Case Study: How RateGain helped Lemon Tree improve its pricing strategy and online distribution
1. CASE STUDY
Lemon Tree Hotels is the second largest domestic
chain in India with 14 properties spread across
the country.
REQUIREMENTS
“As the fastest growing hotel chain in India,
we have diverse technological requirements. i. To improve its management of inventory distribution through OTAs by enhancing the number of OTA
partners
We measure the success of technology
solution by its robust adaptability and ii. A dynamic approach to publishing rates and allocation on these OTAs.
bottom line contribution. RateGain iii. Improve on its revenue management practices
understands the industry. They are iv. Take informed pricing decisions by tracking online rates of competitor properties of its constituent hotels.
collaborative in willing to adapt their existing
processes to better align with our needs.
SOLUTION
We value the dependability of the solution.”
RateGain offered a packaged solution that tracks online rates of their competitors on a real time basis for an
efficient pricing strategy.
It further enabled Lemon Tree to decide on the most competitive rate and distribute it to different OTAs with
advanced features like automated inventory management, linked rooms, distribution by room types etc.
Presently, Lemon Tree is using PriceGain-Hotels, the rate shopping solution for 14 of its properties and
ChannelGain, the online channel management solution for 10 of their properties to manage their rates and
allocation on OTAs.
BENEFITS
Nikhil Sharma Lemon Tree experienced an improvement in their revenue management practices and has been able to derive high
AVP-Operations
ROI through these solutions.
The Lemon Tree Hotel
For more information on competitive price intelligence and channel management solutions, please visit www.rategain.com (c) RateGain.com