In November 2014 Ethical Corporation conducted a survey of our CSR and Communications community to gauge some current trends in sustainable communication.
There were 288 respondents in total.
http://ow.ly/I0hGK
The document summarizes the findings of a survey on how companies perceive the risks and rewards of using social media. It shows that while most companies believe the rewards of social media outweigh the risks, many are concerned about potential risks. However, most companies do not perform social media risk assessments or have formal policies in place to mitigate risks. The survey also found that social media usage in companies is expected to continue increasing over the next year.
Drivers of digital transformation.
Infographic by Raconteur charting the top 10 skills needed for digital transformation, organisational capacity for transformation, top 10 barriers of digital trends and more
More than one in five CIOs believe that their direct control over technology has diminished since the start of the recession, whilst the proportion of companies where more than ten per cent of technology spend lies outside the control of the IT department has almost doubled to 40 per cent in the last three years.
Despite this, CIOs see their roles as growing in importance, but recognise that their value is increasingly driven through collaboration and influence, rather than direct control.
This is according to the 15th Annual CIO Technology Survey 2013, conducted by Harvey Nash in association with TelecityGroup, presenting the views of more than 2,000 CIOs and technology leaders across twenty countries.
A surevy done for the IGF2017 session "IG Grassroots Initiatives Youth Leaders on the table: evaluating the indicators of youth leadership and challenges in terms of bringing youth on the table
This document summarizes the results of a survey about elderly people in Pakistani society. The survey found that most elderly people stay active by keeping busy with hobbies, social activities, and social networking. Younger generations have mixed views about respecting older people, with some agreeing and others neither agreeing nor disagreeing. The survey also found that while second marriages are sometimes accepted for elderly people, they are often not accepted. Overall, the findings suggest that elderly people could positively contribute if properly cared for by their families with love and attention rather than being treated as a burden.
More than one in five CIOs believe that their direct control over technology has diminished since the start of the recession, whilst the proportion of companies where more than ten per cent of technology spend lies outside the control of the IT department has almost doubled to 40 per cent in the last three years.
Despite this, CIOs see their roles as growing in importance, but recognise that their value is increasingly driven through collaboration and influence, rather than direct control.
This is according to the 15th Annual CIO Technology Survey 2013, conducted by Harvey Nash in association with TelecityGroup, presenting the views of more than 2,000 CIOs and technology leaders across twenty countries.
The ‘designated manager’ for looked after children: role and supportCELCIS
This document summarizes the results of a survey of designated managers for looked after children in Scottish schools. It finds that over 90% of designated managers are head teachers or deputies. Most designated managers are responsible for child protection in addition to their role supporting looked after children. The survey also examines the tasks and responsibilities of designated managers, how they are supported, and their use and perception of guidance documents from the government on their role. It explores topics like how looked after children are assessed and included in school improvement plans. [/SUMMARY]
How can middle managers regain employee trust to ensure the continued success of their organisation?
Following the EU referendum result, our survey of 1,456 CMI members highlights a disturbing disconnect between middle and senior management.
Read on to learn more about the vital role middle managers play in the overall health of an organisation and CMI’s recommendations to keep the heart of UK business pumping.
The document summarizes the findings of a survey on how companies perceive the risks and rewards of using social media. It shows that while most companies believe the rewards of social media outweigh the risks, many are concerned about potential risks. However, most companies do not perform social media risk assessments or have formal policies in place to mitigate risks. The survey also found that social media usage in companies is expected to continue increasing over the next year.
Drivers of digital transformation.
Infographic by Raconteur charting the top 10 skills needed for digital transformation, organisational capacity for transformation, top 10 barriers of digital trends and more
More than one in five CIOs believe that their direct control over technology has diminished since the start of the recession, whilst the proportion of companies where more than ten per cent of technology spend lies outside the control of the IT department has almost doubled to 40 per cent in the last three years.
Despite this, CIOs see their roles as growing in importance, but recognise that their value is increasingly driven through collaboration and influence, rather than direct control.
This is according to the 15th Annual CIO Technology Survey 2013, conducted by Harvey Nash in association with TelecityGroup, presenting the views of more than 2,000 CIOs and technology leaders across twenty countries.
A surevy done for the IGF2017 session "IG Grassroots Initiatives Youth Leaders on the table: evaluating the indicators of youth leadership and challenges in terms of bringing youth on the table
This document summarizes the results of a survey about elderly people in Pakistani society. The survey found that most elderly people stay active by keeping busy with hobbies, social activities, and social networking. Younger generations have mixed views about respecting older people, with some agreeing and others neither agreeing nor disagreeing. The survey also found that while second marriages are sometimes accepted for elderly people, they are often not accepted. Overall, the findings suggest that elderly people could positively contribute if properly cared for by their families with love and attention rather than being treated as a burden.
