Dynamic ads in into streamed video offers the ability to create value through hyper-targeting, which is set to exploit full programmatic delivery. Commercial rights, regulations and technical specifications are governing factors for ad copy management.
In the online arena, managing these touchpoints can be highly manual and error-prone when trafficking first-party sold digital ad copy. Furthermore, there is currently little confidence in third-party sold / programmatic networks' ad copy workflows, however broadcasters and consumers alike expect ad insertion into online video to be delivered with a "TV-quality" experience.
This document discusses several emerging trends in broadcast marketing. It outlines how broadcast marketing has expanded from traditional television and radio to include new platforms like online video, social media, and mobile devices. It highlights key trends in on-demand streaming, multi-screen viewing, and over-the-top services. The document also examines how broadcast marketers can leverage social media, user data, and mobile technologies to engage audiences in real-time and deliver personalized advertising across multiple devices. An effective broadcast marketing director must understand these new trends and how to strategically utilize different media platforms to reach target demographics.
Four forces reshaping the digital advertising landscapePwC España
Móviles y vídeo están llamados a cambiar los hábitos de los usuarios relacionados con el aumento del uso de nuevas tecnologías y el consumo de contenidos multimedia, expandiendo así el grado de interacción y el volumen del mercado de la publicidad, accesible ya en todo momento a través de los 4 canales protagonistas del estudio.
The Basics of Header Bidding, Hot Topic Header Bidding, June 8th, 2017Christina Henry
Header bidding allows publishers to open their inventory to multiple ad exchanges and demand sources simultaneously to increase yield. It works by including a header tag on the page that fires multiple ad calls before the traditional ad slot is rendered. This encourages competition among ad exchanges and improves pricing. Publishers must consider factors like pre-bid vs managed services, line item limits, bid landscape analysis, brand safety, transparency, network auditing, and partner selection criteria around response speed and tools.
1. An online auto retailer partnered with BrightRoll to test and optimize their video advertising campaigns using programmatic technology.
2. They tested different parameters like audience targeting, creative content, ad units, and content length.
3. The results showed that targeting potential customers drove higher click-through rates, while known customers were more effective for conversions. Creative content and short-form videos also improved engagement metrics.
This document provides an overview of advertising on YouTube using in-stream ads. It discusses the different types of YouTube ads, prerequisites for creating ads, best practices for landing pages and video creation, and how to set up advertising campaigns. Campaigns can be targeted towards keywords, interests, video placements, or retargeting. Overall, the guide aims to explain how to leverage in-stream YouTube ads effectively and affordably to generate leads or sales.
This document provides information about membership benefits for joining IAB Europe, the leading European-level industry association for the digital advertising ecosystem. The top benefits of membership include opportunities to promote companies as digital leaders, shape industry frameworks and standards, network with industry leaders across Europe, access regulatory guidance and research reports, and for tier 1 members, additional benefits like a bespoke focus activity and presence at their flagship annual conference. IAB Europe works on initiatives in areas like GDPR implementation, programmatic trading, brand advertising, research, education and training, and hosts various events.
A lot of advertisers are not familiar with the programmatic advertising term: demand-side platform (DSP). There are a lot of questions about what a DSP is and how different DSPs compared to Google Ads. You can find those anwers in our DSPs vs Google Ads e-book.
This document discusses several emerging trends in broadcast marketing. It outlines how broadcast marketing has expanded from traditional television and radio to include new platforms like online video, social media, and mobile devices. It highlights key trends in on-demand streaming, multi-screen viewing, and over-the-top services. The document also examines how broadcast marketers can leverage social media, user data, and mobile technologies to engage audiences in real-time and deliver personalized advertising across multiple devices. An effective broadcast marketing director must understand these new trends and how to strategically utilize different media platforms to reach target demographics.
Four forces reshaping the digital advertising landscapePwC España
Móviles y vídeo están llamados a cambiar los hábitos de los usuarios relacionados con el aumento del uso de nuevas tecnologías y el consumo de contenidos multimedia, expandiendo así el grado de interacción y el volumen del mercado de la publicidad, accesible ya en todo momento a través de los 4 canales protagonistas del estudio.
The Basics of Header Bidding, Hot Topic Header Bidding, June 8th, 2017Christina Henry
Header bidding allows publishers to open their inventory to multiple ad exchanges and demand sources simultaneously to increase yield. It works by including a header tag on the page that fires multiple ad calls before the traditional ad slot is rendered. This encourages competition among ad exchanges and improves pricing. Publishers must consider factors like pre-bid vs managed services, line item limits, bid landscape analysis, brand safety, transparency, network auditing, and partner selection criteria around response speed and tools.
