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2021 ECOMMERCE
REPORT
Latest eCommerce Trends, and
Best eCommerce Platforms
& Top Marketplaces in 2022
2022
eCommerce
Trends
2021
in
Rewinds
25,372,341
IS ECOMMERCE USAGE ON THE ENTIRE INTERNET AS OF
MARCH 1ST, 2021 ( S O U R C E : B U I L T W I T H )
2
What’s in this report?
2022
eCommerce
Recommendation in 2022:
Best eCommerce Platforms
& Online Marketplaces
2022
Latest eCommerce
Trends in 2022:
eCommerce Report
and Expectations
eCommerce Report
2021: eCommerce
News and Statistics
2021
LATEST ECOMMERCE TRENDS IN 2022:
ECOMMERCE REPORT & EXPECTATIONS
4
2022 eCommerce Trends
Mobile Commerce
Social Commerce
Digital Payment
eCommerce
Sustainability
Omnichannel
eCommerce
AI & AR
Mobile
Commerce
The most crucial yet overlooked way that brands can do is to create a mobile-friendly eCommerce store by
choosing a responsive design, optimizing product presentation and simplifying the checkout process.
Best eCommerce platforms like Shopify or BigCommerce offer a variety of mobile integrations and features
such as mobile-responsive themes, one-click checkout and a mobile app - to support the best shopping
experience for clients.
Pro Tips:
$432.24 According to eMarketer, mobile sales generated from
smartphones are forecast to reach $432.24 billion in 2022.
#1 Mobile Commerce
Mobile commerce or m-commerce, simply put, is an eCommerce subset that involves
the purchase and sale of goods through a mobile device such as a smartphone or
tablet.
$432.24
In 2019, global consumer retail spend via chatbots was valued at
$2.8 billion, but the number is expected to multiple 50 times -
about $142 billion by 2024.
Latest eCommerce Trends in 2022
71%
The statistics from Statista reveal
that by 2023, 71% of small
businesses plan to sell on social
media platforms.
If brands haven’t integrated the eCommerce store with social platforms,
it’s time to rethink that stance! In fact, eCommerce giants like Shopify,
WooCommerce and BigCommerce all support social integration with
Facebook Shop, Instagram Shopping and Pinterest Business.
Pro Tips:
$96.1
On the global scale, Accenture forecast social commerce statistics will reach $1.2
trillion by 2025, accounting for 16.7% of total eCommerce spend.
According to eMarketer, the number of US social commerce
buyers grew to over 80 million in 2020 and is anticipated to
increase to 96.1 million in 2022.
#2 Social Commerce
The process of selling items directly on social platforms is social
commerce. With Instagram social commerce, Facebook social
commerce, TikTok social commerce or any other social commerce
platforms, the entire shopping experience - from product discovery and
research to the check out process - takes place right on a social media
platform.
Latest eCommerce Trends in 2022
Many hosted solutions have rolled out their own version of eCommerce payment gateway, namely Wix Payments, BigCommerce Payments
and Shop Pay.
Also, open-source solutions are packed with powerful plugins to provide eCommerce checkout functions to store owners. With the
partnership of WooCommerce - VivaWallet, OpenCart - Stripe, and PrestaShop - Braintree, online shoppers can use digital wallets for fast
checkout.
Pro Tips:
$2.14 billion According to Statista’s latest update, 2.14 billion - nearly
30% of the world’s population are digital buyers
#3 Digital Payments
Digital Payment is the process of transferring money between sellers and buyers via
online payment methods or digital devices (mobile phone, Point-of-Sale system,...)
With digital payments, customers can purchase their product using digital wallets,
credit/debit cards, crypto payment or other forms of eCommerce payments, instead of
having cash or check involved.
$10,715,390
According to Statista, the total transaction value of digital
payments is predicted to double in the next 4 years, from
5,425,300 in 2020 to 10,715,390 in 2025
Latest eCommerce Trends in 2022
E-merchants can use eCommerce sustainability as a bellwether to enhance their brand image. Being a sustainable eCommerce company
will make your store’s presence felt, thus store owners stand a higher chance of differentiating themselves from other competitors in the
market.
Pro Tips:
60% According to Retail Dive, nearly 60% of customers are willing to purchase from
sustainable eCommerce brands in the next two years.
#4 eCommerce Sustainability
eCommerce sustainability is the attempt of online store owners to turn their
businesses into eco commerce. Sustainable eCommerce enables shopping green
online by adopting green technology, selling sustainable products, or using eco
friendly packaging.
100%
Etsy tackles environmental issues in a different approach.
This marketplace provides its sellers with eco-friendly packaging made
from 100% recycled materials or certified responsibly sourced paper.
Latest eCommerce Trends in 2022
1. Segment target audience wisely across sales channels
2. Create different content for each sales channel
3. Retarget audiences
4. Make use of automation tools: You can also integrate web stores with marketplaces to automate your workflow. Shopify,
WooCommerce, and Magento offer plugins with multichannel selling features, while BigCommerce allows selling on marketplaces
with its native features.
Pro Tips: Some of the best practices that you can adopt to create an effective omnichannel strategy
$215 billion
In the first quarter of 2021, U.S. retail eCommerce sales totaled
more than $215 billion, up from $154 billion in the first quarter of
2020.
#5 Omnichannel eCommerce
Omnichannel eCommerce is a multichannel approach that focuses on providing shoppers with a
seamless experience on every channel or touch point. To put simply, with omnichannel
eCommerce, customers can simultaneously use multiple channels in their shopping journey,
starting their product search at one channel and making the purchase in another one.
$491 billion
Omnichannel retail is expected to exceed $491 billion in 2022—a 15%
increase from 2021—but omnichannel retail will feature personalization in
2022.
Latest eCommerce Trends in 2022
1. For Magento’s store, merchants can go ahead and install the Live Search and Product Recommendations powered by Adobe Sensei for
the Magento store.
2. For Amazon sellers, AWS offers Amazon Kendra, an intelligent search service powered by machine learning helping customers quickly
return accurate answers from unstructured content.
3. Shopify’s merchants can use the Shopify product media to make 3D models to level up the appearance of the product in just some
simple steps.
Pro Tips: Knowing the powerful functions of AI and AR, store owners can create a strong impression to capture a shopper's attention at
first sight.
40% - 80%
In the next 3 years, the adoption of AI technology for eCommerce
retail and consumer product industries is expected to increase
from 40%- 80%.
