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Roots of Social Media Marketing Rise and Social Monitoring Provider Evaluation

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Terametric
Terametric

This presentation examines the factors that drove the rise of social media and evaluates the current social monitoring and social media analysis service providers

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Social Media Marketing landscape and Social Media Monitoring Provider Evaluation Provider Evaluation Social Media Marketing Landscape and Social Media Monitoring
Corporate credibility is in crisis How much do you trust companies to do what is right? Source: 2009 Edelman Trust Barometer SOCIALtality |
No industry segments appear to be immune Source: 2009 Edelman Trust Barometer How much do you trust companies in these industries to do what is right? SOCIALtality |
All communications channels suffer, yet . . . With a decline of just 5%, social networking sites prove the most resilient form of communication. Source: 2009 Edelman Trust Barometer SOCIALtality |
The crisis highlights the value of social engagement ,[object Object],[object Object],[object Object],[object Object],[object Object],Source 1: Forrester “The Listening Platform Landscape” SOCIALtality |
Corporations realize that their audience is already engaged ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SOCIALtality |
Companies begin to rethink communications strategies Source: Deloitte “2009 Tribalisation of Business” Study Source: Mzinga, Babson “2009 Software in Social Business Study SOCIALtality |
Corporations begin to integrate social media into their strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source 1: Mzinga, Babson “2009 Software in Social Business Study Source 2: Association of National Advertisers “2009 Social Media Study Source 3: Forrester “Justifying Social Marketing Spending” SOCIALtality |
Social media engagement encounters barriers to significant investment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source 2: Forrester “Justifying Social Marketing Spending” Source 1: Mzinga, Babson “2009 Software in Social Business Study SOCIALtality |
The ROI challenge ,[object Object],[object Object],[object Object],Source 1: Forrester ”Justifying Social Marketing Spending” SOCIALtality |
The competitive set ,[object Object],[object Object],[object Object],Source : Forrester “The Listening Platform Landscape” SOCIALtality |
The current category leaders: Monitoring Platforms (in order of market share, inferred partly through share of voice) Positioning : A software application designed specifically to monitor and measure social media Target : Marketing services agencies (Advertising/PR) Positioning : A complete platform to listen, measure and engage with your customers Target : Marketing services agencies (Advertising/PR) Positioning : A web-based, social media that tracks social media to help your team build better products and stronger customer relationships Target : Marketing services agencies (Advertising/PR) and brand managers
The current category leaders: Listening Platforms (in order of market share, inferred partly through share of voice) Positioning : Uncovers and integrates data-driven insights by monitoring, analyzing and measuring Target : Brand/Marketing Managers Positioning : Services to master the four core competencies of dialogue: Listen, Influence, Insight and Engage Target : Brand/Marketing Managers, Marketing services agencies (Advertising/PR) Positioning : Business intelligence for Social Media by listening, understanding, measuring and engaging Target : Brand/Marketing Managers, Marketing services agencies (Advertising/PR) Positioning : Distills meaning - with mathematical precision - from opinion, information and online data Target : Brand/Marketing Managers SOCIALtality |
Competitive Scorecard SOCIALtality |
Issues common to current social media monitoring/listening platforms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SOCIALtality |
Issues common to current social media monitoring/listening platforms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SOCIALtality |
Issues common to current social media monitoring/listening platforms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SOCIALtality |
Issues common to current social media monitoring/listening platforms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SOCIALtality |
Issues common to current social media monitoring/listening platforms ,[object Object],[object Object],[object Object],[object Object],[object Object],SOCIALtality |
Desired feature set based on criticisms of current offerings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SOCIALtality |
Features set based on unmet needs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SOCIALtality |
About SOCIALtality ,[object Object],[object Object],[object Object],SOCIALtality |
W: www.socialtality.com E: engage@socialtality.com T: @socialtality SOCIALtality |

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Roots of Social Media Marketing Rise and Social Monitoring Provider Evaluation

  • 1. Social Media Marketing landscape and Social Media Monitoring Provider Evaluation Provider Evaluation Social Media Marketing Landscape and Social Media Monitoring
  • 2. Corporate credibility is in crisis How much do you trust companies to do what is right? Source: 2009 Edelman Trust Barometer SOCIALtality |
  • 3. No industry segments appear to be immune Source: 2009 Edelman Trust Barometer How much do you trust companies in these industries to do what is right? SOCIALtality |
  • 4. All communications channels suffer, yet . . . With a decline of just 5%, social networking sites prove the most resilient form of communication. Source: 2009 Edelman Trust Barometer SOCIALtality |
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  • 7. Companies begin to rethink communications strategies Source: Deloitte “2009 Tribalisation of Business” Study Source: Mzinga, Babson “2009 Software in Social Business Study SOCIALtality |
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  • 12. The current category leaders: Monitoring Platforms (in order of market share, inferred partly through share of voice) Positioning : A software application designed specifically to monitor and measure social media Target : Marketing services agencies (Advertising/PR) Positioning : A complete platform to listen, measure and engage with your customers Target : Marketing services agencies (Advertising/PR) Positioning : A web-based, social media that tracks social media to help your team build better products and stronger customer relationships Target : Marketing services agencies (Advertising/PR) and brand managers
  • 13. The current category leaders: Listening Platforms (in order of market share, inferred partly through share of voice) Positioning : Uncovers and integrates data-driven insights by monitoring, analyzing and measuring Target : Brand/Marketing Managers Positioning : Services to master the four core competencies of dialogue: Listen, Influence, Insight and Engage Target : Brand/Marketing Managers, Marketing services agencies (Advertising/PR) Positioning : Business intelligence for Social Media by listening, understanding, measuring and engaging Target : Brand/Marketing Managers, Marketing services agencies (Advertising/PR) Positioning : Distills meaning - with mathematical precision - from opinion, information and online data Target : Brand/Marketing Managers SOCIALtality |
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  • 23. W: www.socialtality.com E: engage@socialtality.com T: @socialtality SOCIALtality |