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Twitter tacticsCraig Thomler19 September 2011@craigthomlerhttp://egovau.blogspot.com
What is Twitter?The SMS of the internet
Online social network and 'micro blogging' service launched publicly in 2006
Enables users to send 140 character text posts
Users can follow others to view their posts easily
Anyone can read posts from any public account
One of the top 10 most trafficked sites globally
Twitter terminology
What is Twitter used for?Breaking news
Information sharing
Intelligence gathering
Event coverage
Consultation
Influencing
Pointless babble?“How could you possibly say anything meaningful in 140 characters?” Australian Journalist
Customer service
Emergency/crime reporting
Social chit-chat
Self-promotion / spam
Overthrowing governments (well, maybe not)Pointless babble@LeighFaazzina:  (137 characters)I've had a serious injury and NEED Help! Can somone please call Winding Trails in Farmington, CT tell them I'm stuck bike crash in woods.@AnnCurry: (124 characters) @usairforce find a way to let Doctors without Borders planes land in Haiti:http://bit.ly/8hYZOK THE most effective at this.@JKrums: (110 characters) http://twitpic.com/135xa - There's a plane in the Hudson. I'm on the ferry going to pick up the people. Crazy.
More pointless babble@arusbridger: (105 characters) Now Guardian prevented from reporting parliament for unreportable reasons. Did John Wilkes live in vain?@reallyvirtual: (62 characters) Helicopter hovering above Abbottabad at 1AM (is a rare event).@BRL85: (54 characters) http://twitpic.com/7h32m - Azadi Square #IranElection@jamesbuck: (8 characters) Arrested
Twitter statistics
Twitter statisticsBy population Twitter would be the 12th largest country (after Mexico, ahead of the Philippines) Considering Australian users, Twitter would be the fourth or fifth most populous city (ahead of Adelaide and maybe also Perth)
Demystifying Twitter
Twitter demographics52% female
Average 39 years old
36% are 45 +
13% are 18-25
4% are 13-17
Average income around $55,000
11% 100k+
38% 51-100k
33% 26-50k
17% 0-25kTop twitter countriesPercentage of online population:1. Netherlands 26.8%2. Japan 26.6%3. Brazil 23.7%4. Indonesia 22.0%5. Venezuela 21.0%6. Canada 18.0%7. Argentina 18.0%8. Turkey 16.6%9. Philippines 16.1%10. Singapore 16.0%??. Australia 8.0%
Twitter governmentActive tweeters include:18% of heads of state (at least 35)
82% of US Congress and 85% of US Senators
84% of US State Governors
40% of UK MPsAustralian active tweeters: 44% of Federal politicians (99 of 226)
102 Federal agencies (378 at all government levels)Who's who – Pollie tweetersExcludes @KruddMP (1,006,222 followers) as this distorts the chart.As a comparison, @BarackObama(US) has 10,113,784 followers@Number10gov (UK) has 1,841,417 followers@pmharper(Canada) has 168,265 followers@PaulKagame(Rwanda) has 26,753 followers
Twitter democracyOn Federal election day 21 August 2010:There were 95,000 tweets that used the #ozvoteshashtag, with 36,000 individual users tweeting
This doesn't include other hashtags used such as #ausvotes, #auspol, #auswaits, #ozelection, etcTwitter in Australian agencies

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