#6 AI & AR
Artificial intelligence (AI) refers to a smart system that mimics human intelligence to
perform complicated tasks with a high degree of accuracy.
Augmented reality (AR) is the combination of digital visual elements, sound, or other
sensory stimuli delivered via technology to create a version of the real physical world.
83 million
More than 83 million people in the U.S. will use AR on
some kind of device at least once per month, and it is
expected to rise to 95.1 million by 2022.
Latest eCommerce Trends in 2022
ECOMMERCE REPORT 2021:
ECOMMERCE NEWS AND STATISTICS
12
eCommerce report
in 2021
02 eCommerce platforms and
marketplaces statistics
01
General eCommerce
statistics 2021
03 eCommerce news and trends
General eCommerce statistics 2021
In 2021, the number of digital buyers in
Canada surpassed 25 million, making up
for 68% of Canada's population.
25 million
Retail eCommerce sales worldwide
in 2021 reached $4,891 billion.
$4,891 billion
According to the ONS, February 2021
was the highest on record for online
shopping, with 36.1% of the proportion
of retail sales spent online.
36.1%
Late 2021, eCommerce sales in all
segments of all eCommerce
markets decreased by an average of
20.73% in November 2021
compared to November 2020.
20.73%
Online direct-to-consumer (D2C) sales by
manufacturers rose by 20.5% and
multichannel sales by 21.2% show the
most significant increase compared to the
third quarter of 2020.
20.5% & 21.2%
By January 2021 internet users in Indonesia
purchase the most items online, with 87% of
active internet users shopping online.
87%
eCommerce platforms and marketplaces statistics
For most brands, 2020 was all about survival and building out
the basics of their eCommerce operations. Though 2021 was
tough for many of them, eCommerce still opened new
doors for brands that are here to stay.
eCommerce in 2021
Etsy has been generating spectacular results since the pandemic’s
onset with little supply chain pain. Sales per buyer jumped from $37 in
the second quarter of 2020 to $46 in the second quarter of 2021.
$37 to $46
Total eCommerce sales for Walmart Inc. increased 8.8% in the quarter
to about $17.3 billion from about $15.9 billion in the same period a
year ago.
8.8%
With the 11.11 Big Sale over, Shopee posted huge profits with record-
breaking sales in Southeast Asia. Shopee broke its 2020 sales record
with over 2 billion items sold throughout the sales period
2 billion
Nearly $2 trillion are spent annually on the top 100 marketplaces, and
the world’s biggest retailers are entering the ring.
$2 trillion
eCommerce news and trends
According to Statista, the augmented reality market is
valued at $30.7 billion, with around 810 million active
mobile users.
$30.7 billion
The adoption of digital and omnichannel has
increased to 62%.
62%
The coronavirus pandemic sped up consumers’
adoption of real-time payment options by 41%.
Global mobile payments make up 46% of that figure,
equalling a total of $102.7 billion last year.
41%
Due to COVID-19, 40% of retailers adjusted return
policies. Returns are also rising as more online
shoppers "bracket" their purchases, buying multiple
versions of a product with the intention of returning
some items.
40%
Millennials and Gen Xers are the biggest online
shoppers, with 67% of millennials and 56% of Gen
Xers preferring to shop online versus in a brick-and-
mortar store
67% & 56%
• L'Oréal joined hands with TikTok to roll out
eCommerce tools.
• TikTok introduced TikTok Shopping.
L'Oréal & TikTok
01
enhancing customer experience online with new technologies
(AI & AR, etc.);
02
embracing and implementing new types of eCommerce (social
commerce, live commerce, voice commerce etc.) to further
boost sales;
03 adopting multi-cloud architecture to reduce business continuity
risks
04
staying competitive with omnichannel selling, using centralized
systems and online point-of-sales operations. The omnichannel
shift brings micro-targeting to traditional retail space at a more
heightened level of detail, aided by disruptive technologies
Key
Takeaways #1
Accordingly, e-store owners are turning their focus on:
Shopping Cart
Migration Trends
in 2021
02 Global shopping carts migration
trends 2021
01
Most migrated-from & -to
eCommerce platforms
03 Most favorite platform type:
Open-source vs hosted
Discover in-house data by LitExtension
These 7 aforementioned carts comprised 75,22% of the total number of Source Carts. Especially, Magento, Wix, and
WooCommerce accounted for 49,16%.
In 2021, Magento was top 1 migrated-from cart, accounting for 21,46%. In particular:
• 37,85% of online sellers transferring their stores from Magento continued to upgrade from
Magento 1.0 to Magento 2.0.
• 16,78% of people who decided to leave Magento migrated from Magento to WooCommerce.
21,64%
Wix ranked in top 2 Source Cart with 14,86%. Despite the fact that Wix has a large proportion
of market share as well as live websites, this website builder has slow performance, limited
scalability with a poor marketplace and optimization-less. As said, with 87,10% of migrations
moving from Wix to Shopify, this hosted platform was the most popular destination for Wix
users.
14,86%
Most Migrated-from eCommerce Platforms
WooCommerce topped 3, constituting 12,84%. People tend to leave WooCommerce due to
the fact that this platform is quite expensive, requires a steep learning curve, lacks direct
support, and has a slow loading time. Apparently, 55,05% moved from WooCommerce to
Shopify and 12,08% switched to Magento in 2021.
12,84%
Top 3 migrated-to platforms in 2021 remained Shopify (46,21%), WooCommerce (27,32%), and Magento (12,58%), with a total of more than 85%
Target Carts.
Shopify reaffirmed itself as the most popular destination for merchants with 46,21% migrations
to Shopify, increasing 10,75% compared to our statistics in 2020. Particularly, Shopify was most
favoured by users moving from Wix (28,01%), WooCommerce (15,29%), and Magento
(14,82%)…
46,21%
WooCommerce was the runner-up after Shopify, occupying 27,32%. We have looked closely at
the data, and what we found was rather surprising. In 2021, Shopify obviously outperformed
WooCommerce since the number of users moving to Shopify in 2021 was 18,89% higher than
that to WooCommerce. In 2020, this number was only 4,32%.
27,32%
Most Migrated-to eCommerce Platforms
Magento ranked 3rd, accounting for 12,58%. Compared to 2020, the number of migrations to
Magento dropped 7,82%.
Last but not least, it is worth mentioning PrestaShop and BigCommerce. These 2 platforms were
top 4 and top 5 favorite Target Carts, taking up 3,47% and 2,93% migrations respectively.
