What's wrong with online engagement today? Understand how charities can increase donations online. This webinar will illustrate the challenges around usability and current thinking of digital engagement whilst providing insight on how to improve and enhance your online strategy.

1. ‘Click here to donate’
understanding what’s wrong with online engagement today.
Jens Sorensen - @jensKsorensen
Simon Smith - @sdcsmith2000

2. Agenda
This session will illustrate the challenges around usability and
current thinking of digital engagement whilst providing insight on
how to improve and enhance your online strategy.
2

3. Who are GOSS?
3

4. What do GOSS do?
Social Networking Online Efficiency Experts
Accessibility Open ID
Private Sector
Semantic Search
Channel Shift
Websites Hosting 3rd Sector
Web Content Management Integration
Mobile Intranets Local Government
SaaS
User Generated NHS
Central
Portals Government
Open Linked Data
4

5. Client map
Local Authority
Private sector
5

9. Click here to donate – simple, right?
9

10. We just need one of these?

22. Smashing magazine

26. DONATE NOW

29. Less than
Collected
online

30. Less than
Donate
Online

32. Less than
Donate
Online

35. “The greatest happiness
for the greatest number”

36. Everybody Matters!

38. Michael Emma Rita Craig Rob
Regular cash Fundraiser Legacy giver Volunteer Corporate giver
donor

39. Less than
Donate
Online

40. Michael Rita Rob
Regular cash Legacy giver Corporate giver
donor

44. 44

45. Rita
Legacy giver

48. GA Image
• Firstly we need to understand
• Well we relay our user prfofiles over our site
analytics.

51. DONATE NOW

52. Fig 1: Environment and Planning
6437 4892
Exit 76%
Fig 2: Recycling, rubbish and waste
1544
60%
392
Exit 40%
Fig 3: Collection of household rubbish
921
38%
81
Exit 48%
Fig 4: Household Waste (E. Dorset)
450
(7%)

53. Less than
Donate
Online

54. Michael Rita Rob
Regular cash Legacy giver Corporate giver
donor

56. • Clear road

57. Everything!

58. • Challenge

62. Visitors randomly distributed
Version A Version B
Page title Page title
News Signup News Signup
Nav Nav
bar bar
Content body Content body
32 signups 54 signups

63. Visitors randomly distributed
Version A Version F
Page title Page title
News Signup News Signup
Nav Nav
bar bar
Content body Content body
Version B Version D Version E
Version C
Page title Page title Page title
Page title
News Signup News Signup News Signup
News Signup
Nav Nav Nav
bar Nav bar bar
bar
Content body Content body Content body
Content body

67. 67

68. 68

69. In conclusion

70. Less than
Donate
Online

71. Questions?
T: 0844 880 3637
E: info@gossinteractive.com
You should follow us on that Twitter thing:
@GOSSinteractive
@jensKsorensen
@sdcsmith2000
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72. References / credits
Slide 6 - thebusinessbrain.co.uk Slide 33: emeraldfrog.co.uk
Slide 7 - youtube.com/watch?v=3SuNx0UrnEo Slide 34: passionford.com
Slide 8 - t-shirtguru.com Slide 36: maryblackfoundation.org
Slide 9 - vivapets.com Slide 41: Thankq.com
Slide 10 - notesonproductivity.com Slide 42: publisio.com
Slide 12 - blogannath.blogspot.com Slide 41: Thankq.com
Slide 13 - smashingmagazine.com Slide 55: teachnology.co.uk
Slide 14 - 35mm.instantfundas.com Slide 56: astrology.com
Slide q5 - davesdailydose.com Slide 58: herd.typepad.com
Slide 16 - photobucket.coms304.photobucket.com Slide 59: placestovisit.com
Slide 17 - bagophily.blogspot.com Slide 60: devianart.com
Slide 18 - foodbeast.com Slide 61: thegreenhead.com
Slide 19 - angelfire.com Slide 67: Brittany Ferries
Slide 28: paul-wakefield.co.uk Slide 64-66: 37signals.com
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