More than one in five CIOs believe that their direct control over technology has diminished since the start of the recession, whilst the proportion of companies where more than ten per cent of technology spend lies outside the control of the IT department has almost doubled to 40 per cent in the last three years.
Despite this, CIOs see their roles as growing in importance, but recognise that their value is increasingly driven through collaboration and influence, rather than direct control.
This is according to the 15th Annual CIO Technology Survey 2013, conducted by Harvey Nash in association with TelecityGroup, presenting the views of more than 2,000 CIOs and technology leaders across twenty countries.
The ‘designated manager’ for looked after children: role and supportCELCIS
This document summarizes the results of a survey of designated managers for looked after children in Scottish schools. It finds that over 90% of designated managers are head teachers or deputies. Most designated managers are responsible for child protection in addition to their role supporting looked after children. The survey also examines the tasks and responsibilities of designated managers, how they are supported, and their use and perception of guidance documents from the government on their role. It explores topics like how looked after children are assessed and included in school improvement plans. [/SUMMARY]
How can middle managers regain employee trust to ensure the continued success of their organisation?
Following the EU referendum result, our survey of 1,456 CMI members highlights a disturbing disconnect between middle and senior management.
Read on to learn more about the vital role middle managers play in the overall health of an organisation and CMI’s recommendations to keep the heart of UK business pumping.
Social Monitoring & Gamification: Creating Employee Advocates at CiscoBrandwatch
There are many use cases and benefits associated with social media monitoring and intelligence, from PR and campaign measurement to market research and risk monitoring. Multinational technology giant Cisco, however, has a unique take: The company uses social monitoring and analytics to drive employee advocacy.
Using Brandwatch Analytics, Cisco tracks their employees in EMEA on social channels, analyzing Impact score, top topics being discussed, and Kred scores, among others. To gamify the project, Cisco has created social league tables and rewards the staff members who are at the top of the leaderboards with prizes.
Over the past 30 years, the Make-A-Wish Foundation has granted nearly 200,000 wishes to children with critical illnesses. It has grown to be a top 10 national charity with high awareness and strong appeal supported by 25,000 volunteers. While wishes were originally thought to just be gifts or only for low-income families, they provide powerful and life-affirming experiences for children. The Foundation has shifted from promotional campaigns to engagement on social media where women and moms are highly active users. They are exploring new ways to tell stories online to build emotional and practical connections with supporters.
The document reports the results of a survey of 2,550 developers, architects, and managers about their use of open source components. Some key findings:
- 52% of respondents were software developers/engineers working primarily in tech, ISV, and consulting companies.
- 49% said their organization standardizes on an open source infrastructure stack, up from 41% in 2011.
- 64% use a repository manager to improve build time and manage component usage.
- Java and .NET components are most important. Security, code quality, and project maturity are also priorities.
- 51% have no open source policy while 49% do, but only 23% require approval before using components.
The document summarizes key findings from a 2010 member profile survey of over 58,000 real estate agents and brokers. Some of the main findings include:
- Most members are sales agents and have 6-15 years of experience. Their primary specialties are residential and they expect to remain active for at least 2 more years.
- About half had transactions involving foreclosures or short sales in 2009. Clients come mostly from referrals or past clients.
- Members spend most on websites and technology but see the most business from open houses. Younger members are more likely to use social media.
- Median annual income was around $40,000 but varies by role, experience, and expenses which averaged $5
We surveyed 245 lawyers to find out how they use social media in the workplace, which social media channels they prefer, and whether they find it to be a powerful lead generator.
RKWN event: Women and the Power of Negotiation by Nicole Davidson, CMA Learni...Russell_Kennedy
In Australia, the Workplace Gender Equality Agency calculates that women (on average) earn 83% of what their male counterparts earn. Studies also show that women are less willing to negotiate which ultimately impacts on earning capacity over time.
Following the release of LinkedIn's 25 Most Socially Engaged Companies in the Recruitment Industry, we've collated the learnings from the top agencies on the list. Discover what they're doing right as we reveal the key findings found when looking at the behaviours of the most socially engaged agencies.
How social media management is driving channel shiftGOSS Interactive
Public Sector Social Media survey results
Social Media best practice guide
Why Social Media Management is essential for communicating with citizens, listening to service users, delivering customer service, market research and crisis management.
Social Media is increasingly important to your organisation with 82% of adults now online and 43% actively using Social Media. And with the rise of smartphone use and 56% of UK adults now in possession of a web-enabled phone, social media presents a huge opportunity for enhancing service delivery.
The document discusses the results of a market survey on corporate social responsibility (CSR). It found that only 70% of respondents were aware of CSR, and only 17% understood how it was implemented in their own organizations. While 42% knew of social activities, only 20% thought they benefited communities. However, 83% of respondents from companies that effectively implemented CSR reported increased profitability.