12,58% - 3,47% - 2,93%
The proportion of hosted-to-hosted migration was higher than open-source
to hosted, adding up to 61,58%. In the meantime, open-source to
open-source migration constituted 84,03%, which was higher than
open-source to hosted amount. This tendency is congruent with the 2020
trends.
01
Top migrated-to platforms: Shopify, WooCommerce,
Magento, PrestaShop, BigCommerce.
02 Wix is growing in popularity.
03 Preferred cart type: Hosted eCommerce platform.
Key
Takeaways #2
Top 6 best eCommerce platforms in 2021, namely Shopify,
WooCommerce, Magento, PrestaShop, BigCommerce and Wix.
In 2020, these platforms also made their way to being top
eCommerce solutions.
Here come some notable conclusions:
ECOMMERCE RECOMMENDATION IN 2022:
BEST ECOMMERCE PLATFORMS
& ONLINE MARKETPLACES
24
25,677,466
is the number of live websites
using eCommerce technologies
worldwide
Hosted:
#1 Shopify
#2 Wix
#3 BigCommerce
Open-source:
#1 WooCommerce
#2 Magento
#3 PrestaShop
Top eCommerce Platforms
#1 SHOPIFY
#1 Reporting & Analytics
#2 Inventory Management
#3 Multi-channel & Omnichannel
#4 Payment & Shipping
#6 Internationalization
#7 Dropshipping
#8 Sales Tax
#9 Blogging
#10 Email Marketing
#11 Abandoned Cart Recovery
Shopify key features:
In the arena of
eCommerce solutions,
the all-in-one hosted
Shopify has always
been praised as the
biggest Kahuna, in
large part because
it’s uber-easy to use
yet highly scalable
with a plethora of
apps and a great
degree of
customizability. That
said, Shopify is
undoubtedly the go-
to platform for all-
size businesses.
What is
Shopify?
3,882,345
In terms of live websites
available in 2021, Shopify has
risen to the top spot with
3,882,345 live websites,
replacing WooCommerce’s
2020 top position.
$608.9 million
The gross profit of this
platform grew 50% to
$608.9 million in the third
quarter of 2021, compared
with $405.1 million for the
third quarter of 2020.
“Shopify is amazing for multiple reasons,
but the App Store, it’s incredible”
“When you get to the point where you
have a great volume of orders, and
you're really looking for that next level
of support, Shopify Plus is something
that we moved on to once we felt we
were ready for that next stage of
development. Having that flexibility
with Shopify Plus has been so excellent
for giving us the tools to build out some
customizations.
- Jeanne Foley, Co-founder of The
Groomsman Suit
r e v i e w
S h o p i f y
#2 WIX
Wix is an all-in-one
website builder tool
that allows users to
quickly set up their
website for multiple
purposes. It is packed
with a great wealth
of features to support
e-merchants,
including an easy-to-
use design tool and
hundreds of ways to
get paid. The Wix
pricing plan starts at
$23 per month, while
BigCommerce and
Shopify asks for at
least $29 per month
What is
Wix?
1 million
Currently powering over 1
million live Wix websites
and accounting for ⅕ of the
total eCommerce market
share.
831
All 831 Wix templates are
free to use and customize.
It would be highly beneficial
for eCommerce users who do
not have a strong financial
background.
#1 SEO Toolset Built-in (Wix ADI,
Wix Editor, and Wix Editor X)
#2 Facebook & Instagram Ads
#3 Customer Loyalty &
Engagement
#4 Store Management #5 Store
Analytics
#6 Secure Online Payments
#7 Flexible Payment and Billing
Wix key features:
As to be expected there was a slight
learning curve, but overall it was
user-friendly. Once I started to design,
I was up and running within a day.
From there, I continued to tweak and
add stuff. Every now and then I
receive an email from Wix with new
tips and those are really helpful.
- Mitchel Wu - Owner of Mitchel Wu
Toy Photography
r e v i e w
W i x
#3 BIGCOMMERCE
BigCommerce is a
leading hosted
solution with an easy-
to-use interface and
advanced built-in
features.
BigCommerce is
highly optimized to
host big eStores.
Thus, it can be
considered to be the
best suited for
someone who’s
growing fast and
wants to operate at
scale.
What is
BigCommerce?
50,000+
This platform has claimed
that more than 50,000
online stores in 150+
countries use their
eCommerce software.
90%
With more than 90% of the
BigCommerce platform
data can be exposed to
the API, BigCommerce is
renowned as an API-Driven
Commerce
#1 Mobile Commerce
#2 eCommerce Feature
(Managing Products, Processing
Orders, Muilti-currency, Multi-
channel…)
#3 Email Marketing
#4 Paypal Powered by Braintree
#5 Abandoned Cart Recovery
BigCommerce key features:
The key thing we’re getting from
BigCommerce is the flexibility from
its open APIs. It gives us the ability to
build what we have with WordPress
and extrapolate from it to do more
innovative things that we probably
wouldn’t be able to do with just an
ordinary, more rigid platform,
- Paul Green, Four Pillars Website and
Ecommerce Manager.
r e v i e w
BigCommerce
#1 WOOCOMMERCE
WooCommerce is a
WordPress-based,
open-source
eCommerce solution.
It is the go-to
platform for
businesses of all sizes
and types since it’s
free to download and
install, and comes
with the clout of the
WordPress brand
name.
What is
WooCommerce?
50,000+
WooCommerce enables a
super-rich WordPress themes
and plugins store - 50,000+
free plugins, and 9000+
free themes for more
specific
20+
WooCommerce Multi-site
and its integration with 20+
marketplaces arm users with
the capability to build an
effective multi-channel selling
system.
#1 Themes & Customization
#2 Inventory Management
#3 Plugins & Extensions
#4 Integration
#5 Dropshipping
#6 SEO & Marketing
#7 Analytics
#8 WordPress Multisite
WooCommerce key features:
We moved to WooCommerce
because it’s flexible and offers a
much better service than [the
platform] we initially used at launch.
There are so many extensions
available – it just makes sense.
- Wajdan Gul - Founder of
SQUATWOLF
r e v i e w
WooCommerce
#2 MAGENTO
Magento is an open-
source platform
owned by Adobe.
Since its release in
2007, Magento has
always been praised
as the perfect match
for advanced-level
users thanks to its
endless
customization
possibilities.
What is
Magento?
