The document outlines a campaign for Live Nation to create a unified fan community called "One Nation. One Motion" through developing a phone application and interactive social media programs. The campaign aims to provide simple ticketing options and reward users for interacting and attending events through contests and a rewards system accessible on Facebook, Twitter, Instagram and the phone application. Success will be measured by customer feedback, application usage, number of interactive users and followers gained across social media platforms.

3.  One nation: incorporate the fans of live nation in a community.
 One Motion: Have simple ticketing options.
 Interactive users gaining rewards from connecting with others and
attending events on facebook and a designed ticketing application
from smart phones
 Benefits to new campaign.
 Interactive users
 Free promotions
 Connecting with users
 Make ticketing paperless saving on ticketing fees and paper
 Build and maintain

4.  Develop phone application
 Advertise new application and the campaign of
“one nation. One motion”
 Launch facebook program consecutively with
the phone application.
 Launch contests and reward program
 Apply beta
 Final launch

6.  Reward system for attending live nation events
and interacting on facebook
 Facebook: interactive program
 Most complex program
 Facebook is the most popular
 Develop facebook page where users will go to
interact with each other and live nation company

7.  Interactive program for twitter: Hash tag
#onenationonemotion
 Get trending #onenationonemotion by incorporating
the slogan with all promotions
 Interactive programs for instagram: upload pictures of
old events with hashtag#onenationonemotion
 Photo contest can be done in order to increase activity
across multiple social media platforms

8.  Google adwords advertisement
 Ads shown on google.com
 Portion of campaign budget used for pay-per-
click

9.  Finding shows has never been easier
 Incorporate concert finder within phone
application and facebook program
 Find shows on the go
 Bookmark upcoming shows

10.  Budget for advertisement:
 Facebook
 Instagram
 Email
 Google adwords
 Application development
 Success measured by:
 Costumer feedback
 Usage of applications
 Interactive costumers
 Interactive contest and reward systems
 Gained followers:
 Facebook likes increase
 Twtter followers increase
 Instagram followers increase
 Increase in newsletters subscribers