1. An online auto retailer partnered with BrightRoll to test and optimize their video advertising campaigns using programmatic technology.
2. They tested different parameters like audience targeting, creative content, ad units, and content length.
3. The results showed that targeting potential customers drove higher click-through rates, while known customers were more effective for conversions. Creative content and short-form videos also improved engagement metrics.
This document provides an overview of advertising on YouTube using in-stream ads. It discusses the different types of YouTube ads, prerequisites for creating ads, best practices for landing pages and video creation, and how to set up advertising campaigns. Campaigns can be targeted towards keywords, interests, video placements, or retargeting. Overall, the guide aims to explain how to leverage in-stream YouTube ads effectively and affordably to generate leads or sales.
This document provides information about membership benefits for joining IAB Europe, the leading European-level industry association for the digital advertising ecosystem. The top benefits of membership include opportunities to promote companies as digital leaders, shape industry frameworks and standards, network with industry leaders across Europe, access regulatory guidance and research reports, and for tier 1 members, additional benefits like a bespoke focus activity and presence at their flagship annual conference. IAB Europe works on initiatives in areas like GDPR implementation, programmatic trading, brand advertising, research, education and training, and hosts various events.
A lot of advertisers are not familiar with the programmatic advertising term: demand-side platform (DSP). There are a lot of questions about what a DSP is and how different DSPs compared to Google Ads. You can find those anwers in our DSPs vs Google Ads e-book.
BI Report- The Future of Pay TV summaryKeith Johnson
The impact of OTT TV services and the quest for a ‘better TV’ experience.
The arrival of interactive OTT (over-the-top) TV platforms is opening up direct, non-traditional routes to market for brands, rights owners, content publishers and production companies, and with the consumer firmly in the driving seat, the issue of consumer choice of TV services is the competitive motivator now at the heart of business strategy for both incumbent Pay TV operators and the new breed of consumer –facing content aggregators entering the market.
The clash of competing mind-sets is going to be intriguing as broadcast and Internet businesses build new services on the centre ground of hybrid TV delivery of consumer entertainment, anytime, anywhere the viewer wants to access it. The one thing the general viewer does not want is complexity, driven by the overt clashing technologies in poorly designed and difficult to use viewing experiences.
This report lays out the impact of video content convergence across multiple screens and consumer devices on the Pay TV business and includes a comprehensive look at the impact of connected consumer devices and social media on the future Pay TV and brand advertising engagement models.
Xaxis and Tiffany & Co.: Using Programmatic Direct Buy (PDB) to Drive Better ...IAB Europe
Programmatic buying has become popular, but luxury brands hesitate due to concerns over brand protection and media quality. Programmatic direct buy (PDB) addresses these concerns by allowing negotiation over inventory, pricing, and volume. MEC and Xaxis helped Tiffany leverage PDB to improve advertising performance. They secured high-quality inventory, designed routes targeting men and women differently, and measured brand impact, finding awareness and message endorsement increased among women exposed to multiple ads. This case showed how luxury brands can benefit from programmatic buying by refining inventory, customizing communication, and understanding audience impact.
The document summarizes the findings of a study on the digital video advertising market. It finds that while digital video advertising is expected to grow significantly, challenges around premium inventory, targeting, and measurement are holding the market back from its full potential. Both advertisers and media companies want more transparency and accountability to build confidence in the digital video advertising market. Outstream video ads, or ads within editorial content, are seen as one solution that can help address issues around viewability and deliver strong returns.
Both advertisers and publishers are bullish on digital video advertising’s future, according to the results of a study commissioned by video advertising firm Teads and conducted by Forrester Consulting.
Forrester surveyed 529 decision-makers representing advertisers, agencies and media companies in Argentina, France, Germany, Italy, Mexico, Spain, the UK and the US. It found that at least 70 per cent of agencies and advertisers expect video budgets to increase in the next two years, while on the sell-side, 73 per cent of media companies plan to offer more volume of video inventory to meet demand.
Advertising challenges
But the study also identified challenges that are holding advertisers and media companies back from fully pursuing digital video advertising solutions. Foremost among these are the definition, availability, and lack of premium video inventory; and the ability to assure digital video advertising performance.
50 per cent of agencies, and 46 per cent of advertisers surveyed, cited a lack of verification that the ads were delivered to the intended audience as the main factor they thought would inhibit adoption of, or spend in, digital video. Issues around measurement standards were identified as the second and third most important inhibiting factors, with “lack of premium video inventory” in fourth place, cited by 40 per cent of agencies and 27 per cent of advertisers.
When media owners were asked about the challenges they had experienced selling video ad inventory, the main one was lower than expected ROI (cited by 44 per cent of respondents); followed by “video is too small a part of our overall revenues to dedicate sales or traffic manager resources to it” (40 per cent); and a lack of video inventory (37 per cent).
