This document summarizes a webinar about using social media sharing to promote marketing campaigns. Some key points:
- Social sharing can help reach customers through friends and family recommendations, with 70% trusting those sources over company messages.
- Successful social sharing involves encouraging shares, using visuals, integrating social into all campaigns, having resources to support social efforts, and measuring social media results.
- Social networks like Facebook, Twitter, LinkedIn and SlideShare provide opportunities for social sharing, including landing pages, lead generation cards, and company updates.
- Tracking social referral traffic and conversions can show the impact of social sharing efforts. Engaging stakeholders like customers, employees and resellers in sharing content can also help
The 5 Secrets of Mobilizing an Advocate ArmyMarketo
The 5 Secrets of Mobilizing an Advocate Army
Buyers no longer depend on sales and marketing messages alone to make their purchasing decisions. They want to hear from other customers who have gone before them. So how do you identify and organize your customers to act as advocates for your product? Rather than expecting your customers to provide a testimonial whenever you need one, a strategy is required to build interactive, two-way conversations and real, reciprocal relationships with your advocates.
Listen in as an all-star lineup discusses strategies for mobilizing your own advocate army. You will learn:
-What customer advocacy is
-How to identify customer advocates
-How to build reciprocal relationships with advocates
-How Influitive's advocacy marketing expertise and --Marketo's marketing platform work together to effectively mobilize an advocate army
Steal their Playbook: What Consumer Marketers Can Learn from B2BMarketo
B2B marketers have it easy. Most of the time, they get to talk to every potential customer directly. But how in the world can consumer marketers do that with millions of customers? Find out here!
Marketo Ad Bridge: The Future of Ad Retargeting is HereMarketo
Do you realize that, on average, almost a quarter of digital marketing budgets is spent on ads? Unfortunately, more than 95% of visitors that are paid to come to your site from ads, may never convert.
To enable marketers to get more out of their ad budgets, Marketo came up with Marketo Ad Bridge. This new tool helps you target the right audience with your ads and make them personalized per audience. In this webinar we will focus on personalized retargeting ads with both Google and Facebook. You'll learn:
- How personalized retargeting ads work
- The ROI you can expect to see - hint: a very good one :-)
- Great use cases and examples
- How you can get started, fast
4 Reasons to Automate Your Email Marketing CampaignsMarketo
The days of batch and blast email marketing campaigns are dead. Over. Done. As marketers, we know more about our email subscribers than ever before, so there is no longer a reason to not send timely, targeted, and valuable emails. But how do you get from batch and blast to automation?
Listen in as DJ Waldow, Digital Marketing Evangelist at Marketo, presents a fun and eye-opening webinar that will show you how to automate your email marketing campaigns and achieve the best possible results. You will learn:
-Why you should automate your campaigns
-Examples of campaigns you're probably running today that could be automated tomorrow
-How marketing automation can dramatically improve your email marketing
Heidi Bullock, VP of Demand Gen at Marketo, presents how to create a solid planning strategy for 2015. She discusses how to handle any challenges you may face next year, secrets to success, and great ideas for marketing programs.
Integrated Demand Generation: Top Tips for Marketers Who Need to Do it AllMarketo
Demand generation is not for the faint of heart. Integrated marketing is even harder – being able to efficiently create, execute, and optimize demand gen programs across multiple channels that stay aligned with business strategy, and prove their ROI is tough work. This session will provide actionable tips and strategies that you’ll be able to immediately implement to optimize both the inbound and outbound programs in your demand generation mix. Find out how to work cross channel, leverage social marketing, and develop a framework to evaluate all your marketing programs.
The 5 Secrets of Mobilizing an Advocate ArmyMarketo
The 5 Secrets of Mobilizing an Advocate Army
Buyers no longer depend on sales and marketing messages alone to make their purchasing decisions. They want to hear from other customers who have gone before them. So how do you identify and organize your customers to act as advocates for your product? Rather than expecting your customers to provide a testimonial whenever you need one, a strategy is required to build interactive, two-way conversations and real, reciprocal relationships with your advocates.
Listen in as an all-star lineup discusses strategies for mobilizing your own advocate army. You will learn:
-What customer advocacy is
-How to identify customer advocates
-How to build reciprocal relationships with advocates
-How Influitive's advocacy marketing expertise and --Marketo's marketing platform work together to effectively mobilize an advocate army
Steal their Playbook: What Consumer Marketers Can Learn from B2BMarketo
B2B marketers have it easy. Most of the time, they get to talk to every potential customer directly. But how in the world can consumer marketers do that with millions of customers? Find out here!
Marketo Ad Bridge: The Future of Ad Retargeting is HereMarketo
Do you realize that, on average, almost a quarter of digital marketing budgets is spent on ads? Unfortunately, more than 95% of visitors that are paid to come to your site from ads, may never convert.
To enable marketers to get more out of their ad budgets, Marketo came up with Marketo Ad Bridge. This new tool helps you target the right audience with your ads and make them personalized per audience. In this webinar we will focus on personalized retargeting ads with both Google and Facebook. You'll learn:
- How personalized retargeting ads work
- The ROI you can expect to see - hint: a very good one :-)
- Great use cases and examples
- How you can get started, fast
4 Reasons to Automate Your Email Marketing CampaignsMarketo
The days of batch and blast email marketing campaigns are dead. Over. Done. As marketers, we know more about our email subscribers than ever before, so there is no longer a reason to not send timely, targeted, and valuable emails. But how do you get from batch and blast to automation?