CocaCola, Nike
& Ford
Magento is currently home to
some of the most high-profile
websites on the planet such
as Coca-Cola, Nike and
Ford.
182,670
As of March 1st, 2022, there
are 182,370 live websites
using Magento.
#1 Inventory Management
#2 Sales Channels
#3 Shipping & Tax
#4 Store Analysis
#5 Check-out & Payment
Gateways
#6 Mobile Commerce (Mobile-
Friendly Checkout, Fully
responsive theme, Progressive
Web Applications)
#7 SEO & Marketing
Magento key features:
Magento provides flexibility to
manage all the required information
about the business. I use it to
manage my sales, stock and support.
It provides the best experience to
manage the business
- Kashif J - Business Development
Manager
r e v i e w
M a g e n t o
#3 PRESTASHOP
PrestaShop is an
open-source
eCommerce platform
that made its debut
in July 2008 and has
gradually claimed its
position as top
eCommerce
platforms. This
platform is tailor-
made for
experienced
eCommerce users
who are well versed
in coding.
What is
PrestaShop?
75 & 267
PrestaShop is renowned for an
incredible set of
internationalization
packages with 75 languages,
267 payment modules (including
digital wallets and Buy Now Pay
Later option), and several global
shipping plugins.
4129
With a huge range of
extensions, Prestashop comes
with 4129 PrestaShop
modules including 123 free
ones.
#1 Inventory Management
#2 SEO
#3 Marketing
#4 PrestaShop Payment
Gateways
#5 Themes
#6 Modules
#7 Support & Security
PrestaShop key features:
We chose PrestaShop for many
reasons, starting with the stability of
the platform and its many PHP
resources available for the
development of our site. PrestaShop
allowed us to create a multilingual
and multi-currency e-commerce site
at a very reasonable total cost.
- Maniac Auto
r e v i e w
P r e s t a S h o p
Top 4 Online Marketplaces
#1 A9 algorithm
#2 Amazon FBA
Amazon
key features
50%
According to Statista, the
multinational company
accounted for 50 percent of the
entire eCommerce retail market
in terms of GMV.
2.45 billion
The insane monthly traffic of
Amazon when selling on its e-
marketplace - 2.45 billion
potential buyers from all
around the world.
1. Face masks
2. Crossbody Bag
3. Wine FREEZE Cooling Cup
4. Kanoodle
5. Men’s and Women’s Classic
Clog
6. Echo Dot
7. Personal Water Filter
8. Apple AirPods Pro
9. Digital Alarm Clock
10. Paperwhite E-Reader
(kindle)
Amazon
best selling items
1.7 billion
With the total listings reaching
1.7 billion in 2021, eBay can be
the best sales channel possible
for any store owner to sell on.
eBay news
eBay has finally launched
Managed Delivery in 2020.
This plan allows eBay
marketplace sellers who sell a
lot of inventory to fulfill
orders more conveniently and
swiftly.
1. Electronics & accessories
(16.4%)
2. Clothing (16%)
3. Automotive (11%)
4. Health & Beauty (9%)
5. Home & Garden
6. Computers & Tablets
7. Musical Instruments
8. and much more…
eBay
best selling items
#1 Managed
Delivery
#2 Best Offer
eBay
key features
#1 USPS
#2FedEx
#3 Canada Post
Etsy
Shipping:
885 million
There are more than 885 million
internet users who go to Etsy every
month, making the online
marketplace rank as number 4th in
the top E-marketplace in the US.
$3.1 billion
According to its Q3 2021
report, Etsy has reached $3.1
billion in gross
merchandise sales, the
revenue at the end of Q3
2021 is $532,429 million
which has increased 17,9%
compared to 2020.
1. Sticker
2. Notebook and journal
3. Jewelry
4. Home decor
5. Digital designs/Graphic
designs
6. Posters
7. Toys & baby items
8. Vintage items
9. Organic cosmetics
10. Sewing and Crochet Pattern
Etsy
best selling items
Omnichannel
(Walmart+)
Walmart
key feature:
$140 billion
Walmart international has net sales
of $140 billion for fiscal 2021,
representing 22% of total fiscal
2021 consolidated revenue, and
had grown from net sales of $120.1
billion and $120.8 billion for fiscal
2020 and 2019, respectively.
410.5 million
Favored by 410.5 million
visits per month, Walmart
has always been among the
top online marketplaces for
many years
1. Groceries (56.3%)
2. Health and fitness (10.4%)
3. Toys
4. Household utilities
5. and much more…
Walmart
best selling items
Key
Takeaways #3
Choosing top marketplaces to sell products isn’t everything. It’s best to
carefully research competitors and the product niche to make sure it’s
not over-saturated and there’s still room for competition. Due to the
amount of organic traffic to online marketplaces, the key is to develop a
strategy to help products appear on the top search results so as to attract
more visitors.
For merchants who are selling on web stores or marketplace, embracing
integration technology can help ease out the process of starting and
managing a new sales channel. Centralized management can be obtained
by using multi-channel selling tools, which helps synchronize data
between marketplaces and web stores, and eases out the process of
publishing new listings and managing orders from multiple sales channels.
HERE ARE A FEW RECOMMENDATIONS TO FURTHER
BOOST YOUR ECOMMERCE BUSINESS IN 2022
Ø Study the competition. To thrive, you have to keep a close eye on your rivals.
What creative trends are they embracing? What innovations are they making?
What are the differentiating elements? Insights into these questions will allow you
to best position your business for success.
Ø Monitor industry news and influencers. Keep an ear open to industry
news sources and influencers for alerts when it comes to shifting market conditions.
Stay ahead of emerging trends and keep an eye out for challenges on the horizon
and you’ll keep your advantage over the competition.
Ø Equip your business with the best eCommerce platforms. Knowing
your competitors and catching up with the latest ecommerce trends can go a long
way, but an eCommerce platform that provides what you actually need can save
you much more time and effort. So, be wise to understand what your business
needs. We hope this eCommerce report did help you big time!
About LitExtension
LitExtension is the world-leading shopping cart migration service for merchants and
eCommerce experts. Founded in 2011 by a group of enthusiastic programming experts,
we’re proud to have delivered 160,000+ successful migrations for 60,000+ customers
worldwide. If you are about to move your store to another eCommerce platform, you
can count on LitExtension without a doubt, because:
• We support migrations among 100+ website builders.
• You can transfer every important data including products, customers, orders and
other related data.