Reassuringly for Teads, when asked what types of video advertising would be more or much more important that today, outstream advertising, which Teads specializes in, came out on top. Outstream advertising appears outside of the normal video ad stream, typically within editorial content. It was cited in the study as likely to be more or much more important in the future by 77 per cent of agencies, 70 per cent of advertisers, and 69 per cent of publishers.
“I believe that the latest study from Forrester Consulting reinforces what we’ve known for some time – that outstream advertising presents a huge opportunity for media companies, advertisers and agencies looking to achieve success in digital video,” said Teads CEO, Bertrand Quesada. “As the inventors of outstream video advertising, Teads is well-positioned to solve the industry’s premium problem by delivering innovative formats that drive greater results from digital video advertising.”
Targeted TV -The Future of Addressable AdvertisingSigma Systems
The document discusses the future of targeted advertising on cable TV through addressable advertising. It proposes that cable needs a subscriber information system (SIS) to (1) collect and correlate subscriber data from multiple sources, (2) respond to queries about subscriber attributes and market segments, and (3) support targeted advertising and applications while protecting privacy. A new standard called SCTE 130 defines how advertising systems can communicate placement opportunities and measurement data to enable multi-vendor interoperability using SIS infrastructure.
This document provides an overview of Nielsen's solutions for measuring marketing effectiveness across different areas such as media planning/buying, audience measurement, response effect, and resonance/reaction.
It describes Nielsen's various solutions including AIS/M+ for competitive media spend analysis, TV Ratings for measuring TV viewership, NCS/NBI for analyzing sales impact of advertising campaigns, and Nielsen Neuro for evaluating ad effectiveness based on brain activity and eye tracking.
For each solution, it provides a brief description, key benefits, typical budget and timing required. The solutions range from analyzing media spend and viewership to measuring sales impact, campaign accountability, and ad resonance with audiences.
IAB europe - Viewable Impressions - White Paper - Feb 2015Romain Fonnier
Livre blanc IAB sur la visibilité des impressions
L'IAB propose son dernier livre blanc sur le sujet de la visibilité des impressions publicitaires, avec pour but de favoriser la confiance des acteurs et donc les investissements média dans le digital.
Ce livre blanc aborde notamment:
- l'état de l'art sur le sujet visibilité en Europe
- la métrique visibilité dans un contexte de métriques élargi
- les perspectives et les évolutions prévisibles sur le sujet
- un récapitulatif des termes et concepts utilisés couramment
This document summarizes Forrester's evaluation of 14 significant vendors that provide through-channel marketing automation (TCMA) platforms. It discusses the evolution of TCMA, which began in franchising/dealership networks and has expanded to other B2B industries. TCMA platforms are distinguished from traditional marketing automation by their governance capabilities, which allow brands to syndicate content and customize partners' participation. The document evaluates each vendor based on 20 criteria to help B2B marketers identify the best options for their through-channel marketing programs.
Digital Advertising Trends 2021 – Mid-Year ReportJomer Gregorio
The global advertising industry was hit hard by the COVID-19 pandemic in 2020. Marketers were forced to shift to digital-first strategies and adopt new technologies. Some key trends in 2021 included the rise of programmatic advertising, growth of connected TV and video advertising, increased e-commerce sales, heavy social media usage, the decline of cookies, and a focus on mobile and interactive formats. Advertisers had to quickly adapt to changes in consumer behavior or risk losing out to more agile competitors.
The document discusses the results of a study conducted by Videology and Gain Theory on the effectiveness of video advertising. The key findings are:
1) Video advertising delivered an average ROI 1.27x higher than TV advertising alone. However, ROI results varied significantly depending on inventory quality and campaign design.
2) Campaigns using more broadcast video inventory achieved higher ROIs relative to TV. ROI increased substantially as the percentage of budget spent on broadcast video rose from 5% to 60%.
3) On average, brands allocated 5% of their advertising budgets to video but could optimize ROI further by increasing this to 12.8% on average, according to Gain Theory's analysis.
4) Key factors influencing
Applying data in today’s multi screen worldOMD China
Multi-screening is no longer a new phenomena, but the data challenge in multi-screen media planning is still very real. We need to look beyond using multi-screen media as an efficiency buy. OMD discusses their point of view and methodology for effective multi-screen planning.
