The document discusses the integration of ad serving across multiple channels, including web, IPTV, and mobile, highlighting the need for unified sales management, inventory forecasts, and reporting. It emphasizes the importance of a strategic ad server partner that can use high-level intelligence for ad selection and optimize publisher yield management through various ad delivery methods. Key components mentioned include user identification, targeting, and a multi-network interface to enhance business models and workflows.

1. Axel Hoehnke Managing Partner sembassy a@sembassy.com+49 173 9528000The Full Picture for AdServing on multiple ScreensFuture Systems Requirements to AdServing & Yield Monetization

2. Publishers will extend their business tomultiple other communication channels! Web goes IPTVMobile goes webWeb goes performance Cross Media gets famous …What does that mean for the Publisher´s system´s provider (… not to get mad)?

3. Data from all Channels must be integratedWebIPTVMobileUnified Sales Management SystemConvergent sales, inventory forecasts and reporting.Strategic Ad Server Partner – High level intelligenceTransversal ad selection engine that determines which ad to display based on classical campaign criteria and convergent criteria.Web Ad ServingIPTV ad servingMobile Ad ServingUser Identification & TargetingUnique and cross identification and targeting.Low level intelligence web ad delivery.Low level intelligence mobile ad delivery.Low level intelligence IPTV ad delivery.Publisher Yield Management OptimizationAd placement optimization, eCPM management, remnant inventory management through ad networks.

4. WebIPTVMobileUnified Sales Management SystemConvergent sales, inventory forecasts and reporting.Strategic Ad Server Partner – High level intelligenceTransversal ad selection engine that determines which ad to display based on classical campaign criteria and convergent criteria.AdServing CoreWeb Ad ServingIPTV ad servingMobile Ad ServingUser Identification & TargetingUnique and cross identification and targeting.Low level intelligence web ad delivery.Low level intelligence mobile ad delivery.Low level intelligence IPTV ad delivery.Publisher Yield Management OptimizationAd placement optimization, eCPM management, remnant inventory management through ad networks.The AdServing Basics

5. WebIPTVMobileUnified Sales Management SystemConvergent sales, inventory forecasts and reporting.Strategic Ad Server Partner – High level intelligenceTransversal ad selection engine that determines which ad to display based on classical campaign criteria and convergent criteria.AdServing for webWeb Ad ServingIPTV ad servingMobile Ad ServingUser Identification & TargetingUnique and cross identification and targeting.Low level intelligence web ad delivery.Low level intelligence mobile ad delivery.Low level intelligence IPTV ad delivery.Publisher Yield Management OptimizationAd placement optimization, eCPM management, remnant inventory management through ad networks.must work on the web

6. WebIPTVMobileUnified Sales Management SystemConvergent sales, inventory forecasts and reporting.Strategic Ad Server Partner – High level intelligenceTransversal ad selection engine that determines which ad to display based on classical campaign criteria and convergent criteria.AdServing for MobileWeb Ad ServingIPTV ad servingMobile Ad ServingUser Identification & TargetingUnique and cross identification and targeting.Low level intelligence web ad delivery.Low level intelligence mobile ad delivery.Low level intelligence IPTV ad delivery.Publisher Yield Management OptimizationAd placement optimization, eCPM management, remnant inventory management through ad networks.include mobile

7. WebIPTVMobileUnified Sales Management SystemConvergent sales, inventory forecasts and reporting.Strategic Ad Server Partner – High level intelligenceTransversal ad selection engine that determines which ad to display based on classical campaign criteria and convergent criteria.AdServing for IPTVWeb Ad ServingIPTV ad servingMobile Ad ServingUser Identification & TargetingUnique and cross identification and targeting.Low level intelligence web ad delivery.Low level intelligence mobile ad delivery.Low level intelligence IPTV ad delivery.Publisher Yield Management OptimizationAd placement optimization, eCPM management, remnant inventory management through ad networks.include IPTV