Listen in as DJ Waldow, Digital Marketing Evangelist at Marketo, presents a fun and eye-opening webinar that will show you how to automate your email marketing campaigns and achieve the best possible results. You will learn:
-Why you should automate your campaigns
-Examples of campaigns you're probably running today that could be automated tomorrow
-How marketing automation can dramatically improve your email marketing
Heidi Bullock, VP of Demand Gen at Marketo, presents how to create a solid planning strategy for 2015. She discusses how to handle any challenges you may face next year, secrets to success, and great ideas for marketing programs.
Integrated Demand Generation: Top Tips for Marketers Who Need to Do it AllMarketo
Demand generation is not for the faint of heart. Integrated marketing is even harder – being able to efficiently create, execute, and optimize demand gen programs across multiple channels that stay aligned with business strategy, and prove their ROI is tough work. This session will provide actionable tips and strategies that you’ll be able to immediately implement to optimize both the inbound and outbound programs in your demand generation mix. Find out how to work cross channel, leverage social marketing, and develop a framework to evaluate all your marketing programs.
Marketo@Marketo: Putting Together Your Program PalaceMarketo
Marketo is chock-full of amazing functionality. Unfortunately, you won't be able to effectively leverage key features such as Marketing Calendar and Advanced Analytics without one essential component; Marketo Programs!
Join Marketo's Rick Siegfried as he walks you through Marketo's own structure and thought process behind Program building.
Content to include:
Why Programs are important
How to build Programs for scale
Tips for successful planning & reporting with proper Program procedures
Success with Predictive Content: The Story of Hatch Early LearningMarketo
You may have heard of predictive content, but have you heard of any actual success with it? View the slides to learn how Hatch, the leading provider of turnkey early learning solutions for young children, leveraged predictive content in Marketo to generate more engagement and qualified leads.
Attract and Convert More Top-of-Funnel BuyersMarketo
Find out how Innotas was able to leverage Captora to understand buyer needs, create campaigns at scale, convert them to leads at the top of the funnel, and then, with the power of Marketo, use that intelligence to turn those leads into customers.
A platinum album isn’t made in a day. It’s the thoughtful combination of strategy and creativity. Learn how to be a content rockstar that drives value with content creation, from start to finish. In this webinar, Ellen Gomes shows you how to structure your content creation for measured success.
Find Your Pot of Gold with Marketing Metrics that MatterMarketo
It’s tough dealing with a tight budget, but measuring the right metrics can help you figure out what’s important. See Heidi Bullock and Megan Niedenthal's slides as they explain which marketing metrics can help ensure you’re putting all your “gold” in the right place.
Discover:
-How to increase the effectiveness of marketing programs across multiple channels (social, website, emails, paid programs)
-Proven methods for measuring campaign performance using single and multi-touch attribution metrics
-Best practices for determining the ROI of each marketing program you run
A proven way to drive optimal value from your digital ad spend is making sure they are displayed only to relevant, high-yield accounts. This assures your ad budget is spent on the accounts that matter and the ads that they see are more personalized and convert more of these key accounts into qualified leads.
In this presentation, Marketo's targeting titans, Mike Telem and David Myers, will review how to:
- Identify key accounts for top funnel targeting
- Manage named account lists and analyze your top funnel engagement with them
- Target ads at specific accounts and personalize the ads they see
- Boost ad budget ROI and generate highly qualified leads
Marketers that Matter: Creating Extraordinary Results & Leading Differently i...Marketo
Exceptional marketers advance our profession by inspiring and leading teams, engaging customers, and leveraging new technologies to drive success. Each year, Marketers that Matter®, sponsored by WSJ and Twitter, awards these marketers, highlighting their innovative strategies and tactics.
See the slides from special guest speaker Cara France, CEO of The Sage Group and founder of Marketers that Matter®, and Sanjay Dholakia, CMO of Marketo, to learn about three real examples of true marketing innovation from Skype, Google, and the creators of #BatKid.
In her presentation, Tisha Jones, Senior Manager Global Marketing at the Society of Petroleum Engineers, shares the many benefits of using marketing automation, how to attain stakeholder buy-in, and how to enable your company to achieve success with the software.
Modern marketing has evolved. Digital buyers increasingly expect more personalized, tailored experiences; and through the use of cookies and similar technologies, marketers can access online data sets to help them to better understand their customers and meet these expectations.
For marketers working in a multi-channel, multi-market environment, the demand is even greater. You must be educated, engaging and integrated in your approach - and also be compliant in how you capture and use customer data in your marketing processes, across multiple countries with varying legislative requirements.
Learn more about this hot topic from the experts! Duncan Smith (CEO, iCompli), Autumn Tyr-Salvia (Email Strategy and Compliance Analyst, Marketo) and Liz Smyth (Marketing Director EMEA, Marketo) discuss:
• How marketing has evolved, and the ePrivacy demands this places on marketers
• How legislation and regulation impacts on day-to-day marketing processes
• ePrivacy Legislation – What’s current? What’s coming?
• The regulators' viewpoint – Who are they and what are they saying?
• How end-users perceive privacy issues
• Top things marketers need to know to be prepared
The Secret to Sales and Marketing AlignmentMarketo
You probably already know that alignment between marketing and sales teams is important — but how do you make it work? Is it even possible?
Heidi Bullock, VP of Demand Generation Marketing and Michael Mansour, Sr. Manager of Sales Development at Marketo, present how to more effectively align marketing and sales, and ultimately win more business!
