How does SnapChat and Social Live Streaming Video Work?
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The document discusses the rise of social video platforms like Snapchat and how brands can leverage them. It provides statistics on platform usage, such as Snapchat having over 800 million users and 10 billion daily video views. Examples are given of brands using social video successfully, such as Taco Bell's announcements on Snapchat. Advice is given for social video strategies targeting different platforms and live streaming. The potential for future video technologies like VR and 360 video is also mentioned.
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How does SnapChat and Social Live Streaming Video Work?
- 1. Umm… How does Snapchat Work?* *and other new video platforms. #BlogElevated@EricTTung
- 2. Hi, I’m @EricTTung Full-Time Social Media Manager at Nowhere. #HIREERIC #33 Social Media Influencer via Forbes Co-Founder & Board Member of Social Media Association of Houston @EricTTung #BlogElevated
- 3. How many of you have cut the cord? @EricTTung #BlogElevated
- 5. Video used to be on a schedule. @EricTTung #BlogElevated
- 6. Or at least sequential. @EricTTung #BlogElevated
- 7. Now it’s always on, and more powerful than ever before. @EricTTung #BlogElevated
- 8. This is John Oliver You Probably recognize him. His debut “Last Week Tonight” garnered 1.11 million viewers. @EricTTung #BlogElevated
- 9. This is You Probably don’t recognize her. She turned 20 this year. @EricTTung #BlogElevated
- 10. This is her YouTube Channel @EricTTung #BlogElevated
- 11. She has… 10 million YouTube subscribers. @EricTTung #BlogElevated
- 12. A clothing line @EricTTung #BlogElevated
- 14. Who makes more of an impact: Beth or John? @EricTTung #BlogElevated
- 15. This is the impact of social video. @EricTTung #BlogElevated
- 16. What We’re Noodlin’ What is Social Video? What is the History of Social Video? What’s the Potential for Video? Social Video Strategies. Workshop: How to use these platforms. Q&A @EricTTung #BlogElevated
- 17. Social Video Timeline 2012-Sept 2016 Google Hangouts on Air 2013-Ongoing YouTube Live Feb 2015-Ongoing Meerkat Mar 2015-Ongoing Periscope 2011-Ongoing Snapchat Aug 2016-Ongoing Instagram Stories Apr 2016-FB Live Aug 2015-Aug 2016 Blab Video Apps Multi-Person Livestream Apps Jan 2013-Ongoing Vine
- 18. So… Why the Explosion in Social Video?@EricTTung #BlogElevated
- 19. 1. Camera Quality @EricTTung #BlogElevated
- 20. 2. Screen Quality@EricTTung #BlogElevated
- 21. 3. Network Quality @EricTTung #BlogElevated
- 22. Quick Overview Platform Based Users Limit Format Life Snapchat App 800 million 10 sec Live Recorded 24 Hrs Instagram Stories App 500 million* 10 sec Live Recorded 24 Hrs Periscope App/Twitter 10 million None Live Stream 24 Hrs? Facebook Live App/FB 1.7 billion* 60min Live Stream Forever *parent app@EricTTung #BlogElevated
- 23. Yes, Snapchat has 800 million users. @EricTTung #BlogElevated
- 24. (How many of you are on LinkedIn?) @EricTTung #BlogElevated
- 25. They only have 450 million@EricTTung #BlogElevated
- 26. What’s the Potential for Video?@EricTTung #BlogElevated
- 28. 0% 20% 40% 60% 80% 100% 120% 18-24 25-34 Over 35 Growth in 2015 @EricTTung #BlogElevated
- 29. 60% of All Smartphone Users are on Snapchat@EricTTung #BlogElevated
- 30. Snapchat’s Daily Views have Increased 400% Year over Year @EricTTung #BlogElevated
- 32. Snapchat’s Daily Views are greater than Facebook’s @EricTTung #BlogElevated
- 33. 60% of All Snapchat Users 18-34 @EricTTung #BlogElevated
- 34. By 2030, 75% of the workplace will be Millennials. @EricTTung #BlogElevated
- 35. 110 Years of Video are watched on Periscope Daily. @EricTTung #BlogElevated
