The document outlines a campaign for Live Nation to create a unified fan community called "One Nation. One Motion" through developing a phone application and interactive social media programs. The campaign aims to provide simple ticketing options and reward users for interacting and attending events through contests and a rewards system accessible on Facebook, Twitter, Instagram and the phone application. Success will be measured by customer feedback, application usage, number of interactive users and followers gained across social media platforms.
3. One nation: incorporate the fans of live nation in a community.
One Motion: Have simple ticketing options.
Interactive users gaining rewards from connecting with others and
attending events on facebook and a designed ticketing application
from smart phones
Benefits to new campaign.
Interactive users
Free promotions
Connecting with users
Make ticketing paperless saving on ticketing fees and paper
Build and maintain
4. Develop phone application
Advertise new application and the campaign of
“one nation. One motion”
Launch facebook program consecutively with
the phone application.
Launch contests and reward program
Apply beta
Final launch
5.
6. Reward system for attending live nation events
and interacting on facebook
Facebook: interactive program
Most complex program
Facebook is the most popular
Develop facebook page where users will go to
interact with each other and live nation company
7. Interactive program for twitter: Hash tag
#onenationonemotion
Get trending #onenationonemotion by incorporating
the slogan with all promotions
Interactive programs for instagram: upload pictures of
old events with hashtag#onenationonemotion
Photo contest can be done in order to increase activity
across multiple social media platforms
8. Google adwords advertisement
Ads shown on google.com
Portion of campaign budget used for pay-per-
click
9. Finding shows has never been easier
Incorporate concert finder within phone
application and facebook program
Find shows on the go
Bookmark upcoming shows
10. Budget for advertisement:
Facebook
Instagram
Email
Google adwords
Application development
Success measured by:
Costumer feedback
Usage of applications
Interactive costumers
Interactive contest and reward systems
Gained followers:
Facebook likes increase
Twtter followers increase
Instagram followers increase
Increase in newsletters subscribers