This infographic shares data from Undertone's latest Industry Pulse survey of advertisers and publishers, conducted in Q4 2013.

1. INDUSTRY PULSE
INDUSTRY
PREDICTIONS
FOR 2014
PERCEPTIONS FROM MARKETERS,
AGENCIES, AND PUBLISHERS

2. INTRODUCTION
METHODOLOGY
The digital advertising landscape is constantly evolving. To help
The study took the form of an online
identify the trends that will be shaping the industry in 2014, Undertone
survey fielded from October 9 – 22,
conducted a survey amongst brand marketers, media agencies,
2013. The sample included brand
creative agencies, and publishers.
marketers, agency buyers, creatives,
THE RESEARCH FOCUSED ON THE
FOLLOWING KEY ELEMENTS:
UNDERSTANDING HOW AD SPEND AND
SITE TRAFFIC WILL CHANGE ACROSS
SCREENS
and publishers representing
a diverse array of industries.
Respondent incentives included
gift cards and charitable donations.
Overall sample sizes included 66
brand marketers, 439 media agency
respondents, 70 creative agency
respondents, and 86 publishers.
ANTICIPATED GROWTH OF VIDEO
ADVERTISING, INCLUDING INTERACTIVE
VIDEO
THE ROLE VIEWABILITY WILL PLAY IN
BUYING DECISIONS
THE ADOPTION OF MOBILE AND CROSSSCREEN ADVERTISING
USAGE AND GROWTH OF NATIVE
ADVERTISING
AUTHOR
Shawn Baron
Director, Research & Insights
info@undertone.com
212.685.8000
@AccessUndertone

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