Talk: Why Leading Brands Are Focusing on Web & Mobile App Personalizations and Real

The post-regulation airline industry, was an era of labor strife, price wars, fluctuating fuel
prices in America. While People Express offered all of its tickets at a single low price based
on historical demand, American Airline’s superior data technology and predictive models
enabled it to ensure that only a small percentage of tickets on a given plane were available
at steep discounts, while vacationers and business travelers would pay different, higher
rates. Predicted demand enabled American to gain market share.
INSIDER London | Moscow | Istanbul | Dubai | Warsaw

Too many people out there.
How do you segment your
customers?

4
It’s a real
estate
problem.

E-Commerce Challenges
97%
of visits walk away from
your site and never
purchase
80-85% of
the times people don’t
convert their basket
80-90% of
people don’t see
promotions on your
home or landing pages
99% of visitors
provide no contact
details before leaving
your website

• CPC’s increased 288% from 2010 – 2015
• $4 trillion worth abandoned basket
has been abandoned in 2015, and
about 63% of that is potentially
recoverable (BI Intelligence 2015)
Do you see the
opportunity?
• In 2015, acquiring new customers is more
expensive that ever

The World
Conversion Rate
%3
Bounce rate
%28

MENA Region
Conversion Rate
%0.80
Bounce rate
%58

-100%
-50%
0%
50%
100%
150%
Email Referral Social Direct Organic Search Paid Search Display
Conversion rate of traffic channels
relative to their site averages

0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
Device Traffic Rates
desktop mobile tablet

When visitors come
to your website
You have only 1 landing page to give
the first impression
You have only 1 content to deliver
relevant experience

You have only 1
chance to capture
your customers

How well you understand and target different personas ?
Sofa Surfers
Quick browsers
who dwell on
category pages
Big Spenders
Love to browse
and make up 30%
of your rev
Basket Cases
Typically arrive on
paid search, browse
in the evenings
Super Shoppers
Know what they
want and make up
10% of rev
First Timer
First time on your site,
never purchased
anything

Over %75 of a site’s users
contribute almost no value.
%5 of a site’s users
contribute nearly %50
of its total revenue.
Data measured across our client base shows

1st Qtr
2nd Qtr
of customers says
that personalization
influence what they
purchase.
%86
It matters.

Static content is dead.

Understand your users and
provide product selection accordingly.
Make your online store SMART

The Optimal Experience

What we offer?

v
Advanced Personalisation Parameters

Understanding the past is cool, but
predicting the future is magic.

The predictive mechanism automatically segments the
customers according to the behaviors on the website.
Predictive Analysis

If the visitor
comes to website
from Facebook
Auto segmentation
Characteristic of
and individual
Predictive
Model
Predictive
Score
has searched on
website more than
3 times
average spent time on
product detail pages
between 120 seconds
and 480 seconds
has checked an item
more than once
has been less than
20 days since
his/her last purchase
THEN the probability of purchasing at the end of this session is %75.
& & & &

Predictive Analytics
Segmentation is possible with predictive analytics for
users, who have never shopped before or have not shared
their personal information on the website.
Hypothesis Action

Campigns based on;
• Location of users
• Weather condition of the location
• Gender targeting
Hypothesis Action

Hypothesis Action
Female users were targeted
if the heat 9-22 degree in the location

Hypothesis Action
Users who are interested in photos and features
• For female users; %50 AB testing - Recommending to sweater
Conversion Uplift
%25,2
Basket Size Uplift
%7,15
Conversion Rate
%3,54
FemaleSweater Recommendation

Insider partners can effortlessly use their custom or built-in Google Analytics segments for their perso
nalizations.
Advanced Adjust & Magento & Google Analytics & AdServer & DMP & CRM
Integration

Website, mobile site, mobile apps, email. All unified in one database.
Cross Device & Cross Platform
Omni-channel Personalization

Insider
Integration
It takes 5
minutes.
Real 5 minutes.

Trusted by
Offices in Warsaw, London, Moscow, Istanbul and Dubai.

Thank you.
www.useinsider.com
hande-insider
Istanbul | London | Moscow | Dubai | Warsaw
hande@useinsider.com

Talk: Why Leading Brands Are Focusing on Web & Mobile App Personalizations and Real

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Similar to Talk: Why Leading Brands Are Focusing on Web & Mobile App Personalizations and Real

Similar to Talk: Why Leading Brands Are Focusing on Web & Mobile App Personalizations and Real (20)

More from ArabNet ME

More from ArabNet ME (20)

Recently uploaded

Recently uploaded (20)

Talk: Why Leading Brands Are Focusing on Web & Mobile App Personalizations and Real

Editor's Notes