Fill Your Funnel: Lead Gen with Web PersonalizationMarketo
Your website is your main marketing channel in 2016, you have thousands of anonymous prospects visiting your site every week, reading your content, and showing interest in your products and solutions. How are you going to engage with them? How can you convert them into known leads?
View these slides to learn:
- The secrets of anonymous lead generation
- How to use personalization to convert anonymous to known
- The top 5 use cases for web lead generation
- How leading marketers are already converting with web personalization
Digital Marketing: Combining Art and Science for Effective Customer EngagementMarketo
From social to TV, online video, paid-for ads, organic search, print, mobile and email, consumers are bombarded by thousands of messages on a daily basis - so how do marketers cut through that noise and really stand out?
For those looking to start conversations with individuals, rather than bombard the masses, this webinar will examine how artistic, emotion-based marketing and analytical, value-based marketing can be married to deliver loyalty, positive brand perception and effective, bottom-line results.
This discussion will help you understand:
• The challenge to create content that cuts through the noise and gets people’s attention
• How to use data analysis and targeting to shape innovative content delivery
• How to measure the effectiveness of artistic work, audit and plan future campaigns
Selecting a Marketing Automation Solution that ScalesMarketo
Searching for a marketing automation platform that ensures extensibility without sacrificing functionality? With all of the solutions on the market today, it’s critical to find a partner with the platform and expertise to see your organization into the future.
Join Chris Pooley, Principal Solutions Architect, Enterprise at Marketo, to learn what criteria you should be evaluating to identify the solution that will equip your marketing team to be successful. Attend to learn how Marketo’s Engagement Marketing Platform:
- Leverages complex business objects and relationships to drive relevant, personalized engagement
- Listens and immediately reacts to key interactions with your customers
- Powers your organization's digital objectives now and into the future
Change the Face of B2C Marketing with PersonalizationMarketo
The face of B2C marketing is inevitably changing and personalized content is more relevant than ever. With so much noise, it's time to listen, engage, and successfully supply your potential buyers with relevant and personalized content.
Your prospects have their marketing shields up. How do you, as a marketer, cut through the noise and engage potential customers? The answer is though engagement marketing, which fosters direct relationships with prospects and customers through “dialogue.” In order for a dialogue to occur, however, marketers must not only "speak" to individuals, but they must also be able to effectively "listen." Much like a conversation, this two-way communication is not easily ignored, and is typically more effective at building direct relationships with your prospects and customers alike.
Join us for an eye-opening webinar on this increasingly relevant marketing topic, and learn how to use these techniques for more effective, engaging marketing. We’ll explore:
• What engagement marketing is
• How dialogues are created
• The importance of taking the dialogue across channels
• The unique benefits of engagement marketing
• Examples of engagement marketing at work
Real-Time Personalization - Turn Your Anonymous Prospects into Qualified LeadsMarketo
More than 98% of visitors on your website are anonymous, but that doesn't mean you can't successfully engage them and generate more qualified leads.
Marketo Real-Time Personalization allows you to nurture, educate and turn more of your top-of-funnel leads into qualified leads and engaged customers.
Extend your marketing reach with personalized content, messaging, and calls-to-action based on a visitor’s organization, industry, locations, or digital behavior — even if they are anonymous. Then, continue the individualized conversation with buyers through multiple channels and stages of their journey — from the first ad they see, to onsite engagement, through final acquisition.
Marketing’s Move to Predictive Social AnalyticsViralheat
Sally Lowery VP of Marketing at Appia, Jeff Revoy CEO of Viralheat and Carra Manahan Marketing Programs Specialist at Marketo discuss the new technologies marketers use to targets potential clients on social media.
Marketo@Marketo: Putting Together Your Program PalaceMarketo
Marketo is chock-full of amazing functionality. Unfortunately, you won't be able to effectively leverage key features such as Marketing Calendar and Advanced Analytics without one essential component; Marketo Programs!
Join Marketo's Rick Siegfried as he walks you through Marketo's own structure and thought process behind Program building.
Content to include:
Why Programs are important
How to build Programs for scale
Tips for successful planning & reporting with proper Program procedures
Success with Predictive Content: The Story of Hatch Early LearningMarketo
You may have heard of predictive content, but have you heard of any actual success with it? View the slides to learn how Hatch, the leading provider of turnkey early learning solutions for young children, leveraged predictive content in Marketo to generate more engagement and qualified leads.
Attract and Convert More Top-of-Funnel BuyersMarketo
Find out how Innotas was able to leverage Captora to understand buyer needs, create campaigns at scale, convert them to leads at the top of the funnel, and then, with the power of Marketo, use that intelligence to turn those leads into customers.
A platinum album isn’t made in a day. It’s the thoughtful combination of strategy and creativity. Learn how to be a content rockstar that drives value with content creation, from start to finish. In this webinar, Ellen Gomes shows you how to structure your content creation for measured success.
Find Your Pot of Gold with Marketing Metrics that MatterMarketo
It’s tough dealing with a tight budget, but measuring the right metrics can help you figure out what’s important. See Heidi Bullock and Megan Niedenthal's slides as they explain which marketing metrics can help ensure you’re putting all your “gold” in the right place.
Discover:
-How to increase the effectiveness of marketing programs across multiple channels (social, website, emails, paid programs)
-Proven methods for measuring campaign performance using single and multi-touch attribution metrics
-Best practices for determining the ROI of each marketing program you run
A proven way to drive optimal value from your digital ad spend is making sure they are displayed only to relevant, high-yield accounts. This assures your ad budget is spent on the accounts that matter and the ads that they see are more personalized and convert more of these key accounts into qualified leads.
