This document provides guidance on planning, executing, and measuring social media contests. It discusses important steps to take before launching a contest such as understanding applicable laws, rules of social media platforms, and potential risks. Key aspects of planning a contest are defining goals, budgeting, choosing appropriate social networks, cross-promoting the contest, tracking entries, analyzing post-contest metrics, and fulfilling prizes. Following these best practices can help run a successful social media promotion while avoiding legal or community issues.
The process of using classified ads to generate sales for any product – whether it be an original product or an affiliate product – is often over-simplified and discouraged. This is, in part, because it actually is one of the harder ways in which you can advertise.
It requires you to use a small amount of words to communicate an important point, which will either make or break your ability to garner interest in the product in question. In most cases, supposed experts will discourage you from using classified ads because they themselves have never had much luck using them – NOT because classified ads aren't a viable method of advertising.
Affiliate marketing is the process by which an affiliate earns a commission for marketing another person's or company's products. The affiliate simply searches for a product they enjoy, then promotes that product and earns a piece of the profit from each sale they make.
The process of using classified ads to generate sales for any product – whether it be an original product or an affiliate product – is often over-simplified and discouraged. This is, in part, because it actually is one of the harder ways in which you can advertise.
It requires you to use a small amount of words to communicate an important point, which will either make or break your ability to garner interest in the product in question. In most cases, supposed experts will discourage you from using classified ads because they themselves have never had much luck using them – NOT because classified ads aren't a viable method of advertising.
Affiliate marketing is the process by which an affiliate earns a commission for marketing another person's or company's products. The affiliate simply searches for a product they enjoy, then promotes that product and earns a piece of the profit from each sale they make.
Social media marketing for small business guideInJust5.com
Social media marketing for small business FREE guide. Extract from the How To Market My Small business Course: https://www.injust5.com/downloads/market-small-business-course/ For more great resources like this check out https://www.injust5.com/store/
Discover over 8 powerful wealth-generating methods you can use to make a living from selling products you don’t have to create! Inside this eBook, you will discover the topics about using classified ads, leveraging with e-zine advertising, solo ads – outmoded or back in style? The cheapest, fastest way to advertise on the internet: forum posting, using traffic exchanges to promote affiliate programs, social networking sites for affiliate marketing and so much more!
This guide discusses some of the methods you’ve probably not heard of, whereas other methods you’ve thought would never work. In a real essence, it’s really only a matter of doing it right and you can make a living off affiliate marketing.
Secrets on how to succeed in internet marketing or affiliate marketingGlen Dahilan
Discover the secrets on how to start and succeed in internet marketing or affiliate marketing business. You will learn everything you need to know about effective strategies to start earning online.
Affiliate Marketing Master Plan.. Cash in Now on Passive Income Success. Inside this eBook, you will discover the topics about affiliate marketing intro, affiliate marketers survival tips, what are these three tactics, how to become a super affiliate, affiliate programs – which one do I choose, which networks to choose, why participate in an affiliate program, easy profits using PPC in your biz, using recommended products to increase bottom line profit, using Camtasia video to generate more clicks, boost commissions overnight and avoiding common affiliate mistakes.
Turning into an affiliate marketer is a fantastic system for bloggers hoping to up their present salary or even to start bringing in cash from their blog. There are a few choices with regards to the whole field of affiliate marketing, including tactics and strategies to make affiliate marketing work for you. Before we get started on how to go about making affiliate marketing into a career, let’s learn about some much-needed basics.
Choose the Right Affiliates. ...
Attract Sales with Coupons, Deals, and Promotions. ...
Leverage the Power of Niche Influencers. ...
Build a Robust Affiliate Network. ...
Leverage Affiliate Promotions From Multiple Sources.
Creating a successful email marketing campaign isn’t difficult, but it does require you to do more than just send out an occasional newsletter.
Unfortunately, many businesses still haven’t taken advantage of this powerful marketing tool for their business, either because they don’t know how, or they haven’t recognized the many benefits they can gain from email marketing.
Search social-media-&-reputation-management-thunder-seoMax Thomas
Presentation on Search, Social Media and Online Reputation Management given by Max Thomas of Thunder SEO to SDSIC in San Diego, CA, on January 7, 2011.
Are you a MSP/IT service provider looking for ways to grow your business? Are you looking to attract more leads to your business, or have heard about Social Media Marketing, Here’s all you need to know as a MSP/IT business owner to begin increasing revenues using social media.
