SocialSimple is a platform that allows websites to access and use a user's social networking profile data to provide personalized experiences. It aims to address the lack of personalized experiences online by enabling websites to dynamically generate content tailored to a user's interests before a page loads. The platform collects social networking profile data with user permission in order to offer targeted content, discounts, and a more engaging user experience across different websites. It plans to generate revenue through various subscription and access levels to the platform.