Buzz Marketing Group talked to hundreds of Millennials to find out how they are approaching today's unique job market... we gained some great insights!
This document discusses trends in employee recognition and engagement. It presents a recognition maturity model with three levels: a culture of rewards and recognition on the first floor, aligning and engaging employees on the second floor, and a high-value culture of recognition on the third floor. It also discusses five trends in recognition: leveraging recognition to drive engagement, results-based recognition, social employee recognition, rethinking rewards to make them more meaningful and relevant, and measuring the impact of recognition on engagement through surveys.
This document discusses research on Generation Z (ages 16-20) and their views on sustainability and the role of businesses. The research found that while Gen Z sees groups like governments, communities and individuals as playing a role in creating a better world, only 17% see businesses as responsible. However, 45% would consider a company's positive social impact as important as salary when choosing a job. Most respondents also agreed that businesses should make positive social impact a central part of their operations rather than just giving to charity. The document advocates for businesses to openly and unapologetically discuss their social missions from the top down in order to truly integrate sustainability into their core operations.
How do employees view present-day leaders? What kind of relationship do they have with their direct superiors? The Paylab.com salary portal completed an international employee survey on the characteristics that contemporary managers lack the most. The survey is part of PAYLAB COMPENSATION MONITOR which observes on regular basis trends related to remuneration. We asked employees in 11 countries across Europe to evaluate their direct supervisor.
This document discusses mergers and acquisitions and provides statistics on historical M&A failure rates. It notes that most acquisitions historically failed to meet expectations or destroyed shareholder value, with failure rates between 50-70% according to various studies. However, more recent deals since 2003 have been more successful, with around half destroying value rather than the higher rates before 2003. The document suggests this is due to organizations becoming more disciplined and focused on key factors like improving deal selection, getting the culture right between companies, and having a razor sharp focus on integration. It provides advice on various aspects of M&A including components of a deal, potential pitfalls to avoid, criteria for assessing targets, integration approaches, and keys to
The document is a 2012 social business benchmarking survey report. It summarizes the results of an online survey of small and medium businesses regarding their social media use. Key findings include: 71% use social media, though only 50% have a strategy; marketing leads social media use; and opportunities exist in measuring results and driving leads through social.
SutherlandGold's CEO Scorecard for Remote LeadershipRachelle Spero
SutherlandGold's data-driven CEO Scorecard is for executives who want to evaluate and strengthen their leadership, visibility, and engagement strategies. The CEO Scorecard evaluates multiple data sets from a leader's public-facing profile including business performance, visibility in the media, thought leadership, and social media engagement based.
To demonstrate the power of the CEO Scorecard, we evaluated ten CEOs leading high-growth companies from Fortune’s 2019 40 Under 40 award to uncover their activities before and after the pandemic was announced. We also conducted an online survey of CEOs leading startup companies for a preview into the future of remote leadership.
The result is a multidimensional picture into what CEOs prioritize today and in the future when it comes to leading in a virtual world.
Many CIOs at leading companies have evolved their job descriptions to become change agents who champion business model innovation. But this change has not been the case for all CIOs, or to the same degree. Our study finds that leaders outside the IT organization have often, purposely or necessarily, become the digital leaders for their business.
What is digital maturity?
Digital maturity goes beyond technology*, and is about how businesses.
are adapting in a digital environment.
To wit: Are they fundamentally changing what they do and how they do it in order to compete effectively?
*Any technology: mobile, social, cloud, analytics, AI, blockchain, etc.
Only 25% of companies would rate themselves as digitally mature.
This document summarizes findings from interviews with over 10,000 marketing professionals from around the world. It identifies the key characteristics of winning brands in 2020 as having big insights, purposeful positioning, and providing a total customer experience. It also discusses how marketing organizations need to change to drive growth, such as collaborating more across departments, building marketing capabilities, and organizing for agility rather than control. The document concludes with discussing next steps for CMOs to prepare for this new business environment.
131004 Marketing2020 ANA Masters of Marketing presentationVermeer
This document summarizes the findings of a study analyzing marketing practices at over 10,000 companies from 92 countries. Some key findings include:
- Companies that excel in areas like big insights from data, purposeful positioning, and total customer experiences outperform their peers.
- Winning brands collaborate more across departments like IT, finance, and HR and have marketing more integrated in business strategy and investment decisions.
- High performing companies restructure marketing teams to focus more on capabilities like analytics, engagement, and content/production rather than traditional silos.
- CMOs must focus on capabilities like insights, purpose, experience and organizing cross-functionally to drive growth in the changing marketing landscape.
Le futur du marketing révélé par l'étude "Marketing 2020"Christophe Robinet
Cette étude (document en Anglais) découle de 250 entretiens avec des CMO à l'international.
