Swiggy's business model canvas is based on a hyperlocal on-demand food delivery operation. It utilizes a technology platform that acts as a single point of contact between restaurants and customers. Key partners include restaurants, delivery personnel, and groceries. Key activities involve partnerships with eateries, hiring delivery providers, managing orders and payments. Value propositions center around fast delivery within 1 hour, quick online ordering, no minimum orders, and multiple payment options.

1. SWIGGY
BUSINESS CANVAS MODEL

2. WHAT IS BUSINESS CANVAS
MODEL?
THE BUSINESS CANVAS MODEL IS A STRATEGIC MANAGEMENT
TEMPLATE USED FOR DEVELOPING NEW BUSINESS MODELS AND
DOCUMENTING EXISTING ONES.IT OFFERS A VISUAL CHART WITH
ELEMENTS DESCRIBING A FIRMS OR PRODUCTS VALUE
PROPOSITION,INFRASTRUCTURE,CUSTOMERS AND FINANCES
ASSISTING BY POTENTIAL TRADE OFFS.THE NINE BLOCKS OF THE
BUSINESS MODEL DESIGN TEMPLATE THAT CAME TO BE CALLED
BUSINESS CANVAS MODEL.

3. INTRODUCTION
THE BUSINESS MODEL CANVAS OF SWIGGY IS BASED ON A
HYPERLOCAL ON DEMAND FOOD DELIVERY BUSINESS OPERATION.
WORKING AS A BRIDGE BETWEEN RESTAURANTS AND CUSTOMERS,
SWIGGY UTILIZES AN INNOVATIVE TECHNOLOGY PLATFORM THAT
WORKS AS A SINGLE POINT OF CONTACT.

4. KEY PARTNERS
• RESTAURANTS
• DELIVERY PERSONNEL
• GROCERIES
• BURGER KING, GOOGLE LOCAL GUIDE

5. KEY ACTIVITIES
• PARTNERSHIPS WITH EATERIES AND RETAIL SHOPS
• HIRING DELIVERING PROVIDERS AND SUPPLIERS
• MANAGING DELIVERY AND PAYMENT PROCESS
• PLACE AN ORDER
• APP MAINTENANCE
• SEASONAL PROMOTION

6. VALUE PROPOSITIONS
• FAST DELIVERY: WITHIN 1 HOUR OR LESS
• QUICK ACCESS: USERS MUST GET ITEMS DELIVERED WITH ONE CLICK
• NO MINIMUM ORDER REQUIRED
• DIFFERENT PAYMENT METHODS
• RELIABILITY

7. CUSTOMER RELATIONSHIP
• CUSTOMER SUPPORT
• SOCIAL MEDIA PAGES
• 24/7 ACTIVE CUSTOMER SUPPORT
• RATING, REVIEW AND FEEDBACK SYSTEM

8. CUSTOMER SEGMENTS
• USERS WHO LOOK FOR RESTAURANTS FOR VARIOUS NEW DISHES.
• RESTAURANTS WHO DO NOT OFFER DELIVERY SERVICES
• USERS WHO PREFER HOME DELIVERY
• RESTAURANTS WHO WANTS TO ADVERTISE THEIR PRODUCTS AND SERVICES.
• PEOPLE WHO LIKES TO ORDER FOOD ONLINE

9. KEY RESOURCES
• LOCAL RESTAURANTS
• DELIVERY PRODUCTS
• TECHNOLOGY
• LARGE DATABASE OF RESTAURANTS
• AN EASY TO USE MOBILE APP

10. CHANNELS
• MOBILE APPLICATION
• WEBSITES
• DIGITAL MARKETING
• IOS AND ANDROID APP

11. COST STRUCTURE
• SALARIES OF EMPLOYEES
• APPLICATION AND WEB MAINTENANCE
• MARKETING AND BRANDING
• PAYMENTS OF DELIVERY PARTNERS
• LEGAL COST
• PAYROLL EXPENSES FOR ITS EMPLOYEES AND DELIVERY PARTNERS

12. REVENUE STRUCTURE
• DELIVERY CHARGES
• COMMISSIONS
• ADVERTISING
• AFFILIATE INCOME
• SWIGGY SUPER MEMBERSHIP PROGRAM