The document discusses McDougall's theory of pomodality, which refers to something that exists and does not exist simultaneously. It provides examples of works that achieve pomodality through being ironic, satirical, or dystopian. The document then analyzes how the art installation Dismaland achieves pomodality by creating a "third space" that is neither purely an art exhibit nor theme park. Specific examples from Dismaland like the security checkpoint and castle are described. The document also discusses the related concept of subversion, providing examples of media that subvert expectations, and analyzes how Dismaland subverts Disneyland through elements like its security checkpoint and castle.

1. McDougall theory:
Pomodality
L/O: to understand the theory and apply to a case study

2. The theory simplified
• When something is and isn’t at the same time
• It’s a ‘third space’

3. McDougall theory: Something that is and isn’t
(pomodality)
• Is a ‘Pomodality’ (McDougall)
• Modality is a particular mode in which something exists or is experienced or expressed
• Example: a condition or state you reach/feel when you experience it
• Usually they are by nature:
• Ironic
• Satirical
• Parody
• Dystopian
• Step too far (border offensive)
• Self referential (self reflexivity)
• It’s a 3rd space (not a theme park, not an art exhibit = it’s thinking outside of it)
• EXAMPLES:
• Dismaland
• Celebrities invented persona’s (Lady Gaga or David Bowie or Sia)
• Trump & his campaign (simulacrump? Haha)

4. Applying this theory to Dismaland
• It’s a ‘3rd space’
• Not an art exhibit
• Not a theme park
• But something outside of both
• Because it IS both an art exhibit and theme park but it’s not…..(complex!)

5. Specific examples in Dismaland – apply the
theory of ‘pomodality’
1. Security Guard checkpoint
2. Castle
3. Refugee boats

6. Subversion (another pomo
feature)
L/O: to understand the feature and apply to a case study

7. Case studies that subvert
• to overthrow (something established or existing).
• 2.to cause the downfall, ruin, or destruction of.
• 3.to undermine the principles of; corrupt
• By subverting things, it helps us understand things in a different light
• Young people expect to remix as part of a cause
• Why did Seth Rogan create ‘Sausage party?’ Or why do people create offensive memes?
• minecraft matrix
• https://www.youtube.com/watch?v=sDyGJFzwvio
• This is called a POMODALITY
• Sausage party?
• Deadpool?
• Meme’s/parodies?

8. Subversion
• Why do people create memes?
• Why do people create parodies?
• Why do teenagers send images
rather than language?
(snapchat/emojis/memes etc)
• Can you think of examples you’ve come across?

9. How does Dismaland subvert Disneyland?
Why?
• 1. Security checkpoint
• 2. Castle
• Challenge: Can you link this with nothing new/nothing original?
Dystopianism? Intertextuality? Self-reflexivity?

10. Homework – Due tomorrow
Find an example of media text that SUBVERTS.
-music video
-video games
-online media
-news
-advertisement
Explain how and why it subverts.
Challenge: can you link in any other pomo features?

11. Conclusion checkpoint
• What is pomodality?
• Can you apply to Dismaland?
• What is subversion?
• Can you apply to Dismaland