New Native Advertising Guidelines and What Steps You Need to TakeCMI_Compas
he Federal Trade Commission recently released two documents outlining their policies around the transparency of native advertising. As marketers it's important to understand and implement these new guidelines. Our newest POV explains
This marketing plan aims to increase awareness and use of DirecTV's Refer-A-Friend program. The strategy uses a "gossip" theme under the slogan "Want to Know a Secret" across social media platforms and traditional media. Ads will run continuously on platforms like Facebook, Twitter, YouTube and Pandora, while direct mailers and magazine placements will have pulsing schedules. The campaign promotes the idea that DirecTV has a secret way to save money and wants to share it. Effectiveness will be measured using social media analytics, surveys and tracking the #MySecretSavings hashtag. The goal is to better connect with customers through two-way communication and increase referrals in the target 18-34 age group
GFK Case study: Putting people back into dataIAB Europe
Time Inc. partnered with GfK to enhance programmatic advertising by incorporating more robust consumer segmentation data. GfK surveyed Time Inc.'s Crossmedia Link panel in the UK and US to gather additional attitudinal and demographic information to create more detailed segments like "mums". This allowed Time Inc. to match behavioral data segments with insights into consumers' attitudes, essentially "putting people back into the data". Time Inc. integrated these enhanced segments into its ad exchange platform. The partnership aims to test targeting ads to these 3D segments in a campaign and compare results to behavioral targeting alone.
Growing numbers of advertisers and publishers are embracing programmatic channels for video advertising, where real-time markets allow buyers and sellers to buy and sell video ads at scale with lower costs. Data shows that in-stream video ad impressions tripled on the DoubleClick Ad Exchange from 2012 to 2013 due to strong demand. Nearly all advertiser categories posted double-digit growth in video ad spend and impressions each quarter as more utilize programmatic channels.
Member case study: Kantar Millward Brown - Delivering cost-effective incremen...IAB Europe
Videology commissioned a Kantar Millward Brown CrossMedia® Research study to analyse and showcase how digital video complements heavyweight TV campaigns.
Exploring The World Of Adult Ad Networks.pdfmarcuslary231
Adult ad networks are essential for connecting advertisers with specific audiences looking for adult content in the wide world of internet advertising. These networks give publishers and advertisers a platform to monetize their adult websites and apps with a variety of advertising options, including display, video, native, and more.
Digital Advertising Lecture for Advanced Digital & Social Media Strategy at U...Valters Lauzums
Digital advertising, or paid media, encompasses the strategic deployment of online advertisements to reach target audiences efficiently and effectively. This includes any digital platform that supports advertising to deliver unique messages for any objective. Understanding the mechanics of digital advertising platforms, along with insights into audience behaviors and preferences, allows marketers to optimize their ad spend and achieve significant engagement and conversion rates. This lecture is for Advanced Digital & Social Media Strategy (MGMTX 466.05) at UCLA Extension.
The document discusses how digital advertisers can improve performance and engagement by adopting more advanced data-driven techniques. It describes a study where advertisers using these new techniques achieved a 32% average improvement in cost per action. The techniques included search and video remarketing and behavioral analytics. To fully realize the potential of digital advertising, the document recommends that advertisers embrace these advanced techniques, address data and strategy fragmentation, and make better use of digital marketing talent and capabilities.
FWCE Cracking the Programmatic Conundrum White PaperIAB Europe
This document outlines three strategic approaches being taken by premium video broadcasters and pay TV operators to incorporate programmatic trading:
1. Using programmatic advertising to grow local markets by lowering barriers for new advertisers and allowing targeted campaigns.
2. Automating inventory management processes to make more inventory available through private marketplaces, reducing risk for direct sales commitments.
3. Harnessing programmatic technology and data to boost the overall value of the upfront market by forecasting demand and pricing inventory dynamically closer to air dates.
The benefits of embracing strategic programmatic include broadening the advertiser base, making inventory usage more efficient, and optimizing revenue without undue risk. Programmatic should be adopted carefully considering
The document introduces a new time-based digital advertising metric called Guaranteed Time Slot (GTS) that has been accredited by the Media Rating Council. It discusses the benefits of using time spent viewing an ad as a new metric for both publishers and advertisers. The document then presents a case study on a large online media publisher that adopted the GTS metric. The case study compares key performance indicators like page views, impressions, and average visit duration, before and after adopting GTS, and found increases in important metrics like time spent on the site. The new time-based metric provides a way to better understand advertising effectiveness and maximize revenue for publishers.
BI Report- The Future of Pay TV summaryKeith Johnson
The impact of OTT TV services and the quest for a ‘better TV’ experience.
The arrival of interactive OTT (over-the-top) TV platforms is opening up direct, non-traditional routes to market for brands, rights owners, content publishers and production companies, and with the consumer firmly in the driving seat, the issue of consumer choice of TV services is the competitive motivator now at the heart of business strategy for both incumbent Pay TV operators and the new breed of consumer –facing content aggregators entering the market.
