This document discusses mobile rich media advertising and its growth in the UK market. It summarizes data from InMobi showing a 64% increase in UK ad requests from Q2 to Q3 2011, with overall growth of 60% year-over-year. It also discusses the lack of standards in mobile rich media ads and how production platforms allow ads to be built once and run across devices and networks. The document promotes Sprout's capabilities for creating rich media ads that can be delivered at scale and work across varying mobile devices and operating systems.

1. Mobile Ad Networks and
the impact of Rich Media
Limvirak Chea
Director, Business Development, EMEA
11/22/2011

2. 10 Min Agenda
• UK Growth & behaviour
- InMobi Q3 data insights / Trends
• Mobile Rich Media
- Market pain points
- Enabling the ecosystem.. Sprout platform
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3. UK Growth / Behaviour
UK Smartphone penetration
60% 2013
Of all online time spent on Mobile.
Q: A new place to hang out?
Gaming, Social, M-Commerce, Music & Video..
eBay sell an item on Mobile
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4. InMobi Q3 – up and up..
UK Ad Requests Q2 v Q3 = +1.4 BN (+ 64%)
+ 60% growth YoY = 10BN ad reqs year to date!
2,500
Millions
60BN Global requests Nov 11
2,000
8 adviews for every person on
1,500
1,000
the planet! 500
0
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5. Other Network Trends
Smartphone traffic – accounts for 84% of the network
Android and IOS ruling the roost.. Top categories $
Apple IOS 5 installed based – 35% in US already.
Games (Apps) – most popular App’s on Smartphones
(overall traffic)
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6. Rich Media Ads: For Every Objective
Interactive Model & Video Product Demos View Trailer &
Lead Generation & Coupons Viral Content
http://sprout.ly/sproutgallery

7. Rich Media Capabilities
SHAKE & TILT ANIMATION
FACEBOOK
Accelerometer control for Fluid automation engine with
Post to wall on Facebook
engaging experience / games high performance sequencing
TWITTER VIDEO
Post status update to Twitter Immersive in-line video
DRAG & DROP HTML 5 IMAGE GALLERY
Tactile galleries with thumbnails
UI for puzzles, builders and more
& downloads
SOUND BOARD 360 Degrees
Tap to play sound immediately Product Rotations & Panoramas
SMART DAYPARTING FORM CAPTURE
FLEX ORIENTATION
Creative or offer varies by time Text, pull down, checkbox &
Creative scales 7
of day form validation for lead gen

8. HTML 5
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9. State of Mobile Rich Media
Challenge: One Size does not fit all !
• Devices are all over the map
• There are no standards or IAB/MMA formats
• Each OS/browser has different functionality
• Few mobile ad networks have the ability to create
or deliver rich media ads at scale
Source: InMobi Network Data – Aggregated Brand Campaigns, July 2011
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10. Rich Media Production
Build Once, Run Everywhere
Rich Media production platforms allow easy
creation of HTML5 Ads
• Easy to use Rich Media creation tools
• Client side / Creative Agency side
• Run across iOS & Android devices
• Ads created work across all major ad networks
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12. Thanks,
Limvirak.chea@inmobi.com
Head of Business Development EMEA
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