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1. McDougall theory:
Pomodality
L/O: to understand the theory and apply to a case study

2. The theory simplified
• When something is and isn’t at the same time
• It’s a ‘third space’

3. McDougall theory: Something that is and isn’t
(pomodality)
• Is a ‘Pomodality’ (McDougall)
• Modality is a particular mode in which something exists or is experienced or expressed
• Example: a condition or state you reach/feel when you experience it
• Usually they are by nature:
• Ironic
• Satirical
• Parody
• Dystopian
• Step too far (border offensive)
• Self referential (self reflexivity)
• It’s a 3rd space (not a theme park, not an art exhibit = it’s thinking outside of it)
• EXAMPLES:
• Dismaland
• Celebrities invented persona’s (Lady Gaga or David Bowie or Sia)
• Trump & his campaign (simulacrump? Haha)

4. Applying this theory to Dismaland
• It’s a ‘3rd space’
• Not an art exhibit
• Not a theme park
• But something outside of both
• Because it IS both an art exhibit and theme park but it’s not…..(complex!)

5. Specific examples in Dismaland – apply the
theory of ‘pomodality’
1. Security Guard checkpoint
2. Castle
3. Refugee boats

6. Subversion (another pomo
feature)
L/O: to understand the feature and apply to a case study

7. Case studies that subvert
• to overthrow (something established or existing).
• 2.to cause the downfall, ruin, or destruction of.
• 3.to undermine the principles of; corrupt
• By subverting things, it helps us understand things in a different light
• Young people expect to remix as part of a cause
• Why did Seth Rogan create ‘Sausage party?’ Or why do people create offensive memes?
• minecraft matrix
• https://www.youtube.com/watch?v=sDyGJFzwvio
• This is called a POMODALITY
• Sausage party?
• Deadpool?
• Meme’s/parodies?

8. Subversion
• Why do people create memes?
• Why do people create parodies?
• Why do teenagers send images
rather than language?
(snapchat/emojis/memes etc)
• Can you think of examples you’ve come across?

9. How does Dismaland subvert Disneyland?
Why?
• 1. Security checkpoint
• 2. Castle
• Challenge: Can you link this with nothing new/nothing original?
Dystopianism? Intertextuality? Self-reflexivity?

10. Homework – Due tomorrow
Find an example of media text that SUBVERTS.
-music video
-video games
-online media
-news
-advertisement
Explain how and why it subverts.
Challenge: can you link in any other pomo features?

11. Conclusion checkpoint
• What is pomodality?
• Can you apply to Dismaland?
• What is subversion?
• Can you apply to Dismaland