordering and delivery platform that connects customers to restaurants and allows them to order meals for delivery. Swiggy has received over $155 million in funding from investors. While it competes with other food delivery apps, Swiggy differentiates itself through features like no minimum order amounts and faster delivery times. The company has expanded to serve over 13 Indian cities and works with over 80,000 restaurants.
All about Zomato
Zomato is an Indian company that started in 2008 as Foodiebay, providing restaurant information and user reviews. It expanded globally in 2012 by acquiring similar companies. The company offers features like menus, photos, ratings and reviews, online ordering and payments. Deepinder Goyal co-founded Zomato after seeing demand for menus at his job, and has overseen its growth into over 40 countries, including major acquisitions of companies in the US, Australia, and others. While facing competitors like Foodpanda, Just Eat, and Burrp, Zomato continues expanding its business and adapting its strategies.
Zomato
Zomato is an online restaurant guide and food delivery platform founded in 2008 in Delhi, India. It provides information on and reviews of restaurants, including menu images. Zomato's mission is to ensure nobody has a bad meal by helping people discover great places to eat and enabling restaurants to provide better experiences. While Zomato is present in over 23 countries, its vision is to help users find a great place to eat anywhere in the world. The company generates revenue through restaurant advertising on its platform and food delivery services.
A Presentation on Swiggy.pptx
Swiggy is an Indian online food ordering and delivery platform founded in 2014. It was started by Nandan Reddy, Sriharsha Majety, and Rahul Jaimini to build an online hyperlocal logistics company connecting restaurants to customers. Swiggy's business model allows restaurants to access more customers than possible through traditional dine-in, while charging restaurants lower commissions than their costs of serving dine-in customers. Swiggy targets customers aged 20-30, including college students and working professionals. It uses its own fleet of delivery workers and does not have minimum order amounts, aiming to provide fast, reliable delivery with neat packaging. Swiggy has become a leading food delivery platform in India after
From Zero to Zomato
Zomato was founded in 2008 as Foodiebay by Deepinder Goyal and Pankaj Chaddah. It began as a restaurant discovery service and was later renamed Zomato in 2010. The document outlines Zomato's business model, services, marketing strategy and competition. It finds that social media marketing has been very successful for Zomato and there is a growing trend of people spending more on dining out. However, it also finds room for improvement in Zomato's billing processes and delivery services to better compete with other food delivery platforms like Foodpanda.
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Zomato is an Indian restaurant discovery and food delivery startup founded in 2008. It operates a mobile app that provides information about restaurants such as menus, photos and locations to help users discover new places to eat. Zomato aims to ensure no one has a bad meal by building experiences around dining and enabling restaurants. While it faces threats from competition and regulations, Zomato sees opportunities from expanding globally and increasing smartphone and internet users. Currently operating in over 10,000 cities across 23 countries, Zomato's vision is to help users find great places to eat anywhere in the world.
Zomato Presentation for Strategic Management
This document provides information about Group 5's project on the consumer services industry. It discusses the origin of the industry when division of labor became commonplace. It then summarizes key events in the history of consumer services such as the telephone's invention and the rise of online help desks. The document also gives an overview of Zomato, including its origin and evolution, product portfolio, and PESTEL analysis of the online food industry and of Zomato. It analyzes Zomato's growth, profitability, business affiliations, strategies, and performance over time.
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I have made my ppt on zomato- startup by India.
if you found my ppt interesting then don't forget to like my PowerPoint presentation. I guarantee you this includes all current information on the topic .thank you
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Zomato is an online restaurant discovery and food ordering service founded in 2008 by IIT Delhi graduates Deepinder Goyal and Pankaj Chaddah. It operates in over 23 countries providing information on over 42,000 restaurants. Restaurant advertising makes up 72% of Zomato's revenue, while its losses have increased 262% as it invests in online food delivery. Zomato has made several acquisitions to expand its services and acquired companies include Urbanspoon and NexTable.
zomato
Zomato is an Indian restaurant aggregator and food delivery startup founded in 2008. It operates a mobile app that provides information about restaurants such as menus, photos and user reviews. Zomato targets young urban customers who enjoy ordering food online rather than cooking. It has established a strong brand through social media marketing campaigns. The company has expanded to over 24 countries with over 9,000 employees serving 1.5 million restaurants and 120 million users per month.
