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Becoming a viral fraternity on social media

Thursday May 12th, Nick Vinckier was asked to give a social media presentation at the Kick Off Event for fraternity and sorority clubs in Antwerp, Belgium.

Nick told the fraternities and sororities about the importance of social media and how to become a viral organization.

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Becoming a viral fraternity on social media

  1. 1. BECOMING
 THE VIRAL FRATERNITY @NICKVINCKIER
  2. 2. @nickvinckier 
 Duval Union Consulting Social Seeder NickVinckier.be digital consultant @nickvinckier AALST ;-)
  3. 3. Waarom is sociale media belangrijk? @nickvinckier
  4. 4. @nickvinckier
  5. 5. Iedereen is op sociale media aanwezig @nickvinckier
  6. 6. @nickvinckier 12 jaaroud -6,2 m iljoen 13 jaaroud -3 m iljoen 10 jaaroud -1 m iljoen 6 jaaroud -400 m iljoen 6 jaaroud -300 m iljoen 4 jaaroud -150 m iljoen BELGISCHE CIJFERS WERELDWIJD
  7. 7. Social media is over the @nickvinckier hype cycle… TRIGGER PEAK OF INFLATED EXPECTATIONS TROUGH OF DISILLUSIONMENT SLOPE OF ENLIGHTENMENT PLATEAU OF PRODUCTIVITY
  8. 8. @nickvinckier Iedereen is op sociale media aanwezig We nemen sociale media niet serieus De mogelijkheden met sociale media zijn eindeloos VAL OPEXPERIMENTEERPLAN
  9. 9. @nickvinckier Iedereen is op sociale media aanwezig We nemen sociale media niet serieus De mogelijkheden met sociale media zijn eindeloos A goal without a 
 plan is just a wish- some cheesy author
  10. 10. @nickvinckier Stel doelen voorop en werk een minimaal plan uit
  11. 11. @nickvinckier Retentie Imago Awareness Conversie Onze club 
 bekender
 maken Onze club een sexy imago geven Meer leden en sponsoring scoren Onze leden inzetten als ambassadeurs
  12. 12. @nickvinckier DUDE, SRSLY…!? :S boring strategy lulz wtf
  13. 13. @nickvinckier
  14. 14. @nickvinckier Bekijk je vereniging als een merk en gebruik je merk 
 als hefboom
  15. 15. @nickvinckier “Your fraternity as the most viral fraternity ever”
  16. 16. Becoming the viral fraternity Ambassador
 Collaboration Accelerate 
 your Growth Grab the Opportunity Set up the 
 8-loop Disproportionate Relevant 
 Content Tools 2.0 The Poetry of the Post
  17. 17. @nickvinckier SET UP 
 THE 8-LOOP1
  18. 18. 8 2 years Medium High Interaction 2 weeks 2 months Low Duration Owned ‘destinations’ 
 (website) Traditional channels Social media 0a W EBSITE 20% of our posts should contain a trigger to bring people to the brand website.
  19. 19. The 8-loop Owned ‘destinations’ 
 (website) Traditional channels Social media
  20. 20. @nickvinckier DISPROPORTIONATELY RELEVANT CONTENT PLAN2
  21. 21. @nickvinckier BEING RELEVANT IS NOT ENOUGH 
 YOU NEED TO BE disproportionately RELEVANT
  22. 22. @nickvinckier Your Organization Target Group LOOK FOR THE CONTENT SWEET SPOT Disproportionately relevant
  23. 23. @nickvinckier LOOK FOR THE CONTENT SWEET SPOT Disproportionately relevant
  24. 24. @nickvinckier LOOK FOR THE CONTENT SWEET SPOT Disproportionately relevant
  25. 25. @nickvinckier If you are a wine brand, what can your story be? Disproportionately relevant & scaled up
  26. 26. @nickvinckier THE 
 POETRY 
 OF THE 
