Pomo media can be controversial for several reasons: 1) It challenges audiences' sense of identity and reality through its use of simulation and references to other works, which some find inauthentic or inadequate per Baudrillard's theory of hyperreality. 2) While some see certain representations in advertising as empowering, others argue they promote unrealistic standards or stereotypes. 3) Constant exposure to mediated realities and surveillance through social media may lead to desensitization, a loss of privacy, and changes in behavior as audiences perform to outside views per theories of the panopticon.

1. How is pomo media controversial?
What issues would audiences have?
What specific/niche audiences might have a problem with pomo?
-controversy with terms? theories? case studies?
-what did you learn from 'everything is a remix'?
-Baurillard – hyperreality – makes audience feel inadequate because it’s trying
to ‘reproduce’ or aspire to something that is unrealistic
Ev – hairspray (ellnett) + Gucci (aspirational) ….lead into discussion about
people aspiring to be ‘perfect’ = Barbie girl/nicki minaj etc)
+autotuning (miming/autotuned) – you think it’s real
Other side of debate:
-dove campaign (reaction to aspirational advertising) (sketches + the
evolution viral video) + this girl can/like a girl
-link to Zizek theory – people will buy into campaign knowingly (and also
dove is owned by unileiver who own axe bodyspray)
-debate: people can choose identity (Barbie/nicki) in contrast to pre-
modern where it was decided for you.
-there is nothing new, nothing original anymore (jameson theory)
Ev – sam smith/tom petty (remaking melodies/songs/copied)
-audiences have become more active leading to people being less
creative? (recycling ideas)
-also happens with film industry (everything is remade)
- TV shows don’t change (reality TV) (because it’s successful) – link in
audience theory
-link with hyperreality – people lose sight with what’s real/what’s not
real etc

2. Other side of debate:
- however, everything has been inspired by something else and been
happening for decades (Edison – 6000 attempts, someone else had idea
too but he got patent first……music industry = they’ve been
inspired/copied others……) link with Ferguson theory – “multiple
discovery”
-representation in advertising (dove/this girl can)
-some audiences would see as empowering,
Other side of debate: but some would see as stereotypical and negative
because….
-voyeurism because everyone is always watching and we change our behaviour
because we know we’re always being watched (link to panopticanisation
theory)
-social networking such as facebook
-TV shows – big brother, catfish…..
-black mirror (dystopian) – dark outcomes (flattening of effect – decrease
in morals/values - desensitized because you’re not there)
Other side of debate: could bring people together, increase socialness and
confidence?
-the technology/concept is ‘dying’ – people aren’t interested
-some people don’t care what other’s think!
-inevitable with technology