1. Targeting Small
Percent of Market
Page Views
Targeted
Companies
CSC sells complex IT solutions to a small
percentage of companies. They sold to
those they knew and needed to target
specific companies and understand in fine
detail their market.
Account Lift
The Challenge
CSC wanted to fine tune their targeting
to reach their exact audience.
The Target
CSC aimed to serve customized ads and
content at the most optimal time and tie
demand generation with lift frequency.
CSC launched a new, always-on
campaign as air cover for their global
Account Based Marketing initiative.
CSC moved more of their target companies
through the sales funnel.
The Goal
• Using display advertising at multiple touch
points at the right time.
• Coordinating advertising messaging to the
experience the consumer gets on the website.
• Turning messaging into a dialogue with
the consumer.
Demandbase worked with CSC and DWA (CSC's
agency on this project) to serve the right content and
messaging to the right companies by:
The Demandbase Strategy
The Results
COMPANY-TARGETED ADVERTISING
Gets Results for CSC
CSC is a global IT services company
developing smart, technology-enabled
solutions to solve their clients' challenges.
Case Study
UP
58%
245 Lifted
Companies
108
Sources
Advertising Age Custom Webcast: Making B2B Display Ads Highly Effective for B2B Marketers
Nick Panayi, Director-Global Brand & Digital Marketing, CSC
28 million
U.S. Companies
Audience
MIN MAX
Exact Audience
Your Homepage
Personalized Welcome Text
“A website is truly becoming
a platform to establish
credibility and begin that
two-way dialogue with
a customer.”
– Nick Panayi, Director-Global Brand &
Digital Marketing, CSC