Personalization should not be an afterthought anymore but many merchants haven’t been able to or willing to capitalize on it yet. 2017 is the year when personalization becomes an important factor for sustaining competitiveness. How mature is your personalization and where should it head to?
Programa marketing de contenidos esmeralda diaz y maria bretonMaría Bretón Gallego
¿Qué vas a aprender?
1. A diseñar tu propia estrategia de CONTENT marketing
2. A aprender a filtrar, crear y promocionar contenidos para conseguir mayor engagement con tus clientes.
3. A aprender a optimizar el SEO de tus contenidos para lograr la máxima eficacia
Social media marketing for small business guideInJust5.com
Social media marketing for small business FREE guide. Extract from the How To Market My Small business Course: https://www.injust5.com/downloads/market-small-business-course/ For more great resources like this check out https://www.injust5.com/store/
Discover over 8 powerful wealth-generating methods you can use to make a living from selling products you don’t have to create! Inside this eBook, you will discover the topics about using classified ads, leveraging with e-zine advertising, solo ads – outmoded or back in style? The cheapest, fastest way to advertise on the internet: forum posting, using traffic exchanges to promote affiliate programs, social networking sites for affiliate marketing and so much more!
This guide discusses some of the methods you’ve probably not heard of, whereas other methods you’ve thought would never work. In a real essence, it’s really only a matter of doing it right and you can make a living off affiliate marketing.
Secrets on how to succeed in internet marketing or affiliate marketingGlen Dahilan
Discover the secrets on how to start and succeed in internet marketing or affiliate marketing business. You will learn everything you need to know about effective strategies to start earning online.
Affiliate Marketing Master Plan.. Cash in Now on Passive Income Success. Inside this eBook, you will discover the topics about affiliate marketing intro, affiliate marketers survival tips, what are these three tactics, how to become a super affiliate, affiliate programs – which one do I choose, which networks to choose, why participate in an affiliate program, easy profits using PPC in your biz, using recommended products to increase bottom line profit, using Camtasia video to generate more clicks, boost commissions overnight and avoiding common affiliate mistakes.
Turning into an affiliate marketer is a fantastic system for bloggers hoping to up their present salary or even to start bringing in cash from their blog. There are a few choices with regards to the whole field of affiliate marketing, including tactics and strategies to make affiliate marketing work for you. Before we get started on how to go about making affiliate marketing into a career, let’s learn about some much-needed basics.
Choose the Right Affiliates. ...
Attract Sales with Coupons, Deals, and Promotions. ...
Leverage the Power of Niche Influencers. ...
Build a Robust Affiliate Network. ...
Leverage Affiliate Promotions From Multiple Sources.
Creating a successful email marketing campaign isn’t difficult, but it does require you to do more than just send out an occasional newsletter.
Unfortunately, many businesses still haven’t taken advantage of this powerful marketing tool for their business, either because they don’t know how, or they haven’t recognized the many benefits they can gain from email marketing.
Search social-media-&-reputation-management-thunder-seoMax Thomas
Presentation on Search, Social Media and Online Reputation Management given by Max Thomas of Thunder SEO to SDSIC in San Diego, CA, on January 7, 2011.
Are you a MSP/IT service provider looking for ways to grow your business? Are you looking to attract more leads to your business, or have heard about Social Media Marketing, Here’s all you need to know as a MSP/IT business owner to begin increasing revenues using social media.
Personalization should not be an afterthought anymore but many merchants haven’t been able to or willing to capitalize on it yet. 2017 is the year when personalization becomes an important factor for sustaining competitiveness. How mature is your personalization and where should it head to?
Programa marketing de contenidos esmeralda diaz y maria bretonMaría Bretón Gallego
¿Qué vas a aprender?
1. A diseñar tu propia estrategia de CONTENT marketing
2. A aprender a filtrar, crear y promocionar contenidos para conseguir mayor engagement con tus clientes.
3. A aprender a optimizar el SEO de tus contenidos para lograr la máxima eficacia
La Asociación de Marketing de España en colaboración con Riestra Abogados os presenta la “Guía Legal de Acciones de Marketing en Redes Sociales”.
Somos conscientes de la importancia de la integración de las redes y los entornos sociales en nuestras acciones de marketing, donde delegamos su desarrollo en compañías cada vez más especializadas desconociendo en muchas ocasiones las implicaciones y responsabilidades legales que asumimos.
Utilización de marcas; responsabilidad por los contenidos; derechos de propiedad intelectual; promociones; sorteos; concursos; captación de datos; derechos de imagen; injurias y calumnias, y muchos otros contenidos se recopilan en esta guía legal con la intención de convertirse en una referencia de consulta en tu departamento de marketing.