8. WebIPTVMobileUnified Sales Management SystemConvergent sales, inventory forecasts and reporting.Strategic Ad Server Partner – High level intelligenceTransversal ad selection engine that determines which ad to display based on classical campaign criteria and convergent criteria.Web Ad ServingIPTV ad servingMobile Ad ServingUser Identification & TargetingUnique and cross identification and targeting.Low level intelligence web ad delivery.Low level intelligence mobile ad delivery.Low level intelligence IPTV ad delivery.Publisher Yield Management OptimizationAd placement optimization, eCPM management, remnant inventory management through ad networks.enable cooperation with networksMulti Network Interface

9. WebIPTVMobileUnified Sales Management SystemConvergent sales, inventory forecasts and reporting.Strategic Ad Server Partner – High level intelligenceTransversal ad selection engine that determines which ad to display based on classical campaign criteria and convergent criteria.Web Ad ServingIPTV ad servingMobile Ad ServingUser Identification & TargetingUnique and cross identification and targeting.Low level intelligence web ad delivery.Low level intelligence mobile ad delivery.Low level intelligence IPTV ad delivery.Publisher Yield Management OptimizationAd placement optimization, eCPM management, remnant inventory management through ad networks.enable enhanced business modelsMarketplace

10. WebIPTVMobileUnified Sales Management SystemConvergent sales, inventory forecasts and reporting.Strategic Ad Server Partner – High level intelligenceTransversal ad selection engine that determines which ad to display based on classical campaign criteria and convergent criteria.Web Ad ServingIPTV ad servingMobile Ad ServingUser Identification & TargetingUnique and cross identification and targeting.Low level intelligence web ad delivery.Low level intelligence mobile ad delivery.Low level intelligence IPTV ad delivery.Publisher Yield Management OptimizationAd placement optimization, eCPM management, remnant inventory management through ad networks.enable enhanced Yield ManagementEnhanced Yield Management

11. WebIPTVMobileWorkflow optimizationUnified Sales Management SystemConvergent sales, inventory forecasts and reporting.Strategic Ad Server Partner – High level intelligenceTransversal ad selection engine that determines which ad to display based on classical campaign criteria and convergent criteria.Web Ad ServingIPTV ad servingMobile Ad ServingUser Identification & TargetingUnique and cross identification and targeting.Low level intelligence web ad delivery.Low level intelligence mobile ad delivery.Low level intelligence IPTV ad delivery.Publisher Yield Management OptimizationAd placement optimization, eCPM management, remnant inventory management through ad networks.enable workflow optimization

12. WebIPTVMobileUnified Sales Management SystemConvergent sales, inventory forecasts and reporting.Strategic Ad Server Partner – High level intelligenceTransversal ad selection engine that determines which ad to display based on classical campaign criteria and convergent criteria.Targeting AnalyticsWeb Ad ServingIPTV ad servingMobile Ad ServingUser Identification & TargetingUnique and cross identification and targeting.Low level intelligence web ad delivery.Low level intelligence mobile ad delivery.Low level intelligence IPTV ad delivery.Publisher Yield Management OptimizationAd placement optimization, eCPM management, remnant inventory management through ad networks.Integrate data from 3rd party systems

13. WebIPTVMobileWorkflow optimizationUnified Sales Management SystemConvergent sales, inventory forecasts and reporting.Strategic Ad Server Partner – High level intelligenceTransversal ad selection engine that determines which ad to display based on classical campaign criteria and convergent criteria.AdServing for IPTVAdServing CoreAdServing for webTargeting AnalyticsWeb Ad ServingIPTV ad servingMobile Ad ServingUser Identification & TargetingUnique and cross identification and targeting.Low level intelligence web ad delivery.Low level intelligence mobile ad delivery.Low level intelligence IPTV ad delivery.Publisher Yield Management OptimizationMarketplace Enhanced Yield ManagementMulti Network InterfaceAd placement optimization, eCPM management, remnant inventory management through ad networks.to provide Publisher with the Full Picture

14. Sounds easy?Axel Hoehnke Managing Partner sembassy a@sembassy.com+49 173 9528000