The clash of competing mind-sets is going to be intriguing as broadcast and Internet businesses build new services on the centre ground of hybrid TV delivery of consumer entertainment, anytime, anywhere the viewer wants to access it. The one thing the general viewer does not want is complexity, driven by the overt clashing technologies in poorly designed and difficult to use viewing experiences.
This report lays out the impact of video content convergence across multiple screens and consumer devices on the Pay TV business and includes a comprehensive look at the impact of connected consumer devices and social media on the future Pay TV and brand advertising engagement models.
Xaxis and Tiffany & Co.: Using Programmatic Direct Buy (PDB) to Drive Better ...IAB Europe
Programmatic buying has become popular, but luxury brands hesitate due to concerns over brand protection and media quality. Programmatic direct buy (PDB) addresses these concerns by allowing negotiation over inventory, pricing, and volume. MEC and Xaxis helped Tiffany leverage PDB to improve advertising performance. They secured high-quality inventory, designed routes targeting men and women differently, and measured brand impact, finding awareness and message endorsement increased among women exposed to multiple ads. This case showed how luxury brands can benefit from programmatic buying by refining inventory, customizing communication, and understanding audience impact.
The document summarizes the findings of a study on the digital video advertising market. It finds that while digital video advertising is expected to grow significantly, challenges around premium inventory, targeting, and measurement are holding the market back from its full potential. Both advertisers and media companies want more transparency and accountability to build confidence in the digital video advertising market. Outstream video ads, or ads within editorial content, are seen as one solution that can help address issues around viewability and deliver strong returns.
Both advertisers and publishers are bullish on digital video advertising’s future, according to the results of a study commissioned by video advertising firm Teads and conducted by Forrester Consulting.
Forrester surveyed 529 decision-makers representing advertisers, agencies and media companies in Argentina, France, Germany, Italy, Mexico, Spain, the UK and the US. It found that at least 70 per cent of agencies and advertisers expect video budgets to increase in the next two years, while on the sell-side, 73 per cent of media companies plan to offer more volume of video inventory to meet demand.
Advertising challenges
But the study also identified challenges that are holding advertisers and media companies back from fully pursuing digital video advertising solutions. Foremost among these are the definition, availability, and lack of premium video inventory; and the ability to assure digital video advertising performance.
50 per cent of agencies, and 46 per cent of advertisers surveyed, cited a lack of verification that the ads were delivered to the intended audience as the main factor they thought would inhibit adoption of, or spend in, digital video. Issues around measurement standards were identified as the second and third most important inhibiting factors, with “lack of premium video inventory” in fourth place, cited by 40 per cent of agencies and 27 per cent of advertisers.
When media owners were asked about the challenges they had experienced selling video ad inventory, the main one was lower than expected ROI (cited by 44 per cent of respondents); followed by “video is too small a part of our overall revenues to dedicate sales or traffic manager resources to it” (40 per cent); and a lack of video inventory (37 per cent).
Reassuringly for Teads, when asked what types of video advertising would be more or much more important that today, outstream advertising, which Teads specializes in, came out on top. Outstream advertising appears outside of the normal video ad stream, typically within editorial content. It was cited in the study as likely to be more or much more important in the future by 77 per cent of agencies, 70 per cent of advertisers, and 69 per cent of publishers.
“I believe that the latest study from Forrester Consulting reinforces what we’ve known for some time – that outstream advertising presents a huge opportunity for media companies, advertisers and agencies looking to achieve success in digital video,” said Teads CEO, Bertrand Quesada. “As the inventors of outstream video advertising, Teads is well-positioned to solve the industry’s premium problem by delivering innovative formats that drive greater results from digital video advertising.”
Targeted TV -The Future of Addressable AdvertisingSigma Systems
The document discusses the future of targeted advertising on cable TV through addressable advertising. It proposes that cable needs a subscriber information system (SIS) to (1) collect and correlate subscriber data from multiple sources, (2) respond to queries about subscriber attributes and market segments, and (3) support targeted advertising and applications while protecting privacy. A new standard called SCTE 130 defines how advertising systems can communicate placement opportunities and measurement data to enable multi-vendor interoperability using SIS infrastructure.
This document provides an overview of Nielsen's solutions for measuring marketing effectiveness across different areas such as media planning/buying, audience measurement, response effect, and resonance/reaction.
It describes Nielsen's various solutions including AIS/M+ for competitive media spend analysis, TV Ratings for measuring TV viewership, NCS/NBI for analyzing sales impact of advertising campaigns, and Nielsen Neuro for evaluating ad effectiveness based on brain activity and eye tracking.
For each solution, it provides a brief description, key benefits, typical budget and timing required. The solutions range from analyzing media spend and viewership to measuring sales impact, campaign accountability, and ad resonance with audiences.