Con este documento la Asociación de Marketing de España asume, una vez más, su compromiso de difundir las mejores prácticas y el impulso del buen marketing como el motor del éxito empresarial, ofreciendo así apoyo y herramientas a los profesionales del marketing que les permitan evolucionar en su labor profesional.
El futuro no está escrito. Pero el análisis
experto y la prospectiva nos ayudan a
dibujar escenarios previsibles de lo que
está por llegar, y al mismo tiempo nos
permiten identificar cuáles son las
decisiones que incrementan la
probabilidad de que esos hipotéticos
escenarios nos favorezcan. Es un debate
de hoy para que el mañana, sea cual sea,
nos coja preparados.
En ese marco de reflexión se inscribe el
proyecto España 2033. Lo que
intentamos es anticiparnos a lo que va a
suceder y convertirnos en cazadores
intelectuales de las tendencias que van a
determinar los aspectos esenciales del
mundo, de la economía y de la sociedad
en los próximos 20 años
Twitter ADS: Manual de publicidad en twitter
Tanto si estás empezando con tu campaña como si necesitas nuevas formas de optimizar tus Tweets, aquí tienes la guía de los recursos que te ayudarán a conseguir tus objetivos.
Con esta guía aprenderás a:
1 Configurar tus campañas para tener éxito
Aprende cómo configurar tus campañas y qué productos utilizar para conseguir tus objetivos.
2 Desarrollar estrategias para definir tu presupuesto y pujar Alcanza el conocimiento para definir el presupuesto y pujar como un especialista.
3 Llegar a la audiencia adecuada con la segmentación Segmenta por intereses, palabras clave, ubicación y más. Nosotros te ayudaremos a encontrar las opciones que mejor se adapten a ti.
4 Escribe Tweets Promocionados interesantes
Conoce las prácticas recomendadas para mostrar a los usuarios tus mejores Tweets.
5 Mide tu progreso
Conoce qué métricas son importantes para tus campañas en Twitter.
Learn Everything you need to know about affiliate marketing in an easy way to start making money online.
All that you need to start your affiliate marketing is explained in the book and all the processes to be successful as an affiliate.
Easy affiliate programs to join and get your affiliate link to start promoting it and start earning are all in the book
Step-by-Step Guide on How To Run Successful Contests on Social Meida - Webtra...Online Marketing Company
Running a giveaway on your website is one thing. Deciding to run a social media giveaway is another thing. Running a successful giveaway is something else entirely.
When it comes to affiliate marketing, there is a tried-and-true strategy that will have you reaping the rewards of your hard work after making your first commission. Find out more from this free report
Affiliate marketing is another type of marketing strategy. It occurs when a third-party recommends products or services on behalf of a merchant. In return, the third-party will earn a commission for every deal. They can also earn from leads.
Affiliate Marketing: A Complete Step By Step Guide For Beginners John Makris
Affiliate marketing: A Complete Step By Step Guide For Beginners Explaining The Basic Strategy, The Details And The Hidden Tricks To Make Money Online Fast
6 Success Tips Of Affiliate Marketing:
1. Select an affiliate market niche you can trust
2. Learn the secrets of Affiliate marketing and how you can bring terrific traffic to your pages or site.
3. Be patient as it takes time
4. Know your affiliate manager
5.Make sure you are honest
6. Do a lot of testing and trial and be confident to succeed.
Affiliate Marketing Success Tips:6 Tips
1.Join only the Affiliate program which you feel you can trust.
2.Know the secrets of Affiliate Marketing spend time building.
your traffic to your website or pages.
3. there should be great content shared,
4.Be patient as it takes time
5. Know your Affiliate Manager
6. Do plenty of testing and trial before you start.
b
Practical Tips for Affiliate Marketing Success
Affiliate marketing is a great way to enjoy an income stream. Done right, it can offer you a significant
income supplement. Done wrong it can leave you wondering what happened. Let’s look at 3 practical tips for affiliate marketing success.
En septiembre todo vuelve y vuelve la carta de Alberto Espelosín, en este caso intenta resolver las preguntas que todos nos hacemos o que le hacen en uno de los momentos más críticos de la historia de las decisiones bursátiles
¿ Qué va a hacer el precio del gas ?
¿Qué comprar si cae el precio del gas?
¿Qué van a hacer los tipos?
Alberto Espelosín nos da su opinión
Comparto la presentación del II Foro de Social Media en el que he hablado sobre el Influencer Marketing y la importancia de hacerlo bien. Analizar las audiencias de los influencers, ser transparentes y medir.
