How social media management is driving channel shift

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Public Sector Social Media survey results Social Media best practice guide Why Social Media Management is essential for communicating with citizens, listening to service users, delivering customer service, market research and crisis management. Social Media is increasingly important to your organisation with 82% of adults now online and 43% actively using Social Media. And with the rise of smartphone use and 56% of UK adults now in possession of a web-enabled phone, social media presents a huge opportunity for enhancing service delivery.

Business Technology

How Social Media Management
is driving Channel Shift

Simon Smith Sales Director
@GOSSInteractive

Published 12th June 2013
Interviewed 420 people in 318 unique
organisations from the public sector.

82% of those who participated in our survey
ranked Social Media as Very Important or
Important to their channel shift strategy.

Participants by Seniority %
Manager
Director
Head of Department
Chief Executive
Other
0%

6

10%

20%

30%

40%

Thank you

www.gossinteractive.com/social

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How social media management is driving channel shift

1. How Social Media Management is driving Channel Shift Simon Smith Sales Director @GOSSInteractive

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6. Published 12th June 2013 Interviewed 420 people in 318 unique organisations from the public sector. 82% of those who participated in our survey ranked Social Media as Very Important or Important to their channel shift strategy. Participants by Seniority % Manager Director Head of Department Chief Executive Other 0% 6 10% 20% 30% 40%

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