The document discusses how the media product represents different social groups. The front cover suggests the magazine can appeal to both genders but will mainly appeal to females due to the female image. The contents page represents youth and middle/upper class through reviews of concerts and interviews with new and old artists, which youth are interested in and concerts have associated costs. The double page spread represents youth through a Q&A getting to know the cover artist. The front cover uses a mixed female artist rather than the typical white male/female or band to appeal to a wider audience for the indie genre.