La plantilla de la presentación se la debo a Ana Cardiel y a su equipo, Yasne, Ainara y Laura que son muy grandes y hacen cosas tan preciosas como esta (Yo la he estropeado un poco)
Según Gartner “En 2019 el 90% de las grandes empresas tendrán un CDO o Chief Data Officer, un
ejecutivo encargado de explotar al máximo el valor de los datos y de implementar las tecnologías
adecuadas para ello”. ”Las empresas invertirán más de 40.000 millones de euros a partir de 2019 en
'big data', según los cálculos de IDC” “Los datos son el petróleo del siglo XXI” es el nuevo
paradigma en lo que a la explosión del dato se refiere. Si esto es así podríamos decir que empresas
como Google, Facebook o Amazon serían grandes refinerías, ya que el dato en bruto al igual que el
petróleo se consigue al refinar la información y convertirla en valor para el Cliente.
El auténtico impacto del valor de los datos reside en saber trabajarlos, ya que si una empresa tiene
muchos datos pero no los utiliza, el valor de los mismos es 0. En cambio, con el potencial de la gran
cantidad de datos que se generan hoy en día, las oportunidades para las empresas son enormes
siempre y cuando estos tengan impacto en las decisiones.
En este entorno además de ofrecer un buen producto a tus clientes se debe garantizar la mejor
experiencia posible conociéndoles a fondo, escuchándoles y dando respuestas lo más
personalizadas posibles en función de sus necesidades individuales.
Todo esto es posible conseguirlo a través de la gestión avanzada de los clientes y la analítica de la
gran cantidad de datos que se generan, lo que hace a su vez necesaria la utilización de nuevas
tecnología y técnicas como Big Data y Data Science que nos permiten no solo conocer a nuestro
cliente sino anticiparnos a su comportamiento y adaptarnos en un entorno altamente competitivo.
Principales Objetivos del Programa
• Aprender a generar y utilizar los datos en la toma de decisiones y la definición de la mejor
estrategia a lo largo del ciclo de vida de nuestros clientes.
• Conocer métodos y técnicas de Business Intelligence orientado al cliente.
• Manejo y gestión de grandes volúmenes de datos: Big Data.
• Conoce tu cartera de clientes: Análisis y Segmentación.
• Customer Analytics & Customer Insights.
• Herramientas CRM y Business Intelligence.
• La pirámide la de información: Del Cuadro de mando integral al Reporting.
• Data Science y la figura del Data Scientist
Salidas Profesionales
Una vez terminado el Posgrado podrás optar a las siguientes posiciones:
• Departamentos de Inteligencia de Clientes
• Business Intelligence Project Manager / Analyst
• CRM Project Manager / Analyst
• Manager / Analyst de Clientes
Herramientas del community manager, gestión y medición by @mariabretongMaría Bretón Gallego
Comparto la presentación que usé en el XXII Encuentro Bazar Me Lo Pido en Restaurante Miss Sushi Avd del Brasil 16 Madrid
La temática de este #EncuentrosBazar fue una masterclass sobre herramientas para la óptima gestión de las redes sociales y funciones básicas. En definitiva un repaso a las herramientas fundamentales en el día a día de un community manager para la creación y distribución de contenido y su posterior medición.
En los últimos años se han producido una serie de transformaciones tecnológicas y de negocio
que están causando que muchos negocios se replanteen su estrategia, procesos y operaciones.
Estos cambios han sido impulsados por los usuarios de tecnología que, bien como clientes o
empleados, han adoptado la tecnología (se han digitalizado) con mayor rapidez que las
organizaciones. Esta transformación está generando nuevos modelos de negocio basados en la
innovación, que hacen que empresas de cualquier tamaño puedan competir en igualdad de
condiciones con las grandes, y hacerlo globalmente.
Las organizaciones están dando respuesta a este entorno cambiante, lo que les supone cambiar
la relación con el cliente y la gestión de sus datos, así como habilitar a sus empleados con un
mayor uso de la información y la tecnología, todo ello garantizando la continuidad de negocio. La
gran cantidad de cambios, su relevancia, y el hecho de que estén teniendo lugar
simultáneamente, indica que está teniendo lugar la emergencia de un nuevo paradigma, que IDC
llama la Tercera Plataforma. Este nuevo paradigma se refiere a la entrada de las tecnologías de la
información a todos los productos, procesos y servicios.