In this presentation, Marketo's targeting titans, Mike Telem and David Myers, will review how to:
- Identify key accounts for top funnel targeting
- Manage named account lists and analyze your top funnel engagement with them
- Target ads at specific accounts and personalize the ads they see
- Boost ad budget ROI and generate highly qualified leads
Marketers that Matter: Creating Extraordinary Results & Leading Differently i...Marketo
Exceptional marketers advance our profession by inspiring and leading teams, engaging customers, and leveraging new technologies to drive success. Each year, Marketers that Matter®, sponsored by WSJ and Twitter, awards these marketers, highlighting their innovative strategies and tactics.
See the slides from special guest speaker Cara France, CEO of The Sage Group and founder of Marketers that Matter®, and Sanjay Dholakia, CMO of Marketo, to learn about three real examples of true marketing innovation from Skype, Google, and the creators of #BatKid.
In her presentation, Tisha Jones, Senior Manager Global Marketing at the Society of Petroleum Engineers, shares the many benefits of using marketing automation, how to attain stakeholder buy-in, and how to enable your company to achieve success with the software.
Modern marketing has evolved. Digital buyers increasingly expect more personalized, tailored experiences; and through the use of cookies and similar technologies, marketers can access online data sets to help them to better understand their customers and meet these expectations.
For marketers working in a multi-channel, multi-market environment, the demand is even greater. You must be educated, engaging and integrated in your approach - and also be compliant in how you capture and use customer data in your marketing processes, across multiple countries with varying legislative requirements.
Learn more about this hot topic from the experts! Duncan Smith (CEO, iCompli), Autumn Tyr-Salvia (Email Strategy and Compliance Analyst, Marketo) and Liz Smyth (Marketing Director EMEA, Marketo) discuss:
• How marketing has evolved, and the ePrivacy demands this places on marketers
• How legislation and regulation impacts on day-to-day marketing processes
• ePrivacy Legislation – What’s current? What’s coming?
• The regulators' viewpoint – Who are they and what are they saying?
• How end-users perceive privacy issues
• Top things marketers need to know to be prepared
The Secret to Sales and Marketing AlignmentMarketo
You probably already know that alignment between marketing and sales teams is important — but how do you make it work? Is it even possible?
Heidi Bullock, VP of Demand Generation Marketing and Michael Mansour, Sr. Manager of Sales Development at Marketo, present how to more effectively align marketing and sales, and ultimately win more business!
Fill Your Funnel: Lead Gen with Web PersonalizationMarketo
Your website is your main marketing channel in 2016, you have thousands of anonymous prospects visiting your site every week, reading your content, and showing interest in your products and solutions. How are you going to engage with them? How can you convert them into known leads?
View these slides to learn:
- The secrets of anonymous lead generation
- How to use personalization to convert anonymous to known
- The top 5 use cases for web lead generation
- How leading marketers are already converting with web personalization
Digital Marketing: Combining Art and Science for Effective Customer EngagementMarketo
From social to TV, online video, paid-for ads, organic search, print, mobile and email, consumers are bombarded by thousands of messages on a daily basis - so how do marketers cut through that noise and really stand out?
For those looking to start conversations with individuals, rather than bombard the masses, this webinar will examine how artistic, emotion-based marketing and analytical, value-based marketing can be married to deliver loyalty, positive brand perception and effective, bottom-line results.
This discussion will help you understand:
• The challenge to create content that cuts through the noise and gets people’s attention
• How to use data analysis and targeting to shape innovative content delivery
• How to measure the effectiveness of artistic work, audit and plan future campaigns
Selecting a Marketing Automation Solution that ScalesMarketo
Searching for a marketing automation platform that ensures extensibility without sacrificing functionality? With all of the solutions on the market today, it’s critical to find a partner with the platform and expertise to see your organization into the future.
Join Chris Pooley, Principal Solutions Architect, Enterprise at Marketo, to learn what criteria you should be evaluating to identify the solution that will equip your marketing team to be successful. Attend to learn how Marketo’s Engagement Marketing Platform:
- Leverages complex business objects and relationships to drive relevant, personalized engagement
- Listens and immediately reacts to key interactions with your customers
- Powers your organization's digital objectives now and into the future
Change the Face of B2C Marketing with PersonalizationMarketo
The face of B2C marketing is inevitably changing and personalized content is more relevant than ever. With so much noise, it's time to listen, engage, and successfully supply your potential buyers with relevant and personalized content.
Your prospects have their marketing shields up. How do you, as a marketer, cut through the noise and engage potential customers? The answer is though engagement marketing, which fosters direct relationships with prospects and customers through “dialogue.” In order for a dialogue to occur, however, marketers must not only "speak" to individuals, but they must also be able to effectively "listen." Much like a conversation, this two-way communication is not easily ignored, and is typically more effective at building direct relationships with your prospects and customers alike.
Join us for an eye-opening webinar on this increasingly relevant marketing topic, and learn how to use these techniques for more effective, engaging marketing. We’ll explore:
• What engagement marketing is
• How dialogues are created
• The importance of taking the dialogue across channels
• The unique benefits of engagement marketing
• Examples of engagement marketing at work
Real-Time Personalization - Turn Your Anonymous Prospects into Qualified LeadsMarketo
More than 98% of visitors on your website are anonymous, but that doesn't mean you can't successfully engage them and generate more qualified leads.