 POST 3
  27. 27. @nickvinckier The right tone of voice
  28. 28. @nickvinckier Create 'Remarkable Content'* *things people like to 
 give remarks about
  29. 29. @nickvinckier Create 'Social Objects'* *things people like to 
 share with others
  30. 30. @nickvinckier Seize 'The Moment'
  31. 31. @nickvinckier Integrate new formats That’s how you grab the attention
  32. 32. @nickvinckier Integrate new formats That’s how you grab the attention 10 REASONS WHY 
 YOUR BRAND 
 SHOULD WORK 
 WITH OUR FRAT
  33. 33. @nickvinckier Use the ‘Snapchats’. Really! New channels = New opportunities GEBicky Burger Location based filters
  34. 34. Use the ‘Snapchats’. Really! @nickvinckier BEME MUSICAL.LY ANCHOR
  35. 35. @nickvinckier Imagine you want to make 
 people recycle better VS. Would you upload a traditional spot on YouTube or go for a Vine activation?
  36. 36. @nickvinckier Imagine you want to make youngsters 
 responsible towards alcohol VS. Would you post research results or start a #challenge on Instagram?
  37. 37. @nickvinckier Learn from the best! Sinterklaas buys Coolblue for one million ginger nuts
  38. 38. @nickvinckier SOCIAL GROWTH ACCELERATION 4
  39. 39. @nickvinckier Followers don’t count. Impressions do. You need a bigger audience
  40. 40. @nickvinckier The solution: FOLLOW INTERESTING PEOPLE 1. 66 vannieuwkerke 2. 61 hansderidder 3. 61 liavanbekhoven 4. 59 andremeganck 5. 59 abeelec 6. 59 wielerman (Renaat Schotte) 7. 58 alaingerlache 8. 57 marcelsel 9. 57 vadderi 10. 56 stvn 11. 56 obk 12. 55 filletk 13. 55 jslefebvre 14. 54 cauwelaert 15. 54 davanac 16. 53 michelhenrion 17. 53 le_bux 18. 53 sbailly 19. 53 mdevrieze 20. 52 bartvanbelle 21. 52 nanske 22. 52 kristofvds 24. 51 harald1989 25. 51 johannemontay 26. 50 dropje 27. 50 coolskat 28. 50 samynwetstraat 29. 50 listraet 30. 50 tomnaegels 31. 49 gemarkeerd 32. 49 fakerholic 33. 49 barteeckhout 34. 49 samfeys 35. 49 my_l 36. 48 rikea 37. 48 philbruafp 38. 48 kevin_major 39. 48 pvangompel 40. 48 frederiktibau 41. 47 grosfilley 42. 47 jandemol 43. 47 philaloux 44. 47 tomvandeweghe 45. 47 ezraeeman 46. 47 raphaelcockx (de tijd) 47. 47 nonkelsam (De Standaard). 48. 46 blyaert (datanews) 49. 46 bartsturtewagen 50. 46 chrisvandegoor (sporza) 51. 46 anne_elle_be 52. 46 fdelaplace 53. 46 pvdmeersch 54. 46 marclooverbosch 55. 45 pieterjanvl 56. 45 mensbrugghe 57. 45 jamiebiese 58. 45 mehmetkoksal 59. 45 valerie_s_ 60. 45 italbers 61. 45 gdcoster 62. 45 timverheyden 63. 45 rolandlegrand 64. 45 codip 65. 45 jandebackere 66. 45 matthdv 67. 44 rafweverbergh 68. 44 tgadisseux 69. 44 peterdelobel 70. 44 jdceulaer 71. 44 maartendegendt 72. 44 cowboy_carl 74. 44 guitariosott 75. 43 ninaism 76. 43 cedricgodart 76bis. 43 B_R_E_G_T (Bregt Vermeulen, Voetbalmagazine) 76tris. 43 ShowbizzBart 77. 42 himad 78. 42 mariodanneels 79. 42 fr3db 80. 42 corinebarella 81. 42 jonasmuylaert 82. 41 heirbar 83. 41 bartstoffels 84. 41 heidischoefs 85. 41 zeli 86. 41 goedeleliekens 87. 41 slemlevrai 88. 41 roelverrycken 89. 41 petergorle 90. 40 koenvervloesem 91. 40 brunokon 92. 40 ddeckmyn 93. 40 mediarescue 94. 40 cedricpt 95. 40 karst 96. 40 frankrenout 97. 39 hvangool 98. 39 joanroels 99. 39 yvesd 100. 39 bartdobbelaere