Ocho de cada diez jóvenes creen que tendrán que abandonar España para encontrar trabajo
Más del 70% de los jóvenes entre 16 y 24 años creen que el conocimiento del inglés es más importante que un título universitario.
VNEWS, MADRID | ACTUALIZADO 17.04.2015 - 17:24
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Cambridge University Press publica por tercer año consecutivo el barómetro Cambridge Monitor; un informe realizado en colaboración con Ipsos. En esta edición, el estudio pone el foco en más de 1.200 jóvenes españoles de entre 16 y 24 años. El objetivo de este análisis es conocer la situación social que afecta a la futura base laboral de España. Las conclusiones en este caso son claras: los jóvenes españoles tienen muy poca confianza en poder desarrollar sus carreras profesionales en nuestro país
Oportunidades en los nuevos entornos digitales , Presentación de las jornadas de la Comunidad de Madrid y el Fondo Social Europeo para el aprovechamiento de las Redes Sociales y el Marketing digital en la creación de la marca personal
La Asociación Española de la Economía Digital (adigital) y la Asociación de Agencias Digitales (AD) han elaborado un estudio sobre el uso de redes sociales en las empresas españolas, en el que se abordan aspectos clave como los fines que dan a estas plataformas, las actividades más comunes que desarrollan a través de ellas o el retorno de la inversión de estos canales, entre otros. El informe se ha realizado a partir de más de 650 encuestas recibidas entre el 29 de abril y el 3 de junio de este año.
Entre las principales conclusiones del estudio, destaca la que está relacionada con una de las cuestiones más recurrentes en el ámbito del marketing digital y es si se obtiene retorno de las inversiones que se realizan en las redes sociales o si, por el contrario, son solo espacios “donde las marcas tienen que estar”. El informe arroja que más de la mitad de las empresas aseguran que el retorno obtenido es igual o superior a la inversión, lo que siendo un buen dato, demuestra que hay mucho camino por recorrer en este ámbito. Hay que resaltar, por otro lado, el caso de WhatsApp, que suma el 80% de las respuestas que apuntan a un ROI positivo.
Otros datos relevantes de este informe es que el 85% de las empresas utilizan estas plataformas con fines de negocio. Facebook y Twitter son las dos redes sociales a las que más recurren las empresas encuestadas que buscan esos propósitos, con un 79,29% y un 79,44%, respectivamente. La tercera posición la ocupa LinkedIn, con un 51,48%. Le sigue YouTube, con un 57,81%, y Google+, con un 51,16%.
Sobre los objetivos que persiguen con el uso de las redes sociales, las empresas encuestadas indican tres como principales: mejorar la imagen de la empresa, lograr notoriedad de marca y promocionar productos y servicios. Y, por lo que respecta a las actividades más comunes, las tres más destacadas son monitorizar y analizar lo que se dice sobre la marca, medir indicadores de retornos no económicos y ejecutar campañas o acciones publicitarias.
En relación a la contratación de espacios publicitarios en estas plataformas, Facebook es la red social más utilizada para llevar a cabo este tipo de acciones. Dentro de los tipos de anuncios que se pueden contratar en ésta, son los destinados a conseguir “Me gusta” de las páginas de empresa los más contratados y también los más efectivos. En el caso de Twitter, donde apenas hay contratación publicitaria, las empresas que lo hacen se decantan por los tweets promocionados, si bien el soporte más efectivo son las tendencias promocionadas
- See more at: http://www.adigital.org/noticias/mas-de-la-mitad-de-las-empresas-afirman-que-el-retorno-en-redes-sociales-es-igual-o#sthash.nCGM7rYa.dpuf
IAB Spain, la Asociación que representa al sector de la publicidad, el marketing y la comunicación digital en España, lanza hoy el primer Libro Blanco de Compra Programática y RTB, que se suma a los 14 publicados hasta la fecha por la asociación.
Los Smartphones ya han alcanzado
en España una penetración del 80%,
homogénea entre todas las franjas de
edad, lo que ha generado un consumo
medio de internet de más de 2 horas y
media diarias con este dispositivo.
Para acceder a Internet en el móvil, por
primera vez en 2013 se igualó el acceso vía
navegador (72%) frente a aplicación (71%),
lo que indica un grado de madurez del
mercado de Apps en España al que hasta
entonces no habíamos llegado.
Esto significa que una estrategia en
internet móvil ya no pasa solamente
por adaptar nuestra web a una nueva
pantalla, sino que implica entender las
particularidades ligadas al mundo de las
aplicaciones. En este sentido, el usuario
actual relaciona el uso de apps con un
acceso más fácil, inmediato, rápido y
personalizable, mientras el navegador se
identifica con buscar información más
concreta o amplia.