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Swiggy, An Indian food delivery servicing company.
Swiggy, An Indian food delivery servicing company.
Similar to Swiggy Business Models
THE ATTRIBUTES BEHIND THE GLORY OF DELIVERY KING SWIGGY
INTRODUCTION
Swiggy is a food delivery application. It allows the users to access their application from Android, IOS, and website, to order food from nearby restaurants, delivering at an estimated time of 30 minutes at the doorstep. They partner with restaurants, have delivery services, and provide ratings that help the customer in picking eateries accordingly. At the time delivery of an order, a customer is entitled to give feedback, rate the food and the delivery services, which help the application, give the customer the best experience by gathering all data.
The company recently started with the tagline, ‘No order too small’, that is no minimum order for delivery, and faster delivery became the USP of the company. The company’s target audience is people who use smartphones regularly, 18-35 demographic. The tagline of Swiggy is, ‘Swiggy karo, phir jo chahe karo!’ which appears in the advertisements of Swiggy.
THE INCEPTION OF SWIGGY
In the year 2013, Sriharsha and Nandan came together to build a product that would connect courier companies across the country, called Bundl. Bundl was not such a huge success and these two co-founders wanted to focus on the food industry. They met Rahul who helped build the software. Hence, Swiggy was born in August 2014.
When Swiggy came to the market, the food delivery sector already had applications like Foodpanda, Tinyowl, and Ola Café. Foodpanda and Tinyowl were later acquired by Ola Cabs and Zomato respectively and Ola café later got closed. While all these companies were struggling, Swiggy already had around 100 restaurants on board, with around 70,000 orders monthly. They also received a cheque of $2 million from Accel and SAIF Partners in the year 2015. This is how the company began with a kick start.
Swiggy started in the year 2014, as a food delivery app. Eventually, Swiggy expanded in size and is working in 100 cities in India at present. In 2019, Swiggy also started its business in delivering packages to businesses and clients, with the application called, Swiggy Go.
THE INITIAL HI-CUPS FACED BY SWIGGY
Swiggy has both technical and non-technical issues that arise regularly. It is a challenge for Swiggy to calculate an estimate for each order made and making sure it gets delivered at the said time. The app also has a feature of rating for both the delivery services and the food served by restaurants; they gather this data and ensure to give the best experience to the customers.
THE BUSINESS AND REVENUE MODEL OF SWIGGY
The application works on the business model of hyper-local on-demand food delivery. Swiggy gets restaurants as partners that supply food to the customers. It has several delivery partners who aim at delivering food in less than 30 minutes. The revenue collected by Swiggy at the year ending March 2019 was Rs. 1, 128 crore.
Digital marketing q paper model 3
The document contains a sample question paper for a digital marketing exam. It includes 3 sections - the first with 5 short questions, the second with 3 long-form questions, and the third being a case study on the company Swiggy. The case study details Swiggy's origins, business model, use of digital marketing including social media, and competition in the Indian food delivery market. It concludes with 3 discussion questions about Swiggy's digital marketing strategy and how it can create a successful future business model.
Swiggy SWOT Analysis
Swiggy is India's largest online food delivery platform, founded in 2014 in Bangalore. It connects customers to restaurants, handles food delivery through its own fleet of delivery personnel, and currently operates in over 100 Indian cities. Swiggy aims to offer fast, reliable delivery services while expanding its market share and customer base. Its strengths include timely deliveries, well-trained personnel, and wide restaurant selection. However, it faces weaknesses such as location constraints and low brand awareness. Opportunities exist in further penetrating the growing food delivery market, while threats include rising competition and changing regulations.
itsallswiggy.pptx
Swiggy is an Indian food delivery startup founded in 2013 by IIT and IIM graduates. It operates in 8 cities and delivers food from over 1000 restaurants. Swiggy aims to make home cooking obsolete by providing convenient food delivery. The company uses social media like Facebook, Twitter, and Instagram extensively to promote its brand and connect with customers. Popular social media campaigns include #Secondtomom and #DiwaliGhayAayi. Swiggy's marketing strategy leverages both online and offline channels to raise awareness of its service.