- 36. Over 200 million Periscope Videos have been broadcast.@EricTTung #BlogElevated
- 37. 75% of Periscope users are under 35 years of age. @EricTTung #BlogElevated
- 38. People spend 300% as much time watching live video vs. recorded. @EricTTung #BlogElevated
- 39. Facebook users have watched over 1,000,000 hours of VR based video. @EricTTung #BlogElevated
- 40. Video posts have 135% more organic reach than images. @EricTTung #BlogElevated
- 41. Over 8,000,000,000 Facebook Video Views Daily.@EricTTung #BlogElevated
- 42. Instagram Stories: (vs. Snapchat) - Better drawing - More Story Segmentation - No Geo Tagging - No Face Filters @EricTTung #BlogElevated
- 49. Tips and Tricks or How-To @EricTTung #BlogElevated
- 50. Coupons & Promos @EricTTung #BlogElevated
- 52. One of the first major brands on Snapchat @EricTTung #BlogElevated
- 54. "People are obsessed with Beefy Crunch Burrito so Snapchat seemed like the right platform to make the announcement. Sharing that story on Snapchat is a fun way to connect with the fans that we are thrilled to have...@EricTTung #BlogElevated
- 55. ”…It’s all about treating them like personal friends and not consumers.” Tressie Lieberman, Taco Bell Director of Social & Digital @EricTTung #BlogElevated
- 61. Offered previews at a new model for Snapchat followers. @EricTTung #BlogElevated
- 63. “If you look at the numbers, Snapchat is way past being a niche platform. People use Snapchat to communicate with friends through pictures and video in mobile — it’s a fascinating and important trend in digital and social right now, and brands have a place to play there.” - Alicia Jones, Honda/Acura social marketing manager @EricTTung #BlogElevated
- 64. “Dunkin Brands University” Tour on Facebook Live@EricTTung #BlogElevated
- 66. They had 4,000 likes and 31,680 views.@EricTTung #BlogElevated
- 67. Posts entertaining Facebook Live Videos.@EricTTung #BlogElevated
- 68. How many rubber bands does it take to explode a watermelon? @EricTTung #BlogElevated
- 69. The video was 45 minutes long. @EricTTung #BlogElevated
- 70. People began questioning their life choices. @EricTTung #BlogElevated
- 71. We can probably relate to this one… @EricTTung #BlogElevated
- 72. (I’ll save you 45 minutes) It too 690 rubber bands @EricTTung #BlogElevated
- 73. More than 800,000 people watched it live. More than 10,000,000 watched the recording. @EricTTung #BlogElevated
- 74. In fact, this guy noticed… @EricTTung #BlogElevated
- 76. Or this factoid… @EricTTung #BlogElevated
- 79. They mostly just have fun. @EricTTung #BlogElevated
- 80. Why is live video so successful? @EricTTung #BlogElevated
- 85. People no longer expect highly produced videos. @EricTTung #BlogElevated
- 88. “We built this big technology platform so we can go and support whatever the most personal and emotional and raw and visceral ways people want to communicate are as time goes on.” – Mark Zuckerberg @EricTTung #BlogElevated
- 89. How to Start Snapchat for Your Blog @EricTTung #BlogElevated
- 90. 1. Sign Up. @EricTTung #BlogElevated
- 91. 2. Promote your Username/Snapc ode on other channels.@EricTTung #BlogElevated
- 96. 3. Reward your followers with special offers, promos, contests. 3. Reward followers with promos, contests, giveaways.@EricTTung #BlogElevated
- 97. 4. Distribute meaningful, useful, helpful, entertaining video content. @EricTTung #BlogElevated
- 98. 5. Use stories to distribute, or target with messaging. @EricTTung #BlogElevated
- 100. So… How exactly do you get around Snapchat? @EricTTung #BlogElevated
- 102. Live Social Video is Just The Beginning. @EricTTung #BlogElevated
- 104. Virtual Reality Video @EricTTung #BlogElevated
- 105. And Now… Here’s How To Use These Platforms! @EricTTung #BlogElevated
- 107. My Snapcode My Handle Everywhere @EricTTun