Le rôle du marketeur évolue puisque dans 58% des entreprises, il collabore étroitement avec la direction générale pour déterminer les priorités stratégiques de croissance, contre 38% en 2006.
L'enjeu d'intégration passe, selon les entretiens, par un "dé-silotage" de la structure pour repenser les compétences des équipes, dans un modèle 365/24/7, selon 3 axes : Think (marketing analytics), Feel (customer engagement), Do (content production).
L'étude révèle que les entreprises sur-performantes dans leur secteur investissent en moyenne 20% de plus que les autres dans le développement des compétences de leurs équipes.
Les challenges qui attendent les CMO dans le futur seraient : l'infobésité, le respect de la vie privée, la multiplication des points de contact et les silos.
Les entretiens d'une heure de plus de 250 CMO et marketers américains, français, britanniques, brésiliens, chinois, singapouriens, néerlandais, belges et allemands ont été compilés et 10 231 professionnels du marketing de 92 pays ont été interrogés.
This document summarizes the findings of a global study on marketing conducted by Marketing2020 involving over 10,000 marketing participants from 92 countries. Some of the key findings include:
- Marketing functions and jobs are changing significantly beyond traditional roles and responsibilities.
- Having a clear social purpose that drives business growth is becoming more important for brands.
- Winning brands exhibit big insights, purposeful positioning, and deliver total experiences across all touchpoints.
- Marketing organizations need to organize for growth by collaborating more closely across functions and having greater influence.
- Building strong marketing capabilities is critical for driving business growth and excellence.
Social Monitoring & Gamification: Creating Employee Advocates at CiscoBrandwatch
There are many use cases and benefits associated with social media monitoring and intelligence, from PR and campaign measurement to market research and risk monitoring. Multinational technology giant Cisco, however, has a unique take: The company uses social monitoring and analytics to drive employee advocacy.
Using Brandwatch Analytics, Cisco tracks their employees in EMEA on social channels, analyzing Impact score, top topics being discussed, and Kred scores, among others. To gamify the project, Cisco has created social league tables and rewards the staff members who are at the top of the leaderboards with prizes.
Over the past 30 years, the Make-A-Wish Foundation has granted nearly 200,000 wishes to children with critical illnesses. It has grown to be a top 10 national charity with high awareness and strong appeal supported by 25,000 volunteers. While wishes were originally thought to just be gifts or only for low-income families, they provide powerful and life-affirming experiences for children. The Foundation has shifted from promotional campaigns to engagement on social media where women and moms are highly active users. They are exploring new ways to tell stories online to build emotional and practical connections with supporters.
The document reports the results of a survey of 2,550 developers, architects, and managers about their use of open source components. Some key findings:
- 52% of respondents were software developers/engineers working primarily in tech, ISV, and consulting companies.
- 49% said their organization standardizes on an open source infrastructure stack, up from 41% in 2011.
- 64% use a repository manager to improve build time and manage component usage.
- Java and .NET components are most important. Security, code quality, and project maturity are also priorities.
- 51% have no open source policy while 49% do, but only 23% require approval before using components.
The document summarizes key findings from a 2010 member profile survey of over 58,000 real estate agents and brokers. Some of the main findings include:
- Most members are sales agents and have 6-15 years of experience. Their primary specialties are residential and they expect to remain active for at least 2 more years.
- About half had transactions involving foreclosures or short sales in 2009. Clients come mostly from referrals or past clients.
- Members spend most on websites and technology but see the most business from open houses. Younger members are more likely to use social media.
- Median annual income was around $40,000 but varies by role, experience, and expenses which averaged $5
We surveyed 245 lawyers to find out how they use social media in the workplace, which social media channels they prefer, and whether they find it to be a powerful lead generator.
RKWN event: Women and the Power of Negotiation by Nicole Davidson, CMA Learni...Russell_Kennedy
In Australia, the Workplace Gender Equality Agency calculates that women (on average) earn 83% of what their male counterparts earn. Studies also show that women are less willing to negotiate which ultimately impacts on earning capacity over time.
Following the release of LinkedIn's 25 Most Socially Engaged Companies in the Recruitment Industry, we've collated the learnings from the top agencies on the list. Discover what they're doing right as we reveal the key findings found when looking at the behaviours of the most socially engaged agencies.
How social media management is driving channel shiftGOSS Interactive
Public Sector Social Media survey results
Social Media best practice guide
Why Social Media Management is essential for communicating with citizens, listening to service users, delivering customer service, market research and crisis management.
Social Media is increasingly important to your organisation with 82% of adults now online and 43% actively using Social Media. And with the rise of smartphone use and 56% of UK adults now in possession of a web-enabled phone, social media presents a huge opportunity for enhancing service delivery.