Marketo Real-Time Personalization allows you to nurture, educate and turn more of your top-of-funnel leads into qualified leads and engaged customers.
Extend your marketing reach with personalized content, messaging, and calls-to-action based on a visitor’s organization, industry, locations, or digital behavior — even if they are anonymous. Then, continue the individualized conversation with buyers through multiple channels and stages of their journey — from the first ad they see, to onsite engagement, through final acquisition.
Marketing’s Move to Predictive Social AnalyticsViralheat
Sally Lowery VP of Marketing at Appia, Jeff Revoy CEO of Viralheat and Carra Manahan Marketing Programs Specialist at Marketo discuss the new technologies marketers use to targets potential clients on social media.
Content Marketing: Fuel for Your Lead Generation StrategyMarketo
It’s no secret that content is a crucial component of any successful marketing strategy. However many businesses struggle to get started, build their team, and create enough engaging content that drives lead generation. Check out this presentation to learn how build a solid content marketing plan that gets you leads and grows revenue.
Heidi Bullock, Sr. Director of Marketing at Marketo, will show you:
• How to employ lean content marketing techniques
• How to construct your content marketing planned based around themes and personas
• Examples of Marketo’s own content marketing successes
• How to leverage content throughout the customer lifecycle
• Measuring ROI of content marketing
Demand Generation for Marketers That Have to do it All - Heidi BullockMarketo
Heidi Bullock, VP of Demand Generation for Marketo, presents how to achieve better demand gen results through smarter marketing and how to analyze the performance of your marketing campaigns with the metrics that matter most.
Marketo presentation on Marketing Automation during the Masterclass on Tour "Digital & Social Marketing" - Dublin (September 2013)
More information at MasterclassOnTour.com
From Startup to IPO: How Marketo Drives Growth with ContentKapost
This presentation comes to us from Jon Miller of Marketo, who explains the central role of content in Marketo's broader marketing initatives, including how to measure success and tie content to revenue.
Four Ways to Automate Your Email Marketing Campaigns Cole Information
On average, small business owners spend more than two hours of their work day sending and responding to emails. While we all can agree this is an effective forms of communication and isn’t going away, there are ways to save time and energy in crafting the perfect email. It’s called email automation. When done right, automating your email campaigns be effective for both customer and prospect communication. DJ Waldow with Marketo, a marketing solutions provider, will join us for “Four Ways to Automate Email Marketing Campaigns.” During this Small Business Marketing 101 webcast, DJ will break down:
• Why all businesses should be automating email marketing campaigns.
• Four email campaigns you MUST automate now!
• Answers to all of your questions.
Why Content Marketing Automation Is Your New Best Friend (With Benefits)Uberflip
By now, you’ve probably jumped onto the content marketing bandwagon — and with good reason! Content marketing has the potential to decrease cost of acquisition, increase exposure, and help with customer retention.
But is your content performing to its full potential? Are people engaged with your content? More importantly, are you generating more leads?
Check out this SlideShare on how Monetate uses Marketo with content marketing platform Uberflip to maximize the impact of their content marketing.
You will discover how to:
- Create a content experience that is optimized for lead generation.
-Enhance the customer journey with tailored content. streams.
- Gain insight into how your content is really performing.
http://www.uberflip.com
Work Together Even When You're Not Together: Marketing Collaboration in the C...Marketo
Collaboration, coordination, and consistency around marketing campaigns and messaging can be challenging when running a global marketing organization. Without the ability to store, share, and monitor your campaigns and content on a common platform, you are doomed to work within the silos of your company and the silos of your laptop. The potential result of this disconnect can range from wasted content to inconsistent messaging.
Join this month's LaunchPoint series webinar to discover:
- The latest and greatest in marketing automation and file sharing platforms
- Content collaboration tools that save time and keep branding consistent between teams
- How centralizing assets can ease global content translation and localization
- Real-time content and campaign sharing that can spark new ideas and educate your organization
All About Email: An Essential Guide to Email Marketing SuccessMarketo
Email is the most prevalent means of communication today – are you utilizing it to your full potential? This presentation from Jessica Langensand covers the major trends in email including design, mobile, personalization, and A/B testing.
[Webinar] Predictive Lead Scoring: How To Turn Data Into RevenueMintigo1
To watch the entire webinar replay, please visit:
http://www.mintigo.com/predictive-lead-scoring-how-to-turn-data-into-revenue/
Description:
“Predictive Analytics” is the buzzword du jour. With so many digital marketing tools, technologies, and channels at our disposal and the ability to track prospect and customer behavior, we are awash with data to be analyzed in order to predict and drive our marketing results. So, how do we cut through the clutter, sift through the hype, and bring the most critical data into focus? How do we put it to use?
Download the slides and watch this Marketo LaunchPoint webinar replay to discover how predictive lead scoring will put all of your data to work for you. Learn how the marketing ninjas at SmartBear Software have used Marketo and Mintigo to build an automated system that targets the right leads with the right messages at the right time.
You will learn how to:
- Profile your ideal customer so that you can target high-fit leads
- Score your leads in real-time based on that profile
- Optimally engage the leads by routing them to the appropriate nurture track or sales reps before even gathering behavioral data
Speakers:
Patrick Chen - Sr. Manager of Marketing Operations at Marketo
Tony Yang - Director of Demand Generation at Mintigo
Gary DeAsi - Sr. Marketing Manager & Marketo Champion at SmartBear Software
Real-Time Personalization: How to Optimize Your Website and Boost ConversionsMarketo
Today's marketer delegates 42% of their budget to attracting new website prospects. What does this mean for you? It means that personalization is key. Without it, you cannot engage with prospects with relevant content or propel them through the funnel. How can you get the most out of your budget spend and generate high quality leads?
