#Branded 2017
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This document summarizes key events and trends in digital marketing and social media from 2016 and predictions for 2017. In 2016, live video grew significantly on platforms like Facebook, mobile usage dominated with over 80% of time spent on social, and advertising spending substantially increased, especially on Instagram and Facebook. Popular hashtags in 2016 included #RIO2016, #ELECTION2016 and #POKEMONGO. Key trends to watch for in 2017 include further growth of live video, virtual reality, Instagram stories, Snapchat stories, branded communities, and use of social intranet platforms like Slack.
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#Branded 2017
- 2. #ROGIER VISSER DAGVOORZITTER CEO ROUNDABOUT.SOCIAL FOUNDER COMMUNITY NETWORKZ
- 4. #ROUNDABOUT Probeer het zelf. Ons team maakt foto’s en de wall draait hier de hele dag. Post zelf iets met #branded2017 via Twitter of Instagram en het komt direct op de wall
- 5. #COMMUNITY NETWORKS Wil je weten wat Community Networkz voor je kan betekenen op Social Intranet gebied of bij het inzettten van Social Media. We lopen hier rond en vergeet niet goed in je Goodie Bag te kijken aan het eind van de dag.
- 6. #JULIANATOREN Het meest innovatieve pretpark van Nederland. We vertellen je graag hoe social media, marketing en innovatie hand in hand gaan.
- 7. #BRANDED2017 WE WILLEN VANDAAG TRENDING TOPIC ZIJN! TWITTER OF INSTAGRAM #BRANDED2017
- 10. WAT GEBEURDE ER IN 2016? WAT WAREN DE HIGHLIGHTS, TRENDS EN OPVALLENDE ZAKEN IN 2016? #BRANDED2017
- 11. #LIVE VIDEO #BRANDED2017 Introductie Facebook Live 3rd debate elections on Youtube had 2.8 million “live watch hours
- 12. #MOBILE #BRANDED2017 marktplaats.nl meer dan 77% mobiel Almost 80% of time spent on social media platforms happens on mobile. More than half of all YouTube views are on mobile devices Facebook 1.57 billion mobile users Mid 2016 1 million new active mobile social users added every day
- 13. #ADVERTISING #BRANDED2017 Instagram groeit in advertising door “algoritme” verandering, 144% jaar over jaar Advertentie bestedingen $16bn in 2014 $31bn in 2016 38% of organizations plan to spend more than 20% of their total advertising budgets on social media channels 2 million business use to Facebook for advertising Facebook’s total revenue grew 56% in 2016, and advertising revenue grew 59%. 88% of businesses with more than 100 employees use twitter for marketing purposes.
- 14. #ECHO CHAMBERS #BRANDED2017 Fake News ? Brussel waarschuwt facebook voor fake news 'De paus steunt Donald Trump.'
- 15. #Beste Hashtags #BRANDED2017 TWITTER INSTAGRAM 1 : #RIO2016 2 : #ELECTION2016 3 : #POKEMONGO 1 : #LOVE 2 : #INSTAGOOD 3 : #PHOTOOFTHEDAY
- 16. #REVIVAL #BRANDED2017 POKEMON 20 million daily active users in the US alone and more than 500 million downloads, making it the biggest mobile game in history.
- 17. #SNAPCHAT #BRANDED2017 It’s gone from 2 billion to 10 billion daily video views in a year 73% van adverteerders geeft aan te stijgen met advertising uitgaven
- 18. #FACEBOOK #BRANDED2017 1,71 miljard gebruikers, 22% van wereldbevolking 50 miljoen bedrijven met FB page 76% of Facebook users visited the site daily during 2016, with over 1.6 billion daily visitors Advertising revenue grew 59%. Facebook now sees 8 billion average daily video views from 500 million users
- 20. #TWITTER? #BRANDED2017 TWITTER 313m gebruikers Focus op live video. Tijdens debatten in USA 80% of active users access the site via mobile Katy Perry has the most followers, with over 87m There are 500 million Tweets sent each day. 77% of Twitter users feel more positive about a brand when their Tweet has been replied to 80% of Twitter users have mentioned a brand in a Tweet
- 21. #INSTAGRAM #BRANDED2017 100 m nieuwe gebruikers in 6 maanden Meer dan 600 miljoen gebruikers, 300 miljoen dagelijks 32% of US teens cite Instagram as their favourite social network Selena Gomez, 103 million followers. 345,877,935 likes to 146 posts in 2016.
- 22. #YOUTUBE #BRANDED2017 The total number of people who use YouTube - 1,300,000,000. Meer dan de helft van alle YouTube-weergaven is afkomstig van mobiele apparaten. Almost 5 billion videos are watched on Youtube every single day. YouTube overall and even YouTube on mobile alone reaches more 18-34 and 18-49 year-olds than any cable network in the U.S.
- 28. #VR / 360 #BRANDED2017 Walibi lanceert attractie in VR vanaf april
- 29. #STORIES #BRANDED2017 Instagram stories Snapchat Snaps 100 miljoen dagelijkse gebruikers
- 31. #SNAPCHAT #BRANDED2017 The idea is that users can kind of tell a story about their entire day in a narrative manner through video stories. It's supposed to be used to give friends a brief look at what interesting things a friend has done in the past 24 hours.
- 33. #SOCIAL INTRANET #BRANDED2017 SLACK FACEBOOK MICROSOFT 5 milljoen dagelijkse gebruikers 77% fortune 500 bedrijven gebruikt slack Intranet is hot Slack enterprise komt eraan
- 34. #WEETJES #BRANDED2017 TWITTER Latest study by Locowise found that adding hashtags had no effect on engagement rates. In fact, tweets without hashtags outperformed tweets with hashtags
- 35. #WEETJES #BRANDED2017 INSTAGRAM Top brands on Instagram are seeing a per-follower engagement rate of 4.21% which is 58 times higher than on Facebook and 120 times higher than on Twitter 90% of Instagram users are younger than 35 Posts tagged with another user (56%) or location (79%) have significantly higher engagement rates
- 36. #WEETJES #BRANDED2017 Blogging continues to grow, with over 409 million people viewing more than 23.6 billion pages each month on WordPress alone.
- 37. 8.718.226