This is the slideshow that was presented in this month's Data Driven Media: Understanding Programmatic Webinar where JJ Eastwood from and Rochelle Cass discussed Programmatic.
6. The process is guided by a human element, with the end
goal of centralising data and generating meaningful
intelligence that buyers can act upon quickly
8. $500MEstimated AU spend in 2015
“Long term, the majority of premium inventory (an estimated 80%) will
be sold through RTB platforms. Eventually, almost all premium inventory
will be sold programmatically, with the sole exception of custom
executions.” - IDC, November 2013
27%
of total display
ad spend
$300MEstimated AU
spend in 2014
$50BWorldwide
spending in 2018
Programmatic trading is already big business in Australia
10. Real Time Bidding (RTB) has been the most common
way to buy programmatic inventory: similar to Adwords
But the advent of Private Marketplaces means not all
programmatic is RTB
11. • DSP – Demand Side Platform
• SSP – Supply Side Platform
Breaking Down The Most Commonly Used
Acronyms
18. 1. Are they independently certified?
2. Do they offer logins to their platform that allows
you to monitor campaign performance and where
ads are are being served?
3. Do they offer full-funnel and cross channel
solutions?
Assessing best programmatic partners: questions
you should be asking
21. Big 3 Takeouts – Why you should embrace Programmatic
Finding customers you might not
have spoken to before
Move beyond CPM. Optimised
performance and business outcomes
Big Data into Advertising delivers
sophisticated understanding of consumers1
2
3