In this must-see webinar, Insightera's Mike Telem and David Myers will help you discover:
- What real-time personalization is and how it works
- How to determine prospect industry, company, and actual behavior — even if they're unknown
- Real examples of successful use cases
- How you can get started with your own personalized campaigns
Similar to Social Media Sharing - It's Kind of a Big Deal (20)
The overall benchmark for the online customer experience has risen dramatically. Businesses are faced with new challenges and will need to experiment with a variety of channels, deploy their budget strategically, and continue to analyze what is working for them. How can you grow your businesses in this busy market? You will need to level up your marketing game.
You’ll learn:
-Tips for personalizing your customer journey
-How to coordinate a cross-channel strategy
-Ways to analyze what’s working in order to grow your business
Industry Success: Bring Your Content and Demand Generation Teams TogetherMarketo
How can marketing teams stand out in the digital world that is oversaturated with content, emails, and virtual events? One of the ways to achieve efficiency and success is to bring the content, demand generation, and industry teams together to ensure close collaboration.
You'll learn:
-How to approach content strategy design with demand in mind
-What makes the partnership between content and industry teams so valuable
-Why joining the forces enables powerful customer journeys
Customer-First: Embedding Experience Design in Your GTM StrategyMarketo
Customers are the lifeblood of every business, but how many companies can say that they truly have a customer-centric go-to-market strategy? With so many touchpoints in a customer’s lifecycle, there are innumerable ways to misstep and think about what makes sense for your company instead of who your company serves.
Are you segmenting in ways that make sense for your audience? Are you creating marketing events and programs that bring the right types of customers together? When you speak to your audience, are you speaking in their language?
You'll learn:
-Dos and Don’ts of account segmentation
-Creative ways to think through programs and activities
-How to connect with your customers in meaningful ways
Prove Your Marketing Impact: The Fundamentals of Marketing AttributionMarketo
Every marketing team faces the challenge of proving direct impact to the bottom line, but it’s no longer enough to show email metrics or the number of leads generated. In order for marketing to earn its seat at the table, the C-suite needs to know how it translates to revenue for the business.
You'll learn:
-Why attribution is essential to modern marketing teams
-How to establish marketing KPIs that align with business objectives
-How to think like the C-suite in your marketing strategy and reporting
Prove and Improve Your Marketing Impact in 2021Marketo
Many marketing teams are starting 2021 with limited resources, so it is more important than ever before to make your marketing dollars count and consistently optimize your marketing strategy. Fortunately, we have an expert who can help set you up on the right path.
Watch our webinar, Prove and Improve Your Marketing Impact in 2021. Featured speaker Matt Erstad, Solutions Consultant at Adobe, will discuss the overall importance of attribution, the two different models that can be applied to your marketing strategy, and how to incorporate automation to increase efficiency and productivity at scale this year.
During this webinar, you will:
-Discover the key differences between attribution and analytics, and why both must come together for successful digital campaigns
-Get an idea of the challenges marketers face when it comes to connecting ROI to marketing efforts
-Learn more about the two most-used attribution models, their pros and cons, and see which one may better align with your business needs
-Gain a better understanding of what the automation process of attribution looks like, and the fundamental approaches you’ll need to know
What's in Store for Marketing Operations in 2021Marketo
As businesses pivot their strategies and start to incorporate new technologies into the mix this year, marketing operations is becoming even more crucial when it comes to keeping the leads flowing and the ROI growing.
Watch Alex Fleming, Head of Marketing Operations, Adobe Experience Cloud, present his webinar: What's in Store for Marketing Operations in 2021.
In this webinar, you'll learn:
-Tips and best practices on how to integrate new technologies into your mix
-Predictions about what's yet to come in marketing operations this year
-How to prioritize and structure your team for success
How to Bring Sales and Marketing Together in 2021Marketo
Marketing and sales have traditionally gone head-to-head. But as we jump into a new year, it’s more important than ever that these two teams come together.
Watch Sam Gong, BDR Director, Adobe Experience Cloud, for his webinar: How to Bring Sales and Marketing Together in 2021.
In this webinar, you'll learn:
• How to create your all-star team
• Tips to drive better results for your business in 2021
• How to bring sales and marketing together in the new year
Demand Generation New Year Planning Session: How to Stand Out in 2021Marketo
An ever-changing environment can shift business priorities in an instant, but one thing remains the same — demand generation has a significant impact on the bottom line.
So, what happens in 2021? And how can we prepare?
In this webinar, you'll learn:
• How to achieve growth with limited resources
• Why and how intent data can be a core part of your strategy
• Simple tactics and optimization techniques to move the needle
Field Marketing in the New Year: Preparing and Planning Events in 2021Marketo
Field marketers have been forced to think outside the box this year as events moved from in-person to digital.
So, what happens in 2021? And how can we prepare?
Join Caroline Hull, Director of Commercial Field and Partner Marketing, Adobe Experience Cloud, for her webinar: Field Marketing in the New Year: Preparing and Planning Events in 2021.
In this webinar, you'll learn:
• How event marketing has changed drastically over the past year
• The silver lining to the sudden chaos
• How to start planning for your virtual events in 2021
Scroll-Stopping Digital Ads: Planning for Success in 2021Marketo
2020 has completely shifted the digital advertising space. Fortunately, digital marketers are pretty experienced at adapting to change.
