3. What do we need to know? Who is being represented? • In what way? • By whom? Why is the subject being represented in this way? • Is the representation fair and accurate? • What opportunities exist for self-representation by the subject?
4. Mediation Every time we encounter a media text, we are not seeing reality, but someone's version of it. This may seem like an obvious point, but it is something that is easily forgotten when we get caught up in enjoying a text.
5. Mediation The media place us at one remove from reality: they take something that is real, a person or an event and they change its form to produce whatever text we end up with. This is called mediation .
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