Firebase is a backend platform that provides various features to build mobile and web applications including authentication, realtime database, storage, hosting, remote configuration, analytics, crash reporting, notifications, cloud messaging, app indexing, dynamic links, invites, AdWords integration, and AdMob monetization. These features help developers add essential capabilities to their apps like user authentication, data syncing, crash monitoring, analytics, remote updates, and monetization without having to build their own backend infrastructure.

1. Discover
Firebase
Platform
Sagar Mody
(Member of ATG)

2. What is a backend and why do I
need one?

7. What are the most common
features we build into every app?

8. Welcome to Firebase

10. Authentication
• Support multiple social accounts.
• Optional, out-of-the-box
authentication UI optimized to
give your users the best
experience
• It can also integrate to your
existing accounts.

11. • You can build your own interface or use Firebase open source UI and build simple sign-in UX
• Advanced functionality like email verification, anonymous accounts, and account linking
• Firebase will also manage user session, so user will remain logged in after the browser or
application restarts.

12. Realtime Database
• A cloud-hosted NoSQL database
• Intuitive and easy-to-use API
• Data is stored as JSON, synced
across connected devices in
milliseconds, and available when
your app goes offline.

13. • Remains responsive regardless of network latency or Internet connectivity so your Firebase app works
offline. Data synchronizes when connectivity returns
• Handles the complexity of realtime synchronization and provides flexible conflict resolution
• Has database security rules to specify who has access to what piece of data
• Accessible directly from client SDKs, or from your server with the REST API

14. Storage
• Robust uploads and downloads in the
background, regardless of network
quality
• Secure client-side authorization,
integrated with Authentication
• API access throughout Firebase or
Google Cloud Storage APIs

15. • All transfers are performed over secured connections.
• All transfers are robust, and will resume automatically in case connection was broken.
• Petabyte scale data storage backed by Google Cloud Storage

16. Hosting
• Automatically provisioned SSL
certificate
• Support for client-side routing

17. • Blazing-fast content worldwide
• Files stored on firebase hosting are cached on SSD for low latency experience
• Every site is served over secured connection.
• Atomic deploys and one-click rollbacks on one command

18. Remote Configuration
• Simple key-value store that lives
in the cloud
• Modify your app without a new
production deployment
• Customize content for different
Firebase Analytics audiences and
measure results
• Roll out features gradually and
monitor the impact

19. • Much faster than conventional process of app submission for every configuration change which
usually take couple of days
• Update app configuration from Firebase console and when user fire your app next time it gets
updated config changes.

20. Analytics
• Unlimited reporting of 500 event
types, each with up to 25
attributes
• One dashboard to view user
behavior and cross-network
campaign performance

21. • Demographic segmentation, including age, gender, and location, available out-of-the-box
• Use custom user properties to find out how your users behave inside your app
• One you have this data use can use Firebase Analytics audiences and target those group through
notifications or modify their experience through Firebase Remote Config or target them through
AdWords
• Export raw data to BigQuery for custom querying and slice n dice data using SQL queries

22. Crash Reporting
• Prioritize crashes by frequency
and impact
• Reliably collect crashes that
occur while the device is online
or offline
• Ability to measure the impact of
a crash on user behavior via
Firebase Analytics

23. • Comprehensive data surrounding each crash, including device characteristics, device
circumstances, a stack trace, and more
• Crashes are grouped by similarity and ordered by severity of impact on your users
• Log additional information as the app is running and you can send handled events for analysis as
well to display on dashboard

24. Notifications
• Send free and unlimited notifications
across Android and iOS.
• Send messages and analyze
effectiveness in one dashboard
without writing any code
• Integrate with Firebase Analytics to
deliver messages to a user segment

25. • Notifications can be sent to Firebase Cloud messaging topics
• Notifications can be sent to specific devices which can be selected using analytics tools
• Firebase console is integrated with analytics to measure the effectiveness of your messages

26. Cloud Messaging
• Send unlimited
upstream/downstream messages
• Send messages to individual
devices or a user segment

27. • Once app instance is registered on cloud messaging service on server you write code to send
message to all devices.
• It can send billions of messages with 95% of messages sent in 250ms.

28. Test Lab for Android
• Generate detailed report, screenshots,
device logs and crashes to help
identify bugs during testing phase
• Run custom test scripts on hundreds of
device configurations

29. • Easiest way to use Firebase test tab is to run a Robo Test. This is an intelligent automated test that
crawls your app to discover your app features without writing any additional code to use it. For
specific use cases you can write scripts as well
• Supplement your existing workflow through integration with Android Studio, command-line tools,
and Web-based consoles

30. App Indexing
• Show your in-app content via Google
Search
• Make your content accessible through
autocomplete and Now on Tap for
Android devices
• Improve your app ranking in Google
Search results

31. • If your app and website have same content you associate them with each other then app can
receive incoming links from search
• If you have the app installed it will allow to link directly to it, when the app launches it see the
address of the index content and decides which page to load
• On android it can be achieved via Android App Linking and on iOS through Universal Links
• If people use your app your search position can be improved

32. Dynamic Links
• Dynamic Links can survive the app install
process and take users to relevant
content whether they're a brand-new
user or a longtime customer.
• Improve acquisition and engagement by
bringing users directly to content that
they were originally searching for,
whether they have your app installed or
not
• Delight new users with personalized
promotions and messages after install

33. • Through Dynamic Links you can create one single link that behaves one way on iOS, another on
Android and Desktop browser and will take you to the page which is appropriate for that platform
• You can change behavior according to user have your app installed on not and direct them
according to your wish
• Dynamic Links can be used for Marketing Campaigns, from email to social media to banner adds
and even QR codes
• Dynamic Links are linked with Firebase console so you can find out which of the users have
opened your app through particular link

34. Invites
• Invite the most relevant contacts
with smart suggestions
• Free email and SMS delivery
• Powered by Firebase Dynamic
Links
• Use in conjunction with
promotions to increase
acquisition and retention

35. • Send customized and richly formatted invitation either designed by yourself or one you let
Firebase invites built automatically from your app store listing
• On clicking it they are taken directly to the app if they already have it, or the appropriate appstore
for their device if they don’t. Once they install your app Firebase Invites can then send to your app
through deeplink and will survive though new app install
• Invites are linked with Firebase analytics to let you know when the user has opened or installed
the app through an invite

36. AdWords
• Conversion tracking for first
opens and in-app events without
implementing any additional
SDKs
• Cross-network attribution
measurement and LTV in one
dashboard
• Show ads to users based on user
segments from Firebase
Analytics

37. • Quickly set up add campaign to reach the type of users which might be interested in your app
and set budget and cost
• Display add to people according to actions they have performed in your app

38. AdMob
• Show ads from millions of Google
advertisers competing in real time
• Choose a format to suit your app,
including banner, video and native
ads
• Work with more than 40 top ad
networks using AdMob Mediation
• Cross-promote between your apps
for free with AdMob house ads

39. • AdMob automatically selects the adds which pay you the most.
• AdMob will match the theme of you app via CSS as it was part of your app
• AdMob will help you with in-app purchase revenue as well
• Tune AdMob to target campaign according to particular user group/location

40. Summary

41. Pricing