But as adaptable as you may be, it never hurts to get ahead!
Join Paulo Martins, Head of Global Digital Marketing, Commercial – Adobe Digital Experience, for his webinar: Scroll-Stopping Digital Ads: Planning for Success in 2021.
In this webinar, you'll learn:
• Predictions on what's to come in the digital marketing space in 2021
• Tips and advice on how you can prepare and plan campaigns for the new year
• Which digital trends to keep your eyes on
The New Age of Marketing: Predicting, Planning and Prepping for 2021Marketo
It’s about time we start wrapping up 2020! Even though everyone wants this year to finally be over, when it comes to planning for 2021, we need to be real. There are tons of valuable takeaways and lessons we need to take with us if we want to be sure that 2021 is as successful as possible.
We want to help make 2021 an amazing year! Watch Michael Madden, Director of Commercial Demand Generation, Adobe Experience Cloud for his webinar: The New Age of Marketing: Predicting, Planning, and Prepping for 2021.
In this webinar, you'll learn:
• Which key takeaways from 2020 we should keep in mind going forward
• Essential planning tools for the new year
• Tips on how you can prepare to be successful in 2021
Future Proof: How to Create a Lead Scoring Model That ScalesMarketo
With the right lead scoring model in place, you and your team are able to make the most out of every lead that enters your pipeline.
Kylie Alexander, Marketing Operations Manager at Adobe, covers how you can create a lead scoring model that will scale with your business.
You'll learn:
-How to partner with the right stakeholders to make decisions that are aligned across the business
-Lessons the Marketo Engage operations team has learned so you don't make the same mistakes
-How to plan for a scoring model that will scale
Um die digitalen Erlebnisse zu ermöglichen, die den immer komplexeren Bedürfnissen der Käufer gerecht werden und das Wachstum vorantreiben, brauchst du vorausschauende Lösungen. Hört von Kathrin Thorburn, Solution Consultant von Marketo Engage, die neuesten Innovationen von Marketo Engage informiert euch über all die aufregenden neuen Produktfunktionen, die jetzt verfügbar sind, sowie die, die später in diesem Jahr auf euch zukommen.
Lerne mehr über die Marketo Roadmap Themen und welche Innovationen damit verbunden sind.
Marketing Through the Funnel: Tips for Small Yet Powerful TeamsMarketo
Marketing goals are lofty and it often takes a lot of hands on deck to make them happen. But what if you don’t have enough hands? Or budget? Or time?
Join our Commercial Demand Generation team for their webinar, Marketing Through the Funnel: Tips for Small Yet Powerful Teams, to learn how they overcame these common marketing barriers and get some tips for how small teams can scale their efforts throughout the marketing funnel.
You'll learn:
-What mix of channels will help you see the most results
-How marketing automation helps small teams scale
-How to structure small teams in order to get the most done
Marketing Attribution: The Journey from Cost Center to Cash CowMarketo
Featured speaker Andy Schneider, Solutions Consultant at Adobe, will discuss the overall importance of attribution, the two different models that can be applied to your marketing strategy, and how to incorporate automation to increase efficiency and productivity at scale.
During this webinar, you will:
-Discover the key differences between attribution and analytics, and why both must come together for successful digital campaigns
-Get an idea of the challenges marketers face when it comes to connecting ROI to marketing efforts
-Learn more about the two most-used attribution models, their pros and cons, and see which one may better align with your business needs
-Gain a better understanding of what the automation process of attribution looks like, and the fundamental approaches you’ll need to know
The Total Economic Impact of Marketo EngageMarketo
In this webinar, you'll hear from a top marketing analyst on how the world of marketing is changing and why investment is crucial. Next, we’ll share the results of a recent ROI study commissioned by Adobe and conducted by Forrester Consulting, an independent research firm. This study quantifies the value of Marketo Engage, based on interviews with real customers. Finally, you'll hear from a Marketo Engage customer to hear her personal story of driving martech investments, transformation and value at her company.
Art Meets Science: How Marketers Can Transform Their Results With Predictive ...Marketo
Artificial intelligence has demonstrated that it has powerful potential across many industries. According to reports, however, most marketers don't realize that AI and Machine Learning can be used to dramatically streamline and scale marketing efforts.
Marketo Engage makes it simple and seamless to implement AI in your predictive marketing strategy.
Watch as Alexandra Quick (Product Marketing Manager at Adobe) and Badsah Mukherji (Senior Manager, Marketo Engage Product Management at Adobe) share their insights around Artificial Intelligence and the many ways your team can put it to work within Marketo Engage.
GridMate - End to end testing is a critical piece to ensure quality and avoid...ThomasParaiso2
End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
So to kick things off, let’s talk about social sharing.. The reason we’re all here today. Let’s start with these key statistics.Can social sharing make a difference? Absolutely! 93% of marketers are already using social media for business and those that aren’tmaking their content socially shareable are missing a huge opportunity.Also when you’re thinking about social sharing it’s important that you remember it’s about quality not quantity! It all depends entirely on your company’s social presence. For instance if you’re working a large corporation with a million fans, 1000 shares but not be a lot. But if you’re at a smaller business, 1000 shares goes a much longer way. You’ll also want to keep in mind that only a few shares but by influential people can be key. 93% stat- BufferHalf of all social media users under age 35 follow their online friends’ product and service recommendations. (TECHi)43% of US marketers have found a customer through LinkedIn (source: A Sales Guy Consulting)Twitter users send 400M tweets each day (source: Nielsen)Facebook users share 2.5B pieces of content on the site each day (source: Nielsen)
So moving on…At Marketo, we like to use an iceberg as an example of the power of social media and its reach. On the surface, you can see the top of the iceberg, which represents your social network including all of your Facebook friends, all of your Twitter followers, LinkedIn connections, etc.