IAB europe - Viewable Impressions - White Paper - Feb 2015Romain Fonnier
Livre blanc IAB sur la visibilité des impressions
L'IAB propose son dernier livre blanc sur le sujet de la visibilité des impressions publicitaires, avec pour but de favoriser la confiance des acteurs et donc les investissements média dans le digital.
Ce livre blanc aborde notamment:
- l'état de l'art sur le sujet visibilité en Europe
- la métrique visibilité dans un contexte de métriques élargi
- les perspectives et les évolutions prévisibles sur le sujet
- un récapitulatif des termes et concepts utilisés couramment
This document summarizes Forrester's evaluation of 14 significant vendors that provide through-channel marketing automation (TCMA) platforms. It discusses the evolution of TCMA, which began in franchising/dealership networks and has expanded to other B2B industries. TCMA platforms are distinguished from traditional marketing automation by their governance capabilities, which allow brands to syndicate content and customize partners' participation. The document evaluates each vendor based on 20 criteria to help B2B marketers identify the best options for their through-channel marketing programs.
Digital Advertising Trends 2021 – Mid-Year ReportJomer Gregorio
The global advertising industry was hit hard by the COVID-19 pandemic in 2020. Marketers were forced to shift to digital-first strategies and adopt new technologies. Some key trends in 2021 included the rise of programmatic advertising, growth of connected TV and video advertising, increased e-commerce sales, heavy social media usage, the decline of cookies, and a focus on mobile and interactive formats. Advertisers had to quickly adapt to changes in consumer behavior or risk losing out to more agile competitors.
The document discusses the results of a study conducted by Videology and Gain Theory on the effectiveness of video advertising. The key findings are:
1) Video advertising delivered an average ROI 1.27x higher than TV advertising alone. However, ROI results varied significantly depending on inventory quality and campaign design.
2) Campaigns using more broadcast video inventory achieved higher ROIs relative to TV. ROI increased substantially as the percentage of budget spent on broadcast video rose from 5% to 60%.
3) On average, brands allocated 5% of their advertising budgets to video but could optimize ROI further by increasing this to 12.8% on average, according to Gain Theory's analysis.
4) Key factors influencing
Applying data in today’s multi screen worldOMD China
Multi-screening is no longer a new phenomena, but the data challenge in multi-screen media planning is still very real. We need to look beyond using multi-screen media as an efficiency buy. OMD discusses their point of view and methodology for effective multi-screen planning.
New Native Advertising Guidelines and What Steps You Need to TakeCMI_Compas
he Federal Trade Commission recently released two documents outlining their policies around the transparency of native advertising. As marketers it's important to understand and implement these new guidelines. Our newest POV explains
This marketing plan aims to increase awareness and use of DirecTV's Refer-A-Friend program. The strategy uses a "gossip" theme under the slogan "Want to Know a Secret" across social media platforms and traditional media. Ads will run continuously on platforms like Facebook, Twitter, YouTube and Pandora, while direct mailers and magazine placements will have pulsing schedules. The campaign promotes the idea that DirecTV has a secret way to save money and wants to share it. Effectiveness will be measured using social media analytics, surveys and tracking the #MySecretSavings hashtag. The goal is to better connect with customers through two-way communication and increase referrals in the target 18-34 age group
GFK Case study: Putting people back into dataIAB Europe
Time Inc. partnered with GfK to enhance programmatic advertising by incorporating more robust consumer segmentation data. GfK surveyed Time Inc.'s Crossmedia Link panel in the UK and US to gather additional attitudinal and demographic information to create more detailed segments like "mums". This allowed Time Inc. to match behavioral data segments with insights into consumers' attitudes, essentially "putting people back into the data". Time Inc. integrated these enhanced segments into its ad exchange platform. The partnership aims to test targeting ads to these 3D segments in a campaign and compare results to behavioral targeting alone.
Growing numbers of advertisers and publishers are embracing programmatic channels for video advertising, where real-time markets allow buyers and sellers to buy and sell video ads at scale with lower costs. Data shows that in-stream video ad impressions tripled on the DoubleClick Ad Exchange from 2012 to 2013 due to strong demand. Nearly all advertiser categories posted double-digit growth in video ad spend and impressions each quarter as more utilize programmatic channels.
Member case study: Kantar Millward Brown - Delivering cost-effective incremen...IAB Europe
Videology commissioned a Kantar Millward Brown CrossMedia® Research study to analyse and showcase how digital video complements heavyweight TV campaigns.
Exploring The World Of Adult Ad Networks.pdfmarcuslary231
Adult ad networks are essential for connecting advertisers with specific audiences looking for adult content in the wide world of internet advertising. These networks give publishers and advertisers a platform to monetize their adult websites and apps with a variety of advertising options, including display, video, native, and more.
