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CASE STUDY


Lemon Tree Hotels is the second largest domestic
chain in India with 14 properties spread across
the country.


                                                                    REQUIREMENTS
     “As the fastest growing hotel chain in India,
     we have diverse technological requirements.                        i.    To improve its management of inventory distribution through OTAs by enhancing the number of OTA
                                                                              partners
     We measure the success of technology
     solution by its robust adaptability and                           ii.    A dynamic approach to publishing rates and allocation on these OTAs.
     bottom line contribution. RateGain                               iii.    Improve on its revenue management practices
     understands the industry. They are                               iv.     Take informed pricing decisions by tracking online rates of competitor properties of its constituent hotels.
     collaborative in willing to adapt their existing
     processes to better align with our needs.
                                                                    SOLUTION
     We value the dependability of the solution.”

                                                                    RateGain offered a packaged solution that tracks online rates of their competitors on a real time basis for an
                                                                    efficient pricing strategy.

                                                                    It further enabled Lemon Tree to decide on the most competitive rate and distribute it to different OTAs with
                                                                    advanced features like automated inventory management, linked rooms, distribution by room types etc.

                                                                    Presently, Lemon Tree is using PriceGain-Hotels, the rate shopping solution for 14 of its properties and
                                                                    ChannelGain, the online channel management solution for 10 of their properties to manage their rates and
                                                                    allocation on OTAs.


                                                                    BENEFITS
                                    Nikhil Sharma                   Lemon Tree experienced an improvement in their revenue management practices and has been able to derive high
                                    AVP-Operations
                                                                    ROI through these solutions.
                                    The Lemon Tree Hotel


For more information on competitive price intelligence and channel management solutions, please visit www.rategain.com                                                            (c) RateGain.com

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Case Study: How RateGain helped Lemon Tree improve its pricing strategy and online distribution

  • 1. CASE STUDY Lemon Tree Hotels is the second largest domestic chain in India with 14 properties spread across the country. REQUIREMENTS “As the fastest growing hotel chain in India, we have diverse technological requirements. i. To improve its management of inventory distribution through OTAs by enhancing the number of OTA partners We measure the success of technology solution by its robust adaptability and ii. A dynamic approach to publishing rates and allocation on these OTAs. bottom line contribution. RateGain iii. Improve on its revenue management practices understands the industry. They are iv. Take informed pricing decisions by tracking online rates of competitor properties of its constituent hotels. collaborative in willing to adapt their existing processes to better align with our needs. SOLUTION We value the dependability of the solution.” RateGain offered a packaged solution that tracks online rates of their competitors on a real time basis for an efficient pricing strategy. It further enabled Lemon Tree to decide on the most competitive rate and distribute it to different OTAs with advanced features like automated inventory management, linked rooms, distribution by room types etc. Presently, Lemon Tree is using PriceGain-Hotels, the rate shopping solution for 14 of its properties and ChannelGain, the online channel management solution for 10 of their properties to manage their rates and allocation on OTAs. BENEFITS Nikhil Sharma Lemon Tree experienced an improvement in their revenue management practices and has been able to derive high AVP-Operations ROI through these solutions. The Lemon Tree Hotel For more information on competitive price intelligence and channel management solutions, please visit www.rategain.com (c) RateGain.com