• There are plenty of additional options for you to expand the migration possibility
such as: customer password migration, migrating SEO URLs, creating 301
redirects…
Choosing the right eCommerce platform is of great importance for a successful online
business, and LitExtension can help you confidently go with the right choice any time!
Contact us
Ø LitExtension Website
Ø LitExtension Facebook Page
Ø LitExtension Twitter
Ø LitExtension Facebook Community
Ø LitExtension Youtube Channel
Ø LitExtension LinkedIn
THANK YOU!

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2021 ECOMMERCE REPORT: Latest eCommerce Trends, and Best eCommerce Platforms & Top Marketplaces in 2022

  • 1. 2021 ECOMMERCE REPORT Latest eCommerce Trends, and Best eCommerce Platforms & Top Marketplaces in 2022 2022 eCommerce Trends 2021 in Rewinds
  • 2. 25,372,341 IS ECOMMERCE USAGE ON THE ENTIRE INTERNET AS OF MARCH 1ST, 2021 ( S O U R C E : B U I L T W I T H ) 2
  • 3. What’s in this report? 2022 eCommerce Recommendation in 2022: Best eCommerce Platforms & Online Marketplaces 2022 Latest eCommerce Trends in 2022: eCommerce Report and Expectations eCommerce Report 2021: eCommerce News and Statistics 2021
  • 4. LATEST ECOMMERCE TRENDS IN 2022: ECOMMERCE REPORT & EXPECTATIONS 4
  • 5. 2022 eCommerce Trends Mobile Commerce Social Commerce Digital Payment eCommerce Sustainability Omnichannel eCommerce AI & AR
  • 6. Mobile Commerce The most crucial yet overlooked way that brands can do is to create a mobile-friendly eCommerce store by choosing a responsive design, optimizing product presentation and simplifying the checkout process. Best eCommerce platforms like Shopify or BigCommerce offer a variety of mobile integrations and features such as mobile-responsive themes, one-click checkout and a mobile app - to support the best shopping experience for clients. Pro Tips: $432.24 According to eMarketer, mobile sales generated from smartphones are forecast to reach $432.24 billion in 2022. #1 Mobile Commerce Mobile commerce or m-commerce, simply put, is an eCommerce subset that involves the purchase and sale of goods through a mobile device such as a smartphone or tablet. $432.24 In 2019, global consumer retail spend via chatbots was valued at $2.8 billion, but the number is expected to multiple 50 times - about $142 billion by 2024. Latest eCommerce Trends in 2022
  • 7. 71% The statistics from Statista reveal that by 2023, 71% of small businesses plan to sell on social media platforms. If brands haven’t integrated the eCommerce store with social platforms, it’s time to rethink that stance! In fact, eCommerce giants like Shopify, WooCommerce and BigCommerce all support social integration with Facebook Shop, Instagram Shopping and Pinterest Business. Pro Tips: $96.1 On the global scale, Accenture forecast social commerce statistics will reach $1.2 trillion by 2025, accounting for 16.7% of total eCommerce spend. According to eMarketer, the number of US social commerce buyers grew to over 80 million in 2020 and is anticipated to increase to 96.1 million in 2022. #2 Social Commerce The process of selling items directly on social platforms is social commerce. With Instagram social commerce, Facebook social commerce, TikTok social commerce or any other social commerce platforms, the entire shopping experience - from product discovery and research to the check out process - takes place right on a social media platform. Latest eCommerce Trends in 2022
  • 8. Many hosted solutions have rolled out their own version of eCommerce payment gateway, namely Wix Payments, BigCommerce Payments and Shop Pay. Also, open-source solutions are packed with powerful plugins to provide eCommerce checkout functions to store owners. With the partnership of WooCommerce - VivaWallet, OpenCart - Stripe, and PrestaShop - Braintree, online shoppers can use digital wallets for fast checkout. Pro Tips: $2.14 billion According to Statista’s latest update, 2.14 billion - nearly 30% of the world’s population are digital buyers #3 Digital Payments Digital Payment is the process of transferring money between sellers and buyers via online payment methods or digital devices (mobile phone, Point-of-Sale system,...) With digital payments, customers can purchase their product using digital wallets, credit/debit cards, crypto payment or other forms of eCommerce payments, instead of having cash or check involved. $10,715,390 According to Statista, the total transaction value of digital payments is predicted to double in the next 4 years, from 5,425,300 in 2020 to 10,715,390 in 2025 Latest eCommerce Trends in 2022
  • 9. E-merchants can use eCommerce sustainability as a bellwether to enhance their brand image. Being a sustainable eCommerce company will make your store’s presence felt, thus store owners stand a higher chance of differentiating themselves from other competitors in the market. Pro Tips: 60% According to Retail Dive, nearly 60% of customers are willing to purchase from sustainable eCommerce brands in the next two years. #4 eCommerce Sustainability eCommerce sustainability is the attempt of online store owners to turn their businesses into eco commerce. Sustainable eCommerce enables shopping green online by adopting green technology, selling sustainable products, or using eco friendly packaging. 100% Etsy tackles environmental issues in a different approach. This marketplace provides its sellers with eco-friendly packaging made from 100% recycled materials or certified responsibly sourced paper. Latest eCommerce Trends in 2022
  • 10. 1. Segment target audience wisely across sales channels 2. Create different content for each sales channel 3. Retarget audiences 4. Make use of automation tools: You can also integrate web stores with marketplaces to automate your workflow. Shopify, WooCommerce, and Magento offer plugins with multichannel selling features, while BigCommerce allows selling on marketplaces with its native features. Pro Tips: Some of the best practices that you can adopt to create an effective omnichannel strategy $215 billion In the first quarter of 2021, U.S. retail eCommerce sales totaled more than $215 billion, up from $154 billion in the first quarter of 2020. #5 Omnichannel eCommerce Omnichannel eCommerce is a multichannel approach that focuses on providing shoppers with a seamless experience on every channel or touch point. To put simply, with omnichannel eCommerce, customers can simultaneously use multiple channels in their shopping journey, starting their product search at one channel and making the purchase in another one. $491 billion Omnichannel retail is expected to exceed $491 billion in 2022—a 15% increase from 2021—but omnichannel retail will feature personalization in 2022. Latest eCommerce Trends in 2022