How does swiggy makes money
Swiggy makes money by taking a commission percentage, usually around 20%, from each order placed through its app from partner restaurants. It also used to charge delivery fees for orders under $200 but has recently waived those fees. Swiggy's reliable and fast delivery times, averaging 37 minutes, help differentiate it from competitors and drive customer satisfaction and repeat business.
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The document provides information on the marketing mix and online visual merchandising strategies of Swiggy and UberEats. It discusses their place, product, people, process, price, physical evidence, and various promotional activities. It also describes the app features of Swiggy and UberEats such as downloads, registration process, and their landing page interfaces. Key details on their social media strategies including Facebook, Instagram, Twitter, YouTube and email marketing are highlighted.
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This document provides a project report on Zomato's selection and recruitment process. It includes an introduction to Zomato and its history and operations. The objectives of the selection process are described as hiring the best employees who fit the company culture. The report also includes a SWOT analysis and findings from the process, such as the popularity of social media marketing and mobile apps. Suggestions are provided like increasing exclusive partners and improving delivery.
Digital marketing final
Zomato is a leading restaurant discovery and food delivery platform founded in 2008. It operates in 24 countries with over 1 million restaurants listed on its platform across more than 10,000 cities globally. Some of Zomato's key competitors include Swiggy and Uber Eats. On social media, Zomato has 154k Twitter followers, 1.9 million Facebook followers, and 600k Instagram followers. The company had 32.1 million monthly active users in fiscal year 2021.
GOAPE ECF PITCH DECK.pdf
GoApe is proposing a new online food delivery business model that aims to address issues in the farming, restaurant, and delivery industries in Malaysia. It will link farmers directly to restaurants to reduce costs, and use electric bikes for deliveries to reduce emissions. GoApe sees opportunities in Malaysia's growing online delivery market, which reached $91 million in 2018. It also aims to convert some of the estimated 90,000 restaurants that do not currently offer online delivery. GoApe believes its green and cost-effective approach can gain market share in major cities with over 10 million potential customers.
Business Simulation
The document provides an introduction to a startup business called Sweet Drive that plans to serve desserts from a mobile platform. It discusses the opportunity in the market for convenient dessert options and bringing together Indian and western flavors. It outlines the solution as a concept of "dessert on wheels" using trucks and carts. It also summarizes market research conducted including customer preferences, frequency of dessert consumption, and interest in the mobile dessert concept. Finally, it discusses the management team, marketing and finance plans, challenges, and solutions.
Grofers (Business Model)
A presentation on business model of online grocery e-tailer, Grofers. Presentation briefs about how it was founded, overview, business model, strategies and operational aspects of Grofers.
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The document provides a summary of a presentation by Andrew Thorn on digital marketing strategies for growing a marine industry business in 2018. It outlines DigitalMaas' growth from 1 employee in 2015 to 66 employees with operations in 2 countries in 2018. Thorn then shares 10 actionable digital marketing strategies including optimizing Google My Business listings, online reviews, tracking competitors, creating content, using video on YouTube and social media, paid advertising, website optimization, mobile optimization, schema markup, and voice search. The presentation concludes with information about DigitalMaas' platform and an offer of a free trial, audit tool, and workshop.
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The document summarizes a final presentation by Team Infotainment on their social media marketing business. The team helps businesses promote their goods and services on social media platforms like Facebook, Twitter and Pinterest. They have interviewed 100 businesses and are currently working with two clients. The team's business model is to analyze clients' existing marketing strategies and create new plans tailored to social media. Their main risks are financial since they are bootstrapping the business, but they plan to approach investors after serving more clients.