Informe de PwC sobre las expectativas y hábitos de consumo del comprador onlineMaría Bretón Gallego
El informe Hacia un modelo de ‘Total Retail’, elaborado por PwC, analiza las expectativas y hábitos de consumo del comprador online, a partir de 15.000 entrevistas a compradores digitales de todo el mundo, y las implicaciones para las compañías del sector de distribución y consumo en los próximos años.
Internet y las nuevas tecnologías han multiplicado la influencia del consumidor, pero, ¿qué les están pidiendo a las marcas? Las nuevas expectativas y hábitos del consumidor digital tendrán importantes implicaciones para las compañías del sector en los próximos años
Ya están aquí las estadísticas para perfiles de empresa de linkedin, si quieres saber cómo se comporta tu marca o la competencia en linkedin análizalo con Simply Measured http://bit.ly/13NEkLv
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
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Como hacer y medir concursos en Redes Sociales
1. HOW TO PLAN, SOCIAL
EXECUTE AND MEDIA
MEASURE CONTESTS
2. TABLE OF CONTENTS
INTRODUCTION
BEFORE YOU BEGIN
Know the law | 01
Know the rules | 04
Know the risks | 06
PLANNING, EXECUTING AND MEASURING YOUR PROMOTION
Defining your goals | 07
Budgeting | 08
Workflow | 08
Choosing your network | 09
• Facebook
• Twitter
• Pinterest
Cross-promotion | 10
Tracking | 10
Post-contest analysis | 11
Prize fulfillment and delivery | 11
CONCLUSION
3. HOW TO PLAN, EXECUTE AND MEASURE SOCIAL MEDIA CONTESTS
Looking for a fun way to attract new users, increase engagement or build a
library of user-generated content? Run a social media contest. But before
you start brainstorming, do your homework. A poorly run contest can get you
in trouble – with your audience and social media sites. You could also suffer
legal ramifications if not executed according to federal and state law.
In this guide, we’ll give you a general primer on social media contests, along
with specific tips for running them on Facebook, Twitter and Pinterest. You’ll
also get some advice for executing your contest and making the most of
your results.
BEFORE YOU BEGIN
1. Know the law
If you’ve ever run any type of contest, you probably already know that they
are subject to various legal requirements. All these laws supersede any
channel-specific rules or etiquette guidelines, and violating them can subject
you to fines or civil litigation.
Laws can vary depending on your region or state. It’s a good idea to consult
your legal team before running a major promotion, but here are some general
things to keep in mind:
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4. Use the right terminology:
A “sweepstakes” awards prizes based on chance: every entry gets equal
consideration. A “contest” implies skill: winners are chosen based on the
merits of their entry. Sweepstakes and contests are subject to different laws,
and there are multiple definitions of what constitutes a skill.
Sweepstakes
Cannot require a purchase to enter. You can ask for a purchase, but
you will have to provide a free entry option and clearly disclose it.
You may be able to require that entrants opt-in to receive emails or
subscribe to your blog.
Contest
These include many popular social media promotions: photo and video
contests, caption contests and the like. While you cannot require
a purchase to enter, you may be able to mandate that an image of
your product be used in the entry. If it involves some sort of judging
process, you should disclose who the judges will be and the basis for
selecting the winners. If winners will be selected through a random
drawing, though, it may qualify as a sweepstakes.
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5. Terms and conditions
In addition to the contest deadlines and conditions for entry, you’ll want to
think about:
Eligibility
You should consider prohibiting certain people – typically company
employees, their immediate families, agencies or vendors, and maybe
even people under a certain age – from entering. You’ll want to avoid
introducing any kind of bias, or the risk of violating consent laws.
Rights of usage
If the contest asks for user-generated content, such as photos, videos,
taglines, etc., you might want to specify that all entries become the
property of your company, and can be used in any way you see fit.
Announcement of winners
Clearly define when and where winners will be announced. Make sure
to post them somewhere on your website, so you can benefit from the
increased traffic.
Disclaimers
Include “cover your hide” language such as “void where prohibited,”
“no purchase necessary,” “all federal, state and local taxes apply,”
etc. Again, your legal team should be able to draft a solid set of
disclaimers.
Registrations, fees and bonding
Some states require that companies register or post a bond before launching
certain promotions, so be sure to check.
Other legal considerations
Not to scare you, but your promotion may also be affected by certain other
laws. While it’s tempting to cut and paste your rules and conditions from
another source, you should use caution. Have your legal team read over
everything, just to be safe.
