The document outlines ideas for an advertisement for an indie artist. It discusses placing the artist's name prominently at the top center of the page in large text. It also considers using a black and white color scheme but incorporating a color to help the text stand out, as seen in another effective advertisement. Ratings from magazines would be included to give audiences an idea of the album's sound. The advertisement would also feature the artist's website and record label for additional ways for the public to access the artist.

1. Ideas and Planning for the
advertisement after our Research

2. Name of the Artist
 We think that the name of the artist holds the
greatest importance on the page and therefore
should be in the centre at the top of the page.
 The size of the text should also be the largest on the
page so that it is highly visible to readers.

3. Colour scheme
 Many of the adverts we looked at has the colour
scheme of black and white.
 We think this accurately reflects the indie image and
style and therefore thought we should apply it to our
own advert.
 However after analysing ‘Kings of Leon’
advertisement we realised the importance of colour
to allow the text to stand out and decided to
incorporate a colour into the black and white theme.

4. Effective colour
 These colours allow the text to stand out.
 The artist name, ‘Dr Dog’ can now easily be seen due
to the addition of colour.

5. Ratings
 We also thought it was important to include
feedback from well known magazines and their star
ratings.
 This is so that people can get an idea of how the
album will sound and be persuaded to buy them.

6. Other information
 We also thought an important feature is to include the
website and record company of the artist.
 This is so that the audience have the most access possible
to the artist and therefore the artist can communicate
with the public in many ways.
 This gives the artist other forms of advertisement.