Glue Credentials
The document provides information about Glue, a brand activation agency. It summarizes Glue as an agency that delivers content-rich brand experiences through strategic partnerships and an experienced team. Glue was created through a partnership between Asia's leading media investment group and a team with experience in brand marketing and activation. The agency focuses on fully integrated creative activation solutions.
ZomatoPPT.pptx
Zomato was founded in 2008 in Delhi, India as FoodieBay and was later renamed Zomato in 2010. It is an online food ordering and restaurant discovery platform that operates in over 10,000 cities across 23 countries. Zomato's mission is to ensure that nobody has a bad meal by helping users discover great places to eat and enabling restaurants to provide better experiences. While currently used by millions daily in India, Zomato's vision is to help users find good places to eat anywhere in the world. The company generates revenue through business-to-customer offerings like food delivery and restaurant listings as well as a business-to-business product called Hyperpure.
Digital marketing presentation
Here is the small presentation covering different topics of digital marketing as well as few client insight. For any Query visit www.pasayinvento.com
Zivame case study
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Key findings include:
- Zivame has the highest estimated annual revenue at $7.3M compared to $18.6M for Clovia and $5M for Pretty Secrets.
- Zivame has received the most funding totaling $57.6M over 5 rounds compared to $18.7M for Clovia and $8M for Pretty Secrets.
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Zane Marketing
Zanians Are Prodigious. We started our passionate journey in early-2017. Zane is not best because we say “it’s best”, Zane has delivered game changing results before and will continue to do it long after, with you or with your competition.
96% of client retention says a lot about our valise and customer satisfaction. We firmly believe that every business is unique and deserves an equally distinct tailor made marketing strategy to make it perform better than other players in the segment.
We Have Come A Long Way.
2017 - Zane launched in April 2017 with an aim of helping marketers discover the power of digital media platform.
2018 - On-boarded 20+ clients and executed 200+ ad campaigns.
2019 - Entered all non-traditional media domains to help marketers discover it all under a single platform
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Store to Door (S2D) is proposing an interactive grocery delivery service in Mangalore, India. S2D will allow members to order groceries online or through a smartphone app and have them delivered within 4 hours. The service targets seniors who struggle to shop, busy professionals and families, and college students. Currently, S2D faces few competitors but will need to convince customers that their time is valuable and the service is affordable and convenient. Key customer segments identified are seniors, college students, and families.
Similar to Swiggy Business Models (20)
THE ATTRIBUTES BEHIND THE GLORY OF DELIVERY KING SWIGGY
THE ATTRIBUTES BEHIND THE GLORY OF DELIVERY KING SWIGGY
Study of selection and recruitment process of Zomato
Study of selection and recruitment process of Zomato
Swiggy Business Models
- 1. SWIGGY
- 2. INTRODUCTION "Swiggy is a food ordering and delivery company based out of Bangalore, India. Founded in 2014 by 1. Rahul Jaimini 2. Sriharsha Majety 3. Nandan Reddy TAGLINE: When you are hungry, think of us! Swiggy Journey: It began with 6 delivery executives and 25 restaurants on its platform. In the time of 3 years, it has scaled up with over 6,000 delivery executives across India in more than 8 cities like Delhi-NCR, Mumbai, Bengaluru, Hyderabad, Chennai, Kolkata, and Pune.
- 3. PRODUCT LINE & TARGET CUSTOMERS PRODUCT LINE : FOOD i. Variety of foods. ii. More than 50 various cuisines. TARGET CUSTOMERS: i. Anyone who has a knowledge to use Internet & mobile phones. ii. 20-40 years
- 4. BUSINESS MODELS BUSINESS TO CUSTOMERS (B2C) The cost of serving customer in restaurant(greater) and commission paid to swiggy( lesser) is making a great deal. A typical restaurant in metro city can serve max 50–60 customers at a time. Swiggy’s business model is not only sustainable but also scalable
- 5. DELIVERY OPTIONS Swiggy operates with a fleet of over 20,000 delivery persons delivering food from over 25,000 restaurants across 12 cities. The digital payment system methods will also help in preventing cash leakages. Swiggy aims to “change the way India eats” and is currently operational in cities like New Delhi, Gurugram, Mumbai, Pune, Kolkata, Bengaluru, Hyderabad and Chennai among a few others. The Delivery options for Swiggy is processed after the order is confirmed by the Restaurant.A delivery executive will be assigned. You can also find his name and mobile number. One of the best feature is that It has live order tracking. The company doesn’t provide bike and fuel. It is the responsibility of the delivery guy to get his own bike and fuel. They would be hired only if they own a bike. The delivery guy earns approximately 25000-30000/month.