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6. 2. Know the rules
Every social media platform has specific rules for contests, sweepstakes
and promotions, and they get updated frequently. If you violate them, you
won’t be charged with a crime, but your promotion may be halted, and further
violations may get you banned from the site.
Facebook
Facebook probably has the most extensive set of rules – all of which can be
found on the Facebook Promotions Guidelines. Be aware that Facebook is
a little more lax about its rules than in the past. As of August 2013, you can
now use “likes,” posts and personal messages as voting mechanisms, and
promotions can be administered on Page Timelines as well as via Facebook
apps. But you still must make it clear that your promotion is in no way
endorsed or administered by Facebook.
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7. Twitter
Their guidelines can be found here, and mostly revolve around preventing
spam, duplicate postings, and discouraging the creation of multiple accounts.
Violating the rules could get your promotion filtered out of Twitter search.
Pinterest
Being a highly visual site, Pinterest contest guidelines focus on adhering to
their brand guidelines emphasizing quality over quantity. You can’t require
that entrants pin specific items, or add a minimum number of pins. Like
Facebook, Pinterest makes it clear that they are not responsible for the
contest in any way. And they must have gotten sick of the phrase “Pin It to
Win It,” because you can’t refer to your contest by that name anymore.
Read the full guidelines here.
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8. 3. Know the risks
You can’t expect everyone to follow the rules, or even the spirit of the
contest. Opportunists and trolls may come out of the closet. Or worse, your
competition may shut you down. A few things to watch out for:
Cheating
If you put your entries up for public voting, don’t be surprised if users
create multiple accounts for the sole purpose of racking up votes.
This is especially dangerous on Twitter. Cheating can lead to customer
complaints, which can harm your company image and derail your
promotion.
Trolling
If you run a photo or video contest, make sure you have control over
whose content can be viewed. Like it or not, some people may see it
as an opportunity to complain, or present your brand in a poor light.
Trolls also have been known to hijack comment threads and contest
hashtags.
Lawsuits
Avoid mentioning your competition in your promotion. Quizno’s, the
sandwich chain, was sued by rival Subway after it ran a promotion
inviting users to create and upload homemade commercials showing
why their sandwiches were superior. Even though Quizno’s argued
that they had no hand in content creation, the ads were created on
the company’s behalf and Quizno’s ended up settling out of court.
What is an internet troll?
Trolls are people who literally “troll” the
internet – social media, blogs, forums,
comment sections, etc. – seeking any
opportunity to make comments that
incite reaction from other users.
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9. PLANNING YOUR PROMOTION
Legal ramifications aside, social media contests and sweepstakes are a
great way to promote your business and drive lots of great fan activity on
your social pages. Now that you have an overview of the general landscape,
it’s time to get started.
1. Define your goals for the promotion
Do you want to attract new friends and followers? Add to your email or
opt-in list? Build a library of user-generated content? Sell products? Your
goals should tie into your overall sales and marketing objectives. What
does success look like? If there’s a metric you have had trouble reaching, a
promotion could help move the needle. Conduct pre-promotional analysis to
see where you need help, and then design your promotion accordingly.
Make sure you clearly define goals and KPIs before the promotion, and
decide which metrics you’ll use to determine success. Furthermore, make
sure you’ll have access to those metrics. There’s nothing worse than wanting
to track something after the fact, and realizing that you don’t have the data.
Additionally, make sure there’s buyoff on what your success metrics are, and
what numbers you need to hit to call the campaign a success. If your boss,
your boss’ boss or your boss’ boss’ boss needs to OK the plan, have them
sign off before you start running the promotion.
All of this will make it much easier for reporting and determining success
after the campaign is finished.
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7
10. 2. Carve out a budget
A great set of prizes will help generate interest. Get creative: discover what’s
trending or popular among your target demographic and base your prizes
around that. You might be craving the latest techie gadget, but your audience
might respond better to a spa day or glamorous getaway. Think about what
your brand offers and why your target audience might be interested in you –
your prize should reflect that.
Figure out how much you have to spend on prizes, as well as the hard costs
involved in promoting it (a few online ads or sponsored posts could help
immensely) before you get going.
3. Work it into your workflow
Keep in mind the time it will take to run the promotion.
If it depends on curated content, make sure you
have time to review the entries on a regular basis.
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You may also be required to track entries and metrics via Google Analytics
or in your marketing automation system to determine web traffic, leads
generated and conversions (aka the good stuff). Get help if you need to
and make sure you give yourself enough leeway before the contest launch.