  • 11. 1. For Magento’s store, merchants can go ahead and install the Live Search and Product Recommendations powered by Adobe Sensei for the Magento store. 2. For Amazon sellers, AWS offers Amazon Kendra, an intelligent search service powered by machine learning helping customers quickly return accurate answers from unstructured content. 3. Shopify’s merchants can use the Shopify product media to make 3D models to level up the appearance of the product in just some simple steps. Pro Tips: Knowing the powerful functions of AI and AR, store owners can create a strong impression to capture a shopper's attention at first sight. 40% - 80% In the next 3 years, the adoption of AI technology for eCommerce retail and consumer product industries is expected to increase from 40%- 80%. #6 AI & AR Artificial intelligence (AI) refers to a smart system that mimics human intelligence to perform complicated tasks with a high degree of accuracy. Augmented reality (AR) is the combination of digital visual elements, sound, or other sensory stimuli delivered via technology to create a version of the real physical world. 83 million More than 83 million people in the U.S. will use AR on some kind of device at least once per month, and it is expected to rise to 95.1 million by 2022. Latest eCommerce Trends in 2022
  • 12. ECOMMERCE REPORT 2021: ECOMMERCE NEWS AND STATISTICS 12
  • 13. eCommerce report in 2021 02 eCommerce platforms and marketplaces statistics 01 General eCommerce statistics 2021 03 eCommerce news and trends
  • 14. General eCommerce statistics 2021 In 2021, the number of digital buyers in Canada surpassed 25 million, making up for 68% of Canada's population. 25 million Retail eCommerce sales worldwide in 2021 reached $4,891 billion. $4,891 billion According to the ONS, February 2021 was the highest on record for online shopping, with 36.1% of the proportion of retail sales spent online. 36.1% Late 2021, eCommerce sales in all segments of all eCommerce markets decreased by an average of 20.73% in November 2021 compared to November 2020. 20.73% Online direct-to-consumer (D2C) sales by manufacturers rose by 20.5% and multichannel sales by 21.2% show the most significant increase compared to the third quarter of 2020. 20.5% & 21.2% By January 2021 internet users in Indonesia purchase the most items online, with 87% of active internet users shopping online. 87%
  • 15. eCommerce platforms and marketplaces statistics For most brands, 2020 was all about survival and building out the basics of their eCommerce operations. Though 2021 was tough for many of them, eCommerce still opened new doors for brands that are here to stay. eCommerce in 2021 Etsy has been generating spectacular results since the pandemic’s onset with little supply chain pain. Sales per buyer jumped from $37 in the second quarter of 2020 to $46 in the second quarter of 2021. $37 to $46 Total eCommerce sales for Walmart Inc. increased 8.8% in the quarter to about $17.3 billion from about $15.9 billion in the same period a year ago. 8.8% With the 11.11 Big Sale over, Shopee posted huge profits with record- breaking sales in Southeast Asia. Shopee broke its 2020 sales record with over 2 billion items sold throughout the sales period 2 billion Nearly $2 trillion are spent annually on the top 100 marketplaces, and the world’s biggest retailers are entering the ring. $2 trillion
  • 16. eCommerce news and trends According to Statista, the augmented reality market is valued at $30.7 billion, with around 810 million active mobile users. $30.7 billion The adoption of digital and omnichannel has increased to 62%. 62% The coronavirus pandemic sped up consumers’ adoption of real-time payment options by 41%. Global mobile payments make up 46% of that figure, equalling a total of $102.7 billion last year. 41% Due to COVID-19, 40% of retailers adjusted return policies. Returns are also rising as more online shoppers "bracket" their purchases, buying multiple versions of a product with the intention of returning some items. 40% Millennials and Gen Xers are the biggest online shoppers, with 67% of millennials and 56% of Gen Xers preferring to shop online versus in a brick-and- mortar store 67% & 56% • L'Oréal joined hands with TikTok to roll out eCommerce tools. • TikTok introduced TikTok Shopping. L'Oréal & TikTok
  • 17. 01 enhancing customer experience online with new technologies (AI & AR, etc.); 02 embracing and implementing new types of eCommerce (social commerce, live commerce, voice commerce etc.) to further boost sales; 03 adopting multi-cloud architecture to reduce business continuity risks 04 staying competitive with omnichannel selling, using centralized systems and online point-of-sales operations. The omnichannel shift brings micro-targeting to traditional retail space at a more heightened level of detail, aided by disruptive technologies Key Takeaways #1 Accordingly, e-store owners are turning their focus on:
  • 18. Shopping Cart Migration Trends in 2021 02 Global shopping carts migration trends 2021 01 Most migrated-from & -to eCommerce platforms 03 Most favorite platform type: Open-source vs hosted Discover in-house data by LitExtension
  • 19. These 7 aforementioned carts comprised 75,22% of the total number of Source Carts. Especially, Magento, Wix, and WooCommerce accounted for 49,16%. In 2021, Magento was top 1 migrated-from cart, accounting for 21,46%. In particular: • 37,85% of online sellers transferring their stores from Magento continued to upgrade from Magento 1.0 to Magento 2.0. • 16,78% of people who decided to leave Magento migrated from Magento to WooCommerce. 21,64% Wix ranked in top 2 Source Cart with 14,86%. Despite the fact that Wix has a large proportion of market share as well as live websites, this website builder has slow performance, limited scalability with a poor marketplace and optimization-less. As said, with 87,10% of migrations moving from Wix to Shopify, this hosted platform was the most popular destination for Wix users. 14,86% Most Migrated-from eCommerce Platforms WooCommerce topped 3, constituting 12,84%. People tend to leave WooCommerce due to the fact that this platform is quite expensive, requires a steep learning curve, lacks direct support, and has a slow loading time. Apparently, 55,05% moved from WooCommerce to Shopify and 12,08% switched to Magento in 2021. 12,84%
  • 20. Top 3 migrated-to platforms in 2021 remained Shopify (46,21%), WooCommerce (27,32%), and Magento (12,58%), with a total of more than 85% Target Carts. Shopify reaffirmed itself as the most popular destination for merchants with 46,21% migrations to Shopify, increasing 10,75% compared to our statistics in 2020. Particularly, Shopify was most favoured by users moving from Wix (28,01%), WooCommerce (15,29%), and Magento (14,82%)… 46,21% WooCommerce was the runner-up after Shopify, occupying 27,32%. We have looked closely at the data, and what we found was rather surprising. In 2021, Shopify obviously outperformed WooCommerce since the number of users moving to Shopify in 2021 was 18,89% higher than that to WooCommerce. In 2020, this number was only 4,32%. 27,32% Most Migrated-to eCommerce Platforms Magento ranked 3rd, accounting for 12,58%. Compared to 2020, the number of migrations to Magento dropped 7,82%. Last but not least, it is worth mentioning PrestaShop and BigCommerce. These 2 platforms were top 4 and top 5 favorite Target Carts, taking up 3,47% and 2,93% migrations respectively. 12,58% - 3,47% - 2,93%
  • 21.