  41. 41. @nickvinckier The solution: SHOW PEOPLE THE WAY @nickvinckier :-)
  42. 42. @nickvinckier The solution:
  43. 43. @nickvinckier The solution: #hashtags? live tweets?
  44. 44. @nickvinckier GRAB 
 THE OPPORTUNITY 5
  45. 45. @nickvinckier VIRAL = PERFECT STORY + LUCK “
  46. 46. @nickvinckier VIRAL = PERFECT STORY + DISTRIBUTION + LUCK “
  47. 47. @nickvinckier
  48. 48. @nickvinckier
  49. 49. @nickvinckier REACH OUT!
  50. 50. @nickvinckier TOOLS 2.06
  51. 51. @nickvinckier Internal communication
  52. 52. @nickvinckier PIXLR - Free online photoshop
  53. 53. @nickvinckier CANVA / QUOTES COVER
  54. 54. @nickvinckier PIKTOCHART
  55. 55. @nickvinckier Online media monitoring
  56. 56. @nickvinckier FLIPBOARD
  57. 57. @nickvinckier BUZZSUMO
  58. 58. @nickvinckier KLOUT
  59. 59. @nickvinckier BUFFER
  60. 60. @nickvinckier FOLLOWERWONK
  61. 61. @nickvinckier PUTTING IT AL TOGETHER Twitter Pocket Buffer IFTTT
  62. 62. @nickvinckier PUTTING IT AL TOGETHER Instagram Twitter IFTTT
  63. 63. @nickvinckier
  64. 64. @nickvinckier AMBASSADOR COLLABORATION 7
  65. 65. @nickvinckier Where 
 would you click on? VS
  66. 66. @nickvinckier PEOPLE OVER BRANDS every time.
  67. 67. @nickvinckier Company reach Ambassador reach 10.000 10.000 10.000 30.000 fans followers followers followers x 6% organic 1.800 REACHED = 10 ambassadors x 220 amplification 2.200 REACHED
  68. 68. @nickvinckier The connection 
 funnel INTEREST LOVE ADVOCACY CO-CREATION COLLABORATION Receive Engage Share Input LATENT Become one MANIFEST A MATTER OF ASKING
  69. 69. @nickvinckier Show your soul
  70. 70. @nickvinckier Show your DNA
  71. 71. @nickvinckier Use ‘your people’
  72. 72. @nickvinckier People love People
  73. 73. @nickvinckier Behind the scenes <3
  74. 74. @nickvinckier MARKETING TO THE PEOPLE MARKETING THROUGH THE PEOPLE >
  75. 75. @nickvinckier
  76. 76. @nickvinckier MARKETING THROUGH THE PEOPLE COLLABORATION
 INTERN REACH
 EXTERN ‣ Strategy together ‣ Different ‘responsibilities’ ‣ Collaborate on content idea’s ‣ Execute them together ‣ Distribute with all members ‣ Family & friends ‣ … POWER OF THE PEOPLE
  77. 77. Becoming the viral fraternity Ambassador
 Strategy Native 
 Activations Grab the Opportunity Set up the 
 8-loop Disproportionate Relevant 
 Content Tools 2.0 The Poetry of the Post @nickvinckier
  78. 78. Becoming the viral fraternity 1. Bekijk je vereniging als een merk en gebruik je merk als hefboom 2. Stel je doelen voorop en werk een minimaal plan uit 3. Onthoud de 7 stelregels voor sociale media • Zet de 8-loop architectuur op • Vertel disproportionele relevante verhalen • Vertel ze op de Poetry of The Post-manier • Zet actief in op de groei van je publiek • Grijp opportuniteiten • Gebruik zo veel mogelijk relevante tools • ‘Misbruik’ de kracht van jullie omvang en zet in op mensen @nickvinckier
  79. 79. Keep up:
 • www.techcrunch.com • www.socialmediaexaminer.com • www.dutchcowboys.nl • www.thenextweb.com • www.socialmediatoday.com • www.mashable.com/social-media @nickvinckier
  80. 80. @nickvinckier nickvinckier.be // neohfeel.be @nickvinckier
  81. 81. BECOMING
 THE VIRAL FRATERNITY @NICKVINCKIER

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