The document discusses the results of a market survey on corporate social responsibility (CSR). It found that only 70% of respondents were aware of CSR, and only 17% understood how it was implemented in their own organizations. While 42% knew of social activities, only 20% thought they benefited communities. However, 83% of respondents from companies that effectively implemented CSR reported increased profitability.
Buzz Marketing Group talked to hundreds of Millennials to find out how they are approaching today's unique job market... we gained some great insights!
This document discusses trends in employee recognition and engagement. It presents a recognition maturity model with three levels: a culture of rewards and recognition on the first floor, aligning and engaging employees on the second floor, and a high-value culture of recognition on the third floor. It also discusses five trends in recognition: leveraging recognition to drive engagement, results-based recognition, social employee recognition, rethinking rewards to make them more meaningful and relevant, and measuring the impact of recognition on engagement through surveys.
This document discusses research on Generation Z (ages 16-20) and their views on sustainability and the role of businesses. The research found that while Gen Z sees groups like governments, communities and individuals as playing a role in creating a better world, only 17% see businesses as responsible. However, 45% would consider a company's positive social impact as important as salary when choosing a job. Most respondents also agreed that businesses should make positive social impact a central part of their operations rather than just giving to charity. The document advocates for businesses to openly and unapologetically discuss their social missions from the top down in order to truly integrate sustainability into their core operations.
How do employees view present-day leaders? What kind of relationship do they have with their direct superiors? The Paylab.com salary portal completed an international employee survey on the characteristics that contemporary managers lack the most. The survey is part of PAYLAB COMPENSATION MONITOR which observes on regular basis trends related to remuneration. We asked employees in 11 countries across Europe to evaluate their direct supervisor.
This document discusses mergers and acquisitions and provides statistics on historical M&A failure rates. It notes that most acquisitions historically failed to meet expectations or destroyed shareholder value, with failure rates between 50-70% according to various studies. However, more recent deals since 2003 have been more successful, with around half destroying value rather than the higher rates before 2003. The document suggests this is due to organizations becoming more disciplined and focused on key factors like improving deal selection, getting the culture right between companies, and having a razor sharp focus on integration. It provides advice on various aspects of M&A including components of a deal, potential pitfalls to avoid, criteria for assessing targets, integration approaches, and keys to
The document is a 2012 social business benchmarking survey report. It summarizes the results of an online survey of small and medium businesses regarding their social media use. Key findings include: 71% use social media, though only 50% have a strategy; marketing leads social media use; and opportunities exist in measuring results and driving leads through social.
SutherlandGold's CEO Scorecard for Remote LeadershipRachelle Spero
SutherlandGold's data-driven CEO Scorecard is for executives who want to evaluate and strengthen their leadership, visibility, and engagement strategies. The CEO Scorecard evaluates multiple data sets from a leader's public-facing profile including business performance, visibility in the media, thought leadership, and social media engagement based.
To demonstrate the power of the CEO Scorecard, we evaluated ten CEOs leading high-growth companies from Fortune’s 2019 40 Under 40 award to uncover their activities before and after the pandemic was announced. We also conducted an online survey of CEOs leading startup companies for a preview into the future of remote leadership.
The result is a multidimensional picture into what CEOs prioritize today and in the future when it comes to leading in a virtual world.
Many CIOs at leading companies have evolved their job descriptions to become change agents who champion business model innovation. But this change has not been the case for all CIOs, or to the same degree. Our study finds that leaders outside the IT organization have often, purposely or necessarily, become the digital leaders for their business.
What is digital maturity?
Digital maturity goes beyond technology*, and is about how businesses.
are adapting in a digital environment.
To wit: Are they fundamentally changing what they do and how they do it in order to compete effectively?
*Any technology: mobile, social, cloud, analytics, AI, blockchain, etc.
Only 25% of companies would rate themselves as digitally mature.
This document summarizes findings from interviews with over 10,000 marketing professionals from around the world. It identifies the key characteristics of winning brands in 2020 as having big insights, purposeful positioning, and providing a total customer experience. It also discusses how marketing organizations need to change to drive growth, such as collaborating more across departments, building marketing capabilities, and organizing for agility rather than control. The document concludes with discussing next steps for CMOs to prepare for this new business environment.
131004 Marketing2020 ANA Masters of Marketing presentationVermeer
This document summarizes the findings of a study analyzing marketing practices at over 10,000 companies from 92 countries. Some key findings include:
- Companies that excel in areas like big insights from data, purposeful positioning, and total customer experiences outperform their peers.
- Winning brands collaborate more across departments like IT, finance, and HR and have marketing more integrated in business strategy and investment decisions.
- High performing companies restructure marketing teams to focus more on capabilities like analytics, engagement, and content/production rather than traditional silos.
