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How to Build Community-Powered Newsrooms
and Create a New Profit Model for Journalism
Eric Ortiz l COMM 209 l USC Annenberg l Sept. 21, 2016
U.S. newspapers
2000: $63.5B
2015: $21B
Google
2001: $70M
2015: $30B
Facebook
2012: $4.2B
2015: $8B
DIGITAL AD DOLLARS IN 2016
85%
15%
Everybody ElseFacebook/Google
2 BILLION SMARTPHONE USERS
5 BILLION PIECES OF CONTENT
EVERY DAY
So Much Media.
So Little Control.
SO FEW PROFIT.
PROBLEM IN MOBILE AGE
Less than .01 percent of global
smartphone users make money
on media created with their
smartphone.
$
CREATING PROFITING
$ $
$
$
NO ROI
Changing the world starts on Main Street.
Mobile proximity payments
in U.S. in 2018: $189B
Source: KPCB
Source: KPCB
Source: KPCB
Quality
content
Informed
citizens
More
traffic
Increased
revenue
Stronger
community
ERIC ORTIZ
eric@getevrybit.com
getevrybit.com
@evrybit, @erictortiz

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How to Build and Monetize Pop-Up Newsrooms

Editor's Notes

  1. Local news isn't making money online. Circulation/ad revenue shrinking. Papers can't make up difference digitally. News sites attract 3 percent of all Web traffic – 85 percent for national news site, 15 percent for local news Local news gets .5 percent of overall Web traffic. Average local newspaper gets 5 minutes per month per Web user. Local news sites make less than $50k/yr Leads to the question – so what can we do? How can we change it?
  2. Local news isn't making money online. Circulation/ad revenue shrinking. Papers can't make up difference digitally. News sites attract 3 percent of all Web traffic – 85 percent for national news site, 15 percent for local news Local news gets .5 percent of overall Web traffic. Average local newspaper gets 5 minutes per month per Web user. Local news sites make less than $50k/yr Leads to the question – so what can we do? How can we change it?
  3. Ways to make local news sticky Improve technical experience of local news sites -- speed up load times and optimize for mobile. Improve content recommendation systems. Publish one piece of content every hour. Do A/B testing, create content for social media, produce more videos and multimedia content. Empower community members to be storytellers.
  4. 2 billion people in world have smartphones More than half of people with smartphones post original photos and videos online By 2020, 5 billion people in world will have smartphones 99.5 of consumers use mobile devices to access content/information Smartphone ownership is higher for Hispanic adults (61 percent) African-American adults (59 percent) than white adults (53 percent) 75 percent of consumers use smartphones to watch video online
  5. Global change starts at the local level.
  6. Arab Spring Boston Marathon Bombing Ferguson Ebola
  7. Split ad revenue. Tip jar. Freemium model. Incentivize people to create high-value content.