Our analysis found that the combination of our main product and ancillary texts was effective for the indie genre in two key ways: 1) Relevance within genre - Both our album cover and poster incorporated conventions of the indie genre, such as dark/gloomy filtered images, nature shots, and a focus on relationships. 2) Synergy between products - Consistent filters, photos, characters, and settings were used across products to link them. Lyrical themes from the music also aligned with visual elements in the video. This created cohesion between the ancillary texts and main product.

1. How effective was the
combination of your main
product and ancillary
texts?

2. Introduction
 In order to rate how effective our main product and
ancillary texts were combined we broke our analysis
down to 2 key areas:
 Relevance within genre
 Synergy between products

3. Digipack
 To assess how relevant our digipack was we first took a
look back to a few which we had originally analysed and
then took a similar approach to the analysis of our own.

4. Snow Patrol- Eyes Open
We can faintly make out two
figures that are positioned in
the middle of the photo, a
man and a woman wrapping
their arms around each other.
The picture is layered and
filtered which disturbs and
distorts it, connoting their
perhaps a their hectic and
distorted relationship.
Barbed wire
connoting
restriction within
the relationship,
with theme or
relationships and
love key to the
indie genre.
Colour connotations: bleak, dark colours (perhaps filter sepia) have been used which gives the image a
quite gloomy impression. On the actual cover, we can see a blurry version of another face underneath
the figures, suggesting a possible alternative love within the relationship
Simplistic, easy to read typography. Title
ironic to cover as it would be assumed that
people would kiss with their eyes closed.

5. Facial Furniture EP
Nature imagery
composed of multiple
images layered on
top of one another,
key code and
convention within the
indie genre. This
symbolises the
connection between
humanity and nature.
Simplistic, typography,
again key within the
indie genre.
Man of earlier century layered with mechanics, could be
connoting modern man and his advancements within society as
well as their relations to the wider universe (time and space).

6. Happy Endings
Clear, easy to read
font- Key within the
indie genre as can be
seen in the previous
album covers.
Composed of sepia
filtered layers and
nature for indie
genre look and feel.
The man stands
alone in a graveyard
to connote perhaps
death, or the death
of his relationship
and love and
relationships are
central to the indie
genre,
Colour connotations: again bleak, dark colours
(sepia filter) have been used which gives the image
a quite gloomy impression.

7. Analysis
 Final analysis of our album cover when comparing with
others within the indie genre, we feel it is clear that
our cover fits the genre nicely. It meets multiple criteria
within the codes and conventions of indie, such as dark
and gloomy layered images, sepia being a key filter used
multiple times in the genre. Nature shots and central
framing to highlight a central character/theme to the
music of the album, which is typically about
relationships within indie.

8. Poster

9. Analysis
 To explore the relevance of our poster, we again drew
comparisons between ours and that of another indie
rock band, arctic monkeys. Our attempt here was to
parody the poster, developing it slightly to emphasize
certain aspects of the indie genre. For instance we had
our lead pose for a photo smoking, but developed this
further by filtering this layer with sepia, and used a
nature backdrop versus the plain black of the arctic
monkeys poster, all key codes and conventions within
the indie genre.

10. Final Video
 From our textual analysis and codes & conventions we
again drew relevance within the indie genre by
including: nature shots, low budget settings, casual
costume combined with smart costume when on stage,
synergy between lyrics and shots, love and betrayal
story central to the narrative and a pace of editing
corresponding to the beat of the music.

11. Synergy Between Products
 Overall we feel our products do have synergy for multiple
reasons. Firstly, during each stage of creation we kept in mind
our key codes & conventions to ensure that we were
consistently working within the indie genre. This can be seen
through the filters we consistently used in both out poster
and album cover, as well as using the same photos and nature
shots on both of these products. We kept synergy between
both these ancillary texts and the main product itself by using
the same characters, settings and lyrical relevance
throughout. For instance the shot of Jack in the poster, a
main character within our music video, taken in the alley
used in our video and mimicking and arctic monkeys poster of
the album Mardy Bum, which follows a similar narrative to
our own. Therefore we feel that our combination of ancillary
texts and final product have been quite effective to the indie
genre.