Condor Ferries Selects RateGain To Co-Create a Future-Focused Optimized Pricing Strategy Using AI-Enabled Accurate Rate Intelligence. Condor Ferries, a ferry operator providing passenger and freight services across the English Channel since the last 55 years was looking to sustain bookings made on brand site along with creating a robust future-focused pricing strategy. They selected RateGain to on-board RevGain for Ferries a customized solution offering for Cruises and Ferries to -Unlock new revenue creation opportunities -Optimize Inventory Utilization and Planning -Create a future-focused, adaptable pricing strategy -Improve Competitor Intelligence

1. Condor Ferries Leverages AI-led Forecasting
And Pricing Recommendations To
Optimize Pricing Strategy

2. About the Customer
Condor Ferries is a ferry operator providing passenger and freight services across the
English Channel between the United Kingdom, Guernsey, Jersey (in the Channel
Islands) and France.
Established in 1964, the company currently operates two high speed ferries and two
conventional freight ships, carrying just under one million passengers and 200,000
passenger vehicles each year, along with 100,000 freight vehicles and thousands of
tonnes of produce for export.
It also plays a vital role in transporting fresh and frozen produce, in fact virtually any
goods that can be driven or towed on board.
Read how Condor Ferries was able to overcome business challenges, maximize the
benefits of moving to onboard technology and continue providing unparalleled
passenger satisfaction.
A key objective for Condor is to develop bookings made online at
www.condorferries.com whilst monitoring other available options in a changing
market place. Using the latest technology, Condor was also looking to achieve:
Customer Challenges
Improved response in a changing market: Achieve quicker response to
market conditions, as a result of events and seasonal influences, with an
agile and dynamic pricing capability.
Future focused pricing model: Capability to derive optimal fares based on
historical performance and projected sales whilst remaining competitive in
the market.
www.condorferries.com

3. RateGain conducted a series of discovery workshops with Condor Ferries to
identify the key business challenges to solve. Having mutually agreed on the
required capabilities RateGain deployed RevGain, the pricing solution built
specifically for the cruise and ferry industry, and this is providing Condor Ferries
with improved forecasting and opportunities for revenue optimization.
The AI-enabled product ingests and processes multiple data sets from Condor’s
historical booking and reservations data, along with events and weather
information. From these inputs the pricing engine calculates the expected demand
forecast for each day and generates fare recommendations.
Using RevGain for Ferries the Condor Ferries was able to:
Derive consistent rate recommendations from highly accurate data using
predictive models.These help boost revenue by intelligently searching out
many opportunities, backed with cloud, data lake and machine learning.
Receive on-demand, real time,
customized reports
Deploy complex pricing strategies that can
help adjust fare prices dynamically yet
Publish fares that are competitive
within the marketplace.
Remaining the preferred transportation partner: With the rise of low cost
airlines as alternate transportation options, the right price intelligence was
essential to execute their pricing strategy and maintain status as the
preferred mode of transport.
Forecasting for unpredictable external factors: Weather and localized sea
conditions impact on service and therefore overall customer experience.
Forecasting the right weather conditions and communicating service
availability is a huge challenge putting pressure on existing capacity and the
inability to serve more customers
Our solution

4. Condor Ferries was able to deliver its brand promise, initiate its digitalization
journey, and optimize its pricing strategy by deriving a number of benefits from the
partnership with RateGain
Condor’s pricing model is complex as it requires daily, weekly, monthly
and seasonal variations in seat inventory together with historic data to
allow for accurate forecasting and revenue optimisation.
RevGain provides accurate, real time and consistent data which is
helping us respond quickly to changing market conditions and create
opportunities for revenue optimisation.
Unlocking new revenue creation opportunities: The rate recommendation
generates dynamic prices w.r.t to changing market position leading to
maximizing profits, plugging revenue leaks and uplifting revenues.
Optimising Inventory: Machine learning-based forecast of expected
inventory utilization helps to plan better utilization of inventory and
maximize revenue
Comprehensive price discovery module enables Condor Ferries to
implement any new pricing strategy that would meet set objectives
Improved understanding understanding and tracking of competition
Benefits
Kerry Jalie
Head- Change Management and Development
Condor Ferries