Digital Advertising Lecture for Advanced Digital & Social Media Strategy at U...Valters Lauzums
Digital advertising, or paid media, encompasses the strategic deployment of online advertisements to reach target audiences efficiently and effectively. This includes any digital platform that supports advertising to deliver unique messages for any objective. Understanding the mechanics of digital advertising platforms, along with insights into audience behaviors and preferences, allows marketers to optimize their ad spend and achieve significant engagement and conversion rates. This lecture is for Advanced Digital & Social Media Strategy (MGMTX 466.05) at UCLA Extension.
The document discusses how digital advertisers can improve performance and engagement by adopting more advanced data-driven techniques. It describes a study where advertisers using these new techniques achieved a 32% average improvement in cost per action. The techniques included search and video remarketing and behavioral analytics. To fully realize the potential of digital advertising, the document recommends that advertisers embrace these advanced techniques, address data and strategy fragmentation, and make better use of digital marketing talent and capabilities.
FWCE Cracking the Programmatic Conundrum White PaperIAB Europe
This document outlines three strategic approaches being taken by premium video broadcasters and pay TV operators to incorporate programmatic trading:
1. Using programmatic advertising to grow local markets by lowering barriers for new advertisers and allowing targeted campaigns.
2. Automating inventory management processes to make more inventory available through private marketplaces, reducing risk for direct sales commitments.
3. Harnessing programmatic technology and data to boost the overall value of the upfront market by forecasting demand and pricing inventory dynamically closer to air dates.
The benefits of embracing strategic programmatic include broadening the advertiser base, making inventory usage more efficient, and optimizing revenue without undue risk. Programmatic should be adopted carefully considering
The document introduces a new time-based digital advertising metric called Guaranteed Time Slot (GTS) that has been accredited by the Media Rating Council. It discusses the benefits of using time spent viewing an ad as a new metric for both publishers and advertisers. The document then presents a case study on a large online media publisher that adopted the GTS metric. The case study compares key performance indicators like page views, impressions, and average visit duration, before and after adopting GTS, and found increases in important metrics like time spent on the site. The new time-based metric provides a way to better understand advertising effectiveness and maximize revenue for publishers.
The document introduces a new time-based digital advertising metric called Guaranteed Time Slot (GTS) that has been accredited by the Media Rating Council. It discusses the challenges of existing digital advertising metrics like impressions and clicks. A case study is presented that analyzes key performance indicators for a media publisher, such as page views, impressions, and visit duration, before and after implementing the new GTS metric, finding benefits for both publishers and advertisers. The new metric allows advertisers to understand how long consumers actually view ads, while publishers can increase inventory value and revenues by monetizing the verified time spent with ads.
Recognizing Audiences in the Murky Marketing EcosystemAcxiom Corporation
This document discusses recognizing audiences across marketing channels to enable consistent consumer recognition for cross-channel advertising. It emphasizes that recognizing consumers in near-real time across offline and online channels is the foundation for creating connected experiences and trust. While recognition may seem easy, it is highly complex to do so across new channels, devices and media. The document provides recommendations for how advertisers can execute omni-channel marketing, including establishing a cross-channel view of consumers, selecting digital channels and ad tech partners carefully, and prioritizing privacy and ethical data use.
The document discusses how programmatic advertising is transforming digital marketing through automated and data-driven buying and selling of digital ads. Programmatic advertising uses real-time bidding technology and data to target ads to the right audiences. It allows for more efficient use of budgets, improved targeting and transparency. While programmatic offers many benefits, challenges remain around issues like ad fraud, lack of transparency, and evolving to support new formats and devices. Continued evolution of the programmatic ecosystem is needed to fully realize its potential.
Ad networks have evolved significantly in recent years and can be classified as either large tier 1 networks such as Google and Yahoo or smaller tier 2 networks, with the large networks focusing on high quality traffic and premium customers while smaller networks target unbranded customers. Ad networks differentiate themselves through tactics related to technology and targeting, compliance and forensics, compelling creative content, and extensive reach. Behavioral retargeting, which serves ads to people who have previously engaged with a brand online, is one of the most effective targeting tactics used by ad networks.
Impact Radius a buyer's guide to affiliate management software 2014Justin Leroy
Great guide from the expert team over at Impact Radius http://www.impactradius.com/
Impact Radius a buyer's guide to affiliate management software 2014
Magna Global: Media Economy Report 20t4Brian Crotty
The document is a media economy report that discusses how data is changing businesses. It covers several topics:
1) Supply - Pervasive consumer connectivity generates new data that can be used for more precise targeting of audiences. Moving local TV trading to impressions-based transactions allows for more efficient buying processes and precise targeting.
