With over 850 million downloads in 2020 alone, TikTok is one of the most popular apps on the planet today. This presentation will provide an introduction to the new and strange world of TikTok. We'll learn : - Why the app is so popular today; - How it's different from Instagram and YouTube - Its usefulness in the development of a company, a brand, or a product; - Tips and tricks that allowed me to increase my audience to more than 250k subscribers in less than a year.

1. are dead…
Long live !
👑

2. Tony Aubé
Principa
l
Designer

5. MARCH

6. Lockdown

7. Lockdown

12. Understand TikTok
Why TikTok?
Tips and Tricks
Conclusion
1
2
3
4

13. Par
t
1

14.
“It’s not for me”

16.
@charlidamelio
115 000 000+ followers (17 year old)

17. TEENAGERS
DANCING ”
“

18. TEENAGERS
DANCING ”
“

20. Facebook

21. Jeunes
Facebook

22. Teens Adults
Facebook

23. Facebook Adults Seniors
Teens
Instagram

24. Instagram
Facebook Adultes Grands-Parents
Jeunes
The Social Media
Life Cycle

25. Instagram
Facebook
TikTok
Adults Seniors
Teens

26. TikTok User Base
2020
Age Percentage Change (1 year)
18-24 35% -6%
25-34 27% 5%
35-44 17% 3%
55-64 7% -2%
65 2% -1%

27. TEENAGERS

35.
for Vidéos
=
+

36. 140 Characters

37. Better Signal-to-Noise Ratio

38. 10:32
10:03

39. 10:32
10:03

43. The best tech innovations
come from seemingly
arbitrary restrictions

44. 24h Limit

45. 21M Supply
24h Limit

46. 21M Supply 140 Characters
24h Limit

47. 140 Characters
24h Limit 60 Seconds
21M Supply

48. Short Videos?

49. 2 INNOVATIONS
1. Short Videos

50. 2 INNOVATIONS
1. Short Videos
2. Public

51. Long
Short

52. Private Public
Long
Short

53. Public
Private
Long
Short

54. Public
Private
Long
Short

55. Public
Private
Long
Short

56. Public
Private
Long
Short

57. YouTube
Shorts
Instagram
Reels
Snapchat
Spotlight

58. YouTube
Shorts
Instagram
Reels
Snapchat
Spotlight
👑

59. 👑
1. Open Sharing
2. Encourages Creativity
3. Authentic Content
3 Reasons

60. 1. Open Sharing

61. Share an Instagram post on Snapchat?
Share a Snap on Twitter?
Share a YouTube video on Facebook?

69. 2. Encourage Creativity

72. “Good Artists Copy
,
Great Artist Steal
”
— Pablo Picasso
Creativity is about
connecting the dot
s
— Steve Jobs

78. Stitch Duet

79. Stitch

80. Duet

81. Duet

82. Duet

83. Duet

85. 3. Authentic Content

89. Par
t
2

90. The best platform to
build an audience

91. Instagram TikTok
vs

94. Public by default

97. Algorithme TikTok

98. TikTok’s Algorithm
Batch 1 500

99. 4 Important
Metrics

100. 1. Partage
2. Temps d’écoute
3. Commentaires
4. Likes

101. 1. Partage
2. Temps d’écoute
3. Commentaires
4. Likes

102. 1. Partage
2. Temps d’écoute
3. Commentaires
4. Likes

103. 1. Partage
2. Temps d’écoute
3. Commentaires
4. Likes

104. TikTok’s Algorithm
Batch 1 500

105. TikTok’s Algorithm
Batch 1
Batch 2 5000
500

106. Batch 1
Batch 2
Batch 3
500
50 000
5000

110. My friend
@itzabennie

114. Worldwide

115. 800M
1.65B
Monthly Active Users
Downloads
52M
Minutes / Day

116. The viral recipe
that broke global
feta cheese market

117. Quick Consumption

118. Views:
Average Video Length: 16 seconds

119. TikTok:
200 video / day
80% from creators
people don’t follow
YouTube:
1 to 5 video / day

120. Easier

124. YouTube

125. YouTube TikTok

126. Éditeur Vidéo
✅ Audio
✅ Voiceover
✅ Upload
✅ Filters
✅ Special Effects
✅ Countdowns

127. One Week 10 minutes
to one hour

128. Entrepreneurs:
Validate your ideas

129. My friend:
@breakupglow

131. ✓ Prove there’s demand
✓ Iterate on her content
✓ Develop her brand
✓ Build an audience

132. 1. Take Action
2. Verbalize your idea
3. Simplify
(60 seconds)
4. Find the hook
5. Publish
7. Evaluate your
performance
6. Interact with
the audience
8. Re
fl
ect
Iterate

133. Faire de l’argent?

136. 0.03$ per 1000 views

138. $420,000 US
515 000$ CA

139. Par
t
3

140. Successful Brands

144. I

146. Techniques

147. 1. Movement

148. 2. Pique people’s
curiosity

149. 2. Pique people’s
curiosity

150. 3. Fuel the
conversation

151. 3. Alimenter la
conversation

152. 4. Use the “You”

153. 5. Branding

154. Avoid Being a
One-Hit Wonder

161. 6. Find What Works
& Double Down

162. @itsethankeiser

168. 7 years
5 months
3 days!
😳

170. How I did it:
• Hide the eyes (curiosity)
• Show a surprising
character (discussion)
• Ask for suggestions
(engagement)
• Double down

171. 500k 1.8M

172. • Hide the eyes (curiosity)
• Show a surprising
character (discussion)
• Ask for suggestions
(engagement)
• Double down
How I did it:

173. • Hide the eyes (curiosity)
• Show a surprising
character (discussion)
• Ask for suggestions
(engagement)
• Double down
How I did it:

174. • Hide the eyes (curiosity)
• Show a surprising
character (discussion)
• Ask for suggestions
(engagement)
• Double down
How I did it:

175. In

176. TEENAGERS
DANCING ”
“

177. COOKING FITNESS MONEY
VIDEOGAME ART
CODE
DESIGN
UX UI
PSYCHOLOGY
TECH
PHILOSOPHY
POLITIC
FASHION
DANCE SPORTS

178. Philosophers Chefs
Psychologists

179. The influencer economy will
transform every industry

180. Thanks!

181. hello@tonyaube.com
@aubetony
youtube.com/tonyaube
tiktok.com/@tony.aube