Contests take more time than you think, and your audience will be expecting
a well-run promotion.
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8
11. 4. Choose your social network appropriately
You can run promotions on just about any social channel (we’ve outlined
a few of the more popular ones below). Your choice will depend on your
target audience, existing or desired user base (promotions are a good way
to attract people to a new page or channel), goals, and channel-specific
rules (some sites won’t let you run certain types of
promotions). Performing audience analyses before
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you’re ready to run your promotion is key to figuring
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out which channel(s) to choose. Don’t have a tool to
help you analyze your current or desired audience?
We can help you with that. Start a free trial.
Facebook
If you’re looking for simple engagement, Facebook promotions are
wonderful. Users can enter your sweepstakes by liking your status, posting
something to your wall, or sending you a private message. Facebook is also
popular for photo contests and other promotions designed to generate usercreated content. You can also easily attract users to your landing page or
website by enabling them to sign up using their Facebook account.
Twitter
Though Twitter is also great for photo contests, it’s ideal for gathering short
(140 character) testimonials or stories. You can also use Twitter for trivia
contests and other promotions that require a succinct but creative response.
And even if you don’t run your promotions on Twitter, you should definitely
promote them on your account.
Pinterest
Want to encourage visitors to your website? Encourage them to pin items to
win a prize (just don’t call it “Pin It to Win It,” per their rules). The nice thing
about Pinterest is that pinned items stay there until the user takes them
down, so your promotion can continue to drive traffic and engagement long
after the deadline has passed.
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12. 5. Cross-promote
If your goal is to grow your Pinterest audience and you already have a huge
Facebook following, definitely leverage your Facebook to drive traffic to the
Pinterest promotion. Post the details to your page with a link directing users
to the contest, and consider running a few Facebook ad campaigns. Be
careful how you position it though, because sometimes users aren’t receptive
to promotions for one social channel on another.
Leverage your most active channels, which are typically your website, blog
and email list. You might also want to run ads on search engines or other
sites where your users congregate, or even on TV, in print, or via traditional
marketing media, like radio.
Use a single hashtag across multiple networks to tie your promoted efforts
into one campaign, so you can gauge success across all channels.
6. Make activity easy to track
Create unique hashtags, tracking tokens and/or URLs and require the
entrants to use them in order to be considered. This will help you filter
entries and chat about the contest, and make it easier to identify customers
who entered your marketing funnel through the promotion.
Again, be organized at the get-go, and it will be easier to see your results.
A successful promotion means lots of data to track, organize and report
on. Make sure you have the entire workflow set up and tested before
you launch, so you know what data you’re receiving on your end from the
entrants, and how you’ll organize it.
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13. 7. Post-contest analytics
Since you already established which metrics you’ll want to measure,
reporting should be a cakewalk. Pull down all the data and see how well you
did. More importantly, what can you learn? If you plan more promotions in the
future, you can use this information to hone your strategy. You should also
have a plan in place for leveraging user-generated content. Perhaps you can
create a gallery of runners-up after the winning entries are announced? Or
even post them individually on a daily or weekly basis. This can help improve
engagement in the long term, is a great way to repurpose great (free!)
content, continue the momentum and nurture a sense of community among
your expanded fan base.
8. Prize fulfillment and delivery
You’re not quite done! Don’t forget your end of the bargain – prize fulfillment.
If you get this wrong, you may hurt your chances of running a successful
contest in the future, or even damage your brand. Depending on the size of
the prize, it’s very easy to underestimate how much time and effort it can
take to make sure your winner(s) receive their prizes. Make sure you consult
your legal team, because depending on the prize size, state and federal tax
laws may apply.
Capture any winner information you’ll need – name, address, phone number,
email, age (if prize is age-restricted, such as a vacation), etc. Also make sure
you can deliver the prize in a timely manner – not several months after the
contest ends.
Keep in mind that delivering prizes provides you with an added opportunity
to connect with delighted fans, and an avenue to develop additional content
that you can distribute to your community later on.
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14. CONCLUSION
Contests and sweepstakes take a little extra planning and groundwork, but
executed correctly, they can provide an immediate and lasting boost to your
company. Remember to follow all the laws and rules, design a promotion
around metrics you want to accomplish, carve out a budget and allocate
resources, and be sure to measure and track before, during and after so
you can determine ROI and gain insight for your next promotion.
Where do you stand with your user engagement?
Simply Measured offers powerful analytics to help
you see what your audience is doing on social, and
what type of contest or sweepstakes might spark
their interest. Request your free trial.
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