  • 22. The proportion of hosted-to-hosted migration was higher than open-source to hosted, adding up to 61,58%. In the meantime, open-source to open-source migration constituted 84,03%, which was higher than open-source to hosted amount. This tendency is congruent with the 2020 trends.
  • 23. 01 Top migrated-to platforms: Shopify, WooCommerce, Magento, PrestaShop, BigCommerce. 02 Wix is growing in popularity. 03 Preferred cart type: Hosted eCommerce platform. Key Takeaways #2 Top 6 best eCommerce platforms in 2021, namely Shopify, WooCommerce, Magento, PrestaShop, BigCommerce and Wix. In 2020, these platforms also made their way to being top eCommerce solutions. Here come some notable conclusions:
  • 24. ECOMMERCE RECOMMENDATION IN 2022: BEST ECOMMERCE PLATFORMS & ONLINE MARKETPLACES 24
  • 25. 25,677,466 is the number of live websites using eCommerce technologies worldwide Hosted: #1 Shopify #2 Wix #3 BigCommerce Open-source: #1 WooCommerce #2 Magento #3 PrestaShop Top eCommerce Platforms
  • 26. #1 SHOPIFY #1 Reporting & Analytics #2 Inventory Management #3 Multi-channel & Omnichannel #4 Payment & Shipping #6 Internationalization #7 Dropshipping #8 Sales Tax #9 Blogging #10 Email Marketing #11 Abandoned Cart Recovery Shopify key features: In the arena of eCommerce solutions, the all-in-one hosted Shopify has always been praised as the biggest Kahuna, in large part because it’s uber-easy to use yet highly scalable with a plethora of apps and a great degree of customizability. That said, Shopify is undoubtedly the go- to platform for all- size businesses. What is Shopify? 3,882,345 In terms of live websites available in 2021, Shopify has risen to the top spot with 3,882,345 live websites, replacing WooCommerce’s 2020 top position. $608.9 million The gross profit of this platform grew 50% to $608.9 million in the third quarter of 2021, compared with $405.1 million for the third quarter of 2020.
  • 27. “Shopify is amazing for multiple reasons, but the App Store, it’s incredible” “When you get to the point where you have a great volume of orders, and you're really looking for that next level of support, Shopify Plus is something that we moved on to once we felt we were ready for that next stage of development. Having that flexibility with Shopify Plus has been so excellent for giving us the tools to build out some customizations. - Jeanne Foley, Co-founder of The Groomsman Suit r e v i e w S h o p i f y
  • 28. #2 WIX Wix is an all-in-one website builder tool that allows users to quickly set up their website for multiple purposes. It is packed with a great wealth of features to support e-merchants, including an easy-to- use design tool and hundreds of ways to get paid. The Wix pricing plan starts at $23 per month, while BigCommerce and Shopify asks for at least $29 per month What is Wix? 1 million Currently powering over 1 million live Wix websites and accounting for ⅕ of the total eCommerce market share. 831 All 831 Wix templates are free to use and customize. It would be highly beneficial for eCommerce users who do not have a strong financial background. #1 SEO Toolset Built-in (Wix ADI, Wix Editor, and Wix Editor X) #2 Facebook & Instagram Ads #3 Customer Loyalty & Engagement #4 Store Management #5 Store Analytics #6 Secure Online Payments #7 Flexible Payment and Billing Wix key features:
  • 29. As to be expected there was a slight learning curve, but overall it was user-friendly. Once I started to design, I was up and running within a day. From there, I continued to tweak and add stuff. Every now and then I receive an email from Wix with new tips and those are really helpful. - Mitchel Wu - Owner of Mitchel Wu Toy Photography r e v i e w W i x
  • 30. #3 BIGCOMMERCE BigCommerce is a leading hosted solution with an easy- to-use interface and advanced built-in features. BigCommerce is highly optimized to host big eStores. Thus, it can be considered to be the best suited for someone who’s growing fast and wants to operate at scale. What is BigCommerce? 50,000+ This platform has claimed that more than 50,000 online stores in 150+ countries use their eCommerce software. 90% With more than 90% of the BigCommerce platform data can be exposed to the API, BigCommerce is renowned as an API-Driven Commerce #1 Mobile Commerce #2 eCommerce Feature (Managing Products, Processing Orders, Muilti-currency, Multi- channel…) #3 Email Marketing #4 Paypal Powered by Braintree #5 Abandoned Cart Recovery BigCommerce key features:
  • 31. The key thing we’re getting from BigCommerce is the flexibility from its open APIs. It gives us the ability to build what we have with WordPress and extrapolate from it to do more innovative things that we probably wouldn’t be able to do with just an ordinary, more rigid platform, - Paul Green, Four Pillars Website and Ecommerce Manager. r e v i e w BigCommerce
  • 32. #1 WOOCOMMERCE WooCommerce is a WordPress-based, open-source eCommerce solution. It is the go-to platform for businesses of all sizes and types since it’s free to download and install, and comes with the clout of the WordPress brand name. What is WooCommerce? 50,000+ WooCommerce enables a super-rich WordPress themes and plugins store - 50,000+ free plugins, and 9000+ free themes for more specific 20+ WooCommerce Multi-site and its integration with 20+ marketplaces arm users with the capability to build an effective multi-channel selling system. #1 Themes & Customization #2 Inventory Management #3 Plugins & Extensions #4 Integration #5 Dropshipping #6 SEO & Marketing #7 Analytics #8 WordPress Multisite WooCommerce key features:
  • 33. We moved to WooCommerce because it’s flexible and offers a much better service than [the platform] we initially used at launch. There are so many extensions available – it just makes sense. - Wajdan Gul - Founder of SQUATWOLF r e v i e w WooCommerce
  • 34. #2 MAGENTO Magento is an open- source platform owned by Adobe. Since its release in 2007, Magento has always been praised as the perfect match for advanced-level users thanks to its endless customization possibilities. What is Magento? CocaCola, Nike & Ford Magento is currently home to some of the most high-profile websites on the planet such as Coca-Cola, Nike and Ford. 182,670 As of March 1st, 2022, there are 182,370 live websites using Magento. #1 Inventory Management #2 Sales Channels #3 Shipping & Tax #4 Store Analysis #5 Check-out & Payment Gateways #6 Mobile Commerce (Mobile- Friendly Checkout, Fully responsive theme, Progressive Web Applications) #7 SEO & Marketing Magento key features:
  • 35. Magento provides flexibility to manage all the required information about the business. I use it to manage my sales, stock and support. It provides the best experience to manage the business - Kashif J - Business Development Manager r e v i e w M a g e n t o
  • 36. #3 PRESTASHOP PrestaShop is an open-source eCommerce platform that made its debut in July 2008 and has gradually claimed its position as top eCommerce platforms. This platform is tailor- made for experienced eCommerce users who are well versed in coding. What is PrestaShop? 75 & 267 PrestaShop is renowned for an incredible set of internationalization packages with 75 languages, 267 payment modules (including digital wallets and Buy Now Pay Later option), and several global shipping plugins. 4129 With a huge range of extensions, Prestashop comes with 4129 PrestaShop modules including 123 free ones. #1 Inventory Management #2 SEO #3 Marketing #4 PrestaShop Payment Gateways #5 Themes #6 Modules #7 Support & Security PrestaShop key features:
  • 37. We chose PrestaShop for many reasons, starting with the stability of the platform and its many PHP resources available for the development of our site. PrestaShop allowed us to create a multilingual and multi-currency e-commerce site at a very reasonable total cost. - Maniac Auto r e v i e w P r e s t a S h o p
  • 38. Top 4 Online Marketplaces
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  • 41. #1 A9 algorithm #2 Amazon FBA Amazon key features 50% According to Statista, the multinational company accounted for 50 percent of the entire eCommerce retail market in terms of GMV. 2.45 billion The insane monthly traffic of Amazon when selling on its e- marketplace - 2.45 billion potential buyers from all around the world. 1. Face masks 2. Crossbody Bag 3. Wine FREEZE Cooling Cup 4. Kanoodle 5. Men’s and Women’s Classic Clog 6. Echo Dot 7. Personal Water Filter 8. Apple AirPods Pro 9. Digital Alarm Clock 10. Paperwhite E-Reader (kindle) Amazon best selling items
  • 42. 1.7 billion With the total listings reaching 1.7 billion in 2021, eBay can be the best sales channel possible for any store owner to sell on. eBay news eBay has finally launched Managed Delivery in 2020. This plan allows eBay marketplace sellers who sell a lot of inventory to fulfill orders more conveniently and swiftly. 1. Electronics & accessories (16.4%) 2. Clothing (16%) 3. Automotive (11%) 4. Health & Beauty (9%) 5. Home & Garden 6. Computers & Tablets 7. Musical Instruments 8. and much more… eBay best selling items #1 Managed Delivery #2 Best Offer eBay key features
  • 43. #1 USPS #2FedEx #3 Canada Post Etsy Shipping: 885 million There are more than 885 million internet users who go to Etsy every month, making the online marketplace rank as number 4th in the top E-marketplace in the US. $3.1 billion According to its Q3 2021 report, Etsy has reached $3.1 billion in gross merchandise sales, the revenue at the end of Q3 2021 is $532,429 million which has increased 17,9% compared to 2020. 1. Sticker 2. Notebook and journal 3. Jewelry 4. Home decor 5. Digital designs/Graphic designs 6. Posters 7. Toys & baby items 8. Vintage items 9. Organic cosmetics 10. Sewing and Crochet Pattern Etsy best selling items
  • 44. Omnichannel (Walmart+) Walmart key feature: $140 billion Walmart international has net sales of $140 billion for fiscal 2021, representing 22% of total fiscal 2021 consolidated revenue, and had grown from net sales of $120.1 billion and $120.8 billion for fiscal 2020 and 2019, respectively. 410.5 million Favored by 410.5 million visits per month, Walmart has always been among the top online marketplaces for many years 1. Groceries (56.3%) 2. Health and fitness (10.4%) 3. Toys 4. Household utilities 5. and much more… Walmart best selling items
  • 45. Key Takeaways #3 Choosing top marketplaces to sell products isn’t everything. It’s best to carefully research competitors and the product niche to make sure it’s not over-saturated and there’s still room for competition. Due to the amount of organic traffic to online marketplaces, the key is to develop a strategy to help products appear on the top search results so as to attract more visitors. For merchants who are selling on web stores or marketplace, embracing integration technology can help ease out the process of starting and managing a new sales channel. Centralized management can be obtained by using multi-channel selling tools, which helps synchronize data between marketplaces and web stores, and eases out the process of publishing new listings and managing orders from multiple sales channels.
  • 46. HERE ARE A FEW RECOMMENDATIONS TO FURTHER BOOST YOUR ECOMMERCE BUSINESS IN 2022 Ø Study the competition. To thrive, you have to keep a close eye on your rivals. What creative trends are they embracing? What innovations are they making? What are the differentiating elements? Insights into these questions will allow you to best position your business for success. Ø Monitor industry news and influencers. Keep an ear open to industry news sources and influencers for alerts when it comes to shifting market conditions. Stay ahead of emerging trends and keep an eye out for challenges on the horizon and you’ll keep your advantage over the competition. Ø Equip your business with the best eCommerce platforms. Knowing your competitors and catching up with the latest ecommerce trends can go a long way, but an eCommerce platform that provides what you actually need can save you much more time and effort. So, be wise to understand what your business needs. We hope this eCommerce report did help you big time!
  • 47. About LitExtension LitExtension is the world-leading shopping cart migration service for merchants and eCommerce experts. Founded in 2011 by a group of enthusiastic programming experts, we’re proud to have delivered 160,000+ successful migrations for 60,000+ customers worldwide. If you are about to move your store to another eCommerce platform, you can count on LitExtension without a doubt, because: • We support migrations among 100+ website builders. • You can transfer every important data including products, customers, orders and other related data. • There are plenty of additional options for you to expand the migration possibility such as: customer password migration, migrating SEO URLs, creating 301 redirects… Choosing the right eCommerce platform is of great importance for a successful online business, and LitExtension can help you confidently go with the right choice any time! Contact us Ø LitExtension Website Ø LitExtension Facebook Page Ø LitExtension Twitter Ø LitExtension Facebook Community Ø LitExtension Youtube Channel Ø LitExtension LinkedIn