- CMOs must focus on capabilities like insights, purpose, experience and organizing cross-functionally to drive growth in the changing marketing landscape.
Le futur du marketing révélé par l'étude "Marketing 2020"Christophe Robinet
Cette étude (document en Anglais) découle de 250 entretiens avec des CMO à l'international.
Le rôle du marketeur évolue puisque dans 58% des entreprises, il collabore étroitement avec la direction générale pour déterminer les priorités stratégiques de croissance, contre 38% en 2006.
L'enjeu d'intégration passe, selon les entretiens, par un "dé-silotage" de la structure pour repenser les compétences des équipes, dans un modèle 365/24/7, selon 3 axes : Think (marketing analytics), Feel (customer engagement), Do (content production).
L'étude révèle que les entreprises sur-performantes dans leur secteur investissent en moyenne 20% de plus que les autres dans le développement des compétences de leurs équipes.
Les challenges qui attendent les CMO dans le futur seraient : l'infobésité, le respect de la vie privée, la multiplication des points de contact et les silos.
Les entretiens d'une heure de plus de 250 CMO et marketers américains, français, britanniques, brésiliens, chinois, singapouriens, néerlandais, belges et allemands ont été compilés et 10 231 professionnels du marketing de 92 pays ont été interrogés.
This document summarizes the findings of a global study on marketing conducted by Marketing2020 involving over 10,000 marketing participants from 92 countries. Some of the key findings include:
- Marketing functions and jobs are changing significantly beyond traditional roles and responsibilities.
- Having a clear social purpose that drives business growth is becoming more important for brands.
- Winning brands exhibit big insights, purposeful positioning, and deliver total experiences across all touchpoints.
- Marketing organizations need to organize for growth by collaborating more closely across functions and having greater influence.
- Building strong marketing capabilities is critical for driving business growth and excellence.
The survey summarizes perceptions of top executives from major Romanian companies regarding CEO engagement on social media. The key findings are:
1) Most managers believe CEO social media use positively impacts company reputation, while fewer C-suite executives agree.
2) Respondents view CEO comments in news media as most credible, followed by posts on company websites. Few see social media posts as credible.
3) Customers, investors, and the general public are seen as the main audiences for CEO social media posts.
4) Respondents believe CEO social media engagement makes non-engaged CEOs less relevant and helps CEOs manage crises.
September 2012 Amplify - Building Your Brand Through Social and Mobile Media ...contempocommunications
Day-Of PowerPoint Presentation for September 2012 Event
Panel Discussion Covers
- How to use advanced media to win and
keep the attention of customers
- How brands can expand their marketing
strategy to include targeted and integrated
multichannel mobile campaigns
- Today’s “sales funnel” — the relevance of paid,
earned, owned media for driving sales
- How to measure ROI with new media
The Amplify Speaker Series, now in its ninth year, continues
to draw more business leaders. The luncheon series is
recognized as one of Cleveland’s best corporate networking
events. The goal is to bring professionals together to network and to hear from a panel of industry experts in specific categories/industries that adhere to that month’s theme in Cleveland Business Connects (CBC) magazine.
Presentation given at the 2012 IASA Annual Conference on the use of social data in the insurance industry. Snapshot survey results and review of case examples.
131004 m2020 ana total presentation final as presented by msaVermeer
This document summarizes findings from a survey of over 10,000 marketing professionals from 92 countries. Some key findings include:
- Marketing structures and organizations are changing more slowly than the work of marketing itself.
- Winning brands exhibit big insights, purposeful positioning, and deliver a total customer experience.
- Marketing influence varies by industry but is growing, with more marketing input on business strategy and investment decisions.
- Successful marketing organizations collaborate closely across functions like IT, finance, and HR and work to engage both internal and external stakeholders.
- Building strong marketing capabilities around areas like insights, branding, and strategy correlates with higher revenue growth and returns.
Leadership development advertisement slidesGail Birks
CMA Enterprise provides leadership development excursions to guide sustainable success. The document discusses:
- Statistics showing a need for leadership development as baby boomers retire and millennials make up most of the workforce while current leaders are unprepared.
- CMA's five step leadership development journey focuses on understanding leadership style, managing conflict, building trust, using performance metrics, and managing time/resources.
- Services include live sessions, recorded programs, coaching, and scheduling information is provided to start the leadership development journey.
The 12 Key Takeaways from SocialMediaExaminer's Industry ReportWishpond
The document summarizes key takeaways from a SocialMediaExaminer industry report. It finds that most marketers agree social media is important for business and want to measure ROI but few can accurately do so. While Facebook, Twitter and LinkedIn are most used, interest is growing in YouTube, blogging and Pinterest. Marketers increasingly outsource design/development and want to improve skills in content marketing and newer platforms like Google+.
