Social media allows companies to connect with customers, build loyalty, and improve the customer experience. Companies should engage customers on social media by sharing an authentic brand voice, developing engaging content, and showing gratitude to customers. Using predictive analytics on social media interactions and customer feedback allows companies to proactively respond to customers in targeted ways.

1. SOCIAL MEDIA
Enhance Customer Experience With Social Media

3. TODAY’S TREND-SOCIAL MEDIA
• Social media allows you to connect with your customers by letting them know who
you are, what benefits you offer and by inviting them to engage in the topics they
care about most.
• Giving people an awesome experience on social media increases customer
satisfaction and builds long-term loyalty.
• Instead of waiting for your customer’s to come to you – why not go to your
customers?
• To succeed in the era of social media, mobile first, and the internet of things, brands
need to evolve and engage their customers in a way that fosters customer loyalty
and advocacy on a human level, not just as a brand.

4. Few ways to
improve your
customers’
experience with
social media.

5. CUSTOMER ENGAGEMENT WITH
SOCIAL MEDIA.
• Share an Authentic Brand Voice
Choose trending topics and current events to connect with your customer’s
common interests. Be consistent and speak to your audience in a brand voice
they can relate to. Build connections between your brand and the latest
topics of interest.
• The Context
Develop a content that simulates the experience your customers are looking
for when they visit the platform. Use high-resolution images of products or chic
text images with good messages. This will capture your customer’s eye.

6. CUSTOMER ENGAGEMENT WITH
SOCIAL MEDIA.
• Show Your Gratitude
To keep your customers happy and gain a true edge over the competition, be
sure your customers know they’re seen and appreciated. Be sure to take time
to reply to and retweet customer. Eg for regular visitor on social: - Thank-you
note, small incentive offer and discounts.
• Don’t Let the Relationship End at the Point of Sale
If you want true engagement, then make sure you have processes in place
that provide customer follow-up to ensure satisfaction, provide technical
support, and extend relevant promos.

7. CUSTOMER ENGAGEMENT WITH
SOCIAL MEDIA.
• Have a Mailing List
Email campaigns are very economical and can be quite successful if
information is relevant and valuable.
• Ask for Your customer Opinions
By asking customer opinion it’s become a lot easier to reach out to customers
and incorporate their preferences into your products and services.
• Feedback
Take feedback from customer and make change according to serve me
better than before.

8. PREDICTIVE ANALYTICS.
To capture more value from social media, companies are moving from
listening to engaging. Predictive analytics can help businesses plan strategic
responses across a wide spectrum of customers to maximize the value of their
social media interactions.
Using techniques from data mining and text mining, predictive analytics lets
you look at historical patterns and make predictions about future behavior for
specific individuals. Then it will be easy to map out what people are likely to
do and engage them accordingly.
Monitoring feedback and engaging customers and adding predictive
analytics will help you respond to customers in more proactive, targeted ways.

9. Be good to your customers,
listen to them and they
will be loyal to you and
and your brand.