But when you look beyond the surface and see the whole iceberg, you’re able to see its true value. Not only are you able to utilize your direct social network, but the real opportunity lies in the ability to reach their network of friends.
And on that note, 70% of people trust their family and friends while less than 20% trust company messages. Again we see that the majority of people value what their immediate networks have to say and it emphasizes that buyer to buyer trust is much more valuable.So how can you as a brand overcome this statistic? By making sure that your content is socially shareable.
There are 5 keys to achieving social sharing success. They are:#1 – Encourage the share#2 – Visuals#3 – Make Every Campaign Social#4 – Have the Right Resources#5 – Measure the Results
So #1 Encourage The Share.You want to make it easy for people to share your useful content. Also try to create compelling reasons for someone to share.Go over each image… 3- give them access to something exclusive
MemesFun images make people want to share your valuable content. Also help build affinity, on Facebook for instance a big part of the algorithm is affinity- drives likes and shares.
We like to make sure that all of our marketing campaigns have a social element. If we’re launching a new asset or promoting a webinar we always think about how to make it social. Whether it’s by creating a referral offer, a contest, or a simple social share. For instance, when you registered for this webinar you probably noticed a social share button below the form you filled out.Let your network amplify your campaigns! Drive traffic to your website, landing pages, ads, email, etc. Include social engagement in all of these channels. Think of social as something that you integrate into everything and can provide extra lift.
Make sure you have the resources and people to available to make your social presence happen. Depending on how much you’re looking to do on social media, you’ll want to have at least one person dedicated to social. Also, besides making sure you have the appropriate person, you’ll want have the right tools. Have a platform that you can use to schedule your social posts to be more effective, have someone that can create and track your social media programs in your marketing automation instance.
Not only do we add social media to every campaign we launch. We make sure that we can track its success. A common issue when it comes to social media is that its success is not measurable and cannot be quantified. This is where marketing automation comes in- by utilizing your marketing automation platform you can not only track but also measure the success of your social campaigns.
Similar as to how your different marketing programs, track your social leads by social channel.
20% Text RuleFacebook engagement – likes shares comments. Image used for amplification- generate leads.Sponsored stories are key you’ll want to use Facebook’s algorithm to your advantage. When anyone engages with any post on your page, whether it’s a comment, like, or share that action is then shared with their Facebook friends. Also when someone shares your post, the link that you’ve placed goes along with it. So when you’re posting promotions for anything on Facebook you want to make sure that you can track how well your post is doing.Ideally you’ll want to send them directly to a landing page so you can then see how many people have registered for an upcoming event, downloaded a piece of content, or whatever it is that you’d like your friends to do. Put a little paid promotions behind it.
While we do use links to landing pages, we also link to our Facebook tabs so create a better user experience for someone. When they click the link in the our Facebook post, the landing page actually opens within Facebook, they fill it out, and are able to download the asset.Publishing your landing pages to Facebook make things easier for anyone of your potential buyers to do whatever it is that you’d like. You can create ones for event registration as well.
Real time engagement. Use it to push out new content.A few months ago Twitter rolled out lead generation cards which allow you capture leads from twitter which then sync directly into your marketing automation instance. They are also great for adding another level of social sharing to your campaigns. All someone has to do is retweet your post and in 1 click the asset delivered straight to their inbox.
Company posts on LinkedIn are also important. To truly take advantage of your social networks, you’ll want to be sure to have an active company page and use it to promote your content.Just like Facebook, when someone likes your post it shows up on their profile and will appear in their friends’ feeds.
Tons of visual content. We have someone download our slides and have a form pop up. When someone fills out a form, we capture their lead information.
So another element of social sharing that you can’t overlook are your employees. Them along with your customers are your biggest brand advocates.Social media is a big part of our marketing efforts and we encourage our employees to have a presence and promote valuable and useful content. Yet, some people are hesitant about this because they’re not sure what to say or what content they should be promoting.To avoid all of the above, we rolled out GaggleAMP. Every month we add in exactly what we’d like people to post with the exact messaging and they can then post it and share it with their networks.
Besides promoting your content on social networks and making sure everything is shareable, you can also add a little fun and incentivize. Create a compelling reason for someone to share your content.Earlier this year we released the Big Marketing Activity Coloring book. It was one of the first referral campaigns we launched at Marketo and the results were great. The key here was that we incentivized the audience.When people signed up for the referral campaign, they were given a personalized URL to share with their friends via social or email. When 5 people downloaded the coloring book using their URL we’d send them a hard copy of the coloring book and crayons.
Coloring Book Referral:https://app-abk.marketo.com/#SOA715B2LA1Since this was one of the first referral campaign we launched it was great for testing. We had 341 people sign up to share, 400 registrations from people’s personalized URLs which gave us a 20% increase in overall downloads.
Overall social is very important for brand and content amplification. And a mix of both paid and organic promotions goes a long way. Another important part of social sharing are various types of stakeholders that a company has and how to leverage them for social sharing.Glenn Gaudet the president and founder of one of our integration partners... GaggleAMP. For full disclosure, Marketo is also a customer and uses GaggleAMP.