We attempted to attract our target audience of British teens by setting the movie during a late night after a house party, using informal "ghetto" language, including disturbing scenes of violence that teens find entertaining, setting the story at night when teens typically return from parties, incorporating tense music, and featuring a Blackberry phone brand that is popular with teens. Clothing worn by actors was party attire but no specific brands were shown.

1. Media Studies
Evaluation
How did we attract our target audience?

2.  Our main target audience was;
◦ Teens
◦ Mixed (Black & White)
◦ Both Genders
◦ British
◦ Urban
Our Target Audience

3.  Setting: Whilst we where filming we attempted to make the
movie as a normal teens lifestyle, as teens commonly attend
parties, as the two actors do on the way back from one, it would
give a much powerful understanding of the movie.
Setting

4.  Language: the language that is used in the movies is informal
English, which sounds ‘ghetto’ and ‘street’, we used that type of
language because it engage the audience and gives them a good
understanding on what is happening.
Language

5.  Props: As we got from our results that typical teens love to see
action and blood, so we created scenes which where very
disturbing which teens would find very entertaining e.g. The
blood on the neck of Tina and then the murder scene, where the
killer kills Keisha.
Props

6.  Time of day: The time of the day of the movie is at night, which
is quite a coincidence because when teens normally go to a party
they would not arrive home till a very late time between 12-4am,
which is the same time the movie is based in.
Time Of Day

7.  Music: The music used in the film was mentioned by an audience
member as it was a ‘very frightening and created tension’, which
was the ain impression we where trying to get from the audience.
Music

8.  Brands: one of the main focus points in the movie is where
Keisha picks up a ‘blackberry’, in modern day society teens there
is a high rate of teens having blackberry’s which in the movie we
where able to advertise.
Brands

9.  Clothes: The clothing that was worn through out the movie was
party clothes worn by the two actors, but through them you could
not see what brands they where in as we where not attempting to
advertise the clothing worn, however the audience could of
resembled from what the actors where wearing.
Clothes

10. MediaMasters.
Created By Daniel Buja