JBoye16: Finding your way with Marketing Technology

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Jake DiMare

This deck was used for my 90-minute workshop at J Boye in Aarhus, Denmark in November of 2016.

Marketing

@jakedimare | #JBoye16 Digital Clarity Group1

@jakedimare | #JBoye16 Digital Clarity Group2
Jake DiMare
Head of Marketing at Digital Clarity Group
Los Angeles Office
www.digitalclaritygroup.com
jdimare@digitalclaritygroup.com
@jakedimare

@jakedimare | #JBoye16 Digital Clarity Group3
Who are you?

@jakedimare | #JBoye16 Digital Clarity Group4

@jakedimare | #JBoye16 Digital Clarity Group5
#MartechJenga!

@jakedimare | #JBoye16 Digital Clarity Group6

@jakedimare | #JBoye16 Digital Clarity Group7

@jakedimare | #JBoye16 Digital Clarity Group8

@jakedimare | #JBoye16 Digital Clarity Group9

@jakedimare | #JBoye16 Digital Clarity Group10

@jakedimare | #JBoye16 Digital Clarity Group11

@jakedimare | #JBoye16 Digital Clarity Group12

@jakedimare | #JBoye16 Digital Clarity Group13

@jakedimare | #JBoye16 Digital Clarity Group14

@jakedimare | #JBoye16 Digital Clarity Group15

@jakedimare | #JBoye16 Digital Clarity Group16

@jakedimare | #JBoye16 Digital Clarity Group
Physical
Web
Mobile
Wearables
Social
Connected
Home
17
More is expected of marketing
than ever
 The number of digital touch points
is expanding.
 More and more consumers are
turning to digital channels to
complete transactions.
 Customer journeys are growing
more complex. Wearables

@jakedimare | #JBoye16 Digital Clarity Group18

@jakedimare | #JBoye16 Digital Clarity Group19
Making it all work…

@jakedimare | #JBoye16 Digital Clarity Group20

@jakedimare | #JBoye16 Digital Clarity Group21
THE STRUGGLE IS REAL

Problem: Many Marketers do not
fully comprehend the complexity
of their own marketing
technology topology.

@jakedimare | #JBoye16 Digital Clarity Group
Connective DX PitchBook Data
Delphic Digital Acrolinx Uberflip
Congratulations to the Winners

@jakedimare | #JBoye16 Digital Clarity Group

@jakedimare | #JBoye16 Digital Clarity Group34
Exercise: Draw Your Own Marketing Stack!

Thank you!
JAKE DIMARE
jdimare@digitalclaritygroup.com
@jakedimare | @just_clarity
35 Digital Clarity Group

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JBoye16: Finding your way with Marketing Technology

1. @jakedimare | #JBoye16 Digital Clarity Group Jake DiMare Head of Marketing #JBoye16 Lorem ipsum dolor sitsfsdf Finding your way with Marketing Technology

2. @jakedimare | #JBoye16 Digital Clarity Group1

3. @jakedimare | #JBoye16 Digital Clarity Group2 Jake DiMare Head of Marketing at Digital Clarity Group Los Angeles Office www.digitalclaritygroup.com jdimare@digitalclaritygroup.com @jakedimare

4. @jakedimare | #JBoye16 Digital Clarity Group3 Who are you?

5. @jakedimare | #JBoye16 Digital Clarity Group4

6. @jakedimare | #JBoye16 Digital Clarity Group5 #MartechJenga!

7. @jakedimare | #JBoye16 Digital Clarity Group6

8. @jakedimare | #JBoye16 Digital Clarity Group7

9. @jakedimare | #JBoye16 Digital Clarity Group8

10. @jakedimare | #JBoye16 Digital Clarity Group9

11. @jakedimare | #JBoye16 Digital Clarity Group10

12. @jakedimare | #JBoye16 Digital Clarity Group11

13. @jakedimare | #JBoye16 Digital Clarity Group12

14. @jakedimare | #JBoye16 Digital Clarity Group13

15. @jakedimare | #JBoye16 Digital Clarity Group14

16. @jakedimare | #JBoye16 Digital Clarity Group15

17. @jakedimare | #JBoye16 Digital Clarity Group16

18. @jakedimare | #JBoye16 Digital Clarity Group Physical Web Mobile Wearables Social Connected Home 17 More is expected of marketing than ever  The number of digital touch points is expanding.  More and more consumers are turning to digital channels to complete transactions.  Customer journeys are growing more complex. Wearables

19. @jakedimare | #JBoye16 Digital Clarity Group18

20. @jakedimare | #JBoye16 Digital Clarity Group19 Making it all work…

21. @jakedimare | #JBoye16 Digital Clarity Group20

22. @jakedimare | #JBoye16 Digital Clarity Group21 THE STRUGGLE IS REAL

23. Problem: Many Marketers do not fully comprehend the complexity of their own marketing technology topology.

24. @jakedimare | #JBoye16 Digital Clarity Group Connective DX PitchBook Data Delphic Digital Acrolinx Uberflip Congratulations to the Winners

25. @jakedimare | #JBoye16 Digital Clarity Group

26. @jakedimare | #JBoye16 Digital Clarity Group

27. @jakedimare | #JBoye16 Digital Clarity Group

28. @jakedimare | #JBoye16 Digital Clarity Group

29. @jakedimare | #JBoye16 Digital Clarity Group

30. @jakedimare | #JBoye16 Digital Clarity Group

31. @jakedimare | #JBoye16 Digital Clarity Group

32. @jakedimare | #JBoye16 Digital Clarity Group

33. @jakedimare | #JBoye16 Digital Clarity Group

34. @jakedimare | #JBoye16 Digital Clarity Group

35. @jakedimare | #JBoye16 Digital Clarity Group34 Exercise: Draw Your Own Marketing Stack!

36. Thank you! JAKE DIMARE jdimare@digitalclaritygroup.com @jakedimare | @just_clarity 35 Digital Clarity Group

JBoye16: Finding your way with Marketing Technology

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