This document contains the results of ADLIB's first salary, benefits, and engagement survey of the creative, digital, marketing, e-commerce, and technology sectors in the South West region of the UK.
Some key findings include: over half of permanent employees feel secure in their roles, while financial gain and work-life balance are the top factors driving employees to consider new opportunities. Contractor day rates range from under £150 to over £500, with flexibility being their most enjoyed aspect of contracting. The majority of contractors would consider permanent roles as well.
Weber Shandwick, in partnership with KRC Research, released CEO Activism: Inside Comms & Marketing, the third report issued in the 2018 annual CEO Activism poll conducted by Weber Shandwick in partnership with KRC Research. The latest research is a survey of communications and marketing executives in the US, UK and China and finds that CEO activism is squarely on the corporate agenda and reaps reputational rewards.
The Use of Social Media by European Investment Professionals 2015Patrick Kiss
The survey found that most respondents were analysts or had mixed functions. It surveyed investment professionals in several European countries, with most respondents from Germany. It asked about their use of various information sources like social media, traditional media, and company websites. While respondents saw company websites and social media as becoming more important over time, they still viewed traditional sources as more important for investment decisions. Around half of respondents used LinkedIn or Xing, but many were skeptical of social media's reliability and relevance. Most communication was through email rather than social media.
This is an independent study, commissioned by Adobe, that looks at social media marketing measurement across Europe.
Learn how Adobe can help you tie social media marketing to real business results: http://www.omniture.com/go/39875
2008 Tribalization Of Business Study Quantitative 1216385415561514 9RobKaminoff
This document summarizes the results of a 2008 quantitative survey of over 140 company officials on their use of online communities. The key findings include:
- Most communities were less than 1 year old and focused on external communications and marketing goals.
- Objectives around improving communications and engagement were most successfully achieved, while measuring business impact remained a challenge.
- Leveraging social interactions and getting executive support were seen as most important for effectiveness. Lack of member participation was a key obstacle.
- Communities were typically run with limited budgets and part-time staffing that seemed mismatched with their business objectives and scope.
2008 Tribalization Of Business Study Quantitative 1216385415561514 9KurtDaradics
The document summarizes the results of a quantitative survey of over 140 company officials on their use of online communities. Key findings include that communities are used both internally and externally, with most focused on improving revenue. Communicating with customers was the most successfully achieved objective. Leveraging social aspects was seen as most important for effectiveness, while lack of participation from lurkers was the biggest obstacle. Most communities are new, with marketing most often responsible and few dedicated resources.
The 1st iteration of the Ethical Corporation magazine, published in December 2001. Some of the stories covered include;
** Del Monte Kenya Limited ignoring employees and local community welfare to their peril
** Focus on investment risks due to human rights violations in corporate supply chains
** The need for brands to engage employees on purpose
**A focus on what's driving the recently introduced FTSE4Good indice
The #RBSEU showguide. Containing a feature on cause capitalism, a full run-down on our speakers, the finalised timed agenda and a 'meet the sponsors' section
Europe's premier meeting place for responsible business professionals - 400+ attendees to learn how to build trust and purpose for their business.
** Manage business risk: Promote a responsible culture and mitigate risk throughout the value chain
** Partner successfully: Identify opportunities to add real value to brand and reputation
** SDGs - how business can deliver: Redevelop your strategy and identify the required capabilities and relationships
** Influence customer behaviour: Engage all departments to deliver a positive change in customer behaviour
** Relate to investors: deliver bottom line value for your business
Top level speaking companies include: Telefonica O2, Virgin Atlantic, Unilever, AkzoNobel, Patagonia, Fairphone, SalesForce, M&S, Janssen and many more
The following are extract pages taken from the February 2016 Ethical Corporation magazine. There's analysis on:
** US Presidential elections and the lack of a sustainability agenda
** Briefing on the food industry and the challenges of feeding the global population
** Our roundup of the latest brand, ngo, academic news and announcements
** Feature on sustainability within the automotive sector
The January edition of the Ethical Corporation magazine has recently been published. As always the magazine pulls together the latest reports, announcements, news and trends and are distilled an easy to digest format. We do all of the reading and analysing so our Subscribers don't have to.
Key topics covered in the January issue include:
CSR trends for 2016 - Using our cross-industry contacts we outline how 2016 will be a year of significant change, particularly on the investment, technology, energy and transparency front
NGO partnership case study - Partnerships are a key component of the SDGs. This case study looks at how Target, Walmart and Forum for the Future have teamed up to change the personal care and beauty products industry
COP21: What it means for companies - Now the dust has settled on the Paris Climate talks we analyse how the announcements and targets will impact companies
A critique of Hess and Diageo's sustainability reports
Our monthly CR cheatsheet, EthicsWatch, NGOWatch, PolicyWatch and BrandWatch - finding, digesting and reporting on all the latest announcements and news in small snippets.