2) Demand - Programmatic activity now permeates digital media buying and allows for automated execution and optimization of campaigns. Combining audience and contextual data in programmatic buying can drive results across marketing funnels.
3) New Value Drivers - Timing when reaching consumers is becoming more important, and data helps identify receptive audiences. New ways of understanding customer behavior and improving ROI with less waste are
Today, online display spans across desktop and mobile websites, mobile apps, and video platforms. It has become an integral part of online marketing as a whole, offering advertisers a unique full-funnel view of the consumer that no other form of advertising can boast.
Behavioural retargeting
Programmatic real-time bidding
Mobile display
Video marketing
Supporting case studies
In today’s fast-paced digital world, the advertising landscape is constantly evolving, with new technologies and trends shaping the way brands connect with consumers. One of the most significant advancements in recent years is the rise of programmatic advertising, a data-driven approach to buying and selling digital ad inventory in real-time. This article explores the transformative impact of programmatic advertising on the digital advertising landscape and its implications for marketers and advertisers.
In today's fast-paced digital world, the advertising landscape is constantly evolving, with new technologies and trends shaping the way brands connect with consumers. One of the most significant advancements in recent years is the rise of programmatic advertising, a data-driven approach to buying and selling digital ad inventory in real-time. This article explores the transformative impact of programmatic advertising on the digital advertising landscape and its implications for marketers and advertisers.
Briefly explain the importance and growth of programmatic advertising in the digital marketing landscape.
For a professional digital marketing agency in India, visit - adzmode.com
The Power of Effective Crypto Advertising Strategies.pdfCrypto Advertising
Cryptocurrencies have emerged as a significant force in the digital world, revolutionizing the way we perceive and engage with finance, investments, and technology.
This document discusses how Havas Media Group uses their Artemis Attribution tool to help marketers optimize their media mix across paid, owned, and earned media channels. The tool uses agent-based modeling and large datasets to simulate consumer behavior and measure the impact of different marketing strategies. Three case studies are presented: [1] For a CPG marketer, analyzing how growing their Facebook fan base could increase sales; [2] For an ecommerce marketer, determining how to maximize sales from their most profitable customer segments through social media; [3] For a finance marketer, understanding how to increase online insurance applications through an integrated media strategy. Havas recommends their approach to help marketers understand attribution across channels and experiment with
Similar to TRANSLATING BROADCAST AD COPY PRINCIPLES TO THE DYNAMIC AD INSERTION AGE (20)
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AIVladimir Iglovikov, Ph.D.
Presented by Vladimir Iglovikov:
- https://www.linkedin.com/in/iglovikov/
- https://x.com/viglovikov
- https://www.instagram.com/ternaus/
This presentation delves into the journey of Albumentations.ai, a highly successful open-source library for data augmentation.
Created out of a necessity for superior performance in Kaggle competitions, Albumentations has grown to become a widely used tool among data scientists and machine learning practitioners.
This case study covers various aspects, including:
People: The contributors and community that have supported Albumentations.
Metrics: The success indicators such as downloads, daily active users, GitHub stars, and financial contributions.
Challenges: The hurdles in monetizing open-source projects and measuring user engagement.
Development Practices: Best practices for creating, maintaining, and scaling open-source libraries, including code hygiene, CI/CD, and fast iteration.
Community Building: Strategies for making adoption easy, iterating quickly, and fostering a vibrant, engaged community.
Marketing: Both online and offline marketing tactics, focusing on real, impactful interactions and collaborations.
Mental Health: Maintaining balance and not feeling pressured by user demands.
Key insights include the importance of automation, making the adoption process seamless, and leveraging offline interactions for marketing. The presentation also emphasizes the need for continuous small improvements and building a friendly, inclusive community that contributes to the project's growth.
Vladimir Iglovikov brings his extensive experience as a Kaggle Grandmaster, ex-Staff ML Engineer at Lyft, sharing valuable lessons and practical advice for anyone looking to enhance the adoption of their open-source projects.
Explore more about Albumentations and join the community at:
GitHub: https://github.com/albumentations-team/albumentations
Website: https://albumentations.ai/
LinkedIn: https://www.linkedin.com/company/100504475
Twitter: https://x.com/albumentations
20 Comprehensive Checklist of Designing and Developing a WebsitePixlogix Infotech
Dive into the world of Website Designing and Developing with Pixlogix! Looking to create a stunning online presence? Look no further! Our comprehensive checklist covers everything you need to know to craft a website that stands out. From user-friendly design to seamless functionality, we've got you covered. Don't miss out on this invaluable resource! Check out our checklist now at Pixlogix and start your journey towards a captivating online presence today.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.