- 6. PROMOTIONS Banner promotions – Swiggy recently started with Banner promotions,taking a leaf out of Zomato and Foodpanda’s books. Restaurants are promoted and displayed in Marquee style in their app and website pertaining to regions. Swiggy has become a very reputed brand in just 4 years not just because of their exceptional services but also because of their excellent social media marketing strategy. Considering their past social campaigns such as #eatyourveggies, #eatyourcheatmeal ,#superswiggy and few others where they convey the notion of healthy eating in a humorous way by using puns and witty one-liners.
- 7. • In recent times,Swiggy ran a big campaign around IPL- Swiggy ran a big campaign around IPL- Swiggy Premier League and used print campaigns to reach out to the people. • Due to this it saw 23% increase in the new user order and 19% increase in the overall orders during the season. • It has also tied up with Emojifi and created unique stickers called Foodiemojis exclusively for Swiggy . • It promotes its campaign via Facebook , Twitter , Youtube , Pinterest and Instagram. • Their promotions aimed at improving visibility for clients.
- 8. LOGISTICS Swiggy has started hiring third-party logistics partners for delivery as the company struggles to scale its business, said four people aware of the development. A swiggy spoken person said that orders serviced through external logistics firms currently make up less than 1% of the overall volume. Swiggy did not confirm the names of the logistics partners. Swiggy does not have the entire delivery fleet on a fixed pay basis. The company has now roped in Shadowfax Technologies Pvt. Ltd to deliver some of its orders in Bengaluru and Delhi. Swiggy also held talks with Mumbai-headquartered Grab a Grub Services Pvt. Ltd, but the talks were unsuccessful
- 9. SALARY OF DELIVERY BOY 45/ delivery + 30/hour + 200 bonus if they work 8 hours in a day + 50 bonus if they work 5 hours at a stretch. So, on a typical day if a guy works for 8 hours - 5 hours + 3 hours .. Then he would earn : 8*30 + 200 + 50 + (no.of deliveries) * 45 = 490 + X X being the amount earned from deliveries. If his average delivery rate is 10 orders/day (minimal-worst case scenario) then he would get 450 . So minimum earning is 490+450 = 940/day 940*30 = 28200/ month
- 10. CRM (CUSTOMER RELATIONSHIP MANAGEMENT Swiggy’s responses certainly seem conversational and non-scripted. Swiggy has a centralized customer care handle and thus has uniformity in all their responses. A majority of Swiggy’s responses are error free and quick. Swiggy is very apologetic for delays and inconvenience caused in the first level response. Nevertheless, they manage to resolve the query on the same channel. Having a response rate of 84%, Swiggy sits at the top in comparison with it's competitors ( zomato, food panda etc). Swiggy seems to maintain a good response time 11 minutes.
- 11. If you cancel your order after it has been confirmed, Swiggy shall have a right to charge you cancellation fee of a minimum INR 75 upto the order value, with a right to either not to refund the order value or recover from your subsequent order, the complete/ deficit cancellation fee, as applicable, to compensate our restaurant and delivery partners. If the order isn't delivered under promised time and the restaurant is 'swiggy assured' you are eligible to get full refund. If not you can still ask them and they shall refund atleast the delivery charges.
- 12. COMPETITORS: Zomato Food Panda Uber eats Tinyowl Just eat Faasos
- 13. MARKET POSITIONS