The full issue can be accessed via our Subscriber-only magazine library here
Below are some extract pages from January magazine as a little thank you from us for reading our blog...
The document discusses issues around sustainability in Latin America, including finding the right approach to corporate responsibility in the region and examples of sustainable business models and multistakeholder collaboration. It also profiles Fairphone, a startup developing sustainable smartphones, and examines sustainability challenges in supply chains. The regional briefing focuses on Latin America and includes an in-depth look at Brazil's leadership on corporate sustainability.
This 24-page pack is comprised of the best and most popular articles from EthicalCorp.com. The analysis delves into some of the key issues and topics currently prevalent in the sustainability sector.
You will receive expert and in-depth insight into:
*** How sustainability has become an integral part of the strategy of forward thinking companies
*** Improving sustainability standards and attitudes across the board in your company
*** How industry-leaders are making the difference and tackling sustainability obstacles in leading multinational corporations
*** Reasons why you should remain optimistic about sustainability in the face of apparent adversity
*** In-depth critiques of annual CR reports – giving you the dos and don’ts for your company’s report
*** Changing attitudes towards big business from the general public and the values they hold dear.
The Accenture CEO survey found that while CEOs remain committed to sustainability, they feel constrained by market pressures in demonstrating the business value of sustainability initiatives. 83% of CEOs believe governments need to do more to incentivize sustainability. The report identifies a group of "transformational leaders" who frame sustainability as a driver of innovation and growth, partner across their value chains, and measure the value of sustainability in new ways beyond cost reductions.
Make CR Reporting pay and boost stakeholder engagement via targeted sustainability communications
This is Ethical Corporation at its best: No powerpoint - no theoretical fluff - just robust debate and in-depth, honest discussions with Heads of CR and Comms, and practical sessions on what matters to you the most!
Get more information here - http://events.ethicalcorp.com/reporting
This document discusses the emerging contractual partnerships between sustainability non-profit groups and corporations. While advocates argue the partnerships allow non-profits to leverage corporate influence and funding, there are also concerns about the increasingly business-like nature of these relationships and whether non-profits maintain their independence. The document explores examples like Forum for the Future, which offers different partnership levels and fees for corporations, and examines the risks if non-profits provide paid services without sufficient public benefits. Clear rules are important to legitimize corporate partnerships while maintaining non-profits' charitable missions.
This report analyzes how companies respond to consumers and activists during times of crisis using social media. It examines how activists leverage social media to raise awareness of issues and garner support for campaigns. It also explores the corporate response and lessons learned, including developing social media strategies, monitoring topics and sentiments, and engaging stakeholders through dialogue. The report finds the most effective campaigns use multiple social media elements and that an authentic tone is important for companies during confrontations. It provides case studies and insights from interviews with campaigners and corporations on navigating social media crises.
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The report *State of D2C in India: A Logistics Update* talks about the evolving dynamics of the d2C landscape with a particular focus on how brands navigate the complexities of logistics. Third Party Logistics enablers emerge indispensable partners in facilitating the growth journey of D2C brands, offering cost-effective solutions tailored to their specific needs. As D2C brands continue to expand, they encounter heightened operational complexities with logistics standing out as a significant challenge. Logistics not only represents a substantial cost component for the brands but also directly influences the customer experience. Establishing efficient logistics operations while keeping costs low is therefore a crucial objective for brands. The report highlights how 3PLs are meeting the rising demands of D2C brands, supporting their expansion both online and offline, and paving the way for sustainable, scalable growth in this fast-paced market.
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1. 36 Social
30 Financial
40 Environmental
72.5%
Yes
15.7%
No
11.8%
Not sure
39.2%
Morally correct
thing to do
5.9%
We’re obliged to
27.5%
Communicate our successes
19.6%
Builds
reputation
7.8%
We don't
0510152025303540
0 5 10 15 20 25 30 35 40
29.4%
Yes
15.7%
No
41.2%
Perhaps in the future
13.7%
I don’t know
of CSR executives
see integrated
reporting as the
correct way
forward
of companies
publish their CSR
report on their
website
82% 71% 82% 10%
state a CSR report
is important
when building
stakeholder trust
of companies
don’t publish
their CSR report
16Questionnaires
26Internalmarketing
11Sustainabilityadvisorypanel
8Externalcampaign
26Socialmedia
Why does your company report
on non-financial matters?
Is CSR a concern at CEO/board
level in your company?
How do you go
beyond your
report to build
stakeholder trust?
38Meetingstakeholders
Are you going down the route
of Integrated Reporting?
@Ethical_Corpwww.ethicalcorp.com
Nine CSR Reporting and
Communications Trends
from 2014
What sort of metrics have you
adopted to measure your progress?
CSR
REPORT